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									    DefineYourCareer.com presents:




     Define Your Career




          The ultimate self-assessment tool that
          pinpoints what career is right for you


DYC 777                                   by Larry LaFata
2                                                          Define Your Career




                                                        Table of Contents
    Message from the Publisher........................................................................................................ 8
    Notice of Copyright and disclaimer............................................................................................ 10


    Chapter 1
               How your values determine what career is right for you
               Flowchart: How Your Core Values Determine What Career is Right for You ............. 12
               How your values determine what career is right for you .............................................. 13
                       Values guide your career choices and decisions in many ways: ....................... 13
                       There as many values in the world as there are people! ................................... 14
                       Career and lifestyle values ................................................................................. 14



    Chapter 2
               Identify your career and lifestyle values
               Worksheet Instructions ................................................................................................. 16
                       Worksheet Goal: ................................................................................................ 16
                                Step 1: Rank each of your values ............................................................ 16
                                Step 2: Choose the top 15 or 20 values that really matter most .............. 16
                                Step 3: Test your final list of important values for conflits ....................... 16
                                Step 4: Which values will best serve – or hold back –
                                           your career purpose ..................................................................... 17
                                Step 5: List your most important career and lifestyle values .................... 17
                                Identify your career, business and lifestyle values ................................... 17
               Resolving Values Conflicts .......................................................................................... 22
                       What do you do if your values conflict with each other? .................................... 22
                       1. Should you “shift” or “compromise” your values to resolve the situation? ..... 22
                       2. Should you eliminate or replace a value to resolve the values conflict? ....... 23


    Chapter 3
               How Your Beliefs Guide Your Career Choices
               How your beliefs guide your career choices and decisions ........................................ 25
                       Supporting your values ...................................................................................... 25
                       The Problem with beliefs: they are not always based on reality ........................ 25
                       “The World is Flat” – basing career beliefs on what others say ........................ 26
                       Limiting beliefs ................................................................................................... 27




                                        (c) 2010, Larry LaFata. Copyrighted Material
                                                 Define Your Career                                                                   3




Chapter 4
      Identify your career and lifestyle beliefs
      The four kinds of career beliefs that define what career is right for you ...................... 29
      Worksheet Instructions ................................................................................................ 30
              Step 1: Identify what your career, money and retirement beliefs are ................ 30
              Step 2: Determine if this career belief is one you want to cultivate or not ......... 30
              Step 3: Identify limiting beliefs that you need to overcome or change .............. 30
              Step 4: List each of the beliefs you have identified as those you
                      want to cultivate or let go of .................................................................. 31
              These beliefs will literally reinvent your future career and lifestyle ..................... 31
              Some beliefs will change by the end of this program ........................................ 31
      Identify your current employment beliefs ..................................................................... 32
      Identify your current earnings, money and retirement beliefs ..................................... 35
      List the employment, money and retirement beliefs that you want to cultivate ........... 36


Chapter 5
      Work Attitude and Mindset
      Worksheet Instructions ................................................................................................. 38
              Step 1: Go through the list and give an impulsive, quick answer ....................... 38
              Step 2: Go back later, in a few minutes, hours or even days, to see how you feel
                      about your answer ................................................................................ 38
              Step 3: Summarize the “general” conclusion or feeling you have about
                      your current career path ....................................................................... 38
      Work attitude and mindset checklist ............................................................................ 39


Chapter 6
      The Talent game
      Defining the best application of your talents................................................................. 42
      The game of talent........................................................................................................ 42
      Application of your talents ............................................................................................ 42
      Worksheet Instructions ................................................................................................. 43
              Step 1: Identify what talents and abilities you have that perform better
                       than most people do .............................................................................. 43
              Step 2: Identify the highest and most lucrative talents you possess ................. 43
              Step 3: Identify what audience or community you would best serve with your
                       talents. Who could benefit most from your talents? ............................ 243
              Step 4: Generate some specific example of how you can combine, reapply or
                      harness techonology to best leverage your talents .............................. 43
      The talent game: defining the best application of your talents ..................................... 44




                                (c) 2010, Larry LaFata. Copyrighted Material
4                                                      Define Your Career




