Armani Brand Strategy - PDF

Document Sample
Armani Brand Strategy - PDF Powered By Docstoc
					                                                                                                                                                                           Leadership                  101



                                                                   Issues                                                            styles; To understand the interrelationships
      HP under Carly Fiorina and                                                                                                     between leadership style, organizational
             Mark Hurd                                              Study the various phases in the life cycle of                    culture, corporate strategy, and the external
                                                                   a celebrity and compare the same to that of a                     environment; To appreciate the need for a
                                                                   product or a company; Examine the business                        formal and detailed succession planning
Abstract
                                                                   acumen of Michael Jackson; Examine the                            system in large companies; To appreciate
The case discusses the changes at Hewlett                          reasons that can lead to a downfall of a                          the challenges facing the successor to a
Packard Co. (HP) under the leadership of                           celebrity and draw lessons from it.                               charismatic and influential leader at a large
Carly Fiorina (Fiorina), who took over as the                                                                                        global company.
company's CEO in 1999. It talks about the
                                                                   Reference Numbers
various decisions taken by Fiorina, prominent
                                                                     ICMR ....................................... LDEN 041           Reference Numbers
among them being the company's merger
with Compaq Computer Corporation.                                    ECCH ........................................................     ICMR ....................................... LDEN 040
                                                                   Organization(s) ............................................        ECCH ........................................................
The case then talks about the measures taken                       Countries ................................................ US     Organization(s) ................ General Electric
by Mark Hurd (Hurd), who replaced Fiorina                                                                                                                                            Company
                                                                   Industry ............................................. Music
as the company's CEO in March 2005, to                                                                                               Countries .............................................. USA
improve the financial condition of the company.                    Pub/Rev Date ..................................... 2006
                                                                   Case Length ............................... 18 Pages              Industry ................... Finance, Healthcare,
The case also highlights the differences in the
                                                                                                                                                                    Industrial Systems,
management styles adopted by Fiorina and                           TN Length ............................................. N/A                                    Media, Infrastructure
Hurd in running HP.
                                                                                                                                     Pub/Rev Date ..................................... 2006
Issues                                                                                                                               Case Length ............................... 21 Pages
                                                                    Jack Welch and Jeffrey Immelt:
                                                                       Continuity and Change in                                      TN Length ............................................. N/A
To compare and contrast the strategies
followed by two CEOs of a large technology                         Strategy, Style and Culture at GE
firm; To understand the impact of a change in
leadership on a company's strategy; To study                       Abstract
                                                                                                                                      Scott McNealy and the Rise and
the impact of a change in leadership style on                                                                                          Decline of Sun Microsystems
organizational culture.                                            General Electric Company (GE) was a major
                                                                   conglomerate and one of the biggest                               Abstract
                                                                   companies in the world. One of the factors
 Reference Numbers                                                 that was believed to be responsible for the                       Scott McNealy had been the CEO of Sun
   ICMR ....................................... LDEN 042           company's steady growth for more than a                           Microsystems, a company that he had co-
   ECCH ........................................................   century was its tradition of stable and long                      founded in 1984, for 22 years. In April 2006,
                                                                   term leadership.                                                  he announced his decision to step down in
 Organization(s) ............... Hewlett Packard
                                                                                                                                     favor of Sun’s president and COO Jonathan
                                                 Company
                                                                   One of the most successful phases in GE's                         Schwartz.
 Countries .............................................. USA      history began when Jack Welch became its
 Industry ............................. Computers and              CEO in 1981. Welch attempted to make GE                           This case study discusses the various events
                           Information Technology                  one of the top companies in every segment                         at Sun under McNealy’s leadership. It traces
 Pub/Rev Date ..................................... 2006           in which it operated. He also supervised                          the company’s growth from a small startup in
 Case Length ............................... 16 Pages              several acquisitions that added value to the                      the mid 1980s to one of the driving forces
                                                                   business portfolio and was instrumental in                        behind the internet economy in the 1990s. It
 TN Length ............................................. N/A                                                                         also talks about the events that led to Sun’s
                                                                   creating a performance oriented culture at the
                                                                   company. Welch retired in 2001 after 20 years                     decline in the early 2000s, and McNealy’s
                                                                   at the helm. He was succeeded by Jeffrey                          failure to arrest this decline. The case
  Michael Jackson: The Rise and                                    Immelt, who was chosen by GE's board after                        concludes with a discussion of the leadership
      Fall of the King of Pop                                      a long and careful succession planning activity                   change at Sun and whether Schwartz was
                                                                   supervised by Welch himself.                                      the right person to give the ailing company a
Abstract                                                                                                                             new lease of life.
                                                                   This case discusses the strategic and cultural
 The case examines the rise and fall of                            changes at GE as a result of the change in                        Issues
Michael Jackson (Jackson), one of the most                         leadership. It compares GE's strategy and
                                                                                                                                     To study the rise and fall of one of the major
popular and controversial pop stars of the                         operations under Welch, with those under
                                                                                                                                     companies in the IT industry, and the role of
1980s and 1990s. It describes the rise of                          Immelt. It also talks about the changes in the
                                                                                                                                     its founder in its initial success and later
Jackson from the son of a steel worker to a                        company's culture under Immelt. The case
                                                                                                                                     troubles; To analyze the relationship between
pop superstar in the 1980s. The case then                          concludes with a discussion on the challenges
                                                                                                                                     leadership and growth; To appreciate the effect
puts forth the various incidents such as the                       facing Immelt, as of mid 2006.
                                                                                                                                     of changing business environmental scenarios
child abuse charges that have brought about
                                                                   Issues                                                            on companies and the need to respond to
a downfall in Jackson's career by the early
                                                                                                                                     these changes rapidly; To examine the
2000s. It also throws light on his deals with
                                                                   To understand the relationship between                            relationship between innovation and success,
various companies including the Sony/ATV
                                                                   leadership and growth in large and diversified                    and to understand that developing cutting edge
music catalog deal, poor financial
                                                                   companies; To study the effects of a change                       products does not automatically translate into
management, philanthropic activities and his
                                                                   in leadership on company strategy and culture;                    financial success; To understand the
bizarre behavior. The case ends with
                                                                   To compare the leadership styles of two                           importance of flexible business models,
analysts' arguments on his comeback efforts
                                                                   leaders of a large business conglomerate and                      especially in markets with rapidly evolving
and his future.
                                                                   to analyze the effectiveness of their individual                  technologies.
