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Artisan Breads Store Business Plan document sample
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2009
IN-STORE • RETAIL • FOODSERVICE • S P E C I A LT Y W H O L E S A L E
Marketing & advertising Planning Guide
I N - S T O R E
TOPicS
• R E T A I L • F O O D S E R V I C E
JanUarY
• S P E C I A L T Y W H O L E S A L E
FeBrUarY
2009
Special MarcH
Publication
Special
Supplement Evaluating
Taking Out Bakery Café
Trends in Baking Retail
Trans Fats Healthy Evolution
Baking
Profitability Leaders
In-Store Bakery Guidebook inBaking
Sales Tracker
Cakes Cookies Innovation Breads
a n n u a l
Cake Decorating Princess
Cakes
Sculpted
Cakes 2009 Spring Designs
Artisan Breads/ Flax Rye
Pastry Ideas Artisan Bread Pastry
The Healthy Baking Bread
Guidebook is a special
supplement published in
Today’s Top Bakery January. It examines Today’s Top Bakery Today’s Top Bakery
Bakers to Watch Professionals trends and the leading Professionals Professionals
edge bakeries that are
This annual
profiting from healthful magazine provides
Retail/Foodservice Retail/Foodservice bakery foods.
Retail/Foodservice
advertisers with a
Retail/Foodservice
B a k e r i e S Bakery Bakery Bakery
unique tool to
BONUS
In-Store Bakery In-store Bakery DISTRIBUTION: In-store Bakery communicate their In-store Bakery
O P e r a T O r S Operator Advertisers benefit from Operator message at baking Operator
the extra distribution to industry trade
Specialty Wholesale Specialty Wholesaler subscribers of both Specialty Wholesaler Specialty Wholesaler
B a k e r i e S shows, meetings
Modern Baking and
Baking Management and conferences.
Product Focus Gluten-Free magazines.
Mixers Flour
The Healthy Baking This magazine will
Guidebook is the Official feature profiles that
Show Guide for Healthy
Web In-Depth Zero Trans Fat Bakery present advertisers’ Meet Baking’s
Baking Seminar 2009, the
www.modern-baking.com Formulation educational seminar that
Management Tips products and their Rising Stars
dissects all aspects of the advantages directly
healthful bakery foods to show attendees
market. Plus, the
throughout
guidebook also is Natural Products Expo West
Fancy Food Show
Industry Events Jan. 18-20, San Francisco
distributed at the the year. w/Healthy Baking Seminar,
Natural Products Expo March 5-8, Anaheim, Calif.
West and East.
Bonus 12,000
Bonus Distributed
Circulation
Advertiser Bonuses at every baking
industry event
Schedule Plan JanuaRY & healThY BaKInG GuIdeBOOK FeBRuaRY leadeRShIP annual MaRch
Adv. to Run/Size
RAte
editoRiAl
Editorial Planne
editorial planner
APRIL MAY JUNE JULY Special AUGUST
Publication
Bakery Chocolate, EXCLUSIVE: Modern In-store
Candies Retail Bakery 2009-2010 Bakery
Redesigns & Gifts Survey
Baking
Leadership Buyers Roundtable
Awards Handbook
Muffins Sweetgoods Brownies/bars Cheesecakes
Honoring bakeries that
excel in the following
Wedding Baby/Children’s Airbrush award categories: Autumn Ideas
Cakes Cakes Techniques • Marketing
• Management
Whole Grain • Merchandising
Pastry Pastry The Easy-to-Use Pastry
Bread • Profitability
Source for
• Training Everything
Today’s Top Bakery Today’s Top Bakery Today’s Top Bakery
• Quality Bakeries Need Today’s Top Bakery
Professionals Professionals Professionals • Industry Service • Equipment Professionals
• Ingredients
Retail/Foodservice Retail/Foodservice Retail/Foodservice Retail/Foodservice
Bakery Bakery Bakery PLUS... • Frozen Products
• Maintenance &
Bakery
In-store Bakery In-store Bakery In-store Bakery In-Store Bakery Sanitation In-store Bakery
Operator Operator Operator Sales Tracker • Decorating Operator
Bagels • Supplies & Services
Specialty Wholesaler Specialty Wholesaler Specialty Wholesaler Specialty Wholesaler
Cake Decorating
Rolled Fondant Ideas to Help
Fillings Shortenings/Oils Beverages Bakeries Run Ovens
Artisan Breads/
Pastry Ideas
More Profitably
Artisan Bread • Product News
Packaging Ideas Meet Baking’s Reports Managing In-store
Healthy Baking Product Focus • Calendar of Trade
That Sell Rising Stars Bakeries
Fruits/Nuts Shows/Meetings
Web In-Depth • Industry Association
NRA Show, Leadership Awards Contacts
May 16-19, Chicago
IDDBA IDDBA Dairy-Deli-Bake,
Industry Events
Preview Issue FMI Marketechnics,
June 7-9, Atlanta
Fancy Food Show, June 29 -
May 4-6, Dallas July 1, New York City
Advertising
Readership Study IDDBA Bonus EXCLUSIVE: Retail On-line
— Distribution Bakery Survey Buyer’s Guide
IDDBA Online Showcase
aPRIl MaY June JulY BuYeR’S GuIde auGuST
er 2009
Use this editorial planner to help you schedule your
2009 advertising program. Space has been provided
at the bottom of the page for you to identify the size,
specific advertising and rate.
