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									3rd edition




              The only PROVEN platform to reach
              THE WORLD’S LARGEST & FASTEST
                  GROWING RETAIL MARKET!




                    14-16 June 2011
                    Hong Kong Convention & Exhibition Centre
                              www.retailasiaexpo.com
                                              The AsiA PAcific ReTAil MARkeT                                                           NEW!
                                              The World’s Most Exciting!
                                                                                                                                       HoSPITAlITy TECHnology ExPo
                                               Why Retail asia expo?                                                                   Due to the overwhelming demand from the market and our existing
                                                                                                                                       exhibitors, as from the 2011 event the hospitality sector will be fully
                                               Retail Asia Expo was the first professionally organised business exhibition for the     embraced in this event. Membership clubs, hotels, restaurants, bars
                                               Asia Pacific’s retail sector which is the world’s largest and fastest growing.          and cafes also rely on the same solutions as the retail sector such as
                                                                                                                                       workforce management, supply chain, CRM, loss prevention, stock
                                               These are just some of the reasons why you should exhibit in Retail Asia Expo:          control, card & payment, etc and therefore continually invest in new
                                                                                                                                       technologies for their operations.
                                               • Unique focus on top quality retail sector

                                               • Strong industry support from Advisory Committee and very high visitor                 There is however no specialised annual trade event for hospitality
                                                 satisfaction rating (+90%)                                                            technologies to cater this growing demand which sees developments
                                                                                                                                       and new products every month.
                                               • Superior quality of visitors, who don’t visit any other trade shows
                                                 therefore are unique buyers                                                           Diversified Events Hong Kong as organiser of Restaurant & Bar Hong
                                               • Visitors are actual operators of stores and retail brands rather than                 Kong which is the leading annual event for the hospitality sector in
                                                 distributors and suppliers                                                            the region are perfectly placed to deliver this additional valuable
                                                                                                                                       audience to Retail Asia Expo.
                                               • Attendance is from Hong Kong, Macau and Asia Pacific. Hong Kong
                                                 operators also control many of largest retail groups making them
                                                 especially important.

                                               • The only Retail exhibition in Hong Kong in 2011

                                               • Buyers from all of the major chain stores represented

                                               • 76% of exhibitors immediately rebooked - they are serious about
                                                 this show because it delivers results!