102   Leadership

       Reference Numbers                                                 most dominant figures in the global media                        Industry ......................................... Retailing
                                                                         industry. The case discusses the major deals                     Pub/Rev Date ..................................... 2005
         ICMR ....................................... LDEN 039
                                                                         that made Packer richer and examines how                         Case Length ............................... 20 Pages
         ECCH ........................................................   he transformed the broadcasting and television
       Organization(s) ........... Sun Microsystems                      industry in Australia. Packer was a man of                       TN Length ............................................. N/A
       Countries .............................................. USA      many facets, some of them seemingly
       Industry ................ Information Technology                  contradictory. He was known as a famous
       Pub/Rev Date ..................................... 2006           punter who spent millions of dollars in casinos                         Andrea Jung and the
                                                                         and at the races. The case also highlights a                        Turnaround of Avon Products
       Case Length ............................... 14 Pages
                                                                         few controversies associated with him.
       TN Length ............................................. N/A
                                                                                                                                          Abstract
                                                                         Issues
                      Ping Fu:                                                                                                            Avon was one of the prominent direct sales
                                                                         Study the entrepreneurship skills and                            companies in the beauty products industry.
            Inspiring Entrepreneurship                                   leadership qualities of Kerry Packer;                            Started in the late 1800s by David McConnell,
                                                                         Understand how Packer transformed the global                     the company sold a wide variety of beauty-
      Abstract                                                           media and broadcasting industry; Analyze                         related products to homemakers through its
                                                                         the business strategies adopted by Packer.                       direct sales agents. However, by the 1980s,
      Ping Fu (Ping), an entrepreneur based in the
                                                                                                                                          the company had lost its luster and
      US, who co-founded Raindrop Geomagic
                                                                                                                                          performance began to falter. A failed
      (Geomagic), a company which designed and                            Reference Numbers
                                                                                                                                          diversification strategy made it the target of
      developed software applications in the                                ICMR ....................................... LDEN 037         several takeover attempts. Turnaround efforts
      nascent area of Digital Shape Sampling and                            ECCH ...................................... 806-020-1         were initiated in the 1990s under then CEO
      Processing (DSSP). The case highlights the
                                                                          Organization(s) ................... Publishing and              James Preston and continued by his
      challenges Ping faced right from her early
                                                                                                       Broadcasting Limited               successor Charles Perrin, however, they
      years in China, her higher studies and work
                                                                          Countries ....................................... Australia     failed to make a significant impact.
      experience in the US, the inspiration for setting
                                                                          Industry ............................................. Media    Performance began to improve only after
      up Geomagic, and the initial problems she
                                                                                                                                          Andrea Jung became the CEO of the
      faced as an entrepreneur. The case effectively                      Pub/Rev Date ..................................... 2006
                                                                                                                                          company in 1999.
      brings out the challenges faced by                                  Case Length ............................... 15 Pages
      entrepreneurs, especially in new and
                                                                          TN Length ............................................. N/A     This case discusses the revival of Avon
      emerging technology areas, with regard to
                                                                                                                                          under Andrea Jung. Jung was a retail industry
      venture capital funding, business
                                                                                                                                          veteran, who joined Avon as the head of US
      development, people management, and
                                                                                  Tesco under Terry Leahy                                 marketing in 1994. She was reportedly
      growth related issues.
                                                                                                                                          attracted to Avon's women-oriented culture.
                                                                         Abstract                                                         She grew rapidly within the company and
      Issues
                                                                                                                                          was eventually made the CEO. When she
      Understand the issues and constraints faced                        The case discusses the management style                          became the CEO of Avon in 1999, the
      by a growing start-up company in a nascent                         of Terry Leahy under whose visionary                             company was in a bad condition. Jung then
      technological field; Appreciate the sources of                     leadership Tesco emerged as the largest retail                   took a head-on approach to reviving the
      inspiration for an entrepreneur; Understand                        chain in the UK. It discusses how Leahy                          company's businesses. This case details
      the challenges faced by entrepreneurs with                         changed Tesco's positioning from a store                         Jung's game plan for turning around Avon
      regard to venture capital funding, business                        which primarily catered to the low-end                           and explores the various steps she took
      development and people management.                                 customers to a store catering to high-end and                    towards this end including, changing the
                                                                         value conscious customers. The case outlines                     company's product strategy, reviving its sales
                                                                         how Leahy transformed Tesco into a
       Reference Numbers                                                 customer-centric organization. It also
         ICMR ....................................... LDEN 038           examines the strategies introduced by Leahy
         ECCH ...................................... 806-021-1           like diversifying into high margin non-food
                                                                         and services sectors that helped Tesco
       Organization(s) ......... Raindrop Geomagic
                                                                         become the biggest and most profitable retailer
       Countries .............................................. USA      in the UK.
       Industry .......................... IT, Manufacturing
       Pub/Rev Date ..................................... 2006           Issues
       Case Length ............................... 15 Pages
                                                                         Role played by a leader in changing the
       TN Length ..................................... 5 Pages           fortunes of a company; Strategies adopted
                                                                         by Terry Leahy to transform Tesco into one
                                                                         of the major players in retail market; Examine
                  Kerry Packer:                                          the innovative management practices
        Australia's Richest Media Baron                                  introduced by successful leaders.

      Abstract
                                                                          Reference Numbers
      This case highlights the entrepreneurship skills                     ICMR ....................................... LDEN 036           Leadership and Change Management
      of Kerry Packer (Packer), Australia's richest                        ECCH ...................................... 805-060-1                   Paperback; 213 Pages,
      media baron. Known for his deal-making                              Organization(s) .................................. Tesco                ISBN No: 81-7881-982-1
      abilities, Packer rose to become one of the
                                                                          Countries ................................................ UK
                                                                                                                                                                          Leadership                  103



representatives, exploring new channels of                      Pub/Rev Date ..................................... 2005          Kiran in terms of gathering resources when
sales, aggressive global expansion, cost-                       Case Length ............................... 13 Pages             she launched her biotech start-up. The
cutting initiatives and an image makeover.                                                                                       entrepreneurship and leadership skills of Kiran
                                                                TN Length ..................................... 5 Pages
By 2004, Avon's performance was a vast                                                                                           are also discussed. Overall, the case focuses
improvement from the 1990s and Jung was                                                                                          on 'opportunity recognition and exploitation
widely credited with the company's                                                                                               processes,' and 'managing start-up and
turnaround.                                                     Giorgio Armani: The Businessman,                                 growth,' while highlighting the role and
                                                                   the Designer and the Brand                                    importance of women entrepreneurs and the
Issues                                                                                                                           problems they face when doing business in
                                                                Abstract                                                         India.
