Organization or Person:
Grade (1 – 5, with 5 being highest):
_____ Function and Beauty- Do you look interesting? Do you look fresh
_____ Polished Marketing – Does your marketing look good? Is it well-
designed and well-messaged?
_____ Language – Do you sound interesting? Are you using the language of
_____ Fun – Is your brand fun to be around? Does it generate enthusiasm?
_____ Following – Do you have evangelists for your brand? How about
_____ Innovative – Are you leading from the front with new ideas or
_____ Teaching – Are you teaching those that touch your brand how to think
and behave differently?
_____ Listening and Responsive – Are you pro-active in seeking out
feedback and ideas from your audience? What do you do with their ideas?
_____ Consistent – Are you consistent in your principles, customer
experience, marketing efforts, etc?
_____ Personalization – Are you making the people that touch your brand
feel unique and special?
_____ Your Score