THE K AWARTHAS PREMIERE BUSINESS MAGAZINE
A D V A N T A G E
30th Annual East Central
Ontario Farm Show Upcoming
Kawartha Agriculture Generates
$400 Million In Economic Activity Annually
Pictured : Jeremy Malcolm, Sales Representative for Hub International with a CASE STX 330 tractor
A l s o I n s i d e : Y W C A C r o s s r o a d s Ce l e b ra t e 2 7 Ye a r s
Our Fitness Club and
Weight Loss Programs
• exclusively female
• comfortable, supportive
• knowledgeable staff
• personalized approach
At the Spa men and
women can enjoy:
• registered massage therapy
• reflexology treatments
• infrared sauna sessions
• hot stone massage
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• body treatments
• waxing services
Spa Parties We will make sure you get the most out
• Birthday's, anniversary's,
showers and graduations...
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• accommodate groups of 10-20 modify your eating plan to meet your needs
or help you master the hula hoop...
Purely Canadian Products
• Skoah. skin care line
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we want you to be healthy, happy and
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• first week is always free 1135 Lansdowne St., W. Unit 212
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Esthetics by Anita
Peel and B-Tox Facial
Calcium & Vitamin E Fortified
Alternative To Acrylic & Gel Nails
Full Esthetic Services Available
1863 Cherryhill Road • Peterborough • 750-0100
Monday to Friday 9:00am to 8:00pm
Trained at Edith Serei International • 15 Years Experience
Director of Esthetics for Beauty Club International
Extensive Training in Pedicures & Diabetic Foot
Clients included Tony Danza, Michael Flatley and Tanya Tucker while
working at Royal York & Four Seasons Hotels, Toronto
2 February 2010 Business Advantage Business Advantage February 2010 3
I N S I D E T H I S I S S U E : : F E B R U A RY 2 0 1 0 THE BUSINESS EDGE
13 The Latest Business News From Peterborough, Lindsay & Surrounding Area
Contact us with your business news for publication in our next issue:
Phone: 741-2205 :: Fax: 741-3059 :: Email: email@example.com
If you like fudge there is an entire store marketing. The series features special The Artisans Grotto opens February 10
dedicated to the sweet treat. Called the guests, hand-outs, and coaching. For in Lindsay. The building has been
Kawartha Lakes Fudge Company, more information visit www.onlinepres- completely renovated. Owner Athena
owner Brad Katz has set up shop at encemadeeasy.com Jackson features a crafter's market, fine
29 Queen Street in Lakefield, across & studio art supplies, work from local
from the hardware store. The fudge is Keene Ideas, Antiques and artists, one of a kind gifts, art classes and
all made right on the premises, plus Collectables has moved to a new other specialty items. Open Monday to
you’ll find caramel corn, kettle corn location. It's still in the village of Keene, Saturday from 9 – 5, you can find the
and a wide variety of candy. For more but now in a century old, fully restored Artisans Grotto on face book, follow
information call 652-5532…. home at 1185 Heritage Line. You’ll find them on twitter, or if you’re old fash-
two floors of antiques, clothing, sterling ioned you can go there…. 27 William
Waste Not Firewood and Farm silver jewellery and much more. Winter Street North in Lindsay. For more infor-
Products sells firewood for all four hours are Saturday 11-5, Sundays 12-5. mation call 705-324-0400. www.arti-
seasons, including home heating and Call 705-295-5336 and watch for the sansgrotto.ca
campfires. The farm products division new Keene Ideas website.
sells free range chicken, lamb, turkeys, Continued on page 6
pork and beef, as well as fresh eggs and
New Nail System Available
pesticide-free vegetables. Call owners
Dale and Tracy for delivery or directions
at 705-755-1127. At Aesthetics By Anita
AGRI-BUSINESS THE EXPERTS SPEAK
Anita Nichols is pleased to announce the No tip is necessary,” says Anita.
Trish Mock and Richard Chaplin just arrival of Signature Nail Systems to her At this time the product is applied to
Small Business Supports Draft
purchased Bo Pizza in the fall. The
Farming In The Greater Peterborough Code Of Conduct For Debit And business is located at 2695 Marsdale
studio. This new alternative to acrylic and the natural nail. How quickly the nail
gel nails is odour-free, fortified with grows determines when a fill is necessary,
Area And The City Of Kawartha Lakes Credit Cards Drive, across from Beavermead Park. Vitamin E and calcium, and causes no usually every four to five weeks,
Rick Zatorski – CFIB The couple has a combined 40 years damage to your natural nails. They feel Anita says.
experience in the business, they’ve added
Identity Theft: A Primer and look natural but are strong, with an In addition to nail application, Anita
Evergreen Farm & Garden Ltd. to the menu which now features pizza, everlasting shine. does manicures, pedicures, facials, peels,
Sharla Trudell – PPL Legal Care of Canada Inc. pasta, subs, pitas, salads and wings, and
Celebrate Over 20 Years Of Service they are giving the place a new look. Eat
“New to Canada, Signature Nail waxing and gives makeup lessons.
Systems will eventually free you of having Aesthetics by Anita is located at 1863
RRSP Or Pay Down in, take out, or delivery, full details are tips applied as the calcium-fortified Cherryhill Rd. For more information,
Mortgage? online at www.bopizza.com
30th Annual East Central Tom Weichel, The Protectors Group
products aid in repairing damaged or to book an appointment, please call
nails and the desired length is achieved. 750-0100.
