Social Media Fun with Facebook℠_ Twitter℠_ Ustream℠_ and FourSquare℠ by SupremeLord

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									Social Media Overview —
Fun with Facebook℠, Twitter℠, Ustream℠,
and FourSquare℠
Jack Leblond
Director of Internet Strategy and Operations
TG
Social media sites

• Facebook℠
   – Social networking site that allows information sharing
     among friends and fans
• Twitter℠
   – Microblogging service that allows users to send and read
     short messages
• Ustream℠
   – A platform for “lifecasting” and live video streaming
• FourSquare℠
   – A location-based social networking Web site and software
     for mobile devices
Facebook


Facebook provides a method for users to try and
communicate with students on the students’ turf,
and in a manner to which they can relate.
Facebook


• History
  – Created by Mark Zuckerberg while a student at Harvard
  – February 2004 – Launched as a small, closed network that
    quickly grew to include many colleges and universities
  – Late 2005 - early 2006 – High schools allowed to join
  – September 2006 – Network opened to anyone 13 and older
  – February 2007 – High school students (and possibly
    younger students) started joining “future college” groups
Facebook

• Groups are:
  − Comparable to clubs
  − Easy to create
  − Organic in their growth
  − Tightly associated with
    creators and administrators
  − Able to control membership
  − Able to distribute e-mail to
    members (if under 5,000)
Facebook

• Fan pages are
  – Similar to profiles
  – Easy to create
  – Organic in their growth
  – Populated with fans,
    not friends
  – Discreet (administrators
    are hidden)
  – Dynamic (updates display
    on fans’ profiles)
  – Indexed by search engines
Facebook


• What to do with it
   – A schools can create a primary fan page, as well as others
     for each area/department on campus
• Typical items to make available
   –   Links to forms and information located on school Web site
   –   Event schedules
   –   Deadline alerts
   –   Event photos
Twitter


• Twitter is a “micro-blogging” tool that allows users to
  send and receive short messages, known as “tweets”
• Tweets:
   – Can be up to 140 characters
   – Are displayed on the user’s profile page
   – Are republished via the multitude of secondary tools that members
     use to access the site
• Like a “turbo-charged” instant messenger
Twitter


• What to do with it
    – Schools should have a primary account, but can have
      others for each area/department on campus
• Typical items to link to:
    –   Links to forms and info located on school Web site
    –   Event schedules
    –   Deadline alerts
    –   Event photos – in real time
    –   Virtual office hours


•
Twitter


• How to use it
   – Post repeated links to your Web site (or others)
   – Engage with people
Twitter

• Helper tools
   – Polls
      • TwtPoll
   – Scheduled Tweets
      • HootSuite℠
   – Photo Sharing
      • TwitPic℠
   – Hash tags and keyword
     monitoring
      • Twitter Search
      • HootSuite
      • TweetDeck™
Video

• YouTube℠
   – Easy
   – Affordable
   – Static
• Ustream
   –    Easy
   –    Affordable
   –    Live
   –    Archived
Geo-location Services

• Where are you now?
 – Gowalla℠
 – FourSquare
Questions?

This presentation is available for download at
www.tgslc.org/tgconference.

								
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