    Chapter 7
          Assist and Achievements: as self-assessment
          Take stock of yourself...................................................................................................       48
          Developing that powerful combination .........................................................................                  48
          Valuing yourself ............................................................................................................   49
          Worksheet Instructions .................................................................................................        50
                   Worksheet 1: My personal assets that I value most about myself
                            Step 1: List your top 20 – or more – best personal characteristics and
                                    personality highlights ................................................................... 50
                            Step 2: Identify their highest and most lucrative potential: ...................... 50

                   Worksheet 2: My greatest achievements: great things I’ve done or accomplished
                            Step 1: List your top 20 – or more – greatest achievements,
                                    accomplishments ......................................................................... 51
                            Step 2: Identify their highest and most lucrative potential: ...................... 51

                   Worksheet 3: Things in my life I am grateful for and appreciate
                            Step 1: List things you are most grateful for ............................................. 52
                            Step 2: Indentify how you can maintain or improve what you
                                     are grateful for ............................................................................. 52

                   Worksheet 4: The 7 things I want most in my life right now
                            Step 1: List the 7 BIGGEST things you want most in your life right now.. 53
                            Step 2: Identify their highest and most lucrative potential ....................... 53
          Assets and Achievements: a self-assessment ............................................................. 54


    Chapter 8
          Your Audience and Community
          Finding your niche: the flock you are meant to serve...................................................                         59
          Your ideal interactive audience ....................................................................................            59
          You are not necessarily on a stage ..............................................................................               60
          Right in front of you ......................................................................................................    60
          Narrow down who your natural audience is .................................................................                      60
          Working within your ideal community ...........................................................................                 61
          Worksheet Instructions .................................................................................................        62
                   Worksheet: Who is your natural audience and community?
                            Steps 1 - 5 ................................................................................................ 62
          Who is your natural audience and community? ........................................................... 63


    Chapter 9
          Decision Timeline 2000 to 2020
          The best ten yours of your life ...................................................................................... 66
          Career, money and relationship choices ...................................................................... 66
          The next ten years........................................................................................................ 67




                                    (c) 2010, Larry LaFata. Copyrighted Material
                                                    Define Your Career                                                                         5




      What one decision could make a big breakthrough for you? ....................................... 67
      Worksheet Instructions ................................................................................................. 68
               Worksheet: Decision Timeline for 2010 to 2020
                        Step 1: Look at your career, money and relationship choices over
                                the last 10 years........................................................................... 68
                        Step 2: Think about what choices you can make over the next ten years 68
                        Step 3: These choices will change over time and tale on new shapes
                                as you proceed through this program .......................................... 68
      Decision Timeline for 2000 to 2020.............................................................................. 69
      Decision Timeline for 2010 to 2020.............................................................................. 70


Chapter 10
      Define Your Unique Career Identity
      Roles and your unique identity .....................................................................................                72
      How your one identity is expressed as a whole bunch of different roles .....................                                        72
      When we play the wrong roles, we may end up suffering............................................                                   73
      Identity Shift ..................................................................................................................   73
      Social engineering…or…there’s that voice of conformity again...................................                                     74
      “Backing in” to your identity ..........................................................................................            75
      Casting the roles of your career movie.........................................................................                     75
      Your career purpose: Why you do it.............................................................................                     76
      Looking for patterns and overlaps ................................................................................                  76
      Worksheet Instructions .................................................................................................            77
               Worksheet: Define Your Unique Career identity
                        Step 1: Go through the roles questions to explore what roles you play
                                now for each pf the four factors of your optimal career ............... 77
                        Step 2: Identify your career and business purpose .................................. 77
                        Step 3: Identify your most powerful, satisfying and marketable
                                 money making purpose................................................................ 77
                        Step 4: Identify your most powerful, satisfying and marketable
                                 money making purpose................................................................ 77
                        Step 5: Identify what roles and purpose you need to make an Identity
                                 Shift to better define your career ................................................. 77
                        Step 6: Identify what roles and purpose no longer serve you and that
                                 you need to dump in order to ....................................................... 78
                        Step 7: Test your results for clarity: Can you tie all your roles together
                                into one global career identity? .................................................... 78
                        Step 8: Your Career Movie: What is your lead role and supporting roles? 78
      Define Your Unique Career Identity ............................................................................. 79


Chapter 11
      Create a Perfect Day in Your Future
      Create your future......................................................................................................... 84




                                 (c) 2010, Larry LaFata. Copyrighted Material
6                                                       Define Your Career