Ontario Farm Show Charlie Werger has opened the Deacon
To Tweet Or Not To Tweet House Gallery in East City. This is a
Jeannine Taylor, Quid Novis "by appointment only" art gallery. The
opening exhibition will feature oil
paintings by Charlie’s son Lucas and
cross stitch pieces by Anne Walsh.
Deacon House Gallery is located at 168
Publisher :: Greg Welch Distribution / Subscriptions :: 741-2205
We’re only a click away! Douro St. in Ashburnham. The website is
Advertising :: 741-2205 Design / Production :: Sandra MacIsaac www.deaconhousegallery.com
Fax :: 741-3059 Contributing Writer :: Joanne Culley Read Business Advantage and other
Email :: firstname.lastname@example.org Printed By :: Garson Graphic Services Admax Marketing magazines online at
simple, secure file reception
Cora Whittington of Golden Pathways
The Business Advantage is published twelve times a year by Admax Marketing, (705) 741-2205, Fax (705) 741-3059, P.O. Box 1946, www.admaxmagazines.com
Peterborough ON, K9J 7X7 and distributed by Canada Post, Canadian Publications Mail Sales product Agreement No. 40010937 to business
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4 February 2010 Business Advantage Business Advantage February 2010 5
THE BUSINESS EDGE AGRI-BUSINESS
Robert McGillen law office is pleased
to welcome Ian Keay to the law practice.
Well Earned Reputation ... Effective January 1 the firm is now
known as McGillen Keay. Ian Keay will
practice primarily in the areas of real
“We always live up to our reputation and estate, wills & estates, and corporate law.
exceed your expectations.” The law office will remain at 347
BILL GRAHAM Charlotte Street, Call 705-748 2241 or
Peterborough’s Only U.L.C. Jillian Hartwick’s company, JMH
Listed Alarm Monitoring Station Administrative Services, focuses on
providing an answering service to small
• Burglar Alarms business owners. If you’ve been missing
• Fire Alarms phone calls while you were working on a
• Closed Circuit TV job or project, you can now forward your
• Card Access Systems calls and Jillian will provide profession-
• Medical Alarms al personal answering service during
business hours, after hours, while you’re
• Home Automation
on the job site or in a meeting, or if you
• 24 Hour Service are sick or on holidays. Visit her website
www.jmhonline.ca for a detailed list of
services or call 705-868-0332.
RENT SECURITY SYSTEMS
Knitters unite! Needles in the Hay is a
480 The Parkway, Peterborough
brand new yarn shop at 385 Water Street
748-2001 • www.trentsecurity.com in Peterborough, South of Hunter. Owner
Bridget Allin specializes in fibre yarns –
wool, alpaca, silk, cotton and various
blends, as well as knitting needles,
crochet hooks, books, patterns and more!
Needles in the Hay is open Tuesday
through Sunday, call 705-740-0667 or
Farming in the Greater
Lisa McGann recently launched
Beautiful Inside and Out, combining
Peterborough Area and the
housekeeping and gardening into one
handy package. Lisa offers a full
housecleaning service and clean up and
City of Kawartha Lakes
maintenance of your garden. Call
armers produce a wide range of Area produce beef and dairy products
high quality crops and animals on but we are lucky to have diverse com-
Professional Weight Loss Services Inc.
By Joanne Culley its fertile farmland, ranging from modity groups including sheep, goats,
is Keri Castle-Sedore’s new business.
beef and dairy cows, sheep, and field hog, poultry, fruit and vegetables and
Keri covers the Peterborough, Lindsay
and Kawartha Lakes region for owner
There is a long tradition crops to maple syrup. crops,” says Karen Jopling, Agricultural
Dr Penny Forrester of Belleville. Dr. Agriculture and related businesses gen- Development Officer at the Greater
of agriculture in the erate $400 million in economic activity Peterborough Economic Development
Forrester has developed a non-diet
weight loss program that diagnoses Kawartha region, making annually in the region. With approxi- Corporation (GPAEDC). “Our agricul-
and treats the causes of your sluggish mately 100,000 ha of prime agricultural tural community is fortunate to be sur-
metabolism, and then customizes your it an important player in land, this sector plays a major role in the rounded by a wide range of support serv-
own personal program. There is a lot local economy ices including manufacturers, whole-
more information online at www.profes- the area’s economy. salers and retailers. The area is well serv-
sionalweightlossservices.com or call Greater Peterborough Area iced by farm industries that range from
Keri Castle-Sedore at 705-761-7743. “Most farms in the Greater Peterborough Continued on page 8
6 February 2010 Business Advantage Business Advantage February 2010 7
WE DISTRIBUTE: Angles • Sheet • Pipe • Beams • Plate • Channel feed and farm supply stores and equip- Lakes. “In the 2006 census farm cash
• Erw Tube • Hex • Re-bar • Threaded Rod • Hollow Structural • Expanded Metal ment sales and service operations to receipts totalled $87 million.”
