SPECIAL REPORTS
Distribution Trends in Soft
Drinks: On-Premise vs Off-
Premise Dynamics &
Forecasts to 2015
SLOVENIA
A Special Focus Report from Canadean
December 2010
Canadean Contacts:
Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287
Copyright
Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts.
All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior
permission of the copyright owners.
Liability
Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions
expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.
Canadean prints its reports on 100% recycled paper using 80% post consumer waste.
Visit the Canadean website @ www.canadean.com
Products & Services Available from Canadean in 2010
Wisdom - Canadean’s multi-dimensional beverage database, available for all services
All Beverages Services - annual and quarterly Wisdom databases and reports – Global Beverage
Forecasts and Quarterly Beverage Tracker (QBT)
Soft Drinks Service - annual country and global Wisdom databases and reports
Beer Service - annual country and global Wisdom databases and reports
Beverage Packaging Service - annual country and global Wisdom databases and reports
Iberia - annual, quarterly and monthly reports available on Spain and Portugal
Special Focus Reports - please check our website or contact us for details of the latest special reports
available
Consulting
Bespoke projects
Database management
Long-range forecasting
Client presentations
Beverage workshops
Bespoke database solutions
Industry presentations
Industry referrals and claims
Conferences
For more information on any of Canadean's beverage services or consulting please contact Canadean on
tel: +44 (0)1256 394224, email: sales@canadean.com or visit www.canadean.com
Liquid Intelligence
Distribution Trends in Soft Drinks Slovenia
Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
Distribution Trends .................................................................................................................................... 2
Market Valuation/Pricing ............................................................................................................................ 3
Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ........................................... 4
Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) .............................................. 4
Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ........ 5
Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth).................................. 5
Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) .......................................................... 6
Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ............................................. 6
Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) .. 7
Soft Drinks Product Definitions ..................................................................................................... 8
Glossary ..........................................................................................................................................15
Forecast Methodology...................................................................................................................17
Soft Drinks Service/Dec-2010 1
Slovenia Distribution Trends in Soft Drinks
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
Dynamics & Forecasts to 2015
Distribution Trends
On-premise consumption is traditionally strong, as eating and drinking out is historically popular. Consumers
and on-premise owners also adjusted to the smoking ban, with bars/cafés having gardens open also during the
cold months. In 2009 the economic crisis significantly influenced consumption in on-premise, which declined by
6%, double the overall consumption decline. Consumers became more careful with their money, cutting back on
visits and expenditure. The decline was even stronger in highly priced drinks, such as energy drinks and
packaged water, where tap water is a substitute. It seems bar owners have not yet adapted to the changing
economic situation and consumer behaviour, as on-premise prices continued to grow in 2009, which had a
further negative impact on consumption.
The only exception to the on-premise trend is local QSR, where consumption continued to expand, as this is a
popular, cheap and convenient way of eating out, especially for young consumers. In this sub channel
carbonates are the major soft drinks category.
Data about on-premise is scarce, as there is no audit available and companies mostly do not systematically
monitor sales through on-premise. Often the same packaging format is sold in all channels. Sales to on-premise
are not transparent, as to some extent they go through the same distributors as off-premise. Wholesalers,
regular retailers but mainly cash&carry sell to on-premise outlets.
In off-premise, retailers also faced the impact of economic crisis. All major players were mailing enormous
quantities of leaflets to households, offering promotio