Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to 2015 Slovenia by Canadean

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Soft drinks trends and developments in on- vs off-premise - volume and value

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									SPECIAL REPORTS
Distribution Trends in Soft
Drinks: On-Premise vs Off-
Premise Dynamics &
Forecasts to 2015

SLOVENIA
A Special Focus Report from Canadean
December 2010




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                                                                                   Liquid Intelligence
                  Distribution Trends in Soft Drinks                                                                                   Slovenia



Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
   Distribution Trends .................................................................................................................................... 2
   Market Valuation/Pricing ............................................................................................................................ 3
     Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ........................................... 4
     Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) .............................................. 4
     Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ........ 5
     Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth).................................. 5
     Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) .......................................................... 6
     Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ............................................. 6
     Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) .. 7
Soft Drinks Product Definitions ..................................................................................................... 8
Glossary ..........................................................................................................................................15
Forecast Methodology...................................................................................................................17




                                                                                                                 Soft Drinks Service/Dec-2010              1
             Slovenia                                       Distribution Trends in Soft Drinks


    Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
                    Dynamics & Forecasts to 2015


Distribution Trends

On-premise consumption is traditionally strong, as eating and drinking out is historically popular. Consumers
and on-premise owners also adjusted to the smoking ban, with bars/cafés having gardens open also during the
cold months. In 2009 the economic crisis significantly influenced consumption in on-premise, which declined by
6%, double the overall consumption decline. Consumers became more careful with their money, cutting back on
visits and expenditure. The decline was even stronger in highly priced drinks, such as energy drinks and
packaged water, where tap water is a substitute. It seems bar owners have not yet adapted to the changing
economic situation and consumer behaviour, as on-premise prices continued to grow in 2009, which had a
further negative impact on consumption.

The only exception to the on-premise trend is local QSR, where consumption continued to expand, as this is a
popular, cheap and convenient way of eating out, especially for young consumers. In this sub channel
carbonates are the major soft drinks category.

Data about on-premise is scarce, as there is no audit available and companies mostly do not systematically
monitor sales through on-premise. Often the same packaging format is sold in all channels. Sales to on-premise
are not transparent, as to some extent they go through the same distributors as off-premise. Wholesalers,
regular retailers but mainly cash&carry sell to on-premise outlets.

In off-premise, retailers also faced the impact of economic crisis. All major players were mailing enormous
quantities of leaflets to households, offering promotio
								
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