• Grip Strut • Abrasive Plate • Hydraulic Tube • Hard to find Products large animal veterinarians.” The approximately 1,500 farms in the
GRADES: Aluminum • Hot & Cold Rolled Steel • Stainless • Plastics The Greater Peterborough Innovation City of Kawartha Lakes employ 8,300
• Brass • Copper • Alloy Cluster located at Trent University is people, making the agri-food sector a
• PRODUCTION CUTTING AVAILABLE • THREE AUTOMATIC CUT SAWS also a large asset to the agriculture com- major employer in the area. Beef and
• RANDOM MATERIAL AT DISCOUNT PRICES CUT TO SIZE munity, not only in the Peterborough dairy farming represent the largest num-
region but also across the globe. The ber of farms. In fact, the area has the
researchers at Trent are continually largest number of beef cows in central
working towards increasing crop yields, Ontario, and the fourth largest number
finding new uses for agricultural prod- of beef cows in all of Ontario.
ucts and discovering ways to grow “Sheep and goat farming are our next
healthier crops. major livestock sectors. We have the
According to Jopling, in the last few fourth largest sheep farming area in
years, there has been growth in the num- Ontario, and the second largest number
ber farmers taking an interest in the of goats in Ontario,” she continues.
advancements being made in research “Animals can graze in one of the largest
and technology. Many producers are community pastures in the province, in
actively seeking ways to implement Victoria County, which is run by an
587 HARPER ROAD, these advancements on their farms. association of farmers.”
PETERBOROUGH While new technology is being devel- Farmers in the City of Kawartha
(705) 748-6993 oped, the number of area producers con- Lakes grow a lot of grains and vegeta-
SERVING: Peterborough, Toronto, Kingston,
1-888-236-3090 tinues to grow. There has been an bles. The area grows the highest acreage
Ottawa, Pembrooke, Huntsville, Orillia
AND ALL POINTS IN BETWEEN Fax: 748-9131 increase in the number of berry produc- in hay in Ontario. Other important crops
email@example.com ers, mainly strawberries and raspberries, are corn, wheat, oats, barley, soybeans,
Delivery Now Available in All Regions www.kawarthametals.com and apples continue to be available in oil seeds and market-garden vegetables.
abundance. Top quality maple syrup, “Some farms in our area produce veg-
maple candy and maple butter are also etables for a wide distribution, such as
FARM & FOREST PRODUCTS
produced locally, with several producers
winning awards at the Royal
Woodville Farms, which has hundreds
of acres in cabbages that they supply to
Agricultural Winter Fair in 2009. sources across North America,” says
The region has also seen an increase Maloney.
in individuals who wish to be more In 2009, the City of Kawartha Lakes,
involved in the food they consume. in partnership with the Victoria
“We’ve seen a trend towards pick- Haliburton Federation of Agriculture,
your-own farms and Community Shared initiated a project to develop an
Agriculture (CSA), where people buy Agriculture Action Plan for Kawartha
into a farm and share in the bounty or Lakes. It involves both one-on-one inter-
• Sawmill Lumber • Fencing & Posts • Furniture Showroom • Antiques risk of the harvest,” continues Jopling. views and a survey that was distributed
• Timbers • Barn Siding & Flooring • Reproductions • Collectables “In some cases individuals and families to those in agriculture and agri-business
go to the farm to help out with planting in order to develop an understanding of
and weeding, and in return receive the issues and challenges facing the
weekly food baskets.” industry. The results will be shared with
representatives from the agri-business
City of Kawartha Lakes sector and will be used to develop strate-
Agriculture is one of the main economic gic and action plans, so that the sector
drivers in the City of Kawartha Lakes. continues to thrive into the future.
“Agriculture is one of the top three Members of the agricultural community Todd Equipment Ltd.
County Rd 10 & Hwy 115, Millbrook
GALE WALKER ~ RANDY TYLER contributors to our economy, along with are invited to participate in the strategic 705-944-3333 • www.toddequipmentltd.com
(705) 878-5713 ~ Fax: (705) 878-0333 ~ www.woodviewproducts.com tourism and manufacturing,” says Kelly planning workshop planned for
Corner of Hwy #7 & County Road #36, Lindsay Maloney, Agricultural Development February 18, 2010 at Ops Community
Officer with the City of Kawartha Continued on page 10
8 February 2010 Business Advantage Business Advantage February 2010 9
Centre and can register by contacting
705-324-9411 ext. 1208.
Kawartha Choice FarmFresh
Kawartha Choice FarmFresh is a major
initiative in the City of Kawartha Lakes
and the Greater Peterborough Area, to
promote and sell agricultural products
that have been produced locally. Its aim
is to support local farmers by helping
them sell directly to the customer, such
as restaurants, small retailers, and to end
users at the farm gate or at farmers’ mar-
kets. Members who are farmers, produc-
ers, chefs, restaurants and retailers dis-
play the Kawartha Choice FarmFresh
sign to let customers know that the food
they sell has been grown locally.
“Kawartha Choice FarmFresh encourages
support of the producer, to retain agri-
culture as a major factor in our economy.
It’s also better for our environment by
reducing transportation costs, and helping
to ensure the sustainability of our local
food supply into the future,” says Maloney.
Evergreen Farm & Garden Ltd.
1) Land Clearing/
Celebrate Over 20 Years Of Service By Joanne Culley
Entering their third decade serving product line to their mix. After servicing “They can lift significant loads. The boom
2) Root Raking
customers in Durham, Victoria and the market for many years in light con- telescopes out to lift a load, such as a
3) Grass Waterways
Northumberland & Peterborough coun- struction equipment, owner Tom skid of shingles or lumber, up onto a roof,
ties, Evergreen Farm & Garden Ltd. is a Morawetz says that the TEREX brand is or to lift drywall into an upper story window.”
