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Zoll Medical Selects VMS for Media Monitoring

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					Zoll Medical Selects VMS for Media Monitoring
Medical Equipment & Software Innovator to Track Media Coverage

December 21, 2010 11:18 AM Eastern Time  

NEW YORK--(EON: Enhanced Online News)--VMS, the world leader in integrated media intelligence solutions,
announced today that Zoll Medical (NASDAQ: ZOLL), a pioneer in the field of Automatic External Defibrillators
(AEDs) and other medical devices, had signed a long-term contract with VMS to use its media monitoring and
analytics services.

VMS’s Media Monitoring and Analytics service provides customers with reports from all 210 of the nation’s
broadcast markets, top 50 radio markets, print, Internet, social media including Twitter and Facebook and web
print. It allows customers to enjoy the level of detail they need, from simple text transcripts to real-time QuickView
videos of broadcast excerpts.

Zoll Medical produces and sells medical products including LifeVest®, the world’s only wearable automatic
defibrillator; AutoPulse®, a revolutionary non-invasive cardiac support pump, and ALS defibrillators for use in both
hospitals and by public safety and military personnel.

“Zoll Medical’s innovations are truly life-or-death products, and we appreciate the importance they place on getting
accurate and proper information about them to market,” David Stephens, president of VMS, said. “We’re pleased
to be able to provide them valuable media monitoring in real-time, so they can quickly measure and respond to any
information that’s put out about their impressive product line.” 

About the Zoll Medical

ZOLL Medical Corporation develops and markets medical devices and software solutions that help advance
emergency care and save lives, while increasing clinical and operational efficiencies. With products for defibrillation
and monitoring, circulation and CPR feedback, data management, fluid resuscitation, and therapeutic temperature
management, ZOLL provides a comprehensive set of technologies which help clinicians, EMS and fire professionals,
and lay rescuers treat victims needing resuscitation and critical care.

A NASDAQ Global Select company and a Forbes 100 Most Trustworthy Company for the past three years,
ZOLL develops and manufactures its products in the United States, in California, Colorado, Illinois, Massachusetts,
Pennsylvania, and Rhode Island. More than 400 direct sales and service representatives, 1,100 business partners,
and 200 independent representatives serve our customers in over 140 countries around the globe. For more
information, visit www.zoll.com.

About VMS

VMS is the world leader for integrated media intelligence solutions that bring together news and advertising
monitoring across all media – internet, social media, blogs, broadcast, radio, print, and outdoor. VMS provides
public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge
editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading
advertising and public relations measurement and tracking tools.
VMS has the most powerful web-based media tracking and management platform. Through its VMS InSightTM 3
platform, users can quickly and easily search, compile and analyze media coverage across all media as well as allow
users to perform all their day-to-day PR activities. InSight 3 provides essential measurement data including audience
totals, tonality and media values.

VMS provides access to the largest continually updated advertising database in the world with over six million ads
and commercials through the market leading AdSightTM platform. The competitive advertising intelligence VMS
provides includes U.S. and international creative content as well as domestic spending and occurrence data from
Nielsen for the top 100 U.S. television markets.

Contacts
VMS
Darren Drevik, 212-329-5623
ddrevik@vmsinfo.com
www.vmsinfo.com

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