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Distribution Trends in Soft Drinks Russia
Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
Distribution Trends ........................................................................................................................................... 2
Market Valuation/Pricing .................................................................................................................................. 2
Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ............................................. 3
Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) ................................................ 3
Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ......... 4
Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth) .................................... 4
Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) ............................................................. 5
Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ................................................ 5
Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) ... 6
Soft Drinks Product Definitions ..................................................................................................... 7
Glossary ......................................................................................................................................... 14
Forecast Methodology.................................................................................................................. 16
Soft Drinks Service/Dec-2010 1
Russia Distribution Trends in Soft Drinks
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
Dynamics & Forecasts to 2015
Distribution Trends
Off-premise distribution predominant
Off-premise accounts for 86% of total soft drinks volume. Within off-premise there has been a significant
transfer in recent years from traditional retail outlets to the large modern retail sector, which now accounts for
33% of total soft drinks volume (compared to 21% in 2004). This recent expansion mainly reflects the continuing
growth of retail chains in the regions.
Independent retailers form buying groups to counter growing power of the multiples
Recently in large cities, where competition between large modern and traditional retail outlets has been fierce,
traditional retail outlets have been clubbing together to form purchasing unions or co-operatives to increase their
price competiveness and improve their bargaining position in negotiations with major suppliers. This practice
has enabled small independent retail outlets to compete quite effectively with the leading supermarket chains.
Nevertheless, in general price levels in large modern retail outlets for all commercial beverages are somewhat
lower than in traditional retail stores.
Workforce cuts hit institutional volume
On-premise consumption of soft drinks was negatively affected by the economic crisis, with workplace catering
particularly affected due to staff layoffs by export oriented enterprises (down 22% in 2009). Overall on-premise
volume declined by 15% in 2009. Lower tourist numbers (down by 20%) were a contributory factor here as well
as general economising by the local population. Quick service restaurants fared somewhat better than other
types of on-premise outlet since these outlets mainly target more affluent consumers who were least affected by
the economic crisis.
Market Valuation/Pricing
Average r