          It’s about faith ...............................................................................................................   84
          Not necessarily a rational process ...............................................................................                 85
          The 7 things you want most..........................................................................................               85
          What new direction is possible? ...................................................................................                85
          Worksheet Instructions .................................................................................................           86
                   Worksheet: Notebook or loose leaf blank sheets of lined paper
                            Step 1: Build out your perfect day, each one of these steps at a time ..... 86
                            Step 2: View yourself from other points of view........................................ 86
                            Step 3: Test this perfact day for legitimacy and validity............................ 86
                            Step 4: Organize and edit your perfect day into a statement you can
                                    read each day .............................................................................. 86
          Perfect typical day that is right for you .........................................................................                87
          1. Your ideal work environment ....................................................................................                88
          2. Your ideal collaborative community..........................................................................                    89
          3. Your ideal clients and audience ...............................................................................                 90
          4. Your ideal work process: using your best talents.....................................................                           91
          5. Adding depth to your perfect day .............................................................................                  92
          6. Test your perfect workday for validity.......................................................................                   93
          7. Create a one or two page statement you can read daily..........................................                                 94


    Chapter 12
          Define Your Career
          Identify your optimal career or business....................................................................... 96
          How can you best apply the four factors? .................................................................... 96
          Putting it all together..................................................................................................... 96
          Worksheet Instructions ................................................................................................. 97
                   Worksheet: Define Your Career
                            Step 1: Make a final summary of all the factors of your optimal career.... 97
                            Step 2: Define Your Career....................................................................... 97
          Define Your Career....................................................................................................... 98

    Chapter 13
          Daily Intention
          Committing to your success .......................................................................................             103
          Turning your sketch into a masterpiece .....................................................................                   103
          Crystalize into your optimal career .............................................................................              103
          Attracting universal forces ..........................................................................................         104
          Harnessing your power...............................................................................................           104
          Worksheet Instructions ............................................................................................... 105
                   Worksheet: Daily Intention worksheet
                            Step 1: Fill out each section, one section at a time, of your daily
                                    intention worksheet, for.............................................................. 105
                            Step 2: Write it out as a one page statement.......................................... 105
                            Step 3: Recite each morning................................................................... 105




                                     (c) 2010, Larry LaFata. Copyrighted Material
                                                   Define Your Career                                                                     7




      Daily Intention ............................................................................................................. 106
      My daily intentions ...................................................................................................... 107


Chapter 14
      Final Thoughts
      Getting to the next level – what do you do next? .......................................................                     109
      A GPS to guide your career........................................................................................           109
      Plenty of support.........................................................................................................   109
      Special Offer for you...................................................................................................     109
      CareerPlan Pro ...........................................................................................................   110
      CareerPlan Pro – Program and Coaching Package Features Comparison...............                                             111




                                 (c) 2010, Larry LaFata. Copyrighted Material
8                                         Define Your Career




    Message from the Publisher
    Hi, I'm Larry LaFata, owner of DefineYourCareer.com and publisher of the breakthrough
    career transition program, Define Your Career™ .

    My goal is to help everyone who wants a new career to nail down their most optimal
    career fit - in less time than it takes to watch a ballgame - even if you have no
    experience, credentials or specific levels of education.

    This process works for those changing careers as well as college grads choosing a new
    career. It also helps those who want to work at home or start a business.

    The worksheets in this program all revolve around the four factors of your optimal career
    - which gives you the most complete self-assessment possible - so you can find what
    career venture is right for you.

    How to complete this program
    Start by reading through the entire program. Get a feel for what this process involves
    and what areas will be covered. This gives you a "big picture" perspective.

    Then concentrate on nailing down one chapter at a time.

    The best way to do this, is by reading the chapter and worksheet instructions, and then
    print out the worksheet and fill it out (or write your answers in a spiral bound notebook.)

    By the end of the program, you'll have a strong foundation to define your optimal career.

    Clear your schedule to free up time to concentrate

       1. schedule in specific time slots to work on this program

       2. schedule in a place where can you can work where you will not be disturbed, like a
          library, Starbucks or Barnes and Noble or quiet room in your home

       3. Get your family involved to support you, by letting them know you have “no-fly
          zones” during your scheduled times, and ask them to handle chores, calls, etc.