                        RETAIl DESIgn & In-SToRE MARKETIng ExPo                                                                        RETAIl TECHnology ExPo                            Exhibitor categories:
                                                                                                                                                                                         • Back Office Software
                        The Retail Design & In-Store Marketing Expo deals                     Exhibitor categories:                    The Retail Technology Expo presents a wide        • Barcode Scanners
                        with all elements of shop design and visual marketing.                • Architects
                                                                                                                                       array of technology solutions available to the    • Computer Hardware/Software
                        Exhibitors showcase the latest in interior design, flooring,                                                   retail and hospitality markets. The exhibitors    • Customer Relationship Marketing
                                                                                              • Audio Visual
                        display systems, lighting, etc, all geared towards helping                                                     include many of the large international           • People Counting 
                                                                                              • Carry bags/Gift Wrapping
                        retailers create the perfect shopping environment.                                                             manufacturers of retail technology solutions.     • Data Capture and Mining
                                                                                              • Decorative Surfaces
                                                                                              • Displays/Showcases                                                                       • Data Warehousing
                                                                                              • Flooring                                                                                 • Database Management and Marketing
                                                                                              • Graphics                                                                                 • Digital Signage
                                                                                                                                                                                         • E-Commerce
                                                                                              • Interior Design Specialists
                                                                                                                                                                                         • EPOS
                                                                                              • Large Format Printing 
                                                                                                                                                                                         • Fraud Management and Loss Prevention
                                                                                              • Light Boxes
                                                                                                                                                                                         • Gate Entry Solutions
                                                                                              • Lighting 
                                                                                                                                                                                         • Inventory & Stock Control
                                                                                              • Mannequins 
                                                                                                                                                                                         • Multi Channel Marketing         “Retail Asia Expo provided a very
                                                                                              • Modular Displays                                                                                                           good platform for us to show our
                                                                                                                                                                                         • Labour scheduling
                                                                                              • POP/POS products                                                                         • Loyalty systems                 Borderless Retailing solutions - from
                                                                                              • Screen Printing                                                                                                            in-city to in-mall to in-store. We also
                                                                                                                                                                                         • Payment Systems                 met with many decision makers
                                                                                              • Shelving & Hanging Systems                                                               • Point-of Sale products          from shopping malls, hotels, etc. in
                                                                                              • Shopfitting                                                                                                                the region. Additionally, we were
                                                                                                                                                                                         • RFID
                                                                                                                                                                                                                           amazed with the media coverage
                                                                                              • Shopper Surveys                                                                          • Sales Order Processing          and TV interviews. We look forward
“As an exhibitor, Retail Asia Expo
2010 has been very helpful,                                                                   • Signage                                                                                  • Security Systems                to joining the next event.”
                                                                                              • Storage & Logistics                                                                      • Smart Card Technology           - Argon Ho, Head of Marketing &
especially in promoting our theme
                                                                                                                                                                                                                             Channel Operations, Cisco Systems
this year, Eco-lighting Solution                                                              • Visual Merchandising solutions                                                           • Supply Chain Management
Concept. ”
- Matthew Chu, Business Manager,
  Megaman (HK) Electrical &                                                                                                                                                                “We showcase SAMSUNG’s professional panels in Retail Asia Expo
  Lighting                                                                                                                                                                                 2010. It is the first time we participate in Retail Asia Expo and we are
                                            “This is our second year displaying at the Retail Asia Expo. This year was a hugely
                                                                                                                                                                                           very pleased by the quality of the visitors at our booth, including large
                                            successful one for us. The quality of visitors and the enquiries we already have for new
                                                                                                                                                                                           retailers, shopping mall operators, retail interior designers etc. They are
                                            business only weeks after the show make this very worthwhile. ”
                                                                                                                                                                                           definitely our target customers. To compare with other exhibitions that we
                                            - Peter Duigan, Managing Director, Production Partners
                                                                                                                                                                                           participated in Hong Kong before, Retail Asia Expo is the most effective
                                                                                                                                                                                           platform to meet visitors who are looking for digital signage solution.”
                                                                                                                                                                                           - Albany Wan, Senior Sales Manager, Vega Technology
    VISIToR STATISTICS                                                                                                                                                InDUSTRy SUPPoRT
    Attendance statistics from 2010 show:                                                                                                                             The event has strong support from an Advisory
    Total attendance of 5,559                     - 23% growth in attendance                                                                                          Committee consisting of leading retail operators and
                                                                                                                                                                      specialists, plus the Hong Kong Retail Management
                                                                                                                                                                      Association as well as numerous other professional
    Visitors’s Role:
                                                                                                                                                                      associations and media from around the region.

      2.71%        IT Director/Manager/Professional                                                                                                                   Their ideas contribute to the growing event which
      1.97%        Brand Manager/Professional
      1.91%        Architects/Interior Designer
                                                                                                                                                                      continues to meet their challenges and buying needs.
      1.38%        Visual Merchandising Director/Manager
      1.26%        Marketing Manager/Professional
                                                                                                                                                                      Advisory Committee Name List
      0.68%        Project Management
                                                                                                                                                                      • Andrew Ling - Director of IT & Supply Chain, Bossini Enterprises Ltd
     *Others: financial controller, system analyst,                                                                                                                   • Lawrence Qin - Regional IT Communications Manager, Burberry Asia Ltd
               design director, business consultant,                                                                                                                  • Andrew Tong - IT Manager, Hugo Boss HK Ltd
               fashion display, chairman, etc.
                                                                                                                                                                      • George Lau - Director, Service Delivery, VF Asia Ltd
                                                                                                                                                                      • Nelson Tse - Chairman, Hong Kong Retail Technology Industry Association
                                                                                                                                                                      • Conser Lee - Head of Membership Development and Services, GS1 Hong Kong
                                                                                                                                                                      • Brian Chan - Senior Manager, Infrastructure Operations, Adidas Services Ltd
                                                                                                                                                                      • Colin Rice - IT Director, The Dairy Farm Company Ltd
                                                                                                                                                                      • Catherine Tjon - Retail Application Manager, Swarovski Hong Kong Ltd
                                                                                                                                                                      • Joan Lam - Marketing Manager, Bose Ltd
                                                                                                                                                                      • Antony Chan - Creative Director, Cream HK
                                                                                                                                                                      • Kim Phelan - Visual Merchandising Manager, DFS Macau
                                                                                                                                                                      • Cherry Chen - Visual Merchandising Display Manager, Hong Kong Seibu Enterprise Co Ltd
                                                                                                                                                                      • Rodney Wong - Retail Design Manager, L’Oreal Hong Kong Ltd
                                                                                                                                                                      • Michael Ng - Director, Maxector Retail Services & Management Ltd
   Target Visitor Distribution:                                                                     Business Nature:                                                  • Carlson Lau - Regional Visual Merchandising Manager, Parfum Christian Dior
                                                                                                                                                                      • Valerie Wilson Trower - Retail Consultant and Fashion Academic
                                                                                                                                                                      • Caroline Mak – North Asia Regional Director, Dairy Farm Group
                                                                                                                                                                      • Jennifer Woo – Managing Director, Lane Crawford Hong Kong
                                                                                                                                                                      • Alessandra Piovesana – Regional Managing Director, Nuance-Watson
                                 60%                                                                                                                                  • Alessandro Paparelli – HR Director, Ferragamo Hong Kong
                                                                                                                                                                      • David Hong, Managing Director, The Swank
                                 Hong Kong & Macau                                                                                                                    • Douglas Young – CEO, G.O.D.
                                                                                                                                                                      • Gary Ng – General Manager, Fortress