Career of a successful woman CEO; Strategy
adopted by a woman CEO in turning around                        Giorgio Armani, one of the most successful                       Issues
a large, global beauty products company;                        designers in the global fashion industry,
Challenges faced by women business                              created a niche for himself with his elegant                     Role of an entrepreneur in creating a start-up.
leaders in their rise to the top.                               designs, mostly done in a neutral palette.
                                                                Although his fashion house, Giorgio Armani
                                                                SpA, was much smaller than many other                             Reference Numbers
 Reference Numbers                                              fashion houses, it was one of the most                              ICMR ....................................... LDEN 032
   ICMR ....................................... LDEN 035        profitable. Another distinctive feature of the                      ECCH ...................................... 805-015-1
   ECCH ...................................... 805-054-1        house was that Armani headed both the
                                                                                                                                  Organization(s) ................................ Biocon
                                                                creative as well as the business sides, which
 Organization(s) .......... Avon Products Inc.                                                                                    Countries ............................................. India
                                                                was not the norm in the industry.
 Countries .............................................. USA                                                                     Industry ........................................... Biotech
 Industry ..................................... Cosmetics       The case traces the growth of Armani into a                       Pub/Rev Date ..................................... 2005
 Pub/Rev Date ..................................... 2005        fashion designer of global stature. It analyzes
                                                                                                                                  Case Length ................................ 11 Pages
                                                                the business policies that the designer followed
 Case Length ............................... 15 Pages                                                                             TN Length ............................................. N/A
                                                                to make his brand one of the best known and
 TN Length ..................................... 5 Pages        valued brands in the world. It also looks into
                                                                the distinctive designing style followed by
                                                                Armani and the factors that contributed to the                         Lok Satta: A Movement for
             Isaac Tigrett:                                     timeless appeal of the Armani brand. It                               Democratic Reforms in India
        A Maverick Entrepreneur                                 concludes with a discussion on what the future
                                                                holds for the House of Armani after the                          Abstract
Abstract                                                        designer exits it.
                                                                                                                                 The case is about the origin and objectives of
                                                                Issues
The case deals with the belief and value                                                                                         Lok Satta, a movement organized for creating
systems that guided Isaac Tigrett, the                          Growth and extension of a major designer                         good governance practices in India. It explains
entrepreneur behind the ventures - Hard Rock                    brand, Brand extension strategy, Brand                           the conditions suitable for the organization's
Café, House of Blues, The Spirit Channel and                    management, Succession planning.                                 growth, the organization structure, the
the Bozo Project. The case explains the                                                                                          campaigns it has undertaken and their impact.
environment in which Tigrett was brought up                                                                                      Lok Satta made a modest beginning and went
and how he applied the human values of                          Reference Numbers                                                on to become one of the leading organized
Sathya, Dharma, Shanti, Prema and Ahimsa                          ICMR ....................................... LDEN 033          movements in the country. The case also
at the workplace. The case also looks into                        ECCH ...................................... 805-016-1          deals with how Lok Satta differentiated itself
how Tigrett was inspired by his guide, Sri                      Organization(s) ................... Giorgio Armani               from other NGOs, how it partnered with other
Sathya Sai Baba, to set up a business, which                                                                                     NGOs, and how it managed public opinion.
                                                                Countries .............................................. Italy
would be run on the fundamentals of human                                                                                        Coming out with solutions, rather than being
values. The case also explains the challenges                   Industry .......................................... Fashion      a part of the problem, Lok Satta added a new
that Tigrett had to face while putting into practice            Pub/Rev Date ..................................... 2005          dimension to the reforms debate. The case
the 'Love All, Serve All' and 'Help Ever, Hurt                  Case Length ................................ 11 Pages            ends with a note on Lok Satta's plans to surge
Never' philosophy in the workplace. This                        TN Length ..................................... 5 Pages          ahead in the future.
included the boardroom brawl at House of
Blues which was a result of Tigrett's "desire                                                                                    Issues
to express himself through the company."
                                                                 Biocon: Kiran Mazumdar Shaw’s                                   Social entrepreneurship and its many facets.
Issues                                                               Entrepreneurial Dream
Spirituality in Management, Racial                              Abstract                                                          Reference Numbers
Discrimination, Entrepreneurship, Leadership,                                                                                       ICMR ....................................... LDEN 031
Servant Leadership.                                             Biocon India (Biocon) is the number one                             ECCH ...................................... 804-063-1
                                                                biotech company in Asia in terms of revenues                      Organization(s) ............................. Loksatta
                                                                and market capitalization. The woman behind
 Reference Numbers                                                                                                                Countries ............................................. India
                                                                Biocon - Kiran Mazumdar Shaw (Kiran) – is
   ICMR ....................................... LDEN 034        now the richest woman in India. The case                          Industry ........................................................
   ECCH ...................................... 805-017-1        study describes how Kiran recognized the                          Pub/Rev Date ..................................... 2004
 Organization(s) ...................... Issac Tigrett           future potential of biotechnology industry when                   Case Length ............................... 14 Pages
                                                                not many people in India knew about it. It                        TN Length ..................................... 5 Pages
 Countries ...................................... USA, UK
                                                                describes in detail the challenges faced by
 Industry ............................... Entertainment
104   Leadership

                                                                            Organization(s) ................... Self Employed               Buffett from different quarters. In the last section,
              Sumantra Ghoshal:                                                                         Women's Association                 the case explores the issues related to
         A Visionary Management Guru                                        Countries ............................................. India   succession planning and the future prospects
                                                                            Industry ........................................... Service    of Berkshire Hathaway after Buffett.
