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					      London 2012:

Raising the Bar on Social Values
      What are social values?

 Personal & Cultural

 Tangible & Intangible

 Based on individual experiences as well
  as social attitudes
         Why social values?

 Compliment economic & environmental
  values

 Influence decision-making

 Predictable outcome of major events

 Short & long-term leveraging capability
    “London cancels 2012”

“As the coffers run dry on 2012 and support from the nation dwindles,
   the dream of a sustainable games turns into Britain‟s most
   expensive white elephant to date…”
The current state of the
         nation
         The health and wealth of
                  society
                Re gional Rankings: socio-economic, participation & he alth
   Source: National Health Survey (2006); Active Peo ple Survey (05/06); Regio nal Trend s 40(3) (05/06)
                                           (1=high; 9 = low )
                                Yorkshire
               North North          &       Eas t        West        Eas t of    South South
               East    West      Hum ber Midlands Midlands England East                    West London
Regional
economy (£bn)     9       3         7           8           6          4         2       5         1
Labour Force
(16-59/64)        9       3         7           8           5          4         1       6         2
Total
Unemployment      3       4         5           6           2          7         8       9         1
(16-59/64)
Total
Unqualified       5       3         2           4           1          7         9       8         6
(16-59/64)
Sport
Participation     6       5         8           4           9          7         1       2         3
(regular)
Obesity (16-
59/64)            1       5         3           4           2          6         8       7         9
Young & Unemployed
             Lacking a sense of belonging
"Even the weakest
communities in 1971
were stronger than
any community now."




                                                                                                                         “…feelings of loneliness
                                                                                                                         weakened the "social
                                                                                                                         glue" that binds
                                                                                                                         communities together.”




 Source: The Telegraph on line: http://www.telegraph.co.uk/news/uknews/3539892/Britain-has-become-much-lonelier-over-past-30-years-says-report.html (Based
 on BBC Commissioned report „Changing UK The Way we Live; Prof. Deniel Dorling University of Sheffield
                                           Child Well-being „07
       Out of 21
   countries, the UK
   came last despite
     being the 5th
      wealthiest




                “…the UK is failing children and young people in a number of crucial ways.”
                (http://www.telegraph.co.uk/news/uknews/1542649/British-youngsters-get-worst-deal,-says-UN.html)

Summary table source: UNICEF Child Poverty in Perspective: An overview of child well-being in rich countries; Innocenti Report Card 7 (2007); UNICEF Innocenti Research Centre, Florence
“capitalise on inspiration”


                              “harness the power of the Games”




       Can London 2012 Raise the
         Bar on Social Values?

 “inspire
 cohesion”

                                     “raise pride”

				
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posted:12/23/2010
language:English
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