eDiTOrial
2700 River Road
Suite 303
Des Plaines, IL 60018
(847) 299-4430
Fax: (847) 296-1968
PUBliSHinG/SaleS
Chris Warne
Group Publisher–
Modern Baking/Baking Management
249 West 17th St., New York, NY 10011
(212) 204-4336
SePTeMBer OcTOBer nOveMBer DeceMBer TOPicS
50
Special
2009 Retail New the
Bakery of Merchandising
Ideas Equipment
Supplement
Top Trends in Baking
the Year Innovations Bread Issue
(Foodservice & In-store Chains)
& Roll In-Store Bakery
Rolls Donuts Specialty Desserts Handbook Pies
Sales Tracker
Cupcake/Cookie Licensed RBA Cake Deco Cake Decorating
Tiered Cakes
Designs Designs Champ
Artisan Breads/
Artisan Bread Pastry Artisan Bread Pastry Pastry Ideas
The Bakers’
Year-Round
Today’s Top Bakery Today’s Top Bakery Today’s Top Bakery Reference for Today’s Top Bakery
Bakers to Watch
Professionals Professionals Professionals Bread Formulas, Professionals
Ingredients,
Retail/Foodservice Retail/Foodservice Retail/Foodservice Equipment and Retail/Foodservice Retail/Foodservice
Bakery Bakery Bakery Supplies Bakery B a k e r i e S
•
In-store Bakery In-store Bakery In-store Bakery
OvENS
In-store Bakery In-Store Bakery
Operator Operator Operator Operator O P e r a T O r S
•
DIvIDErS /
Specialty Wholesaler Specialty Wholesaler Specialty Wholesaler rOuNDErS Specialty Wholesaler Specialty Wholesale
B a k e r i e S
•
MIxErS
Sugars/ • Product Focus
Frozen Pastries Chocolate Green Packaging
Sweeteners FlOur
•
YEAST
Meet Baking’s Boosting Donut Creative Cake • Meet Baking’s Web In-Depth
Rising Stars Sales Decorating FrOzEN DOuGH Rising Stars www.modern-baking.com
•
BASES / MIxES
iba Oct. 3-9, •
Natural Products Expo Dusseldorf, Germany SOurS
East w/Healthy Baking
Seminar, Sept. 23-26, American Retail Industry Events
Boston Bakery Expo, Oct.18-20,
St. Louis
American Retail EXCLUSIVE: Largest
Bakery Expo Bonus In-store Bakery Advertiser Bonuses
Distribution Operators Report
SePTeMBeR OcTOBeR nOVeMBeR & BRead & ROll handBOOK deceMBeR TOPIcS
Modern Baking is The
Proven industry leader Delivering Vital
Information With Powerful Resources In Print, Online & In Person
Content-Rich Web Sites Healthy Baking
& Electronic Media Seminars
● When key decision-makers seek the latest ● These seminars, held in the spring in
information to help them make informed conjunction with Natural Products Expo
purchasing decisions they turn to modern- West and in the fall during Natural
baking.com and bakery-net.com. Products Expo East, explore the most significant trend
Content drives these sites and our regularly in the baking industry: better-for-you products.
updated editorial gives users reasons for returning Healthy Baking Seminar sponsorships provide an
to these sites again and again. ideal, targeted platform to communicate your
Special Topic e-newSleTTerS healthful baking message to bakery operators seeking to
Modern Baking’s e-newsletters will put your advertisement in expand their business in this hot market.
front of a receptive, highly targeted audience of 32,000 readers.
• Decorating Ideas Brand Preference Studies
• Healthful Baking ● The baking industry keeps its fingers on the pulse
• Bakery-Net Newsletter of the market with the information from Modern
• Formulas & Techniques Baking’s exclusive Brand Preference Studies. These
• Bakery Equipment News studies detail purchasing preferences and activities
Modern Baking inTeracTive of supermarket and independent bakery buyers.
With new online components such as contests, online polling, Q & Here’s where manufacturers and suppliers turn to find
A, article commenting and video, Modern Baking brings you the preferences and the quantity of ingredients, equipment, packaging and
industry’s most interactive website for the baking community. decorating items purchased by bakery buyers.
Annual Buyers Handbook Exclusive Surveys
● The Buyers Handbook is the largest directory in ● The baking industry has come to
the bakery industry and the central source of rely on Modern Baking’s Retail and
information vital to the nation’s bakers. More than Supermarket In-Store Bakery Surveys to
400 organizations are listed with their products track and measure the nation’s baking
and services in nearly 200 pages of this annual business. Consumer tastes constantly change, and that’s why bakery
directory. The Buyers Handbook is used by retail buyers depend on Modern Baking to identify and quantify market
bakers, supermarket in-store bakery managers, foodservice activity. From production costs to payroll, daily sales to pricing and
directors, wholesalers and distributors to find key suppliers and product line varieties — Modern Baking is the dependable source
vendors of ingredients, equipment and services. for information about the nation’s bakery business.