689 Crown Dr., Unit B, Peterborough, ON
GPS EQUIPPED well-established equipment dealer locat- a “glove-fit” for his company. They are also selling compact wheel
ed in the southern part of Durham They are now carrying a wide range loaders, which can move large amounts
• Complete Hydraulic & Pneumatic Service & Sales
(705) 745-5379 • Toll Free: 1-888-442-5011
Fax: (705) 745-0890
Survey & Installation
region. They serve a wide range of cus-
tomers, including farmers, landscapers,
of TEREX products, including compact
excavators, which are used by swimming
of voluminous material, for example
moving silage to feed cattle, or for trucks
• Parker, Caterpillar & Industrial Hose & Accessories AGRICULTURAL DRAINAGE” contractors, snow removal companies, pool contractors and landscapers to pre- lifting buckets of salt onto trucks to
• Hotsy Industrial Powerwasher Sales & Parts
airports, government agencies and pare the earth and compact track load- spread on roads. They recently sold one
LICO Member homeowners. They sell and service ers, which are used in road building and of these to a local sod farm.
Free Estimates everything from chain saws, combines, maintenance, subdivision preparation, Evergreen Farm & Garden is located
to articulated wheel loaders, from manu- and snow removal. at 3242 Taunton Rd. just west of Orono.
GREG: (705) 340-5500 facturers such as John Deere, STIHL, “We are selling TEREX telehandlers, For more information, please call (905)
Horst Loader Attachments, Western which are used in agricultural applica- 983-9119, 1-800-461-2120, visit
ROY: (705) 324-9500
Snow plows, Diamond Mowers and more. tions and in home building – they are www.teamevergreen.com, or go to the
Pictured left to right: Tony DeNoble, Andrew Sword, LINDSAY, ONT
Steve McNulty (owner), Ron Crowder, Craig Williamson Evergreen has recently added a new quite a versatile machine,” says Morawetz. TEREX website at www.terex.com.
10 February 2010 Business Advantage Business Advantage February 2010 11
MARCH 4 10AM
Farmers Mutual Exhibition Building
Lindsay Fair Grounds, Lindsay
Free Admission to 2010 Soil & Crop Members
Memberships available for $15.00
Neil Moore, Secretary/Treasurer
(705) 324-2594 • Fax: 705-324-1532 • firstname.lastname@example.org
Don Oliver, Manager
(705) 742-2147 • OLIVERETTEFarm@hotmail.com
Serving Central Ontario for 30 years, featuring one of the area’s
largest selections of new and or used Case IH farm equipment.
12 Golden Mile Rd., Lindsay (Hwy 7E/35)
(705) 324-6136 • 1-800-267-8665
14795 Hwy 12, Port Perry
(905) 982-1500 • 1-866-882-5271
Website: www.hubinter.com • Email: email@example.com
30th Annual East Central
S E R V I C E I S M O R E T H A N A PA R T O R A P R O M I S E , I T ’ S A N AT T I T U D E !
Ontario Farm Show
HERB LANG WELL DRILLING
By Joanne Culley
Pump Installations The 30th annual East Central Ontario Farm Show will take place once again in the
• Homes, Cottages & Farms Farmers’ Mutual Exhibition Building at the Lindsay Fairgrounds. The only show of
• Cable Tool & Rotary Drilling Over 40 Years Experience East Central Ontario Farm
its kind between Toronto and Ottawa, the event happens on Wednesday, March 3 and
• Year Round Operation
• No Misleading Policies CUSTOMER SATISFACTION Show Celebrates 3rd Thursday, March 4.
GUARANTEED Approximately 140 exhibitors from across Ontario will be on hand at this annual
Anniversary at Farmers show to present the latest in agricultural products to the farming community. For
(705) 799-7088 Mutual Exhibition Building visitors’ convenience, the show is located all in one building. There will be a wide
range of agribusinesses aimed at the farming community, including farm machinery,
MEMBER OF ONTARIO
GROUND WATER ASSOC.
on Lindsay Fairgrounds technology and equipment dealers, seed, fertilizer and feed companies, farm organ-
Continued on page 14
12 February 2010 Business Advantage Business Advantage February 2010 13
izations, crop input and soil manage- Agriculture, local agricultural econom- bers can attend the show free of charge.
ment companies, livestock suppliers, ics departments, OSCIA (Environmental The group has about 400 members from
and more. Additional services aimed at Farm Plan and Growing Your Farm Peterborough and Haliburton counties,
the agricultural industry include insur- Profits), and conservation authorities. the regions of Durham and York, and the
ance and financial service companies. The Peterborough County Stewardship City of Kawartha Lakes. The mandate of
“It’s a good place for farmers to meet Council, a program of the Ministry of the association is to communicate and
representatives from many different Natural Resources, will be sharing infor- facilitate responsible, economic man-
businesses and organizations and per- mation about tree planting and other agement of soil, water, air and crops. The
haps do some comparison shopping on environmental issues. Farm organiza- umbrella Ontario group consists of
the supplies and services they use regu- tions such as the Peterborough/Victoria 5,000 members who represent all com-
larly,” says Neil Moore, Cattlemen’s Association and the modity groups from all major agricultur-
Secretary/Treasurer of the East Central National Farmers’ Union will also be al areas. Regional associations conduct
Ontario Soil and Crop Improvement there. demonstrations and trials on-site on
Association and show organizer. “Many Moore says that the show attracts vis- farms in conjunction with their local
companies have a local representative in itors in the agricultural field from associations to share information and
the area, but the customers may not have Belleville to Barrie. Approximately resources. Information meetings feature
met anyone from the head office. It’s 2,500 people came last year and he guest speakers and during the growing
good public relations.” expects that many or more this year. season, members tour farms to observe
There will also be information dis- The show is organized by the East plots demonstrating the latest tech-
plays from a variety of governmental Central Ontario Soil and Crop niques. Members receive a regular quar-
organizations, such as the Ministry of Improvement Association, whose mem- terly newsletter.
