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									Great Boards are Staffed By
Great CEO’s
Rochelle J. Daniels
Assistant County Attorney Broward County
WorkForce One Employment Solutions
3900 Inverrary Boulevard, Suite 400
Lauderhill, FL 33319
(954) 535 2341 rdaniels@wf1broward.com
                  Rochelle J. Daniels, Assistant County Attorney,   1
                   Broward Workforce Development Board, Inc.,
                      WorkForce One Employment Solutions
Great CEO’s…
       Provide the platform for their
        boards and elected officials to:
              make policy decisions
              provide oversight
              that makes sense.


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   2
Information &
   Communication

         Rochelle J. Daniels, Assistant County Attorney,   3
          Broward Workforce Development Board, Inc.,
             WorkForce One Employment Solutions
Situation Room - Crisis
       Petunia, CEO of the Field of Flowers
        Workforce Board learns in May that their
        one-stop provider has over enrolled
        participants into training leaving her with
        have a budget shortfall of $750,000.00




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   4
Situation Room - Crisis – Over Expenditure
              Petunia decides not to report this
               to her board and elected officials
               figuring the state will help her out




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   5
Situation Room – Crisis – Over Expenditure
       Petunia tells only her board chair




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   6
Situation Room - Crisis
       Petunia immediately informs her
        board and elected officials




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   7
The Number One Requirement for Leaders
              Great CEO’s are honest, trustworthy and
               have integrity.
                      No Surprises
                      In our business the CEO should give the bad
                       news if any and leave the good news to the Chair
                       and Elected Officials
                      A CEO shows this through
                        Good management of the funds
                        Being Honest with the board and elected
                           officials
                        Being Honest with staff


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   8
CEO’s Must Be Adaptable
       Great CEO’s need to Adapt quickly
        to new situations and handle bad
        news
              “Some days are diamonds and some
               days are coal.”
              Great CEO’s cannot stick their heads in
               the sand and wait for the bad news to
               go away.

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   9
Great CEO’s
       Know their business
              Competent
              Have expertise
              Know what they are doing




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   10
WIA Goes Marching On
       Many boards have gone beyond the
        scope prescribed by the original
        legislation
       They are able to do this because
              They see the future
              Their CEO helps provide the tools needed to
               pave the road


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   11
WIA Goes Marching On…
       Other Boards march in place
              The meet infrequently
              They do not have active committees
              They receive minimal information
              They do not really participate in the
               decision making process


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   12
Situation Room - Crisis - Rescission
       Hiram the Executive Director of the
        Land of Love Workforce Board
        knows rescission is imminent. What
        does he do?




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   13
Situation Room - Crisis - Rescission
         Nothing.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   14
Situation Room - Crisis - Rescission
         He      tells his one stop
               operator / manager
               they will have to lay off
               15 people

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   15
Situation Room – Crisis Rescission
         He                   lays off 15 board staff




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   16
Situation Room – Crisis Rescission
         He       considers who is
               essential to the mission of
               the organization and lays off
               those individuals at the
               board and one-stop/service
               provider levels
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   17
What Makes a Good CEO- Some Thoughts
        The CEO should understand the business.
               There is a school of thought that a "manager is a
                manager" and once you've managed one business,
                you can manage any business.
               CEOs need to understand the business well enough
                to make the right decisions
        The CEO should not be a hatchet man or
         woman.
               We are going to experience a rescission at the
                beginning of a recession.
               The CEO needs to keep a culture of fear from
                taking over their office.

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   18
Great CEO’s Make tough, sound decisions
on time
       CEO’s must have the ability to
        make decisions soundly and
        quickly.
       CEO’s must be able to weigh
        their options and choose a
        direction sometimes with very
        minimal lead time.

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   19
    The Great CEO
   Tells staff as soon as he/she knows that a layoff is
    imminent
   Lets the Board and Elected Officials know soon
    after the CEO knows
   To the extent possible takes cuts in their staff
    proportionate to the cuts to program activity staff
   If possible recognizes performance over seniority
   Uses the resources of the program to find jobs for
    those laid off after all we are in the jobs business
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   20
Situation Room – Crisis - Fraud
       Lester the President of the Less is More
        Workforce Board discovers one of the
        fiscal department employees has been
        embezzling funds.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   21
Situation Room – Crisis - Fraud
              Lester tells all his friends and hopes no
               one else finds out




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   22
Situation Room – Crisis - Fraud
              Lester fires the employee and
               hopes that sends the proper signal
               to everyone else and then promptly
               forgets about it
              Until he reads about it in the
               newspaper

