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GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
Thank you for subscribing to the Google Niche Marketing Report. The keywords you use help to clarify and define the purpose, content and market for your page or website. These keywords can play a fundamental role in achieving a top position in your search engine ranking. The relationship between your keywords and the other words on your website help Google to determine the context and relevancy of your website in relation to the searches that people are conducting. This process is called Latent Semantic Indexing or LSI. LSI allows Google to establish relationships between words and phrases, even if the original word searched for is not found in the returned documents. For example, a search for the word “color” may return pages about colors, such as “red”, “yellow” and “blue” that do not specifically mention the word “color”. You can take a peek inside Google’s LSI by using the AdWords Keyword tool. If you enter a keyword in the AdWords Keyword tool, Google will “suggest” addition keywords that it understands are related to your initial keyword. If you then query all of the suggested keywords in the AdWords Keyword tool and collect the returned words, you will be able to create a keyword matrix. This matrix represents the scope of Google’s understanding of the initial keyword.
You can use this information to search Google’s LSI to find words and phrases that are being searched for and where the competition (in terms of websites) is low or of poor quality. This collection of words and phrases may be thought of as a “niche”, or an area that may be receptive to development and marketing.
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
Let’s look at the process of niche discovery. To find a niche, enter a broad term in the AdWords Keyword tool, such as “colors”. The tool may then suggest words such as “red”, “yellow” and “blue”. If you then query these words using AdWords, you may find a common keyword that is related to some of the other words, such as “coloring books” (see figure A). To determine if this word is useful, conduct a Google search on this word and note the quality and quantity of your return results. If you decide that you want to make this word your primary keyword, start the process again. Repeat the process until you have a strong primary keyword, 4 secondary keywords and a list of context words to include in your content. If you would like to receive custom reports for your particular industry or interest, please subscribe at http://www.googlenichemarketing.com/subscription Thanks! Jeffrey Dean
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
Google Niche Marketing Keyword Set
March 24th, 2009 Primary Keyword: weight gain supplements Keyword Set Best Opening *
(1 = Best)
LSI Strength ** 100% 92% 69% 91% 74%
Score ***
(0 – Infinity)
weight gain supplements muscle building supplements bodybuilding nutrition muscle supplements protein supplement Keyword Set Relative Value Score
1 2 3 4 5
535 228 149 155 115 236
Contextual Vocabulary. Use the exact spelling of any of the following words in your content to establish relevancy to the search term “weight gain supplements”. Words near the top of the list are better than words at the bottom of the list. weight gain supplements muscle building supplements muscle supplements protein supplement bodybuilding nutrition build muscle muscle building supplement affordable supplements glutamine supplement muscle growth weight lifting supplements
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
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GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
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GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com
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*Most likely to achieve top of search results, based on the quality and number of existing sites **Strongest relation to the concept of the seed word. ***Ranked by possible amount of traffic. Use the Keyword Set Relative Value Score to compare different sets of keywords (e.g. a KSRVS of 200 could generate twice as much traffic as a KSRVS of 100). For custom reports, subscribe at http://www.googlenichemarketing.com/subscription
GOOGLE is a trademark of Google Inc. GoogleNicheMarketing.com is not endorsed or affiliated with Google Inc. CONFIDENTIAL – FOR USE OF SUBSCRIBERS TO THE GOOGLE NICHE MARKETING REPORT ONLY Northern Annex Group, LLC, PO Box 40448, San Francisco, CA 94140-0488 http://www.googlenichemarketing.com