      Abstract                                                              Pub/Rev Date ..................................... 2004         Issues
      The case discusses the contributions made                             Case Length ............................... 12 Pages
      by globally renowned management thinker                               TN Length ..................................... 4 Pages         Warren Buffett's entrepreneurial qualities and
      and business consultant Sumantra Ghoshal                                                                                              investing skills.
      in the field of management education. It
      explores the different dimensions of Ghoshal's                            Mumbai’s ‘Dabbawalas’:                                       Reference Numbers
      personality. The case discusses in detail his
      major professional contributions including,
                                                                            An Entrepreneurial Success Story                                   ICMR ....................................... LDEN 027
      three of his widely acclaimed books -                                                                                                    ECCH ...................................... 804-003-1
      Managing Across Borders: The Transnational                           Abstract                                                          Organization(s) ......... Berkshire Hathaway
      Solution, The Individualized Corporation: A                                                                                                                           group of companies
      Fundamentally        New      Approach     to                        The Dabbawalas who provide a lunch
                                                                                                                                             Countries .............................................. USA
      Management and Managing Radical Change:                              delivery service in Mumbai have been in the
                                                                           business for over 100 years. In 1998, Forbes                      Industry .................................... Investment
      What Indian Companies must do to Become
                                                                           Global magazine conducted an analysis and                         Pub/Rev Date ..................................... 2004
      World-Class. Finally, the case describes the
      awards and recognitions received by Ghoshal                          gave them a Six Sigma rating of efficiency.                       Case Length ............................... 10 Pages
      for his contributions to the academic world.                         The case examines how the Dabbawalas                              TN Length ..................................... 4 Pages
                                                                           operate. It describes their delivery process
      Issues                                                               and coding system and how they work as
                                                                           one team to achieve a common goal. The
      Academic Contributions made by Sumantra                              case also explores the future of the
                                                                                                                                             Carly Fiorina: The Change Leader
      Ghoshal.                                                             Dabbawalas' service in light of the changing
                                                                                                                                            Abstract
                                                                           environment.

       Reference Numbers                                                                                                                    The case discusses the leadership and
                                                                           Issues
                                                                                                                                            management style of Carly Fiorina (Fiorina),
         ICMR ....................................... LDEN 030
                                                                           A traditional business surviving threats from                    the President and CEO of HP. The case details
         ECCH ...................................... 804-045-1                                                                              a few of the important steps Fiorina took to
                                                                           the external environment.
       Organization(s) ............................................                                                                         radically change the poor state of affairs at
       Countries ......................................................                                                                     HP. These steps included revamping HP's
       Industry ........................................................    Reference Numbers                                               culture, changing its organization structure and
                                                                              ICMR ....................................... LDEN 028         the acquisition of Compaq Computers. The
       Pub/Rev Date ..................................... 2004
                                                                                                                                            case critically examines the efficacy and
       Case Length ............................... 15 Pages                   ECCH ...................................... 804-022-1
                                                                                                                                            positive and negative implications of these
       TN Length ............................................. N/A          Organization(s) .................. Nutan Mumbai                 steps on HP. It explores the reasons why
                                                                                                            Tiffin Box Suppliers            Fiorina's steps were considered very
                                                                            Countries ............................................. India   controversial. Finally, the case talks about
              Self Employed Women’s                                         Industry ........................................... Service    the challenges Fiorina faces in 2003 and in
              Association: Empowering                                       Pub/Rev Date ..................................... 2004         the near future.
                   Women in India                                           Case Length ............................... 10 Pages
                                                                                                                                            Issues
                                                                            TN Length ..................................... 4 Pages
      Abstract                                                                                                                              Role of a leader in implementing and managing
      The case is about the Self Employed Women's                                                                                           change.
      Association (SEWA), which works for                                                Warren Buffett:
      betterment of the women in the unorganized                                       The Investment Guru                                   Reference Numbers
      sector. The case describes the history, aims
      and objectives, members, structure, etc. of                                                                                              ICMR ....................................... LDEN 026
                                                                           Abstract
      SEWA. The case also explains the various                                                                                                 ECCH ...................................... 804-001-1
      activities such as banking, child care,                              The case examines the entrepreneurial skills                      Organization(s) ...................................... HP
      healthcare, housing, legal aid, etc. undertaken                      of Warren Buffett, Chairman of the Berkshire                      Countries .............................................. USA
      by SEWA. The case focuses on how SEWA                                Hathaway group of companies and the world's                       Industry ............................ IT & Computers
      has grown over the years and the strategies                          most successful investor. Warren's childhood,
                                                                                                                                             Pub/Rev Date ..................................... 2003
      adopted to overcome the challenges faced                             his interests, and the initial years of his career
      by self-employed women in India.                                     are explored. The case discusses how                              Case Length ............................... 17 Pages
                                                                           Buffett, 'with his unparalleled investing skills,'                TN Length ..................................... 7 Pages
      Issues                                                               became one of the richest men in the world.
      Mobilizing women at the grassroots level from                        The case also explains Berkshire Hathaway
      unorganized sectors.                                                 group's entry into various businesses and
                                                                           the role played by Buffett in building Berkshire
                                                                           Hathaway. The case also focuses on Buffett's
       Reference Numbers                                                   support of controversial issues such as,                           “The key to successful leadership today
                                                                           abortion and implementation of population                          is influence, not authority.”
        ICMR ....................................... LDEN 029
                                                                           control measures and the criticism faced by
        ECCH ...................................... 804-023-1                                                                                                       – Kenneth H. Blanchard
                                                                                                                                                                     Leadership                105



                                                                 Organization(s) ................................... eBay       Issues
                                                                 Countries .............................................. USA
   Henry Ford: A Great Innovator                                                                                                Role of an entrepreneur in transforming a
                                                                 Industry ............................... Online Auction        retailing start-up into a global leader.
Abstract                                                         Pub/Rev Date ..................................... 2003
                                                                 Case Length ............................... 18 Pages           Reference Numbers
This case examines the leadership and
entrepreneurial qualities of Henry Ford (Ford),                  TN Length ............................................. N/A      ICMR ....................................... LDEN 022
the founder of Ford Motor Company. The case                                                                                       ECCH ...................................... 803-047-1
details how Ford's vision (of producing an
                                                                                                                                Organization(s) ............................ Wal-Mart
affordable car for the masses) and his                                     Frederick W. Smith:
innovations (Model T, moving assembly line                                                                                      Countries .............................................. USA
                                                                          The Entrepreneur Who                                  Industry ......................................... Retailing
approach, mass-production concept, and
Highland Park factory) transformed the global
                                                                           Created an Industry                                  Pub/Rev Date ..................................... 2003
automobile industry. The case also examines                                                                                     Case Length ............................... 14 Pages
                                                                Abstract
Ford's contributions in generating employment
                                                                                                                                TN Length ............................................. N/A
in the US and his best practices in managing                    This case discusses the entrepreneurial skills
human resources. Finally, the case                              and visionary leadership of Frederick W. Smith
discusses a few criticisms of Ford's
                                                                (Smith), the founder of FedEx Corporation                        Richard Branson/Herb Kelleher:
managerial practices.
