Mistral Equity Partners Announces Promotions by EON

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									Mistral Equity Partners Announces Promotions
December 22, 2010 11:26 AM Eastern Time  

NEW YORK--(EON: Enhanced Online News)--Mistral Equity Partners (“Mistral”), a private equity firm
specializing in the consumer and retail sectors, today announced the promotions of three members of its investment
team. Griffin Whitney and Christopher Bradley have both been promoted to Principal, and Elizabeth Nations has
been promoted to Senior Associate.

“We are delighted to recognize Griffin, Chris and Beth for their hard work and outstanding performance,” said
Andrew Heyer, Chief Executive Officer and a Managing Director of Mistral. “In addition to their individual strengths
in identifying successful investment opportunities, they are great team members whose contributions and leadership
will continue to be invaluable to our success over the coming years.” 

Mr. Whitney joined Mistral in 2007, and Mr. Bradley and Ms. Nations joined the firm in 2008.

About Mistral Equity Partners

Mistral Equity Partners is a private equity firm comprise of highly experienced investment professionals and seasoned
industry executives. The firm specializes in the consumer, retail, and consumer-focused media sectors, with a
particular focus on businesses that are supported by strong demographic trends and fundamental changes in
consumer preferences. The Mistral team has a long history of working together and identifying successful investment
opportunities with these characteristics. Mistral’s portfolio includes Shearer’s Foods, Inc.; Jamba, Inc.; Worldlynx
Wireless LP; Orval Kent Food Company; LoveSac Alternative Furniture Co.; and Country Pure Foods, LLC.

Contacts
Media:
Alecia Pulman, 203-682-8224, apulman@icrinc.com

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