                                 20%                                                                                                                                  • William Fu – Deputy Managing Director, YGM Trading
                                                                                                                                                                      • Winston Chow – Director & Deputy General Manager, Chow Sang Sang
                                 Mainland China                                                                                                                       • Todd Hartwell – Regional Financial Controller, Guerlain
                                                                                                                                                                      • Lu Szu-Jen – Senior I.T. VP, Sa Sa Int’l Holdings
                                                                                                                                                                      • Carl Kwok – I.T. Director, LiFung Trinity 
                                 15%                                                                                                                                  • Nic Banks – Founding & MD, Atelier Pacific Ltd
                                                                                                                                                                      • Francis Gouten – Former CEO, Richemont Asia Pacific, & now CEO of Gouten Consulting
                                 Asia Pacific
                                                                                                                                                                      • Graeme Fowler – Visual Merchandising Director, DFS Asia Group
                                                                                                                                                                      • Karim Azar – Assistant General Manager, Retail Leasing, IFC
                                 5%                                                                                                                                   • Morgan Parker – President, Taubman
                                                                                                                                                                      • Joanne Davis, Former Deputy MD, HKCEC & former organiser of London Fashion Week                             *2009 & 2010 Advisory Committee
                                 Others

                                                                                                                                                                      VISIToR TESTIMonIAlS
                                                                Just some of our Visitors:                                                                                                                                                  “The exhibition and free seminars were excellent,
                                                                                                                                                                     “Retail Asia Expo was a very impressive show, I look
Harvey nichols A.S. Watson group Adidas group AgFA HK ltd Aeon Stores (HK) Co., ltd. Agnes B HK limited Arc Hong Kong Atelier Pacific Beiersdorf Singapore            forward to coming again next year to see it evolve.”                   I came away with lot of new ideas.”
Pte ltd Bose limited Bossini International Holdings ltd Branded lifestyle HK ltd. Broadway Photo Supply ltd. Burberry Cabot (Asia) ltd Carat ECCo Asia Pacific        - Eric Chan, Senior Manager, The Dairy Farm Company Ltd.               - Cindy Lai, Visual Merchandising Designer,
ltd Carlson Hong Kong Carrefour group Cathay Pacific Celine HK ltd. Chanel limited Charriol Chow Sang Sang Chow Tai Fook Circle K Convenience Stores                                                                                           Sony Corporation of Hong Kong Ltd.
(HK) limited Coach Crocs Asia Pte ltd Crocs HK ltd. Sa Sa International DDB Worldwide HK limited Depo Bangunan DFS group ltd. Dolce & gabbana HK ltd
                                                                                                                                                                     “We collected lots of information and saw many new products
Esprit Regional Services ltd Estee lauder Companies Fancl Ferragamo Hong Kong limited Fila Marketing Hong Kong ltd. Fiorucci (HK) ltd Folli Follie Fonterra
                                                                                                                                                                      at the show. We will be sure to place orders as a result of           “The show more than met my expectations and is of great
Brands(Hong Kong) limited Fortress Foschini group Jewellery French Connection HK ltd Fossil (East) limited DyMoCKS g.o.D. gap International Sourcing (Holdings)
                                                                                                                                                                      our visit.”                                                            value!”
limited geneva Watch group getz Bros & Co (Hong Kong) limited gilman Home Appliances giordano International limited givenchy China Co., limited godiva
Chocolate guerlain 3M Hong Kong limited Heineken Hong Kong ltd Henderson land Development Co ltd HK Watchbands Corp. Ahuja Watchbands Hong                            - Siu Wan Tam, General Manager,                                        - Sakura Wong, Project Executive, Hugo Boss Hong Kong Ltd.