    It's up to you
    Your success with this program depends entirely on how much effort you put into it.

    Since every person's optimal career is a unique internal paradigm, only you can discover
    what yours is, no one else can do it for you.

    However, this program is built on the most solid foundation possible: your values, beliefs,
    and deepest principles. So you are not just chasing money, or a trend or get rich quick.
    You are living out your optimal career purpose, you are fulfilling your mission, serving
    humanity with your most valuable marketable skills.



                              (c) 2010, Larry LaFata. Copyrighted Material
                                      Define Your Career                                       9




This makes you VERY powerful.

Bill gates powerful. Tiger Woods powerful. Donald Trump powerful. Dalai Lama powerful.
And as powerful as anyone else who is living out their optimal career destiny each day.

Once you define your optimal career, you will live your values and principles in a way that
makes you a value creator for a certain audience or group of consumers that you
are uniquely suited to serve. You’ll make yourself happier, make more money and
you’ll make the world a better place.

I offer many levels of support for your success
Define Your Career™ is part one a three part master program called CareerPlan Pro™.

This means you can upgrade to a complete career planning program that is a GPS for
your career, that includes setting goals, creating an action plan, and reviewing your
progress each week.

If you need coaching support to complete either this program or CareerPlan Pro™, I offer
individual coaching sessions - a one time session or ongoing consults over the entire
course of your career campaign.

And if you want the maximal level of support to approach your career transition in the
most powerful way, I offer a Fast Track™ program that is a three-week intensive coached
program to put your optimal career into play as quickly as possible.

I also offer other supportive publications related to your optimal career such as Setting up
a Rewards Plan™ to use rewards to achieve your goals, Values Based Motivation™,
which helps you understand how to best motivate yourself, and Intentions of Prosperity™,
which is a complete guide to positive affirmations and visualizations.

Take control of your employment
This program is designed to give you your best shot to take control of your employment
future. To release your maximum marketable value. To transition you to your optimal
career. Have faith in yourself and go for it!


Sincerely,




Larry LaFata
Author and Publisher
Define Your Career




                          (c) 2010, Larry LaFata. Copyrighted Material
10                                                        Define Your Career




     Copyright Notice
     © 2008 - 2010 Larry LaFata
     All rights reserved. No part of this publication may be reproduced or transmitted in any form
     or by any means, electronic or mechanical. Any unauthorized use, sharing
     or reproduction is strictly prohibited.

     Legal Notice of Disclaimer
     While attempts have been made to give a complete and accurate information,
     in this publication, neither the author nor the publisher assume any responsibility
     for errors and omissions, or contradictory information contained in this book.

     This publication is not intending in any way to be offering legal, medical or financial
     advice, and does not constitute legal, financial or medical care in any form. This guide
     has been written to assist you in a self-assessment of your career aptitude, talents and skills.

      Every effort has been made to make this guide as complete and accurate as possible.
     However there may be mistakes in typography or content.
     This publication should be used as a guide; not as the ultimate source of
     information on this topic.

     My wish for you, moreover and above all, is that it helps you to be happier and benefit humanity.

     The end user of this publication should use the contents of this program as a guideline
     and not as a replacement for professional medical care if needed.

     Results you get from this program may vary significantly, depending on the level of
     of experience, personal background, as well as many other factors,
     especially what level of effort you put into it, and will cause results to vary.

     The author and publisher shall have neither liability nor
     responsibility to any person or entity with respect to any loss or damage caused
     or alleged to be caused directly or indirectly by this guide.

     If you do not wish to be bound by this please return this publication.




                                           (c) 2010, Larry LaFata. Copyrighted Material
                               chapter   1

How your values determine
what career is right for you
12                                                    Define Your Career




                      How Your Core Values Determine What Career is Right for You

          This flowchart gives you a visual of how your values are the basis for all your career outcomes


                                    What has meaning to me, what I stand for
                                   A gateway that filters what is important to me
                                                  My Values


         My emotional feelings                   What are my ethics and                        What are my behavior values?
     filtered through my values                   my moral values?                           Towards Values    Away Values
          My Beliefs                               My Principles                                    My Motivation


                                     How do I live according to my principles?
                                                 My Purpose


                                 The internal                        The external
                           expression of my purpose            expression of my purpose
                                  My Vision                         My Mission


                                            How do I manifest my
                                            My mission and vision
                                     What Career is Right for Me?


