Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to 2015 Republic of Ireland

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					SPECIAL REPORTS
Distribution Trends in Soft
Drinks: On-Premise vs Off-
Premise Dynamics &
Forecasts to 2015

REPUBLIC OF IRELAND
A Special Focus Report from Canadean
December 2010




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                                                                                   Liquid Intelligence
                  Distribution Trends in Soft Drinks                                                               Republic of Ireland



Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
   Distribution Trends .................................................................................................................................... 2
   Market Valuation/Pricing ............................................................................................................................ 2
     Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ........................................... 3
     Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) .............................................. 3
     Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ........ 4
     Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth).................................. 4
     Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) .......................................................... 5
     Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ............................................. 5
     Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) .. 6
Soft Drinks Product Definitions ..................................................................................................... 7
Glossary ..........................................................................................................................................14
Forecast Methodology...................................................................................................................16




                                                                                                                 Soft Drinks Service/Dec-2010              1
             Republic of Ireland                          Distribution Trends in Soft Drinks


    Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
                    Dynamics & Forecasts to 2015


Distribution Trends

Off-trade still drives, but on-premise is under increasing threat from the recession as consumers tighten
their belts

Modern retail outlets still account for the bulk of soft drinks distribution, with on-premise coming under
increasing pressure.

Supermarkets, symbol chains, independent retailers and convenience stores all merchandise soft drinks in
chilled cabinets. These ensure that soft drinks are available for immediate 'on the go' consumption. CTNs and
convenience stores are important ‘on the go’ outlets.

In recent years there has been growth in symbol chains like Centra, SuperValu, Spar and Mace, with new retail
formats being trialled. A common feature nowadays is a major chain store such as Spar being linked to a petrol
forecourt.

The major multiples like Tesco, Dunnes, and Superquinn drive the supermarket retail scene. Direct shipments
from mainland Britain are a key feature of the market for both secondary/economy and premium brands. This
disadvantages local players, denying them the opportunity to sell and supply locally-produced items.

The well established German discounters Lidl and Aldi took advantage of the recession and put pressure on
independent retailers and the major multiples, as the discounters continued to over-stock products relative to
their market share in order to increase sales (over-trade) in some areas including juice, nectars and
squash/syrups.

The recession hit the on-premise channels harder than off-premise. Pricing is the main issue as on-trade
margins are considerably larger. The pub trade has been experiencing a downturn in footfall in recent years.
Restaurants and possibly QSRs are also vulnerable, as family budgets become more restricted and people
choose to eat and drink at home.


Market Valuation/Pricing

Market value under pressure in carbonates, but less so in sports and energy drinks

Retail prices became very competitive in 2009 with promotional activity leading to falling prices. There 
				
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