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   23
Situation Room – Crisis - Fraud
              Lester reports it to
                      The state and federal government
                      His board and elected officials
                      Prepares a statement for the public
                       and the press
                      Prepares to do damage control


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   24
Bad things happen to good people
       Bad state monitoring report
       Audit finding
       Failed performance measures
       Reorganization within a state
       Severe funding cuts
       Provider who has un-auditable records


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   25
CEO’s cannot fail to act when necessary
       Failing to act is a common stumbling
        block to effective leadership.
              We all try and avoid conflict and
               confrontation as possible, hoping that the
               problem will simply go away.
              Problems do not go away, problems grow
               and fester during periods of procrastination.
              Effective leaders act when they know they
               should.

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   26
Situation Room – Crisis the Expense Account
       Workforce Board CEO Geoffrey Generous is at a
        conference. He has brought along 5 board members
        because his local area has won an award.
        On the last evening of the conference he invites all of his
        board members to dinner and invites his other a number
        of his other fellow Workforce Board Directors and their
        board members. The party totals about 25 people.
        Everyone has a drink before dinner, consumes several
        bottles of wine with dinner and George announces when
        the check comes that he has the “company credit card”
        and wants to treat everyone in honor of winning the
        award.


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   27
Situation Room – Crisis the Expense Account
              Geoffrey figures by the time the
               auditors catch it he will be
               working somewhere else




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   28
Situation Room – Crisis the Expense Account
       Thinks the risk is worth is
        because his board members
        really appreciate him
        recognizing them for all their
        volunteer time


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   29
Situation Room – Crisis the Expense Account
 Geoffrey thinks twice about how his
   name will look in the local headlines
              Board CEO uses $ meant for the Poor
               to entertain board members
       Geoffrey asks for all non workforce
        area guests and the liquor to be put
        on his personal credit card and
        hopes he can explain the bill to his
        wife
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   30
Great CEO’s exercise good Judgment.
       Great CEOs think before acting or
        speaking
       They wait to decide when all the facts are
        in.
       They do not allow emotions to control
        their actions.


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   31
Situation Room – Crisis The Board is Missing in
Action
       Barron the President of the Trump County
        Workforce Board has reduced board
        meetings to three times a year and a
        holiday party in December.
       Whenever he needs board action he calls
        his board chair to sign the documents.
       His elected officials and some of the
        board members have asked about their
        respective roles
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   32
Situation Room – Crisis The Board is Missing in
Action
       Barron tells them
              Its none of their business




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   33
Crisis The Board is Missing in Action
       He tells the elected officials it is
        against the intent of the law for them
        to do more than appoint the
        workforce board




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   34
Crisis The Board is Missing in Action
       He tells them what their role is




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   35
CEO’s and their Boards
       The Board is an extension of the CEO’s
        management and support team.
       Under WIA the law mandates certain roles and
        responsibilities to the board and elected officials
       The distinction between the authority of the
        CEO and that of the board is essential but is not
        always clear
       It is up to the CEO to work with their board to
        clarify the roles
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   36
CEO’s and their Boards
       Chances of establishing a relationship with the
        board depend on how the CEO lays the
        groundwork for working with the board.
              Good CEO’s make it a point to meet with each of
               their board members outside of the board meetings
               to hear about their interests and concerns
       It is a challenge to shape a relationship with a
        partner, especially one with the power to hire
        and fire you.
       Effective communication is critical
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   37
When Working with Elected Officials
       Build a relationship with elected officials.
              Be positive.
              Make advocacy a partnership, not adversarial.
              Be personal when communicating
              Work through people who know the elected officials personally.
              Listen – for opposition
              Meet without an agenda
              Get to know all staff personally.
              Treat all elected officials with respect.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   38
A Board and CEO in Trouble
       The state identifies $600,000 in
        questioned expenditures
       A “whistle-blower” lawsuit is filed by a
        former finance director
       The Labor Representatives resign from
        the board leaving the board vulnerable to
        de-certification because it becomes out of
        compliance with federal requirements.
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   39
A Board and CEO in Trouble
       Expenditures are questioned
              A New Business Ventures for Nonprofits
               workshop, $15,000.
              A nursing conference, $64,519.
              A Business Excellence conference, for
               $93,933, including $50,000 for a
               presentation by Tom Peters.