                                        What are the specific results I want
                                       to achieve through my Right Career?
                                                My Outcomes


                                     How do I achieve my desired outcomes?
                                                   My Goals




                                                                                    © 2004 - 2010 Larry LaFata
                                                                                    www.DefineYourCareer.com




                                       (c) 2010, Larry LaFata. Copyrighted Material
                                    Define Your Career                               13




How your values determine what career is
right for you
The basic operating system of your mind
Values are one the most important factors in determining what your optimal career
is, because they form the most basic "operating system" of your mind.

Many of your thought processes spring from your values, such as your beliefs
system, your principles and ultimately your career purpose.

You can see this clearly on the flowchart How Your Core Values Determine What
Career is Right for You on page 10.

Values guide your career choices and decisions in many ways:

   •   your values determine what has meaning to you

   •   values are your "filter" of what is important to you

   •   they are your “gateway” to the world

   •   they guide how you make decisions in your life

   •   they identify repeatable patterns so your subconscious can instantly assess
       danger or opportunities

   •   values create mental categories for you to assess what pain you should
       move away from or what pleasure to move towards

   •   values represent your ideal way the world should work

   •   values are the foundation of what you stand for

   •   your values determine what you are motivated by - and how you are
       motivated

   •   the habits and rituals that run your life are based on your deepest values

   •   values are extremely difficult to change (unlike beliefs, which you can
       change in a moment) but if certain values aren't serving you well - for
       example smoking - values can be changed with some effort




                        (c) 2010, Larry LaFata. Copyrighted Material
14                                         Define Your Career




     There as many values in the world as there are people!

     To identify your values, simply say "I value………

        •   honesty

        •   generosity

        •   reputation

        •   kindness to animals

        •   good health

        •   fast cars

        •   brunettes are attractive

        •   wealth

        •   my own business

        •   the company I work for

     This list literally goes on forever, to infinity.

     Career and lifestyle values
     However, not all your values have the same importance.

     Some are very important, like honesty or reputation, and some are much less
     important, for example, if you value a red M & M over a green M & M. :~)

     This is what we are trying to accomplish in the worksheet that follows.

     You want to identify your most important career and lifestyle values - both
     pleasure and pain values - that will motivate you and give you career satisfaction
     for a lifetime.

     The most important values you identify here, will then guide all your career
     decisions and choices unfailingly, like a GPS guiding you on your journey.

     Let's get started on identifying your career and lifestyle values.




                               (c) 2010, Larry LaFata. Copyrighted Material
                                                       chapter   2

Identify your career and lifestyle values
A worksheet that identifies the career, business and
lifestyle values that define your career
16                                      Define Your Career




     Worksheet Instructions
     Worksheet: Identify your career, business and lifestyle values

     Worksheet Goal:

        •   To identify your most powerful career, business, money and lifestyle values

        •   To remove conflicts between values that could sabotage your success

     Step 1. Rank each of your values

        •   Go through each of the values in column 1, and rate their importance to
            you, from 1 to 5 in column 2.

        •   add as many of your own values as you can into column 1, make the
            list exhaustive

        •   think about what you like and don't like about your employment, money and
            lifestyle

        •   be creative as you can: like antiques, gardening, etc? add them here!

     Step 2. Choose the top 15 or 20 values that really matter most

        •   in column three, choose your highest rated, most important values from
            column one, the ones you rated a 1 or 2

        •   do this with pain values as well, choosing the to 3 to 5 pain values

     Step 3. Test your final list of important values for conflicts

     Go through your values to see if they conflict with each other in column 4

        •   if one value is saving money, and another value is to go shopping often,
            your values are in conflict

        •   if you value having a lot of children, but want to start a new business, how
            will you resolve the conflict between those two goals?

        •   if your pain value is loneliness, and your pleasure value is working at home,
            those two values will definitely conflict

        •   this happens in marriages, you value how attractive your spouse is but don't
            value how it lands them into constant affairs and flirtations




                            (c) 2010, Larry LaFata. Copyrighted Material
                                   Define Your Career                                    17




Worksheet Instructions
Step 4. Which values will best serve - or hold back - your career purpose?

You now want to identify your most important values so you have a starting point
of what values will best serve your career purpose or hold it back.

