I. Title: Associate Director , Program Development
Division: UE Department: Center for Continuing Education
Location: Joel and Linda Abromson Community Education Center, 88
Bedford Street, Portland Campus
Schedule: Part-time (32 hrs./wk), flexible
Reports to: Executive Director, Center for Continuing Education
Supervises: Part-time instructors and presenters
Coordinates with: Directors of noncredit programs at USM, deans and
department chairs, community professionals and organizational
representatives, University faculty members and students.
II. Statement of the Job
The Associate Director , Program Development for the Center for Continuing Education is responsible for
identifying educational needs in the business/organizations and communities that USM serves, and
creating and building programs to address those needs. The associate director seeks to connect University
resources with business/organizations and community constituencies in ways that enrich both the
institution and the business. The associate director conducts needs assessments, oversees their
development into program offerings, and creates collaborative relationships and institutional partnerships
that support the efforts of the Center. The associate director develops marketing strategies for the Center’s
business/management programs that ensure maximum exposure of the program offerings to the relevant
constituents at the optimal time. The associate director evaluates program proposals, identifies suitable
instructors, develops and maintains a sound budget, develops a creative and extensive schedule of
business management training opportunities, and evaluates and improves courses. The associate director
recruits, hires, trains, and oversees the work of any program specialists—part- or full-time—that may be
needed to coordinate or develop specific programs within the Center, such as those associated with the
special programs and conferences.
III. Essential Functions
1. Program development and management responsibilities include:
a. Identifying emerging trends for noncredit continuing education, and with special focus on
b. Creating collaborative relationships with organizations and individuals (particularly USM
deans and department chairs), as well as institutional partnerships
c. Forming and maintaining program advisory networks
d. Developing program curricula in coordination with instructors, advisory committees, and
academic departments when appropriate
e. Developing and monitoring program budgets; analyzing financial effectiveness of
f. Developing marketing strategies that are effective for disparate programs and constituent
g. Maintaining profitability
h. Evaluating programs
i. Staffing and supervising program specialists as needed for specific projects; supervising
2. Oureach responsibilities include:
a. Identifying and soliciting potential clients
b. Establishing long-term partnership relationships with clients
c. Assessing clients’ development and training needs
d. Developing solutions and written proposals
e. Presenting proposals
f. Managing implementation of programs, which includes
1. Negotiating fees and maintaining budgeted profitability
2. Identifying and managing instructors
3. Managing logistics
4. Following up with client
3. General management responsibilities within the Center for Continuing Education include:
a. Coordinating with other professional staff members in setting departmental goals and
b. Recruiting, hiring, and supervising part-time/full-time/temporary/regular program
specialists as needed for maintaining current programs and developing new program
c. Working effectively with other CCE staff members to expand access of customer base to
all program areas within the organization
d. Coordinating and cooperating with classified staff in managing program operations
IV. Marginal Functions
Coordinates and implements other projects as assigned by the Executive Director of Continuing
Education. Represents the interests of the Center on various program advisory boards. Advocates for the
interests of noncredit instructors within the University and the Center.
V. Supervisory Responsiblity
The Associate Director , Program Development will recruit, orient, supervise, and evaluate all part-time
instructors for programs within his/her purview. The associate director will advocate for the interests of
the Center’s instructors and presenters, and participate in the development of policies that affect them.
These responsibilities include thoroughly reviewing potential instructors’ qualifications; monitoring
performance through class evaluations, class visits, and other necessary means; providing appropriate
feedback to instructors; and actively participating in Center policy development. Demonstrates knowledge
and experience in maintaining a safe working/learning environment.
VI. Budget Responsibilities
The Associate Director’s responsibility for identifying new markets and building program areas includes
creating and managing budgets that cover all direct costs, contribute to the general Center overhead, and
generate a positive residual for the Center and any collaborating agencies. The associate director develops
program budgets in coordination with the Center director that ensure the financial goals of all program
areas support the goals of the Center, the Division of University Outreach, and the University of Southern
VII. Public and Professional Activities
The Associate Director promotes the activities of the Center for Continuing Education and represents the
University of Southern Maine in professional and community organizations.
VIII. Internal and External Contacts
Internal: Deans, department chairs, University administrators, professionals, and office staff
members; appropriate faculty members and students.
External: Community professionals and organizational clients, vendors, consultants, speakers,
and/or their agents.
IX. Knowledge, Skills, and Abilities
1. Knowledge of current issues in continuing professional education and lifelong learning fields
2. Knowledge of and skills in adult education programming including needs assessment,
development, and evaluation.
3. Knowledge of and skills in educational program marketing and promotion, including target
audiences, copywriting, design and production management, direct mail strategies, and public
4. Ability to communicate effectively through written, oral, and electronic methods.
5. Ability to work professionally and effectively as a team member.
6. Ability to work with individuals and groups including academic units and professional and
community organizations on program development and promotion.
7. Ability and willingness to initiate and complete projects independently.
8. Ability to work with and through others, delegating responsibilities and leading others to
accomplish goals and objectives.
9. Ability and willingness to work a varied schedule as necessary.
10. Ability to identify client needs.
11. Ability to present customized training solutions persuasively.
12. Ability to establish strong and lasting organizational relationships.
13. Knowledge of and skills in budgeting and financial management.
14. Ability to understand and implement University, state, and federal policies related to the
employee hiring process.
15. Possess an attitude that fosters a respectful, non-threatening workplace environment.
X. Machines and Equipment
The Associate Director for Business and Management Program Development will be self-sufficient in the
use of a computer (word processing, database, spreadsheet programs, and Internet) as well as the
telephone, copier, and standard AV equipment.
Education: Bachelor’s degree or equivalent experience in adult education, curriculum design, or
Experience: Three to five years’ relevant experience.
Preferences: Five or more years’ experience in educational program development at an institution of
higher education, a corporate/organizational training department, or with a
training/organizational management consulting service.
Master’s degree or equivalent experience in adult education or related field.
For Office Use Only
Job Family: 14
Salary Band: 102
Employee: Molly Morell
Position #: 00014091