14 February 2010 Business Advantage Business Advantage February 2010 15
The Kawartha Family
N exicom has been a member of the
Kawartha Family Business Group
since the group’s inception in 2007.
of KFBG. “Each of our sponsors under-
stands the value of connecting with local
family businesses. After all, they make
May 31 the topic is “Working in a fami-
ly business: a non-family member per-
“The Kawartha Family Business Group up about 70 per cent of all Canadian Meetings are held at the Best Western
has many benefits for its members,” says businesses.” Otonabee Inn, 84 Lansdowne St. E.,
Paul Downs, who is an officer and owner The topic at their upcoming meeting from 4:30 p.m. to 6:30 p.m. The cost for
of Nexicom, along with his brother John. “At on Monday, April 5 is “Fire drill,” which non-members is $75 per meeting and it
the meetings, speakers talk about current will cover readying a family business for is necessary to call ahead to reserve. For
topics and members have the opportunity a catastrophic event, such as the sudden more information, or to become a mem-
to get together with other family-owned death or disability of a key partner or ber please visit www.kfbg.ca or call
businesses to discuss relevant issues.” employee, or a workplace fire or flood. either of the two executive directors,
The Kawartha Family Business Group The workshop will help walk partici- Jhane Brasier, 748-3494 or Michelle
is a non-profit organization that helps pants through the steps needed to pre- O’Neill, 741-9819. KFBG membership
family businesses grow and connect. pare for an unexpected catastrophe. On extends to all family members.
Their members include businesses of all
types and sizes, from large industries to
independent retailers, with single or
multiple generations of owners.
KFBG meets five to six times a year
(depending on programming) to provide
an opportunity for members and advi-
sors to share experiences and challenges
that are unique to a family business, as
well as to connect with other family
business peers and professional advisors.
Previous topics have included succes-
sion planning, workplace health and
safety, improving family communication
and social media.
“With such a wide range of topics,
we’ve learned so much,” continues
Downs. “Sometimes the topic is a bit
more technical and other times, it’s more
about the inter-personal relationships
that differentiate family business from
“We are so fortunate to have the
financial support of our corporate spon-
sors and members, including Nexicom.
This allows us to bring quality program-
ming to our members,” says Jhane
Brasier, one of the Executive Directors
16 February 2010 Business Advantage Business Advantage February 2010 17
Groundbreaking Ceremony, Fall 2009
and support calls over the past year. supports for those women struggling with
New YWCA Crossroads Safe Haven Shelter. Image created by Trevelyan Architect Inc. Beyond crisis management, Crossroads staff psychological problems. Helping children
also provide supportive counselling to recover from the trauma of abuse in the
A Shelter Built on Compassion: shelter residents and to women who may
still be living at home, but who seek to end
a cycle of abuse. Women and their chil-
home is also a crucial intervention.
Professional support to the mothers and
children is critical to ensuring these youth
Honouring YWCA Crossroads dren are given practical, emotional and
psychological support to assist them to
transition from abusive relationships to
do not themselves grow up to be abusers
or victims. The YWCA, in partnership
with appropriate community service
27th Anniversary healthier ones.
The Vision for a New Crossroads Shelter
agencies, will provide women and their
children with the enriched professional
support they require to break the cycle of
By Roula Kovios, Communications Specialist Today, Crossroads itself is at a turning violence and build healthier futures.
