Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to 2015 Czech Republic by Canadean

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Soft drinks trends and developments in on- vs off-premise - volume and value

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                  Distribution Trends in Soft Drinks                                                                       Czech Republic



Contents
Distribution Trends in Soft Drinks: On-Premise vs Off-Premise Dynamics & Forecasts to
2015 .................................................................................................................................................. 2
   Distribution Trends .................................................................................................................................... 2
   Market Valuation/Pricing ............................................................................................................................ 3
     Soft Drinks On-Premise vs Off-Premise – Volume, 2006-2010F (% Growth) ........................................... 4
     Soft Drinks On-Premise vs Off-Premise – Value, 2006-2010F (% Growth) .............................................. 4
     Soft Drinks on-Premise vs Off-Premise – Volume & Value, 2006-2010F (M Litres/Local Currency) ........ 5
     Soft Drinks On-Premise vs Off-Premise by Category, 2009 vs 2010F (% Growth).................................. 5
     Soft Drinks On-Premise vs Off-Premise, 2009-2015F (% Growth) .......................................................... 6
     Soft Drinks On-Premise vs Off-Premise, 2009, 2010F & 2015F (% Share) ............................................. 6
     Soft Drinks On-Premise vs Off-Premise Average Price Per Litre by Category, 2010F (Local Currency) .. 7
Soft Drinks Product Definitions ..................................................................................................... 8
Glossary ..........................................................................................................................................15
Forecast Methodology...................................................................................................................17




                                                                                                                 Soft Drinks Service/Dec-2010              1
             Czech Republic                              Distribution Trends in Soft Drinks


    Distribution Trends in Soft Drinks: On-Premise vs Off-Premise
                    Dynamics & Forecasts to 2015


Distribution Trends

Hard discounters gaining ground while economic slowdown negatively impacts on Horeca sales

Compared to other markets in Europe, there is not the same culture of eating out outside Prague and in the soft
drinks market there is a considerable bias towards retail sales. In 2009 off-premise again greatly outperformed
on-premise. The top ten retailers, all international, now control well over two-thirds of the market. The retail
sector, however, remains fragmented. This fragmentation is in part a result of the small-scale privatisation
carried out in 1991, with retailing one of the very first areas which attracted a high proportion of individual (and
therefore mostly undercapitalised) buyers. Since 1998 many Czech retailers have come under increasing
pressure, with many disappearing altogether. The main reasons behind the failures appear to be the lack of
know-how of Czech retailers and lack of finance to be able to compete in the increasingly tough market. Local
retailers joined forces in 2007 as Coop, and it is the only local chain in the top ten.

The main trend in off-premise continues to be the increasing penetration of hard discounters, especially Lidl
from Germany, which entered the country in 2005. The economic crisis has prompted customers to be more
selective and many have been driven to hard discount stores. The discounters are especially popular for bulk
purchases of soft drinks. Kaufland is the most popular. The rise of the hard discount store seems likely to be a
feature of the Czech retail market in years to come, especially during the difficult economic conditions of the
moment. According to a survey carried out in 2009, 43% of respondents use hypermarkets as the main point of
shopping, 23% of consumers use discount stores and 16% small local shops. In spring 2009 there were 558
supermarkets, 246 hypermarkets and 887 discount stores operating in the country. In contrast 
								
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