Kong Disneyland Hong Kong Jockey Club Hong Kong Seibu Enterprise Co., ltd. Hugo Boss Hutchison Whampoa Properties ltd. Inditex (Zara) Asia Japan Home                  Operation & Human Resources, Japan Home Centre (HK) Ltd.
Centre (HK) ltd. Joyce Boutique Holdings ltd. K11 Concept (new World) limited King Fook Holdings ltd. Konica Minolta Business Solutions (HK) ltd Koobe Toys                                                                                 “Best expo of its kind in HK this year!”
limited Kowloon Watch Co. Kraft Foods International KWA Architects ltd lacoste lan Kwai Fong Properties limited lane Crawford (HK) ltd langham Hotels
                                                                                                                                                                     “it’s good to have the opportunity to see so many new things.           - Fenny Yapit, Visual Merchandising Manager,
International leo Burnett ltd li & Fung (Retailing) limited linkway Sportswear International Co., ltd. liz Claiborne l’oreal HK ltd louis Vuitton Trading Hk Macao
                                                                                                                                                                      There was an exhibitor who was showing just the product I                Depo Bangunan, Indonesia
Studio City Marc Jacobs International, llc. Marks & Spencer Mars Hong Kong Mattel East Asia limited Mauritius Duty Free Paradise ltd. Mcdonald’s Miu Asia
Company ltd. MTR Corporation limited Muji Mustang Jeans nestle Hong Kong ltd new Balance Athletic Shoes new Belle Footwear (Shenzhen) Co., ltd New                    have been looking for, I walked on to his stand and told him
                                                                                                                                                                      to come and see me in my office at 10am tomorrow morning.”            “I came from Shanghai and found the show very useful with
Immax Company limited neway Karaoke Box nokia nuance Watson ocean Park Corporation ogilvy Action ltd oriental Photographix Pacific Cigar Pacific
Coffee Parfum Christian Dior Park’n Shop Parsons Music limited Paua Beauty limited Pauldesign ltd PCCW ltd Philippe Charriol International polo Ports                - Bob Neville, Global Retail Creative Director,                         a lot of multi-media products and lighting. We are currently
Pret A Manger Pricerite Stores limited Prince Jewellery & Watch Pizza Hut HK Management ltd Procter & gamble (guangzhou) ltd Procter & gamble (HK) ltd                                                                                       negotiating with one of the exhibitors to test their LED
                                                                                                                                                                       New Balance Athletic Shoes                                            Lighting Shelves in our shops in China.”
Puma Asia Pacific ltd. Quiksilver Red Earth Production ltd Redgoodss limited Richemont Asia Pacific limited Rocks Advertising Co. ltd. S & W Handbags limited
Samsonite Bulgari Commercial (Shanghai) ltd Shun Hing Electronic Trading Company limited Vita green Health Products Co ltd Sino Estates Management ltd. Sino                                                                                 - Loius Yu, Space Planning Manager,
                                                                                                                                                                     “Retail Asia is a great show and has the growth and momentum
land Company ltd. Skywell Fashion Manufacturing limited SM Retail, Inc SMl group ltd. Sogo Design Hong Kong Co., ltd Soloman Asia Pacific limited Sony
                                                                                                                                                                      to become a massive show for the retail industry in Asia Pacific.        Adidas Greater China Head Office
Staccato Footwear Co ltd Standard Chartered Bank Starbucks Coffee Asia Pacific limited Studio Arrt Sun Hung Kai Real Estate Agency ltd Swank International
Co., ltd Shanghai Commercial Bank ltd Swarovski Hong Kong limited Swatch group Swire Coca-Cola HK Swire Properties limited TgI Design Studio limited the              This is truly a much needed event to serve the a growing and
Brand Agency The Dairy Farm group Dickson Concepts International ltd The gift Bag Co ltd The Hong Kong Jockey Club The HK & China gas Co ltd tesco                    dynamic retail market as well as create an event that truly           “I came to the Expo alone last year but found it so useful that
The Wing on Dept Stores ltd Three Dogs Studio ltd Times Square ltd Tom lee Music Toy State International ltd. Toyota Tsusho (HK) Corp. ltd. Trinity Retail (H.K.)     raises the bar.”                                                       this time I brought 4 other managers including my General
ltd Triumph International (HK) ltd Ulferts of Sweden (Far East) ltd. VF Asia Side Architects Wal-Mart Asia Wellcome yahoo! Hong Kong ltd ygM Marketing ltd            - Terry Waterhouse, Director, Reddgoodss                               Manager to visit.”
RenRenle Commercial group Shanghai HVloVE China Resources Vanguard Beijing Chaoshifa Chain Store SPAR guangdong Jiarong Supermarket Meiyijia                                                                                                 - James Ting, Financial Controller, Quiksilver
MARKETIng CAMPAIgn
The organiser is committed to continue to invest heavily in a
highly effective, multifaceted marketing campaign to attract
the right buyers to the show from around the region.