                                                                (FedEx). The case examines his contribution                          Leaders Extraordinaire
Issues                                                          in creating the express industry. It details how
                                                                Smith transformed FedEx from a loss-making                      Abstract
Qualities that characterize an entrepreneur and                 company to a $22.5 bn logistics industry major
a leader.                                                       by focusing on information technology, human                    This case discusses the leadership and
                                                                resources and globalization. Finally, the case                  entrepreneurial styles of two of the most
 Reference Numbers                                              examines the nature of the criticism of Smith's                 'unusual' business personalities the global
                                                                entrepreneurial and leadership style.                           corporate world has ever seen, Southwest
   ICMR ....................................... LDEN 025                                                                        Airlines' Herbert D Kelleher and Virgin Group's
   ECCH ...................................... 804-002-1        Issues                                                          Richard Branson. The two leaders, though
 Organization(s) ... Ford Motor Corporation                                                                                     extremely different in their approach towards
 Countries .............................................. USA   Role of an entrepreneur in creating a start-up                  business, had a few traits in common. They
                                                                and growing its business.                                       both believed in having fun and paying
 Industry .................................... Automobile
                                                                                                                                attention to employees. The case explores
 Pub/Rev Date ..................................... 2003
                                                                                                                                the entrepreneurial and leadership attributes
 Case Length ............................... 13 Pages            Reference Numbers                                              of both these leaders and attempts to bring out
 TN Length ............................................. N/A       ICMR ....................................... LDEN 023        the similarities between them.
                                                                   ECCH ...................................... 803-052-1
                                                                                                                                Issues
                                                                 Organization(s) ........... FedEx Corporation
          Meg Whitman:
                                                                 Countries .............................................. USA   The ethical dimensions of leadership and
  The Driving Force behind eBay                                                                                                 entrepreneurship.
                                                                 Industry ........................................ Logistics
Abstract                                                         Pub/Rev Date ..................................... 2003
                                                                 Case Length ............................... 15 Pages
The case examines the managerial and
leadership skills of Meg Whitman, the CEO of                     TN Length ............................................. N/A
eBay, the leading US-based online auction
site. Ebay's business model and its growth
since its inception in 1995 upto the entry of                               Sam Walton:
Whitman in 1998 are discussed. The case                              Entrepreneur of the Century
traces Whitman's rapid rise up the corporate
ladder and examines the circumstances that                      Abstract
led her to join eBay. Whitman's managerial
and leadership capabilities are also discussed                  This case discusses the entrepreneurial skills
in detail. The case also examines the reasons                   and visionary leadership of Sam Walton, the
for Whitman's emphasis on customers and                         founder of Wal-Mart. It examines his
describes the various strategies she                            contribution in accelerating the growth of
formulated to make eBay a global online                         retailing industry. It explains how Walton
company. The case examines the criticism                        transformed Wal-Mart, a start-up in the 1950s,
leveled against Whitman and explores the                        into a multi-billion dollar global retailing industry
future prospects of Whitman and eBay.                           giant. The case details the beliefs,
                                                                philosophies and value system of Walton.
Issues
                                                                The case examines the best practices initiated
Leveraging the Ebay business model by                           by Walton for Wal-Mart in providing excellent                            Case Studies in Insurance
Meg Whitman.                                                    customer service, pricing its products and                                 Paperback; 257 Pages,
                                                                managing human resources. Finally, the case                                   59 Case Studies
                                                                examines Walton's management style and                                    ISBN No: 81-89410-01-6
 Reference Numbers                                              discusses the growth of Wal-Mart till                                        Rs. 750/- (USD 35)
   ICMR ....................................... LDEN 024        mid-2003.
   ECCH ...................................... 803-051-1
106   Leadership

       Reference Numbers                                               Corporation. Finally, the case critically
         ICMR ....................................... LDEN 021         examines the negative side of Ellison's                                    Steve Case:
         ECCH ...................................... 803-005-1         leadership and management style.                                   The Story of AOL’s Architect
       Organization(s) ..................... Virgin Group,             Issues
                                         Southwest Airlines                                                                           Abstract
       Countries .............................................. USA    Leadership qualities of Larry Ellison.
                                                                                                                                      The case examines the entrepreneurial and
       Industry ........................................... Airlines
                                                                                                                                      leadership skills of Steve Case, the CEO of
       Pub/Rev Date ..................................... 2003         Reference Numbers                                              AOL, the leading US-based online service
       Case Length ............................... 10 Pages              ICMR ....................................... LDEN 019        provider. Case's business ventures during
       TN Length ..................................... 5 Pages           ECCH ...................................... 803-017-1        his childhood and teen years and his entry
                                                                                                                                      into the online services business are explored
                                                                       Organization(s) ........... Oracle Corporation
                                                                                                                                      in detail. His leadership skills and their
                  Carlos Ghosn:                                        Countries .............................................. USA   contribution to AOL's success have also been
             The Turnaround Specialist                                 Industry ............................. Computers and           studied. The case also throws light on the
                                                                                                 Information Technology               criticism leveled against Case, especially on
      Abstract                                                         Pub/Rev Date ..................................... 2003        account of AOL's acquisition of Time Warner.
                                                                       Case Length ............................... 14 Pages           It also examines the future of Case in light of
      The case focuses on the managerial and                                                                                          his resignation as Chairman of AOL Time
      leadership qualities of Carlos Ghosn, CEO of                     TN Length ............................................. N/A
                                                                                                                                      Warner.
      Nissan Motor Co. Ghosn who was appointed
      as COO of Nissan after Renault-Nissan                                         Steve Jobs:                                       Issues
      alliance, won accolades from both industry
      insiders and analysts alike for the spectacular
                                                                             The Silicon Valley Pioneer                               Overcoming one's own limitations or
      turnaround of the ailing Japanese auto major.                                                                                   shortcomings as a leader.
                                                                       Abstract
      As Nissan COO, Ghosn initiated a revival
      plan, which included massive job cuts,                           The case examines in detail the leadership                     Reference Numbers
      closing down of factories and breaking the                       and entrepreneurial skills of Steve Jobs, CEO
      traditional Japanese business alliances. He                      of Apple Computers (a leading Information                        ICMR ....................................... LDEN 017
      dismantled keiretsu - traditional Japanese                       Technology company) and Pixar (a leading                         ECCH ...................................... 803-034-1
      supplier network - and concentrated on                           US animation studio). Steve's role in shaping                  Organization(s) ............................. AOL TW
      changing the organizational culture at Nissan.                   the computer industry through Apple's                          Countries .............................................. USA
      The case also throws light on some of the                        revolutionary products and a few
      other important aspects of Ghosn's managerial                                                                                   Industry ............ Media and Entertainment
                                                                       'unconventional' business practices has been
      abilities.                                                       explored in detail. The case also discusses                    Pub/Rev Date ..................................... 2003
                                                                       the aspects of Steve's personality that were                   Case Length ............................... 14 Pages
      Issues                                                           appreciated by many businessmen and                            TN Length ............................................. N/A
                                                                       industry leaders. The ups and downs in
      Entrepreneurial and leadership qualities of                      Steve's career graph and the way in which
      Carlos Ghosn.                                                    he overcame the obstacles are discussed in                                 John Chambers:
                                                                       detail. Steve's departure from Apple and his                             Cisco’s Driving Force
                                                                       comeback have also been explored in depth.