In column 5, assess if the top 10 or 15 values you hold important to you, are
values that will help you find what career is right for you.

For example: If you identify that you value to go out drinking and partying every
night, will you be able to write that novel? If one of your values is wealth, how
might that conflict with drinking and partying?

In addition, you may find a pain value may serve your career purpose, and not
hold it back. For example, humiliation, poverty and rejection are values that can
motivate you to bust out of your inertia to achieve your optimal career or business.

The importance ranking of some of your values will change by the end of
this program
As you proceed through this program, and uncover the four factors of your optimal
career, some of the importance ratings of these values will change

For example, if later in this program, let's say you determine your greatest talent is
writing novels. You have a new value: writing novels.

However let's say one of the pain values you identified is loneliness. Writing can
be a lonely profession.

You may find out that "Hey, I'm doing what I'm made to do, what I truly love to do,
I'm so absorbed in doing my research and writing I don't feel lonely anymore when
I'm working alone. You may have shifted that value so it is no longer important.

Step 5. List your most important career and lifestyle values

   •   list your most powerful values that you have vetted to remove any potential
       conflicts, and that best serve the career purpose you are defining

   •   then list those values that you have identified that are bigger than just you,
       for examples idealistic causes you care about, philanthropies, charities,
       volunteering, community, etc.

   •   Often times harnessing these lifetime motivator values that are "bigger than
       just you" can bring you spectacular breakthrough results.




                       (c) 2010, Larry LaFata. Copyrighted Material
18                                                        Define Your Career




     Identify your career, business and lifestyle values


                                                                    Choose the top 15          Check for     Which of these
          Career and             Rank each value                    or 20 values from          conflicts        values will
       Lifestyle Values           from rank level 1 to Level 5      list at left and write   between these    best serve my
                                (1 is most important, 5 is least)     in this column            values       Career Purpose?
     Make money
     Spend Money
     Save Money
     Invest Money
     Donate Money
     Success
     Power
     Career
     Happiness
     What others think
     Vacation
     Lifestyle
     Socializing
     Reputation
     Health
     Fitness
     Generosity
     Honesty
     Status
     Beauty
     Professionalism
     Prosperity
     Less stress
     wealth
     Free Time
     Make a difference
     trust co-workers
     trust strangers
     Abundance
     My own Economy
     Clean Environment
     High Status
     Courage
     Competitive workspace
     Casual workspace
     Creative workplace
     Businesslike workplace
     Work at home
     Need to work with people
     Motivated
     Disciplined
     I need to be motivated
     Investing
     Learning new things
     this is only a beginning starter list, keep adding more of your own important values below




                                         (c) 2010, Larry LaFata. Copyrighted Material
                                              Define Your Career                                                    19




Identify your career, business and lifestyle values
Here is where you can add any other values important to you - create the most exhaustive list you possibly can

     Career and          List more things that           Choose the top 15          Check for     Which of these

  Lifestyle Values             you value                 or 20 values from          conflicts        values will
                           as many as you can            list at left and write   between these    best serve my
     Examples                   be creative!               in this column            values       Career Purpose?
List other categories    List things you value in
   of things you value        in this category
     some examples:           some examples:
sports                  playing golf
sports                  watching football
sports                  coaching kids baseball
sports                  college hoops
animals                 work at animal shelters
animals                 volunteer to keep strays
animals                 dog, cats and fish as pets
food                    gourmet cooking
food                    wine tasting
food                    baking cakes
Entrepreneur            start a freelance business
Entrepreneur            moonlight as consultant
Entrepreneur            coach soccer leagues
Entrepreneur            write a sports newsletter
other examples to expand your list of important values
Music and MP3's
technology
social media
games
computers
cars, motorcycles
ecology
saving money
finances and bills
spending cash
thinness
dieting
procrastinating
snacking
sleeping late
work with your hands
gourmet food
personal growth
movies and videos
being the best
being lazy
recreation
fishing
travel
internet surfing
Note: go through your computer, photos, house, books, blogs, websites, TV shows, magazines, ask friends etc., to
     think of topics and ideas about what other values are important to you, and list them on separate sheet.