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   40
A Board and CEO In Trouble
       “Lack of communication has been a major stumbling
        block in the [Workforce Board’s] operation. Interviews
        with a dozen sources close to the situation reveal that
        many of the directors on the agency’s board had not
        been informed about the audits, lawsuits or other issues
        that have been building to a critical point.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   41
What is good communication?
       Great CEO’s Communicate “bad
        news” in a honest and timely
        manner.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   42
Situation Room – Crisis Performance
       Penelope Peters the Board Manager for
        the Rainy Plains Workforce Board has not
        met performance in the last four years




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   43
Situation Room – Crisis Performance
              She continues with the same
               providers because she does not
               report performance to her board
               and the provider is her friend




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   44
Situation Room – Crisis Performance
              She tells the board about her
               provider’s performance but
               says it would be too expensive
               to do a new procurement



Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   45
Situation Room – Crisis Performance
       She has been documenting efforts
              To provide technical assistance
              To inform the provider that their performance may
               result in loss of their contract
              She has been putting the performance information
               on board and committee meeting agendas
              The board is not surprised when a recommendation
               is made to seek a new provider or one-stop model



Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   46
Great CEOs do not Allow Performance
Problems to Continue
       "School is never out for the
        professional." Cavett Robert
       Great CEO’s should not be satisfied
        with average performance.
       Board members do not want to be
        members of mediocre organizations

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   47
Headlines
       XXXX -- More than $750,000 in spending
        at a program created by XXXX Inc.
        Improper
       Money intended to help the poor instead
        spent on "unnecessary" motivational
        training, gift cards, and payments to
        relatives of administrators.



Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   48
Headlines
       The fired CEO of a scandal-plagued job
        training center said the agency was a
        "well-run machine" and argued she
        deserved the more than $360,000 a year
        she earned in salary and bonuses.
       Rep. ____________, said by the CEO's
        estimation, she deserves to be earning
        more than the president


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   49
Henry S Givray
    “Some of today's corner office occupants have very
     different motivations and values from other
     Americans.” Blackstone Group’s CEO’s statement
     "I'm worth every penny" make this narrow self-focus
     clear”
    “Enron, WorldCom, and other corporate scandals”,
     have sickened the American public by the
     narcissism, greed, & other "me first" antics of CEOs.
    “the general public believes CEOs are in the game
     only for themselves. The good of their employees,
     their customers, their communities, are merely
     ancillary issues for them.”
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   50
Headlines
       Federal monitors have found problems with how the
        Workforce Board accounts for tens of millions in
        taxpayer dollars, concluding that the nonprofit has
        misspent federal grant money, inadequately tracked
        revenue and improperly awarded bids.
       Executive Director resigns says its time to move on
       “I believe [our director] was a visionary.” The problem is
        that he did not produce the result that we wanted to.
        “But that is the nature of innovation.”



Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   51
Headlines
       The head of the troubled regional agency
        meant to train hard-to-place workers is
        resigning, weeks after a highly critical report of
        his agency was made public and amid an
        ongoing state investigation into the government
        body's finances.
       The executive director said his decision to
        resign had little to do with a scathing audit
        released last month that said millions of dollars
        in federal grants may have been mismanaged
        or can't be accounted for.
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   52
What Makes a Good CEO
    The CEO needs to have a vision.
      today things change too rapidly.
      Any individual that refuses to change
       things because "we've done it this way
       for 20 years" probably needs to be
       shown the door.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   53
Vision
       The best leaders plan for the future
        and motivate others to see the same
        vision so they can all thrive to
        accomplish that vision.
       “The perfect leader looks at the big
        picture. They live the organization’s
        mission and implement, motivate,
        and dedicate all their efforts to
        accomplishing the mission.”
Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   54
Vision
Great Leaders
              Set a direction
              Are able to easily shift direction
              See where the organization will be in 5
               and 10 years




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   55
Trust
       Employees need to feel they can
        trust the CEO
              Honesty
              Fairness
              consistency.




Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   56
Great CEOs are not overly ambitious for
themselves
       There are two ways to get to the top.
              by climbing over people.
              by being lifted up by people.
       "I think with a change in staff leadership, the
        board can straighten itself out"
              A common comment when problems come to light
              Good leader is ahead of the curve and problems are
               not a surprise
              There is a plan of action and the CEO follows that
               plan

Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   57
                 Longing For The Sea...




    "If you want to build a ship, don't drum up people together to
    collect wood and don't assign them tasks and work, but rather
    teach them to long for the endless immensity of the sea."
    Antoine de Saint-Exupery


Rochelle J. Daniels, Assistant County Attorney, Broward Workforce Development Board, Inc., WorkForce One Employment Solutions   58

								
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