Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to 2015 Switzerland

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                   Distribution Trends in Soft Drinks                                                                                  Switzerland



Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
   Distribution Trends ........................................................................................................................................... 2
   Market Valuation/Pricing .................................................................................................................................. 2
     Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ............................................. 3
     Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) ................................................ 3
     Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ......... 4
     Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth) .................................... 4
     Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) ............................................................. 5
     Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ................................................ 5
     Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) ... 6
Soft Drinks Product Definitions ..................................................................................................... 7
Glossary ......................................................................................................................................... 14
Forecast Methodology.................................................................................................................. 16




                                                                                                                      Soft Drinks Service/Dec-2010                1
             Switzerland                                  Distribution Trends in Soft Drinks


    Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
                    Dynamics & Forecasts to 2015


Distribution Trends

Slump in on-premise

2009 was a difficult year because of the worsening economic conditions and of course there was no repeat of
the Euro Cup 2008 event. Consumers tightened their belts and on-premise soft drinks consumption was badly
affected, down 6%.

Most categories were affected. In contrast, volumes sales in the off-premise channel remained broadly stable.

The discount distribution channel however, emerged from the difficult year with improved positions. Discount
stores distribution grew by 3%, which is a reflection of Swiss consumer behaviour in response to tightening
household budgets.

In on-premise distribution, the brunt of the decline fell on the eating, drinking and accommodation channel;
consumption slumped by 7% in 2009. This is a manifestation of consumers spending less on eating out.



Market Valuation/Pricing

Sales revenue down more than volume

Echoing the difficult conditions created by the adverse economic conditions and the impact this has been having
on consumers spending on soft drinks, total soft drinks valuation fell by over 4% in 2009, which is a greater drop
than the fall in volume.

Off-premise value was down by nearly 2% in 2009. Most key categories produced lower sales including
carbonates, energy drinks, juice, nectars and packaged water.

On-premise value was down by almost 6% in 2009. The same main categories as in retail were also affected in
‘out of home’.




       Soft Drinks Service/Dec-2010
2
            Distribution Trends in Soft Drinks                                  
				
DOCUMENT INFO
Description: Soft drinks trends and developments in on- vs off-premise - volume and value
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