CSL Introduces the BlackBerry Torch Smartphone with Irresistible by bestt571


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									For Immediate Release

       CSL Introduces the BlackBerry Torch Smartphone with Irresistible Offers

                First with Blackberry 6 OS BlackBerry Torch supports UMTS 900
                       for better performance on the 1O1O Next G Network

Hong Kong, 10 November 2010 – CSL Limited (CSL), Hong Kong’s leading mobile operator,
today announced availability of the highly-anticipated BlackBerry® Torch™ 9800 smartphone
through its 1O1O Centre. The new BlackBerry® is the first to combine a full touch screen
experience with a BlackBerry® keyboard that slides out vertically, with a device trade-in
programme for existing users and a promotion for new customers that doubles their local
mobile data allowances.

Ideal for socially active customers and loaded with features for busy professionals, the
BlackBerry Torch smartphone is also the first to introduce the powerful, new BlackBerry® 6
operating system. Supporting UMTS 900 for better performance on the 1O1O Next G network,
the BlackBerry Torch with BlackBerry 6 offers superior web browsing, multimedia and real-time
financial monitoring through 1O1O’s InvestPro.

The BlackBerry Torch builds on the industry-leading strengths of the BlackBerry platform with a
new handset design and a refined interface, making the smartphone even more approachable
and accessible for customers.

        Accessibility: an intuitive interface design enables seamless interactions among
        Social media: the Social Feeds app gives users with an integrated view of multiple
         social media communications and include RSS feeds
        Web browsing: a new and efficient WebKit-based browser, renders web pages quickly
         and beautifully for a great browsing experience
        Search: Universal Search lets customers search for any content on the smartphone
         and extend searches to the Web or BlackBerry App World™
        Multimedia: the smartphone also packs smart multimedia features, including a five
         megapixel camera and Wi-Fi® Music Sync, which lets users access their desktop music
        Chinese handwriting input: the BlackBerry Torch 9800 is also the first BlackBerry
         smartphone incorporating one of the most intelligently-designed Chinese handwriting
         softwares, with support for both traditional and simplified characters

In addition, 1O1O customers will be able to get the most from an attractive offer that includes
InvestPro, Studio-on-DemandTM and Smart Traveller.

“The BlackBerry Torch 9800 smartphone incorporates new social connectivity and multimedia
entertainment features, opening it up to first-time smartphone users and increasingly
sophisticated customers who desire an intelligent blend of professional and personal
applications in one phone. To reflect this new customer dynamic, 1O1O is not only offering
customers an industry-leading network and premium services, but also making the BlackBerry
Torch available with promotional offers that will be irresistible for both BlackBerry die-hards and
novices,” said Mark Liversidge, Chief Marketing Officer, CSL Limited.

HK$600 rebate for device trade-ins
From now to 8 December 2010, customers who trade in any existing BlackBerry smartphone
and subscribe to 1O1O + BlackBerry for Individuals Service Plan will receive a HK$600 service
rebate. The rebate will be credited to the customer’s account in six instalments from the fourth
to the ninth monthly bill.

Double your local mobile data allowance
CSL is also introducing a promotional offer that will make it even more attractive for customers
to enjoy the BlackBerry smartphone experience for the first time. From now to 31 January
2011, customers who subscribe to a HK$209, HK$249, HK$299 or HK$499 1O1O +
BlackBerry for Individuals Service Plan, will have their local mobile data allowance doubled for
the contract period. In addition, customers who subscribe to any 1O1O + BlackBerry for
Individuals Service Plan will get an extra 300 Basic Voice Minutes per month.

 1O1O + BlackBerry for               Basic Voice Local Mobile Roaming BlackBerry
                         Monthly Fee
Individuals Service Plan              Minutes    Data Usage      Email Usage

                                $209            300         3MB 6MB                --
                                $249          600 900       3MB 6MB                --
        Basic Plan
                                $299          600 900      10MB 20MB               --
                                $439          600 900                              --
                                $589        1000 1,300                             --
                                $499        1000 1,300 10MB 20MB                  2MB
   World Traveller Plan
                               $1,099       1000 1,300      Unlimited            10MB

      Greater China                                                      20MB ( China, Taiwan
                                $889        1000 1,300      Unlimited
      Traveller Plan                                                         and Macau)

All the offers stated above are subject to terms and conditions.

CSL Introduces the BlackBerry® Torch™ 9800 with Irresistible Trade-In and Bonus Data Offers

BlackBerry® Torch™ 9800 Features
    Elegant design, measuring approx. 111mm (148mm when open) x 62mm x 14.6mm
      and weighing 161.1g
    Capacitive touch screen display
    35key full QWERTY backlit slide-out keyboard
    Optical trackpad for fast and smooth navigation
    512MB Flash memory and 8GB of storage memory out-of-the-box – 4GB built-in
      memory storage plus a 4GB card – as well as a microSD/SDHD memory card slot that
      supports up to 32GB cards
    New BlackBerry 6 operating system and smart multimedia features, including Wi-Fi®
      Music Sync, which lets users access their desktop music libraries*
    5 mega-pixel camera with flash, scene modes, continuous auto focus, image
      stabilization, Geo-Tagging and zoom, as well as video recording
    Built-in GPS for location-based applications and geo-tagging
    3.5mm stereo headset jack
    Voice activated dialing, speakerphone and Bluetooth® (2.1) with support for hands-free
      headsets, stereo headsets, car kits, etc.
    Tri-band HSDPA (3G) and quad-band EDGE support
    Removable, rechargeable 1,300 mAhr battery

For more information, please call 1O1O at 2988 1010 or visit www.1O1O.com.hk

* Certain music files may not be supported, including files that contain digital rights management


About 1O1O
Launched in 1993, 1O1O is the prestigious brand of CSL Limited, the leading Hong Kong
mobile operator. Well-known for its quality network and premium customer services, 1O1O is
not only the first choice for Hong Kong’s business users but it is also benchmark leader for the

1O1O established a number of notable and highly successful firsts: 1O1O Next G, 1O1O
Concierge, 3G Video Sharing Service, F-Secure Mobile Security Service and a loyalty
programme for its mobile users - 1O1O ClubBest.

The brand’s market leadership and superior customer service are highly recognized by the
industry. Utilizing its talent, technological know-how and quality networks, 1O1O launched
1O1O + BlackBerry Wireless Email Solution in 2004 to maximize corporations' efficiency and
enable corporate customers to communicate seamlessly with their business partners and
clients and continues to bring innovative and practical solutions to the market.

For more information about 1O1O, please visit www.1O1O.com.hk.

For media enquiries, please contact:
Lavin Chan
Tel: +852 2883 2742
Email: lavin.ch.chan@hkcsl.com

Waggener Edstrom Worldwide
Jenny Lo
Tel: +852 2907 8802
Mob: +852 9228 8815
Email: jlo@waggeneredstrom.com

The BlackBerry and RIM families of related marks, images and symbols are the exclusive
properties and trademarks of Research in Motion Limited.


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