YWCA Peterborough, Victoria & Haliburton
point. Our aging facilities were no longer A lot has been achieved in the past 27
or more than 118 years, the YWCA Peterborough and opened the Crossroads expanding our community’s safety net for adequate to meet our community’s needs years: Construction on the new
of Peterborough, Victoria and Shelters, which have since provided emer- abused women and creating awareness, for future. The YWCA had a bold vision Crossroads Shelter began in the Fall of
Haliburton has been a leading gency accommodation and professional policies and protocols around the issue. for a new YW Crossroads Shelter. At 2009. The YWCA volunteers, staff and
agency for women who are at a turning support to over 13,000 women and Deeply committed to the community, the 14,178 square feet, the new Crossroads clients are profoundly grateful to all
point in their lives. The organization pro- children in the region, who had nowhere YWCA works tirelessly to prevent violence shelter will be twice the size of both donors of the YWCA Crossroads Safe
vides leadership on issues affecting else to turn. For women escaping violence, and improve life for women and families previous buildings combined. It will be Haven Campaign. It is expected that the
women and their families, and creates Crossroads is the first and most effective living in poverty through an important wheelchair accessible and is designed to new facility will be operational before
positive change so that all women can par- defense against the harm and potential array of programs. According to the 08/09 accommodate the needs of injured, dis- the end of the year. “We must generate
ticipate to the full extent of their abilities. lethality of domestic abuse. For the annual report, Crossroads shelters average abled, and elderly women, as well as hope and compassion,” says Lynn
In 1983, the YWCA of Peterborough, women who arrive at these doors, this is occupancy rate (beds filled each night) women with small children requiring cribs Zimmer, “so that change is possible, and
Victoria and Haliburton was one of the the most critical turning point of their was 92 per cent, an 18 per cent increase and strollers. A significant enhancement then take practical steps forward.” In
first organizations in the country to lives. “In an abusive situation, a woman over the previous year. The average length will be additional space for private coun- addition to the overwhelming support
recognize the enormous impact domestic has to make a very brave and courageous of stay at Crossroads shelters was 32 days, selling as well as children's programming received during the campaign, you can
violence was having on women and their decision to take the extra risk of walking a 23 per cent increase over last year. and areas for group programs for both send your electronic donations to the
children in the community. Building on out that door, taking her children and saying Additionally, skilled YWCA staff operate shelter residents and women in transition. Crossroads Safe Haven campaign
their tradition and reputation for excel- goodbye to the relationship, a marriage, a a 24-hr crisis and support phone line, con- Helping women imagine and achieve a through the YWCA website by visiting
lence in serving the changing needs of home and hoping something better will duct risk assessments, provide information, different future requires nourishment of www.ywcapeterborough.org or you can
women and their families, Crossroads was come next,” states Lynn Zimmer, YWCA answer questions, and when needed, self-esteem, rebuilding of confidence, donate items that the new shelter needs
born on February 14th of that year. The Executive Director. arrange transportation to the shelter. pre-employment programs, assistance through the Sears Crossroads gift registry,
YWCA purchased two older homes in The YWCA has been integral in Crossroads staff answered 10,466 crisis with access to resources and often special kindly organized by Sears Peterborough.
18 February 2010 Business Advantage Business Advantage February 2010 19
THE BUSINESS EDGE T H E E X P E RT S S P E A K
Small Business Supports Draft Code Identity Theft: • PhoneBusters- the Canadian national call • You no longer receive credit card statements
centre on mass marketing fraud reported or notice that not all your mail is being delivered.
A ‘n’ S Data Services Inc. A Primer
Of Conduct For Debit And Credit Cards receiving over 60,000 calls last year with • You receive statements from accounts that
Identity theft has been more than 11,000 victims of identity theft are not in your name or bills for purchases
• Computerized bookkeeping services The CFIB has released take time to implement. “We are very con- dubbed “the crime of the in Canada, representing a total loss of $10.9 you did not make.
daily • weekly • monthly • quarterly • a supportive response cerned that if the technology to allow mer-
21st century.” Every year, million. • You are informed that you’ve been approved
to the Federal chant routing takes time, credit card com- Sharla Trudell
annually it claims millions of vic- • In the U.S., the FBI estimates identity theft or turned down for credit, for which you did
Government’s draft panies and some banks will use this delay
• Payroll and Remittances – Employer tims across North America with total losses costs American businesses and consumers not apply.
code of conduct for the to flood the market with their debit cards,
Deductions and WSIB reported in the billions. Generally defined, $50 billion a year, and affects some 10 mil-
credit and debit card undermining the spirit of the code. An
• Reporting of taxes payable industry in Canada, interim strategy is extremely important as it identity theft is described as “obtaining or lion annually. Minimizing the risk
• Personal, Corporate & Trust Returns stressing quick adop- is difficult to unscramble the egg once the using someone’s personal information with- Often, we are too quick to comply when
• Mailing Invoices and Monthly Rick Zatorski
tion, strong oversight cooking begins,” she added. Specifically, out their consent in order to impersonate that How does it happen? someone asks for our personal information.
Statements and an interim strategy. CFIB has suggested that until a solution to individual.” Identity thieves can obtain personal informa- The best thing you can do is protect and be
• Rent collection, banking and payment Following massive credit card merchant allow full merchant routing is functioning, Your personal information includes your tion in a number of ways, listed are the most cautious whenever anyone makes requests
of bills on rental property only. fee increases over the past year and with the code should prohibit so-called ‘co- name, date of birth, address, social insur- common: for it. Information such as your address,
• Assisting with computerized book- plans set to be launched for a fundamental badged’ cards where both Interac and Visa ance number, credit card number and other your social insurance number (SIN), birth
keeping – setting up on program and change to Canada’s debit card system, or MasterCard debit options exist for means of identifying you. Once an identity Theft – Stealing purses, wallets or residential certificate and even your mother’s maiden
teaching Finance Minister Jim Flaherty released a domestic transactions. In fact, as a solu-
has been stolen, thieves will use the infor- mail provides ID thieves with a wealth of name can be more valuable to a thief that the
draft code of conduct in November, 2009. tion to allow full merchant routing may
mation to commit a forgery for economic personal data. money in your wallet.
This code closely followed CFIB’s earlier turn out to be time-consuming and com-
Locally owned and operated. gain, or other purposes. Cases of identity There are a number of ways you can lower
proposal for a code and was strengthened plex. A permanent prohibition on co-badg-
Serving Peterborough since 1999. theft are broad - from opening bank Dumpster Diving – Residential trash can the risk of becoming a victim of identity theft:
by over 30,000 signed petitions from ing may be the approach.