                                  (c) 2010, Larry LaFata. Copyrighted Material
20                                                       Define Your Career




     Identify your career, business and lifestyle values
     identify pain values to avoid or to use to motivate you
                                  Re-order the values below     Choose the top 5       Check for        Which of these
          Pain Values                from 1 to 15, in the        values from list      conflicts        values will best
                                    in the order you'd like      at left and write   between these    serve or retard my
                                      to AVOID MOST.             in this column         values         Optimal Career?
     sadness
     humiliation
     failure
     loneliness
     rejection
     anger
     hate
     depression
     violence
     poverty
     envy
     anxiety
     embarrassment
     sadness
     rage
     add any other pain values that are important for you to avoid here, then list them in order of importance




                                         (c) 2010, Larry LaFata. Copyrighted Material
                                               Define Your Career                                               21




Identify your career, business and lifestyle values
After completing worksheets above, list your most powerful career, business and money values below


                          My most powerful and important career and lifestyle values




                             Values that are bigger than myself (lifetime motivators)




Keep these lists handy to use through the rest of the program. You will add, change and even drop some as you
proceed through the rest of the worksheets.

For difficult values conflicts, consider our coaching consults to get assistance to overcome them.




                                   (c) 2010, Larry LaFata. Copyrighted Material
22                                      Define Your Career




     Resolving Values Conflicts
     What do you do if your values conflict with each other?
     You will have to make the tough decisions and choices about your values conflicts,
     maybe not right away, but at some point, or a values conflict can sabotage you.

     Have you experienced any of these situations:

        •   Ever know someone who, you like them one day, but don't like them the
            next?

        •   Ever work in a job where you hate the money you are making but love the
            people you work with there?

        •   Ever been strongly attracted to someone physically but can't stand how
            they treat you?

        •   Ever hate your job but feel you have to stay there "for the money"?

     These are all signs of values conflicts that are at odds with each other. There are
     several ways to resolve them, and choices you have to make

     1. Should you "shift" or "compromise" your values to resolve the situation?
     This might mean putting up with something that gives you pain, in order to satisfy
     a higher value. Many people do this to extremes, become "martyrs" and live in
     misery, staying in a job they hate for the status, money, security or convenience.

     You are values shifting all the time. You "grin and bear it." Sometimes it brings you
     huge regrets, sometimes it is required to resolve a situation in a mature way.

     Examples of values shift or compromise might be

        •   commuting an hour and a half each day because you value the money the
            job provides you, even though it takes time away from your family

        •   putting up with your partner's smoking to save the higher value of keeping
            the marriage intact

        •   only going clothes shopping once a month, so you can save for a nice
            vacation

        •   not getting angry when someone cuts you off on the highway




                            (c) 2010, Larry LaFata. Copyrighted Material
                                   Define Your Career                                   23




2. Should you eliminate or replace a value to resolve the values conflict?
If you can eliminate the importance of value to you, it will no longer cause you
unhappiness. This is the preferred way to go, however it is not the easiest way.

Values are, by design, extremely hard to change, but it can be done. It does
require a sustained, determined effort to succeed.

Smoking is a great example.

As a child, you may have hated smoking. Then, you made a "values shift" as a
teenager because of peer pressure, wanted to be cool, and started smoking.

In later years, you find that you value good health more than being cool, and you
want to quit. However, you have trained your mind over the years that you value
smoking, and now that value has become a deeply engrained habit.

You would need to eliminate smoking as a value - and possibly replace it with a
healthy habit - if you are to quit and resolve the values conflict you have with
smoking.

Other examples of eliminating a value might be:

   •   leaving your current comfortable but unsatisfying career to work in a career
       you'll really enjoy and use your talents

   •   taking a job closer to home for less pay, because you value family and
       recreation time

   •   eliminating gambling completely to save a marriage you value

   •   eliminating a high status, but low paying job for a low status but high paying
       job (ex: leaving an executive position to go into a sales position)

   •   asking your manager to move you to a different position than you are in
       now to reduce your values conflict (stress, commute, pay, etc)

Author's note: I had to resolve a values conflict regarding a great job I had on Wall
Street in the early 1990's. I was making great money, but I didn't enjoy the 2 hour
commute through buses, subways and a 1/2 hour walk to work.

When my daughter was born, I made the decision to leave Wall Street to have
more time at home. I missed the money, but never regretted the tough decision to
eliminate and replace a lucrative job so I could have more family time.

For difficult values conflicts, consider our coaching program to overcome them.