       Reference Numbers
                                                                                                                                      Abstract
         ICMR ....................................... LDEN 020         Issues
         ECCH ...................................... 803-046-1                                                                        The case examines the leadership and
                                                                       A ‘pace setting’ and ‘authoritative’ leadership
       Organization(s) ............................... Nissan          style.                                                         managerial qualities of John Thomas
       Countries ........................................... Japan                                                                    Chambers (Chambers), who transformed
                                                                                                                                      Cisco Systems (Cisco) into a market leader
       Industry .................................. Automobiles         Reference Numbers                                              in the global networking industry. The case
       Pub/Rev Date ..................................... 2003           ICMR ....................................... LDEN 018        discusses how Chambers revolutionized the
       Case Length ............................... 10 Pages              ECCH ...................................... 803-020-1        way sales and marketing were handled at
       TN Length ..................................... 4 Pages         Organization(s) .............. Apple Computers                 Cisco. It details his contributions in
                                                                       Countries .............................................. USA   transforming Cisco into an e-company and
                                                                                                                                      the measures taken by him to attract, recruit
           Larry Ellison: The Source of                                Industry .................................... Computers
                                                                                                                                      and retain human resources. The case also
                                                                       Pub/Rev Date ..................................... 2003        explains how Chambers attempted to develop
                Oracle’s “Wisdom”
                                                                       Case Length ............................... 16 Pages           a customer-oriented, performance-driven yet
      Abstract                                                         TN Length ............................................. N/A    informal culture at Cisco. Finally, the case
                                                                                                                                      describes Chambers' crisis management
      This case discusses in detail the leadership                                                                                    abilities when he steered Cisco through a
      qualities of Larry Ellison (Ellison) and his                                                                                    bad phase in 2001.
      contribution to the Information Technology (IT)                    “Effective leadership is not about
      industry. It elucidates the entrepreneurial and                    making speeches or being liked;                              Issues
      managerial skills of Ellison. The case also                        leadership is defined by results not
      details Ellison's contributions to strengthen the                                                                               Leadership qualities and management style
                                                                         attributes.”                                                 of John Chambers.
      product development, marketing and
      human resources management at Oracle                                                            – Peter F. Drucker
                                                                                                                                                                      Leadership                107



Reference Numbers                                               Reference Numbers                                               Reference Numbers
  ICMR ....................................... LDEN 016           ICMR ....................................... LDEN 015           ICMR ....................................... LDEN 013
  ECCH ...................................... 803-031-1           ECCH ...................................... 803-039-1           ECCH ...................................... 803-033-1
Organization(s) ................. Cisco Systems                 Organization(s) .............. Vivendi Universal                Organization(s) ........ Mahila Griha Udyog,
                                           Incorporated         Countries ......................................... France                                              Balaji Telefilms
Countries .............................................. USA    Industry ............ Media and Entertainment                                                          Limited, Biocon
Industry .................. Computer Networking                 Pub/Rev Date ..................................... 2003         Countries ............................................. India
Pub/Rev Date ..................................... 2003         Case Length ................................ 11 Pages           Industry ........................................... Various
Case Length ................................ 11 Pages                                                                           Pub/Rev Date ..................................... 2003
                                                                TN Length ............................................. N/A
TN Length ............................................. N/A                                                                     Case Length ............................... 13 Pages
                                                                                                                                TN Length ..................................... 4 Pages
                                                                 Leadership: The Bill Gates Way

                                                               Abstract                                                                    Shahnaz Hussain:
                                                                                                                                          A Successful Indian
                                                               This case discusses in detail the visionary                                Woman Entrepreneur
                                                               leadership of Bill Gates (Gates) and his
                                                               contribution to the Information Technology (IT)                 Abstract
                                                               industry. It explores the entrepreneurial and
                                                               managerial skills of Gates. The case also                       The case discusses the growth of the
                                                               details Gates' contribution to strengthen the                   Shahnaz Hussain Group, one of the largest
                                                               product development, human resources and                        producers of ayurvedic and herbal products
                                                               marketing management at Microsoft                               in the world. It begins with a personal profile
                                                               Corporation. Finally, the case examines the                     of Shahnaz Hussain and her idea of producing
                                                               nature of the criticism of Gates' leadership                    and marketing ayurvedic products as a
                                                               style.                                                          substitute for chemical cosmetics, which, she
                                                                                                                               believes, do more harm than good. It then
                                                               Issues                                                          traces the growth of her brand from a niche
                                                                                                                               product in the Indian market to a brand retailed
                                                               Entrepreneurial and managerial skills of Gates.                 in most of the major stores around the world.
                                                                                                                               The case focuses on the factors that make
                                                                                                                               Shahnaz Husain products what they are and
            Leadership in Practice                              Reference Numbers                                              examines Shahnaz's business style. It also
             Paperback; 172 Pages                                 ICMR ....................................... LDEN 014        takes a look at the subsidiary and ancilliary
                7 Case Studies                                                                                                 activities of the Group, like training institutes,
                                                                  ECCH ...................................... 803-043-1
                   Rs. 300/-                                                                                                   Ayurvedic massage centers and health
                                                                Organization(s) ........................... Microsoft
                                                                                                                               resorts.
                                                                Countries .............................................. USA
   The Rise and Fall of Vivendi                                 Industry ........................................ Software     Issues
  Universal’s Jean Marie Messier                                Pub/Rev Date ..................................... 2003        Qualities of a successful woman entrepreneur.
