Customer Solution Case Study Battery Giant Brings New Energy to Web

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					                                           Customer Solution Case Study

                                           Battery Giant Brings New Energy to Web
                                           Sites for Increased Customer Engagement

Customer: Energizer
                                           “With SharePoint Server 2010, we have so many
Web Site:                options for engaging consumers with a more
Customer Size: Approximately 16,000
employees                                  interactive and dynamic experience.”
Country or Region: United States                                                   Karen Presnell, Assistant Brand Manager, Energizer
Industry: Manufacturing—Consumer
packaged goods                             Energizer, a consumer goods company, wanted to ensure that its
Partner: Aspect                            Web sites’ functionality reflected its new brand image. The
Partner Web site:
                                           company upgraded its main Web site and three others to
Customer Profile                           Microsoft SharePoint Server 2010 with the help of Aspect, a
Energizer Holdings, Inc.,
headquartered in St. Louis, Missouri, is   Microsoft Gold Certified Partner. With the new sites, Energizer
a global leader in the dynamic             can offer users a better experience and the ability to find
business of providing power solutions
with a full portfolio of products,         relevant information more quickly, and it will benefit from easier
                                           content management.
including Energizer brand primary
battery products, charging systems,
and portable flashlights and lanterns.

Software and Services                      Business Needs                                 company’s innovation platform as well
 Microsoft Server Product Portfolio       Energizer Holdings, Inc., headquartered        as to continue to communicate its fun,
  − Microsoft SharePoint Server 2010       in St. Louis, Missouri, is one of the          irreverent personality and maintain the
                                           world’s largest manufacturers of primary       prominence of the company’s icon, the
                                           batteries, portable battery-powered            Energizer Bunny . The company’s Web
                                           devices, and portable flashlights and          sites were to play a key role in the
                                           lanterns. To communicate with                  rebranding effort. “In addition to being
                                           consumers, Energizer relies on its             infused with the new look and feel, our
                                           primary Web site (           Web sites needed to deliver innovative
                                           as well as microsites that it gears toward     functionality that mirrored our updated
                                           specific products and promotions.              branding,” says Karen Presnell, Assistant
                                           Consumers may visit the sites to find out      Brand Manager for Energizer. “For
                                           more about a particular hearing aid            instance, we wanted them to promote
                                           battery, to download and print special         greater levels of interaction with our
                                           coupons, and so on.                            consumers and to incorporate more rich
For more information about Microsoft                                                      media.”
SharePoint Server 2010, go to:             In 2009, Energizer set out to design a               new visual identity to better reflect the      Energizer also sought to improve
management of its sites for the                                 Once the sites are up and running,                   content in the future. “With
company’s employees. “We always look                            Energizer expects that its content                   SharePoint Server 2010, we have so
to save time and money, and we thought                          managers will have no trouble learning               many options for engaging
we could achieve efficiencies in terms of                       to manage and post information using                 consumers with a more dynamic and
content management, especially on these                         SharePoint Server 2010. “We’re already               interactive experience,” says Presnell.
content-heavy sites that need updating                          adept at working with the older version
so often,” says Presnell.                                       of the product, and the Ribbon feature              Easier content management.
                                                                is familiar because we also use Microsoft            Because managing content will be so
Solution                                                        Office Professional 2007, so we should               straightforward for those who need to
Energizer had successfully used Microsoft                       have an easy transition to SharePoint                regularly update the sites, Energizer
Office SharePoint Server 2007 for its Web                       Server 2010,” comments Presnell.                     anticipates that those employees will
sites for several years, so when the                                                                                 be more efficient and the sites’
opportunity arose to become an early                            Following that transition, Energizer will            content more current. “Our content
adopter of Microsoft SharePoint Server                          further enhance its Web presence with                managers will be able to post even
2010, the company jumped to take                                new templates and product pages, rich                more up-to-date content in less time,”
advantage of it. In January 2010,                               video content, and links to its social               says Presnell. “We are striving to keep
Energizer brought in Aspect—a Microsoft                         media efforts on various social-                     our content fresh and engaging so
Gold Certified Partner—to upgrade its                           networking sites. “We want our Web site              that our consumers interact with our
main Web site and three microsites to                           to be more of a destination for                      brand more frequently on our site.”
Microsoft SharePoint Server 2010 for                            consumers, and SharePoint Server 2010
Internet Sites.                                                 will help us attract and build an                   Better search capabilities. The
                                                                Energizer community,” says Presnell.                 flexibility that Energizer is building
Aspect worked with Energizer to identify                                                                             into its search functionality and site
and incorporate new features into the                           Benefits                                             navigation will have a positive impact
sites, such as keywords, metadata, and                          Energizer believes that its Web sites’               on consumers, who will be able to
tag clouds for most popular information,                        enhanced capabilities, in concert with               find what they are looking for in less
all of which help consumers find relevant                       their new look and feel, will bring next-            time. “We’re making the most of
information more quickly. Energizer also                        generation usability to its Web presence             SharePoint Server 2010 metadata and
plans to make it possible for consumers                         for an even better user experience.                  users’ ability to filter search results,”
to navigate by topic to look for content.                                                                            says Presnell. “Metadata, keywords,
                                                                “By upgrading to SharePoint Server                   and navigating by topic all make it
As of April 2010, Aspect has upgraded                           2010, we’re offering our consumers a                 easy and appealing for consumers to
the four Energizer sites to SharePoint                          more engaging experience and saving                  turn to our sites for information.”
Server 2010 and plans to launch the main                        them valuable time because they’ll be
site, along with its new visual identity, by                    able to more quickly and easily find the            Support for progressive image.
June 2010. “We found that the migration                         information that they need,” says                    Upgrading to SharePoint Server 2010
process didn’t require a huge effort,”                          Presnell. For Energizer, the benefits of             to support the launch of its new brand
recalls Dan Hugge, Consultant for Aspect.                       SharePoint Server 2010 include:                      image will help promote Energizer as
“It only took us a week and a half to                                                                                an innovative, forward-thinking
upgrade the first site, and we’re confident                        Higher degree of interaction.                    company. “Thanks to SharePoint
that the main site—with 200 pages and                               Energizer is moving along a path to              Server 2010, our Web sites’ dynamic
more than 40 page layouts—will only                                 greater consumer engagement                      functionality will match, and even
take about three weeks.”                                            through its improved Web sites. The              enhance, the level of excitement for
                                                                    company is even considering the                  our brand’s new visual identity,” says
                                                                    possibility of adding user-generated             Presnell.

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS

Document published May 2010

Description: Assistant Brand Manager document sample