SPECIAL REPORTS
Canadean Contacts:
Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287
Copyright
Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts.
All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior
permission of the copyright owners.
Liability
Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions
expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.
Canadean prints its reports on 100% recycled paper using 80% post consumer waste.
Wisdom - Canadean’s multi-dimensional beverage database, available for all services
All Beverages Services - annual and quarterly Wisdom databases and reports – Global Beverage
Forecasts and Quarterly Beverage Tracker (QBT)
Soft Drinks Service - annual country and global Wisdom databases and reports
Beer Service - annual country and global Wisdom databases and reports
Beverage Packaging Service - annual country and global Wisdom databases and reports
Iberia - annual, quarterly and monthly reports available on Spain and Portugal
Special Focus Reports - please check our website or contact us for details of the latest special reports
available
Consulting
Bespoke projects
Database management
Long-range forecasting
Client presentations
Beverage workshops
Bespoke database solutions
Industry presentations
Industry referrals and claims
Conferences
For more information on any of Canadean's beverage services or consulting please contact Canadean on
tel: +44 (0)1256 394224, email: sales@canadean.com or visit www.canadean.com
Distribution Trends in Soft Drinks UK
Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
Distribution Trends .................................................................................................................................... 2
Market Valuation/Pricing ............................................................................................................................ 3
Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ........................................... 4
Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) .............................................. 4
Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ........ 5
Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth).................................. 5
Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) .......................................................... 6
Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ............................................. 6
Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) .. 7
Soft Drinks Product Definitions ..................................................................................................... 8
Glossary ..........................................................................................................................................15
Forecast Methodology...................................................................................................................17
Soft Drinks Service/Dec-2010 1
UK Distribution Trends in Soft Drinks
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
Dynamics & Forecasts to 2015
Distribution Trends
On-trade suffers due to closures of outlets
The on-trade fell to its lowest share of total soft drinks over the past few years at 14%, driven by the economic
slowdown, with consumers not eating out as often as in the past. Consequently the off-trade and particularly the
modern retail and discount channels enjoyed a boost to sales. As one would expect the convenience channel
and traditional retail channel (where prices were higher) lost market share in 2009.
Packaged water saw on-trade volumes decline due to the cut back in out of home expenditure, whilst impulse
channel lost volume to large supermarkets which generally have cheaper prices.
Heavy promoting within carbonates saw volumes increase through the off-trade, whilst pub closure impacted
on-premise volumes.
Similarly in the juice category where 90% of volume is off-premise, pricing activity helped the discount and
modern retail channel increase share.
The on-trade is important for nectars because of the importance of J20 but this channel was hit by the closure of
many outlets.
Still drinks saw the trend of consumers buying their impulse packs in the supermarket, which impacted impulse
channel volumes.
Squash/syrups continue to be off-trade led and the problems within the on-trade only helped off-premise share
grow.
Iced/rtd tea drinks remains very much an off-trade category but smaller players are using Horeca to gain
attention and distribution.
Iced/rtd coffee drinks have a large representation through products made in an increasing number of coffee
shops.
Sports drinks saw modern retail sales increase due to increased consumption of Private Label products.
Energy drinks had some loss of volumes from the profitable off-trade as a result of the closure of outlets.
Asda a