                                                                Case Length ............................... 13 Pages
Abstract
                                                                TN Length ............................................. N/A     Reference Numbers
The case examines in detail the                                                                                                   ICMR ....................................... LDEN 012
circumstances under which Jean Marie
                                                                                                                                  ECCH ...................................... 803-015-1
Messier (Messier) had to step down as the                         Women and Entrepreneurship
                                                                                                                                Organization(s) ............. Shahnaz Hussain
Chairman of the France-based Vivendi
                                                               Abstract                                                                                                            Herbals
Universal (VU), the world's second largest
media company. The case discusses the                                                                                           Countries ............................................. India
problems that Messier, once lauded as one                      The case "Women and Entrepreneurship,"                           Industry ........... Cosmetics and Skin Care
of the world's leading businessmen, had to                     discusses the entrepreneurial traits of four                     Pub/Rev Date ..................................... 2003
face and the criticism from French business                    successful          women         entrepreneurs/                 Case Length ............................... 12 Pages
establishment, French media, industry                          organizations run by women, operating in
                                                               different fields. It traces their careers from the               TN Length ............................................. N/A
observers and company shareholders. In
addition, the case explains why Messier's                      background in which they set up their
strategic plans for VU failed, and how his                     businesses to the success they have been
inclination towards the American style of                      able to achieve. It also touches on the                           Dhirubhai Ambani and Reliance
management and his views regarding the                         difficulties women face in setting up and
French way of running businesses led to his                    running businesses and the way in which                         Abstract
downfall.                                                      these women overcame these difficulties.
                                                                                                                               The case, "Dhirubhai Ambani and Reliance"
Issues                                                         Issues                                                          provides an insight into the entrepreneurial
                                                                                                                               and leadership qualities of Dhirubhai Ambani,
Basic beliefs, value system, business                          Comparison of the entrepreneurial styles of                     the founder of the Reliance Group. The case
philosophy and leadership style of Messier.                    some women entrepreneurs.                                       starts with a description of the early career of
                                                                                                                               Dhirubhai at Aden and his starting of the
                                                                                                                               Reliance Group in the days of the 'License
108   Leadership

      Raj.' The case describes how Dhirubhai                           as well as the negative aspects of Iacocca's
      grabbed every opportunity that came his way                      leadership.                                                         Louis V. Gerstner Jr.: The Man
      and built Reliance to a Rs. 620 billion                                                                                                Who Turned IBM Around
      company till the time of his death. It gives a                   Issues
      description of the far sightedness of Dhirubhai.                                                                                  Abstract
      It also showcases his entrepreneurial abilities                  Differentiating a leader from a manager,
      along with his potential to turn ideas into reality.             leadership style of Lee Iacocca.                                 The case examines in detail the way in which
                                                                                                                                        Louis V. Gerstner transformed one of the most
      Issues                                                                                                                            admired companies in the US - IBM, from a
                                                                        Reference Numbers
                                                                                                                                        loss-making one to a market leader. The case
      Entrepreneurship.                                                   ICMR ....................................... LDEN 009
                                                                                                                                        further examines the leadership qualities
                                                                          ECCH ...................................... 803-021-1         of Gerstner which contributed to this
       Reference Numbers                                                Organization(s) ................... Ford, Chrysler              transformation. It also gives an account of
         ICMR ....................................... LDEN 011          Countries .............................................. USA    Gerstner's past experiences, and how he
         ECCH ...................................... 803-016-1          Industry .................................. Automobiles         learned from those experiences. The case
       Organization(s) .... Reliance India Limited                      Pub/Rev Date ..................................... 2003         details several measures taken by Gerstner
       Countries ............................................. India                                                                    to turn IBM around including customer
                                                                        Case Length ................................ 11 Pages
                                                                                                                                        orientation, reducing work force, decentralizing
       Industry ........................................... Various     TN Length ............................................. N/A     decision making, developing e-business
       Pub/Rev Date ..................................... 2003                                                                          strategies, etc.
       Case Length ............................... 17 Pages
       TN Length ............................................. N/A              Lijjat Papad:                                           Issues
                                                                          Women and Entrepreneurship
                                                                                                                                        Role of a leader in reviving a loss making
                  Ekta Kapoor:                                                                                                          company, change management.
                                                                       Abstract
            The Queen of Indian Soaps
                                                                       The case "Lijjat Papad-Women and                                  Reference Numbers
      Abstract                                                         Entrepreneurship" describes the successful
                                                                       entrepreneurial venture set up by seven semi-                       ICMR ....................................... LDEN 007
      The case examines the entrepreneurial style
                                                                       literate women from a small community in                            ECCH ...................................... 803-018-1
      of Ekta Kapoor, the driving force behind BTL.
                                                                       rural India. The case gives an account of the                     Organization(s) .................................... IBM
      It explores the way in which she made BTL
                                                                       setting up and functioning of the Sri Mahila                      Countries .............................................. USA
      one of the most powerful and successful
                                                                       Griha Udyog Lijjat Papad (SMGULP). It charts
      companies in the field of television. The case                                                                                     Industry ................ Information Technology
                                                                       the growth of the organization and shows
      also discusses aspects of Ekta Kapoor's                                                                                            Pub/Rev Date ..................................... 2003
                                                                       how it became worth Rs. 3 billion in four
      serials and their impact on BTL's success.
                                                                       decades. The objectives of the organization                       Case Length ............................... 14 Pages
      Issues                                                           and its core values and principles have also                      TN Length ............................................. N/A
                                                                       been discussed.
      Entrepreneurship and leadership qualities of
      a successful woman entrepreneur.                                 Issues
                                                                                                                                                  Oprah Winfrey:
                                                                       Entrepreneurial traits of some of the successful                     The Story of an Entrepreneur
       Reference Numbers
                                                                       women entrepreneurs of India.
         ICMR ....................................... LDEN 010                                                                          Abstract
         ECCH ...................................... 803-032-1
                                                                        Reference Numbers                                               The case examines the entrepreneurial skills
       Organization(s) .... Balaji Telefilms Limited
                                                                          ICMR ....................................... LDEN 008         of Oprah Winfrey, Chairman of the Harpo group
       Countries ............................................. India
                                                                                                                                        of companies and the world's most successful
       Industry ............ Media and Entertainment                      ECCH ...................................... 803-014-1
                                                                                                                                        television talk show host. Oprah's childhood,
       Pub/Rev Date ..................................... 2003          Organization(s) ........ Mahila Griha Udyog,                    her interests, and her entry into the media
       Case Length ............................... 14 Pages                                                    Balaji Telefilms,        world are explored in detail. The case
                                                                                                                  Biocon Group          discusses how Oprah, 'with her skill of
       TN Length ..................................... 5 Pages
                                                                        Countries ............................................. India   soothing souls,' became one of the richest
                                                                        Industry ........................................... Various    women and most influential personalities in
                                                                        Pub/Rev Date ..................................... 2003         the US and many other parts of the world.
