VIEWS: 55 PAGES: 2 CATEGORY: Fitness POSTED ON: 12/21/2010
Sportswear competition is dedicated to sports clothing. Usually the specific requirements of sports design. Broad sense, including sports wear outdoor clothing.
PRESS RELEASE Active Sportswear International A/S acquires H2O 24 February 2009 Active Sportswear International A/S purchased H2O on Thursday 19 February 2009. The 100% Danish-owned company, headquartered in Brønderslev, Denmark, is already the maker of the Color Kids, Kilmanock and FZ FORZA brands and, in addition, has the agency for Babolat, New Balance and Rider. The Active Sportswear A/S Maltvej 20 takeover of H20 is effective immediately. DK-9700 Brønderslev Negotiations concerning the takeover of H2O have been in progress over the past Tel: +45 9882 5533 Fax: +45 9880 0004 weeks and concluded on Thursday 19 February 2009. Man. Dir. John Mark Jensen “I’m quite pleased we were able to agree about the acquisition and I’m also Mobile: +45 4019 0060 thrilled by the prospect of working with our new brand. H2O is already an Email email@example.com established brand and its profile will be an excellent supplement to our own brands www.activesportswear.dk Kilmanock, Color Kids and FZ FORZA. Our brands are represented in more than 20 countries and I’m looking forward to the synergies we can achieve once we get our collaboration up and running,” says a satisfied John Mark Jensen, Managing Director, Active Sportswear International A/S. Both the management and owners of Active Sportswear International A/S have amassed considerable expertise after working in the sector for many years, and the group agrees that the best solution is where H20 lives a life of its own as an independent brand in relation to all business activities and at the same time benefits from the administrative and managerial synergies provided by Active Sportswear. “Our vision for the new company is to bring H2O back to its roots as a highly profiled sportswear brand, and at the same time to build up long-term customer relationships through a strategic renewal process that ensures market awareness and loyalty,” states Thøger Thøgersen, chairman of the board in Active Sportswear International A/S. Business acumen, quality and sound customer relationships are paramount The chairman of the board in Active Sportswear International A/S is quite familiar with H2O because he worked for Buksesnedkeren (H20’s former owner) for a number of years. “All the way back in 1982 when H2O was founded, it has based its corporate culture on business acumen, proximity to customers and an uncompromising approach to good quality. I learned to respect these values – combined with an informal professional corporate culture – during the course of my nine years as managing director for Buksesnedkeren. They go hand in glove with Active Sportswear’s business approach, and I’m convinced that the two companies will develop a dynamic, rewarding partnership,” states Thøger Thøgersen. Initially, H2O’s business focus will be on the primary markets in Denmark and Norway. H2O will remain in Gilleleje, Denmark, in a transitional period, but in the near future the company will be moved to a more suitable location in North Zealand that corresponds to the size of the company. ### Further details are available by contacting chairman of the board Thøger Thøgersen on tel. (+45)2060 8690 or managing director, John Mark Jensen on tel. (+45) 4019 0060. Active Sportswear International A/S acquires H2O │Press Release page 1 of 2 Active Sportswear Int. A/S was founded in 1988 as a supplier for the Danish sportswear industry, after which it developed and built up its own brands Color Kids, Kilmanock and FZ FORZA, the latter of which has become the biggest badminton brand in Denmark. Outside Denmark, FZ FORZA and Color Kids are especially widespread, and the two brands are marketed in more than twenty countries. In addition to its own brands, Active Sportswear has the agency for New Balance, Rider and Babolat. The principal shareholders in Active Sportswear International A/S are the management and Greystone Capital A/S. The company has around 80 employees working at the headquarters in Brønderslev, North Jutland, and at offices in China and Norway. In addition, permanent agents in Germany, Benelux and France are affiliated with the company. Active Sportswear International A/S generated DKK 180 million in turnover in 2008. Further details about Active Sportswear International A/S: www.activesportswear.dk. Active Sportswear International A/S køber H20 │ Pressemeddelelse side 2 af 2
"Active Sportswear International A_S acquires H2O"