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Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to 2015 Spain

VIEWS: 16 PAGES: 20

Soft drinks trends and developments in on- vs off-premise - volume and value

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                   Distribution Trends in Soft Drinks                                                                                                 Spain



Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
   Distribution Trends ........................................................................................................................................... 2
   Market Valuation/Pricing .................................................................................................................................. 2
     Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ............................................. 3
     Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) ................................................ 3
     Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ......... 4
     Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth) .................................... 4
     Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) ............................................................. 5
     Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ................................................ 5
     Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) ... 6
Soft Drinks Product Definitions ..................................................................................................... 7
Glossary ......................................................................................................................................... 14
Forecast Methodology.................................................................................................................. 16




                                                                                                                      Soft Drinks Service/Dec-2010                1
             Spain                                        Distribution Trends in Soft Drinks


    Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
                    Dynamics & Forecasts to 2015


Distribution Trends

Off-premise gains driven by price promotions and PL contribution

On-premise channels lost share due to lower consumer spending and a reduced number of tourists. The
tightening of business credit conditions has added further pressure, driving stocks to minimum levels (one and
ahalf weeks rather than the usual two weeks). EDA channels, particularly high priced restaurants, hotels and
bars, were hardest hit, especially in tourist areas. The vending channel lost share due to reduced spending by
young adults. QSR outlets maintained share.

Within off-premise, large modern retail increased share, and now represents some 45% of all soft drinks sales,
thanks to aggressive pricing for leading brands and increased PL contribution. Discount stores also increased
share due to their lower price positioning. Convenience stores suffered as they did not have the benefit of price
promotions or PL brands. Traditional stores have started to offer extended opening hours (more than 3,000
stores in Madrid alone now offer extended opening).


Market Valuation/Pricing

Price increases limited by lower consumer purchasing power

Overall on-premise price increases were limited by the economic situation and reduced consumer purchasing
power. QSR and restaurant chain prices increased some 3-6% to cover rising fixed costs, while EDA channels
such as bars and traditional restaurants absorbed increases to encourage consumer visits. Premium Horeca
channels such as night clubs increased prices by up to 6%; these channels were particularly hit by the reduction
in tourists.

In off-premise channels, many prices actually fell as a result of continuous price promotions in large m
								
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