Special Subject Publications Leaders in Baking
● Each year, Modern Baking explores the hottest Innovation Annual
growth areas in the baking industry with special ● This annual magazine provides advertisers
publications. These special subject publications with a unique tool to communicate their message
create unique advertising opportunities because at baking industry tradeshows, meetings and
bakery buyers turn to them for ideas, information conferences. This magazine will feature profiles
and the products needed to successfully meet the that present advertisers’ products and their
demand for products in sizzling hot bakery categories. advantages directly to show attendees throughout the year.
2009 ADveRtISIng
Powerful
Selling tools Rates
& Specifications
*
that get
Results *All rates are net and include bleed
Size
Full Page
1x
$5,950
6x
$5,775
13x
$5,600
26x
$5,300
2/3 Page $4,950 $4,800 $4,650 $4,400
1/2 Page $4,200 $4,075 $3,950 $3,800
1/3 Page $2,700 $2,550 $2,400 $2,200
1/4 Page $2,500 $2,350 $2,200 $2,000
Additional Rate Information
● 15% premium for Cover 2 and Cover 4.
● 10% premium for Cover 3 and any other guaranteed position.
Modern Baking helps suppliers Contact Publisher for position availability.
reach the key decision-makers who ● Matched color $1,800 per page; $3,000 per spread, $1,500 per fractional.
buy for 111,000 locations with fully
● Contact publisher for special rates on supplied inserts, business
integrated marketing programs that reply card inserts and regional rates.
include print, online and in-person.
Issue & Closing Dates
Every month, Modern Baking ● Advertising reservations close the 25th of month preceding issue
provides bakery buyers with date. Published thirteen times annually.
the latest product and service ● Materials are due the 1st of the month of the issue date.
information for the $19 billion ● 2009-2010 Buyers Handbook (13th issue published midsummer.)
in-store, $14 billion retail and $15 Ad reservations close July 1st.
billion foodservice baking markets. ● Cancellations not accepted after closing date.
Modern Baking Mechanical Specs (width x height)
Readers Take Action Magazine trim size .................................................. 7.75" x 10.875"
• 91% acted on an advertisement Spread w/bleed ...................................................... 15.75" x 11.125"
Full page .....................................7" x 10" • w/bleed = 8” x 11.125"
or article 2/3 page......................... 4.5" x 10" • w/bleed = 5.1875" x 11.125"
• 76% purchased or recommended 1/2 island .......................................................................... 4.5" x 7.5"
1/2 horizontal ............................ 7" x 4.875" • w/bleed = 8" x 5.5"
advertised products
1/2 vertical ......................... 3.375" x 10" • w/bleed = 4" x 11.125"
• 67% visited an advertisers website 1/3 vertical ....................................................................... 2.25" x 10"
• 82% spend at least 30 minutes
1/3 square ..................................................................... 4.5" x 4.875"
1/4 horizontal .................................................................. 7" x 2.375"
per month reading Modern Baking 1/4 square ................................................................. 3.375" x 4.875"
1/6 page....................................................................... 2.25" x 4.875"
• Readers average MoRE than
onE houR reading Modern ● All vital advertising material should be kept at least .1875" away
Baking each month from final trim.
● For detailed advertising specifications and ad file uploads, visit
www.pentondigitalads.com
● For more information or help in creating digital ad files for Modern
Baking, please contact; Donna Brown, Ad Production Coordinator
at donna.brown@penton.com
Penton Media, Inc.
EDITORIAL OFFICE
eDItORIAL EDITORIAL
PUBLISHIng/SALeS SALeS & MARKetIng SALES & MARKETING
2700 Wabash
330 N. river road Heather Henstock, Editorial Director DaVID DreYer 840-8418
ChriS Warne, Group Publisher (312) Jerry Lee
eD Rymont, Vice President (216)
ChriS Warne 931-9720
Chicago, IL 60611
Suite 303 Paula Frank, Chief Editor
Modern Baking / Baking Management (312) 840-8419
northeast, Southeast, Mid-atlantic Dave Dreyer, Sales Manager (212) 204-4294
Midwest, Mountain, West northwest, Canada, new York
Des Plaines, iL (fax)
(913) 514-3951 60018 West Martin, Managing 10011
249 Katie17th St., new York, nY Editor (312) 840-8478
david.dreyer@penton.com chris.warne@penton.com (fax)
Northeast, Mid-Atlantic, South
ed.lee@penton.com (913) 514-6487
(847) 299-4430 Matt Reynolds, Associate Editor
chris.warne@penton.com (312)
(212) 204-4294 840-8456 Lee, Sales Manager
Ed(847) 376-6502 (312)
(212) 204-4336 840-8449
(847) 296-1968 (fax) (212) 204-4336
PRODUCTION
(913) 514-6487 (fax) (913) 514-3937 (fax)
Midwest, Mountain, West (913) 514-9269 (fax)
(847) 296-1968 (fax)
(913) 514-9269 (fax)
Donna Brown, Ad Production Coordinator (913) 967-7203
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