Client

							Frager Ventures
Shoedepartment.com For Immediate Release— March 1, 2007
Contact: Owen Frager 561-620-8708



Shoedepartment.com Races through 10th Record Quarter.
Double Digit Year Over Year Revenue Growth Shows No Signs of Slowing Down.

New York, NY (March 1, 2007) - Building on record holiday traffic that eclipsed Black
Friday in many of its brick and mortar counterparts, Shoedepartment.com reported
January and February 2007 traffic increases of 33% over the same period last year,
thanks largely to repeat visitors bookmarking and returning to the site. Income was six
times that of the same period last year.


Shoedepartment.com is the Web’s single access point for connecting every footwear
shopper to every shoe department, in any city, at the moment of need- has been
consistently surpassing its own forecasts since launching phase two of its three tiered
online marketing concept.


A commissioned study of Shoedepartment.com shoppers discovered that the site’s
average shopper owns more than 30 pairs of shoes, relies heavily on the Web to browse
for the best bargains, and often bookmarks and returns here because of the clear and
simple user interface that takes them directly to the types of shoes they need, and the
convenience of visiting all their favorite shoe departments in one place.


By providing a conduit to carefully defined but difficult to reach demographic groups,
search-driven sites such as Shoedepartment.com have proven a boon to Internet
marketing. Besides recently generating hundreds of thousands advertising impressions
and sales leads for major name online retailers, Shoedepartment.com also offered offline
advertisers an opt-in, permission-based marketing link to the ethnic segment with the
largest buying power in online shopping: African-American women ages 21-54, who are
heads of households and influence over $650 billion worth of annual spending.


Unlike typical technology-based customer research that attempts to predict behavior
based on the order in which visitors click buttons, the 4,000 human members of
Shoedepartment.com’s extended online focus group provide a powerful business research
tool to examine actual customer behavior and tastes and provide precise insights into the
needs and opportunities of an often overlooked consumer. Shoedepartment.com alliance
partners also have the opportunity to create highly targeted and personally relevant
relationships with these customers. Recent offers from Amazon, Citrix on Line,
Lobstergram, Legal Sea Foods, Priceline.com, Pet Insurance, Dental Plans, Zappos,
Shoes.com, 6PM.com, and many more have been extremely well received.


The third and final phase of the Shoedepartment.com rollout will provide limited time,
exclusive, use of the domain to broadcast networks, global retailers or advertising
agencies:


• For networks, Shoedepatment.com’s new business model can add value to traditional
media and breath new life into stagnant ad revenues.


• Global retailers can work directly with Shoedepartment.com to gain market share in the
domain’s growing user community or to extend the reach and impact of their own media
campaigns. For example, any retailer could use their own name as a sub-domain prefix to
Shoedepartment.com (such as: nordstrom.shoedepartment.com) to create an instant
online identity and direct navigation link to their shoe department or a landing page for
special offers.


• Advertising agencies could acquire use of the domain and generate revenue by sub-
licensing it to their clients. Private sales, product tests and charitable event tie-ins are
among the many other possibilities for creatively leveraging the Shoedepartment.com
name.


With today’s Web-based interactive technologies and broadband speed, marketers’
imagination is the only limit to the ways that Shoedepartment.com can be leveraged to
create relevant and personalized footwear shopping experiences. Retailers can combine
entertainment and shopping, Web-cast live sales events, host user-generated content or
community gatherings, or provide online tools to allow shoppers to custom-design their
own shoes or build their own fully accessorized look matching the style or celebrity they
want to emulate.

About Shoedepartment.com
Privately held by Frager Ventures, a wholly owned subsidiary of the Frager Creative
Group of Companies, Shoedepartment.com generates ongoing revenue and growth by
providing active, repeat, buyers to the world’s leading online shoe retailers – a category
with estimated 2006 sales of $2.9 billion projected by Forrester Research to reach $5.7
billion by 2011.


Category leader Zappos – a top 35 online retailer – accounted for 20% of all online shoe
sales in 2006, with volume growing 62% to an estimated $600 million. Sales also grew
by 60% to $16 million at the Web’s number 127 online retailer Shoebuy.com, fueled by
60% repeat customer volume and high referral rate. Sales at Shoes.com – number 192 on
the Top 500 Retail Web Sites – grew an estimated 80% to $62.1 million.


All of this continued growth has proved earlier naysayers wrong by demonstrating that
consumers will indeed buy shoes online even though they can’t try them on. The
category’s explosive potential led to Shoebuy.com’s acquisition by number 23 online
retailer, Barry Diller’s IAC/InterActive Corp, and has also attracted major brands such as
Gap Inc. and Amazon.com.


Growing largely through repeat business, online shoe retailers acquire many of their leads
from click-through at sites such as Shoedepartment.com. Revenue and visit growth at
Shoedpartment.com, in turn, demonstrates the quality of leads it is generating to the
benefit of the category’s leaders.


About Frager Ventures
Frager Ventures operates a global network of online communities that provide marketers
a conduit to reach demographic groups that control $1 trillion of untapped buying power.
Advertising agencies or their clients can acquire or avail themselves of these properties to
extend their television advertising for sell-through of healthcare, financial, retail,
entertainment and travel related products and services – or to offer uniquely branded
entertainment that makes the web experience more interactive and engaging, bringing the
brand alive in ways not possible in traditional media. When not licensed to agencies for
short or long term promotions, the sites are used to analyze customer behavior as we
develop and test the broadcast content that will define the future.