              The Saga of Lee Iacocca:
                                                                        Case Length ............................... 13 Pages            The case also talks of the Harpo group's entry
               From Ford to Chrysler                                                                                                    into various businesses and comments on
                                                                        TN Length ............................................. N/A     Oprah's role in each of them. Oprah's
      Abstract                                                                                                                          philanthropic ventures are also explored.
      The case discusses the leadership qualities
                                                                                                                                        Issues
      and management style of Lee Iacocca and                            “Leaders look beyond the current
      how he transformed a near bankrupt                                 situation - beyond what is to what could                       Importance of personal and interpersonal skills
      company, Chrysler, into one of the leading                         be. That's why leadership is all about                         for building a business empire.
      automobile manufacturers in the world. The                         change. It's why leadership is action, not
      case discusses at length the major                                 a position.”
      achievements of Iacocca at Ford Motors and
      Chrysler, and critically examines the positive                                                        – Jim Clemmer
                                                                                                                                                                      Leadership                 109



 Reference Numbers                                              Issues
   ICMR ....................................... LDEN 006        Various aspects of Michael Dell's                                            GE and Jack Welch
   ECCH ...................................... 803-019-1        entrepreneurial and leadership abilities.
 Organization(s) ............................................                                                                   Abstract
 Countries .............................................. USA                                                                   The case 'GE and Jack Welch' talks about
                                                                Reference Numbers
 Industry ...................................... Media and                                                                      the leadership style of Jack Welch, ex-
                                          Entertainment           ICMR ....................................... LDEN 004         Chairman and CEO of General Electric. Jack
 Pub/Rev Date ..................................... 2003          ECCH ...................................... 402-015-1         Welch joined GE in 1960, and was named
 Case Length ............................... 14 Pages           Organization(s) .................. Dell Computes                the CEO in 1981. In the initial years as CEO,
                                                                Countries .............................................. USA    Jack Welch initiated a restructuring plan, which
 TN Length ............................................. N/A                                                                    included massive job cuts, positioning the
                                                                Industry .................................... Computers
                                                                                                                                various businesses as number one or number
                                                                Pub/Rev Date ..................................... 2002         two in the respective segments, and selling
             Akio Morita:                                       Case Length ................................ 11 Pages           off unprofitable ones. He dismantled the 29
       The Man Who Made Sony                                    TN Length ..................................... 5 Pages         layers of hierarchy and made GE an informal
                                                                                                                                company. The case also throws light on some
Abstract                                                                                                                        of the other important aspects of Jack Welch's
                                                                              Narayana Murthy                                   strategies like six sigma, globalization,
The case discusses in detail about the                                                                                          boundary less organization etc.
leadership style of the co-founder of Sony                                      and Infosys
Corporation - Akio Morita. The case discusses                                                                                   Issues
all-important aspects of his leadership style                   Abstract
including his ability to imagine, design,                                                                                       Strategies that transformed GE into the most
implement and innovate new products,                            The case 'Narayana Murthy and Infosys'                          valuable company in the world.
marketing, brand management strategies and                      describes how Narayana Murthy, set up
human resources skills. The case also talks                     India's leading software company - Infosys.
                                                                                                                                 Reference Numbers
about how Morita adopted globalization and                      Narayana Murthy turned a small software
                                                                development venture that he had set up with                        ICMR ....................................... LDEN 002
diversification strategies to transform Sony
                                                                his friends in 1981, into one of the leading                       ECCH ...................................... 402-006-1
into a global leader in the consumer electronics
industry.                                                       companies of the country. Infosys grew                           Organization(s) ...................................... GE
                                                                rapidly throughout the 1990s. Narayana                           Countries .............................................. USA
Issues                                                          Murthy distributed the company's profits                         Industry ........................................... Various
                                                                among the employees through a stock-option
                                                                                                                                 Pub/Rev Date ..................................... 2002
Vision, leadership style, and value system                      program, and adopted the best corporate
                                                                                                                                 Case Length ................................ 11 Pages
of Akio Morita.                                                 governance practices. All this earned him
                                                                praise and respect. In 1999, the company                         TN Length ..................................... 4 Pages
                                                                became the first Indian firm to be listed on the
 Reference Numbers                                              Nasdaq Stock Market. In 2000, Infosys was
   ICMR ....................................... LDEN 005        poised to become a true global company.                                       The Ramoji Group
   ECCH ...................................... 403-009-1
                                                                Issues                                                          Abstract
 Organization(s) ................................... Sony
 Countries ........................................... Japan    Leadership style.                                               The case, 'The Ramoji Group' talks about
 Industry ................. Consumer Electronics                                                                                the group from Andhra Pradesh (India) that
 Pub/Rev Date ..................................... 2003                                                                        became a Rs 15 billion empire under the
                                                                Reference Numbers                                               entrepreneurship of Ramoji Rao. The case
 Case Length ............................... 12 Pages
                                                                  ICMR ....................................... LDEN 003         discusses in detail, the various strategies of
 TN Length ............................................. N/A                                                                    Ramoji Rao's strategies to expand into the
                                                                  ECCH ...................................... 402-017-1
                                                                                                                                media (print and broadcast), entertainment,
                                                                Organization(s) ............................... Infosys         foods, films and other industries. The group
               Michael Dell:                                    Countries ............................................. India   seemed successful as it derived synergies
            The Man Behind Dell                                 Industry ......................................... Infotech     from all its varied businesses.
                                                                Pub/Rev Date ..................................... 2002
                                                                                                                                Issues
Abstract                                                        Case Length ................................. 7 Pages
                                                                TN Length ..................................... 4 Pages         Entrepreneurial skills
The case examines the entrepreneurial and
leadership skills of Michael Dell, the CEO
and Chairman of leading online PC retailer                                                                                       Reference Numbers
DELL. Michael's interests and business                            “A leader is best when people barely                             ICMR ....................................... LDEN 001
ventures during his school days and his entry                     know he exists, not so good when                                 ECCH ...................................... 802-029-1
into the computer business are explored in                        people obey and acclaim him, worse                             Organization(s) ............................... Various
detail. His leadership skills and their                           when they despise him....But of a good                         Countries ............................................. India
contribution to DELL's success have also been                     leader who talks little when his work is                       Industry ............ Media and Entertainment
studied. The case also throws light on some                       done, his aim fulfilled, they will say, "We                    Pub/Rev Date ..................................... 2002
of the criticisms leveled against Michael Dell.
                                                                  did it ourselves.”                                             Case Length ................................. 9 Pages
                                                                                                   – Lao Tzu                     TN Length ..................................... 4 Pages

				
DOCUMENT INFO
Description: Armani Brand Strategy document sample