JANUARY 26, 2005
ATTENTION SHIPPERS, FREIGHT FORWARDERS, AND OCEAN TRANSPORTATION COMPANIES,
PLEASE BE ADVISED THAT EFFECTIVE IMMEDIATELY THE UPDATED USAID LOGO AND
BRANDMARK HAVE BEEN APPROVED FOR USE. ALL VESSELS CARRYING TITLE II FOOD AID
CARGO MUST FLY THE USAID BANNER WITH THE UPDATED LOGO AND BRANDMARK. PLEASE
UPDATE THE BANNER CLAUSE IN ALL FREIGHT RFPS TO REFLECT THIS CHANGE AND INSERT
THE HYPERLINK BELOW INTO THE BANNER CLAUSE.
FOLLOWING ARE THE LINK TO THE USAID WEBSITE AND THE USAID WEBPAGE CONCERNING
USAID Graphic Standards Manual
January 7, 2005
This branding Web page contains an electronic version of the Graphic Standards Manual for the
United States Agency for International Development (USAID). Print copies of the manual will be
distributed to Agency bureaus and missions in the next few weeks. This manual is compulsory for
all Agency employees and contractors producing communications funded by USAID.
A separate publication, the Partner Branding Guide, will detail co-branding guidelines for
communications co-funded by USAID. It will be produced after the Agency finalizes changes to its
marking policy for grants and co-operative agreements. Proposed changes to this policy are
posted in the Federal Register. Interested parties have until February 3, 2005 to comment.
Downloadable files for our updated logo and new brandmark, which together form the USAID
Standard Graphic Identity or the USAID Identity are provided. This new Identity is approved
for use now. It must be used by Agency employees and contractors in public communications or
materials promoting programs, projects, or activities funded in whole by USAID.
Customized identities for countries and places that receive U.S. assistance are available (See
Country Brand by Region). Templates for facts sheets, press releases, and other common
communications are also provided (See Templates). Vendors who currently stock a supply of
pressure sensitive and vinyl labels listed. (See Suppliers).
The Standard Graphic Identity is an official U.S. Government symbol, and any alteration,
distortion, recreation, translation or misuse is strictly prohibited. A number of digital file formats
are available for download for web and print purposes.
Illustration of the new USAID logo and brandmark.
Do not use the above image for publication.
Please download the appropriate graphic files for web and print
Each file is optimized for a variety of applications, for either print or on-screen communications,
to ensure easy adherence to these guidelines. Do not recreate the logo or brandmark
under any circumstances.
A file called USAID_Graphic_Standards_Manual.pdf contains important instructions about usage
of these files, and other basic color and typography information. Please read this first before
using any of the USAID Identity files.
Please contact firstname.lastname@example.org with any design-related questions, or
email@example.com if you have any trouble downloading these files.