• Print Advertising
* South China Morning Post, Hong Kong Economic Times, Apple Daily,
  International Herald Tribune, The Standard, IT Times, Wall Street
  Journal (Asia Edition), Shenzhen Special Zone Daily, etc.

• Advisory Committee
  - retail executives from the region

• Industry Associations

• Media Partners
  - Hong Kong, Mainland China, Asia Pacific

• Direct Mailing
 (event preview newsletter, invitation tickets, etc.)

• Email blast with product highlights

• guerilla Marketing in Hong Kong

• VIP Invitation Program for exhibitors

• Event video on youTube

• online social marketing with Facebook, linkedin, etc.




                                                               The Retail Design & In-Store Marketing Expo                     The Retail Technology Expo                                     Cocktail Party
FEATURES
Retail Asia Expo also provides                                 The Retail Design &                                             The Retail Technology Seminar Theatre                          - meet and network with your peers from the Asia
a venue for retailers to network                               In-store Marketing Seminar Theatre                              - educational sessions on the latest retail technologies         Pacific retail industry
and learn about the latest                                     - educational sessions about latest store interior design and
trends    through     concurrent                                 marketing approach                                            Innovation Showcase
educational features. you can                                                                                                  - the latest innovative products and applications
get involved with these features                                                                                                 for different retail environment
by being a sponsor.                                            Design gallery
                                                               - visual inspirations and creative ideas to transform retail
                                                                 spaces for more shopping and spending                         Asia Pacific Retail Technology Awards
                                                                                                                               - the first ever awards in Asia Pacific for the best retail
                                                               Shop Window of the year Award                                     technologies
                                                               - the first ever Award for the best shop window in Hong Kong

                                                               Retail Interior Design Awards
                                                               - the first ever regional competition for retail interiors




                                                        Media Partners                                                                                                              Supporting Associations
BooKIng A BooTH
Showcasing actual products and demonstrating of new technologies always attract attentions from visitors.
We prepare the following exhibition booth packages.


                                   Space Only                                                              Walk on Package
                                   What you will receive:                                                  What you will receive:
                                   The floor space of the area you booked                                    Carpet
                                   What you need to order in addition?                                       Walls
                                                                                                             Fascia Board
                                      Flooring
                                                                                                             lighting
                                      Walls
                                                                                                             Power
                                      lighting
                                                                                                             Furniture*
                                      Power
                                                                                                             Cleaning
                                      Fascia Board
                                                                                                             Rubbish Bin
                                      Furniture
                                      Cleaning                                                             * Table, Counter and Chairs
                                   Cost: HK$ 3,150/m2 or US$ 405/m2                                        Cost: HK$ 3,675/m2 or US$ 475/m2




spoNsoRship
Retail Asia Expo is also an important platform to increase your brand image through different ways of participation.
Besides the standard Platinum, gold and Silver overall Sponsorship, breakfast briefings, cocktail parties, awards banners,
show bags, lanyards and registration desks sponsorships, we also tailor-make sponsorship packages to suit your individual
marketing approach.

Please contact our sales team.




                                                              SME Fund For HK CoMpaniES
                                                              Hong Kong registered companies with less than 50 full time staff are
                                                              eligible to apply for the SME Export Marketing Fund, which allows
                                                              companies to claim up to 50% of their costs to be reimbursed.




ConTACT DETAIlS
If you want expand your business in the world’s largest and fastest growing retail market,
please contact:

Hank Teh
Sales Director
hank@retailasiaexpo.com
Tel : 852 3105 3993
Jasper Chung
Event Manager - Retail Technology Expo
jasper@retailasiaexpo.com
Tel : 852 3105 3976
Kim Chan
Event Manager - Retail Design & In-Store Marketing Expo                                     diversified Events Hong Kong
kim@retailasiaexpo.com                                                                      2707B 27/F Island Place Tower, Island Place
Tel : 852 3105 3973                                                                         510 King’s Road, North Point, Hong Kong
Stuart Bailey                                                                               Tel + 852 3105 3970
general Manager                                                                             Fax + 852 3105 3974
stuart@retailasiaexpo.com                                                                   www.divevents.com.hk

* Images in this brochure are courtesy of the Hong Kong & Singapore Tourism Boards

								
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