We have over 20 years of experience. accounts to writing bad cheques, or solicit- also provide criminals with a valuable treas- 1. Buy a shredder and shred all documents
CFIB’s members. Among its many recommendations,
“We believe the Minister has hit nearly CFIB has also suggested that the ing new government documents such as dri- ure of information from bank statements to with your information.
265 Charlotte Street, Peterborough
P: 876-1772 • F: 876-1408 • all of the important principles to ensure Department of Finance itself is the best ver’s licences and SIN cards. Medical iden- offers for new credit cards – all of which 2. Protect your Social Insurance Number
firstname.lastname@example.org that merchants have some say in the agency to provide needed oversight and tity theft is another form on the rise, where begin the process of stealing your existence. (SIN)- it’s a vital key to your identity.
planned enormous change to Canada’s dispute settlement for the industry. “After offenders impersonate someone else to 3. Sign credit cards upon receipt.
debit card industry,” said Catherine Swift, reviewing all of the many agencies that claim their medical benefits. Shoulder Surfing – Another simple method 4. Report any theft of personal belongings.
CFIB president and CEO. CFIB provided could play a role in overseeing the industry, used by ID thieves is to simply peer over a 5. Never click on links in unsolicited e-mails.
the Department of Finance with several CFIB believes the Department of Finance Can it happen to you? victim’s shoulder as a PIN number is entered, 6. Purchase a lockable mailbox.
recommendations as to how to improve the together with the House of Commons
The fact is, identity theft can happen to any- and then distract the victim while their card 7. Shield your PIN numbers when keying in
draft code and put its principles in practice. Finance Committee, would be the best path
one, almost anytime and anywhere. We use is replaced with another. public places.
“CFIB believes the most important ele- to oversee the credit and debit card market-
our personal information every day, while 8. Choose obscure passwords, memorize
ment of this code is that merchants will be place from both the administrative and
able to choose how debit transactions will political levels,” Swift added. performing the most routine tasks. In 2006, Skimming – Storing your credit card number them and change them frequently.
be routed. Merchants should be the ones In its lobbying efforts to secure a code of Ipsos-Reid survey of 1,000 Canadians in a special electronic device when process- 9. Respond immediately to any discrepancies
to choose how credit and debit transactions conduct and to explain the confusing found: ing your card. The data collected can be used appearing on your statements.
happen as they are the only ones who actu- changes in the industry, CFIB released a • 73 per cent of Canadians are worried of to create fraudulent credit cards. 10. Request a Credit Report annually.
ally pay the cost of transaction fees. short video to outline the problem facing becoming victims of ID Theft;
Allowing merchants this power will help merchants. CFIB’s “Wallet of Mysteries” • 28 per cent of Canadians say they, or some- Phishing – This tactic involves the creation While it’s probably not possible to eliminate
protect against the plans of credit card video can be found on YouTube one they know has been a victim of ID theft; of emails or websites that appear to belong to the risk of identity theft entirely, armed with
companies and some banks to dictate the “Changes to Canada’s excellent and low- • 36 per cent of Canadians say they would legitimate businesses, such as financial insti- knowledge of how it happens it is possible to
routing of the transaction, impose negative cost debit system are too important to be not know who to call, or what steps to take tutions and sending scam alerts to obtain reduce the risk. Next month, be sure to read
options for merchants and consumers and left to chance,” Swift said. “We are calling
to restore their name and credit if they your personal or financial data. Businesses and Identity Theft: Protecting
gain market share by using Interac’s net- on government to keep up the positive
were a victim of ID fraud; customer information.
work as a backstop,” she said. momentum by quickly finalizing the code,
• 61 per cent of Canadians do not review Phone Scams – Criminals pose as public
Swift noted that many in the industry compelling all industry players to adopt it
their credit report at least once per year to employees, known charities or even police Sharla Trudell is a certified Management Accountant.
report the proposal to allow merchants the and preparing an interim strategy until the She is also an Independent Associate with PPL
choice of how to route the transaction will code can be fully implemented.” check for errors, or unfamiliar activity. officers in order to get you to reveal private Legal Care of Canada Inc. and GoSmallbiz.com.
information. Sharla provides Prepaid Legal Identity Theft
Identity theft is on an upsurge, here are Shield and complete restoration services to protect
Issued by the Canadian Federation of Independent Business.
individuals before, during and after a breach has
For further information contact the Public Affairs Department recent facts to consider: Are you a victim?
been made. For more information, contact her at
at 416-222-8022. Rick Zatorski is CFIB’s local District • Equifax and TransUnion- the two main cred- There is any number of signs that your iden- email@example.com or call 705.761.0200. Go
Manager. For membership information contact him at (705) it bureaus in Canada – report an estimated tity has been stolen. Here’s a list of the most online to www.prepaidlegal.com/hub/sharlatrudell
654-4101 or email him at firstname.lastname@example.org, www.cfib.ca to view her professional services.
