Social Media Overview — Fun with Facebook℠, Twitter℠, Ustream℠, and FourSquare℠ Jack Leblond Director of Internet Strategy and Operations TG Social media sites • Facebook℠ – Social networking site that allows information sharing among friends and fans • Twitter℠ – Microblogging service that allows users to send and read short messages • Ustream℠ – A platform for “lifecasting” and live video streaming • FourSquare℠ – A location-based social networking Web site and software for mobile devices Facebook Facebook provides a method for users to try and communicate with students on the students’ turf, and in a manner to which they can relate. Facebook • History – Created by Mark Zuckerberg while a student at Harvard – February 2004 – Launched as a small, closed network that quickly grew to include many colleges and universities – Late 2005 - early 2006 – High schools allowed to join – September 2006 – Network opened to anyone 13 and older – February 2007 – High school students (and possibly younger students) started joining “future college” groups Facebook • Groups are: − Comparable to clubs − Easy to create − Organic in their growth − Tightly associated with creators and administrators − Able to control membership − Able to distribute e-mail to members (if under 5,000) Facebook • Fan pages are – Similar to profiles – Easy to create – Organic in their growth – Populated with fans, not friends – Discreet (administrators are hidden) – Dynamic (updates display on fans’ profiles) – Indexed by search engines Facebook • What to do with it – A schools can create a primary fan page, as well as others for each area/department on campus • Typical items to make available – Links to forms and information located on school Web site – Event schedules – Deadline alerts – Event photos Twitter • Twitter is a “micro-blogging” tool that allows users to send and receive short messages, known as “tweets” • Tweets: – Can be up to 140 characters – Are displayed on the user’s profile page – Are republished via the multitude of secondary tools that members use to access the site • Like a “turbo-charged” instant messenger Twitter • What to do with it – Schools should have a primary account, but can have others for each area/department on campus • Typical items to link to: – Links to forms and info located on school Web site – Event schedules – Deadline alerts – Event photos – in real time – Virtual office hours • Twitter • How to use it – Post repeated links to your Web site (or others) – Engage with people Twitter • Helper tools – Polls • TwtPoll – Scheduled Tweets • HootSuite℠ – Photo Sharing • TwitPic℠ – Hash tags and keyword monitoring • Twitter Search • HootSuite • TweetDeck™ Video • YouTube℠ – Easy – Affordable – Static • Ustream – Easy – Affordable – Live – Archived Geo-location Services • Where are you now? – Gowalla℠ – FourSquare Questions? This presentation is available for download at www.tgslc.org/tgconference.
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