1500 cases per month of ID theft in Canada. common:
20 February 2010 Business Advantage Business Advantage February 2010 21
T H E E X P E RT S S P E A K T H E E X P E RT S S P E A K
RRSP Or Pay Down you put your eggs in different baskets, What is Twitter? are now many hundreds, possibly thou- information delivery that has become
reduce the risk of making a bad call and Twitter is a free social networking and sands coming on board. Many federal, the norm. People using Twitter choose
tackle a number of goals all at once. You micro-blogging service that allows users provincial and municipal governments to use it, and are receptive to the mes-
With RRSP season not only save for retirement but also to send updates via SMS, instant and politicians are also using Twitter. sages of those that they choose to follow.
now upon us and mort- reduce debt and build up equity in your messaging, email, to the Twitter website, Unlike most social media such as Build your Twitter business profile and
gage rates near historic home. To learn more, please contact our or any one of the multitude of Twitter Facebook and MySpace, the average age they will follow!
lows, you may wonder if office for an appointment. applications available. Each update is of Twitter users is older. Teenagers and Jeannine Taylor is CEO of Quid Novis Internet
you should focus on This article submitted by Tom Weichel CLU limited to 140 characters, because young adults are the least likely to use Productions, award winning web site development
making a contribution of The Protectors Group, 215 George St., Twitter was originally designed for Twitter, but the demographic did start to and web site hosting and an expert in internet
to your retirement nest Tom Weichel Peterborough, 748-5181 ext 229, email: mobile devices which have character shift higher into the younger age bracket marketing. Contact her at 705-742-6404 or
egg or a prepayment on your mortgage email@example.com limits. Twitter can be accessed via the as of fall 2009. by email firstname.lastname@example.org.
principal. Twitter.com website, or by installing
special applications on your desktop How can your business use Twitter?
The benefits of making an RRSP
To Tweet Or Not To Tweet computer, cell phone or other mobile There are many ways that you can use
contribution are twofold: an immediate During 2009 I wrote a device. Serious “Tweeters” use third Twitter for your business as a “micro
Filling the Gap!
tax deduction at your marginal tax rate series of articles on party applications and rarely visit blog”. Think of it as a method to send
and the tax-deferred growth of your Twitter terms, usage twitter.com. Many “tweets” (the actual out short bursts of information to your
money until it's eventually withdrawn in and tips. In the past few message sent) are sent via mobile customer base. If you are successful in
retirement. months the surge of devices. I use a program called building up your “followers” from with-
local activity on Twitter Seesmic(.com) which allows me to in your customer base, your captive
Paying down a mortgage also makes has increased incoming Jeannine Taylor update my Facebook status and Twitter audience will await your “tweets”. A • Qualified • Motivated
money for you. It saves you the interest requests to our company for twitter with the same message from one simple link from your web site to • Reliable
you would have paid on that amount information, integration into web sites program. I use a program called Tweed “Follow us on Twitter” will build up
THE STAFFING CONNECTION
over the life of the mortgage and also and general questions about Twitter mar- for my Palm Pre and Blackberry users your followers. The beauty of this medi-
helps you pay off your debt faster. keting. For the next few articles I’m often use a program called Twitterberry. um is that it fits with the rapid pace of
going to update my Twitter tips for busi-
Quantitatively, the preferred solution ness people who are now even more Who is using it?
will depend on several factors, including curious in 2010 about the Twitter-verse. Twitter was launched in March 2006.
mortgage rates in the near term, your For the next two years, it was largely
amortization period, tax rate, expected This month I will cover basic Twitter only used by members of the technology
return on your RRSP and the number of facts – what it is and why you should community. Twitter is the fastest-grow-
years to retirement. Our team can help consider it for your business. In future ing social site, soaring from 2.7 million
you crunch the numbers. However, it's issues I’ll cover Twitter tips, terminolo- unique visitors in December 2008 to
important to note that these factors are gy, tools and software. 18.1 million in December 2009.
estimates only and that the actual results
could vary significantly. As an internet marketer I have been It is estimated that at least 25% of
following the growth of Twitter since Canadians are using Twitter. The explo-
Consider doing both 2008. Techies and bloggers were sive global growth starting in late 2008
Often, we advise our clients that the early adopters but the surge during can be attributed to exposure in the
lowest-risk solution is to do both - to 2009 of the mainstream professional media including Obama's use of Twitter
contribute to your RRSP and then use market has many people testing how to during the Presidential election cam-
the tax refund to pay down your mort- “Tweet”. The question I am asked paign and increasing adoption and usage A Special
gage. For example, if you invest $10,000 frequently is “why use Twitter”? This of Twitter by celebrities, particularly Place
in your RRSP and apply the $4,200 is a valid question because the useful- Oprah Winfrey. As a user, you can “fol-
(based on a 42% marginal tax rate) ness of Twitter is quite unapparent on low” people and in doing so, have them
Downtown INN SUITE HOTEL
refund to your mortgage, you would be the surface. Many people visit “follow” you. A Luxury Boutique Hotel for Business or Leisure Accommodation.
putting a total of $14,200 to work for twitter.com, setup an account and sit Your home away from home with “Downtown Sizzle”!
your future for the price of only back, thinking “is that it, and what’s In early 2009, there were more than 312 George St. N., Peterborough
$10,000. next?” Like most internet marketing 40 major Canadian companies and (Just South of The Town Clock)
tools, Twitter requires some attention organizations with Twitter accounts, 705 876 6665 • Toll Free 866 446 4451
This multi-pronged approach is a bit over time to cultivate results - and including all major media, book publish- www.peterboroughinn.com
like diversifying your portfolio. It lets followers. ers and technology companies. There
22 February 2010 Business Advantage Business Advantage February 2010 23
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