                       (c) 2010, Larry LaFata. Copyrighted Material
                                      chapter   3

How Your Beliefs Guide Your Career Choices
                                       Define Your Career                                    25




How your beliefs guide your career choices and
decisions
Supporting your values
Beliefs are the emotional feelings that you filter through your values.

For example, if your value is “I value fitness”, your beliefs will support it:
“I believe it is important to work out, and watch my diet.”

If your career value is "I value making a lot of money" one of your beliefs might be
"I believe in working hard to achieve my goals."

Refer to the flowchart How Your Core Values Determine What Career is Right for You
on page 10 to see the relationship between beliefs and values.

The Problem with beliefs: they are not always based on reality
Because beliefs are emotions, they can be created very quickly, often without you
knowing it, and sometimes for the wrong reasons.

As a child, you may have really believed in Santa Claus and the Tooth Fairy. Were those
beliefs based on reality or based on stories your were told?

And how many movies or TV shows have you seen, where a woman believes her guy is
cheating on her, and flies into an angry rage. At that moment, she hates him and feels
hurt.

Later on, the facts come out. Turns out it wasn't him, it was all a misunderstanding, and
now she believes he is a wonderful guy again.

Do you see how her belief about him cheating - although deeply felt and very powerful
emotionally - was not based on reality, just her perception of reality?

Key: Beliefs are your emotional perceptions, not necessarily facts. Beliefs are created by
your subconscious, and may have nothing to do with reality - yet they control your
behavior.

Luckily, perceptions, and thus beliefs, can be changed. Once the woman found out it was
all a misunderstanding about her boyfriend, she changed her beliefs back to loving him.

Same holds true with your career beliefs. If you have belief that is not based on reality,
such as "I'm too old/young/poor to change careers" those beliefs can be changed.




                           (c) 2010, Larry LaFata. Copyrighted Material
26                                           Define Your Career




     "The world is flat" - how your career beliefs may be based on what others say
     You have many of your beliefs because….well….everyone else believes them! And if
     everyone believes them, they must be true!

     For example, 15th century astronomers believed the world was flat. Everyone assumed it
     was true. In the same way, beliefs are programmed into you without you even being
     aware of it, with out you even knowing it. You just kinda believe them because everyone
     agreed they were true.

     Astronomers later proved the earth is round. Some were killed as heretics when they
     dared to claim that the world was round, not flat!

     Many career beliefs you have, are "the world is flat" kind of beliefs.

     They may not be beliefs you would choose if you thought about them and if you had more
     facts and experience. Over time, however, they were unconsciously absorbed from
     authority figures, friends, school teachers, media like news, websites and TV shows that
     shape your beliefs.

     For example, a major "world is flat" career belief that is prevalent among many searching
     for a new career is they are too old, young, uneducated - insert your excuse here - to go
     after a new career. They have programmed themselves to believe they cannot make the
     leap.

     This kind of belief keeps you from exploring the other side of the world.

     You think, "Oh, the world is flat. If I sail into the ocean to explore new careers, I'll sail right
     over the edge." This keeps you "stuck" where you are now. You have created a myth for
     yourself based on conventional wisdom.

     This program is designed to change that. To help you identify a power within you that will
     bust you out of your "world is flat" thinking.




                                 (c) 2010, Larry LaFata. Copyrighted Material
                                        Define Your Career                                        27




Limiting beliefs
You can accomplish anything, if you can create positive beliefs. Once invested with great
certainty, your beliefs will help you persist through all obstacles and attract forces from all
over the universe that will come to your assistance.

The other side of the coin is also true, and is the reason why you are here: wrong or
erroneous beliefs are one of the main factors that can limit your career success.

People create “limiting beliefs” over time, and convince themselves they can’t achieve.

If you set career or business goals that conflict with your limiting beliefs, then those
limiting beliefs will sabotage those goals.

This is where many people have internal conflicts about their careers: you adopted the
belief you have to work for security and survival instead of job satisfaction and
achievement.

What happens when you let your beliefs limit you to a survival job like this?

You take a "secure", but boring job, and then hate it because it doesn't satisfy your higher
needs. It's less pay, less enjoyment, less prestigious than you deserve, but you believe
"it's a paycheck" so you have to do it.

To deal with the conflict this creates, you may start over-eating, drinking too much,
watching too much TV to relieve the stress. You become crabby. You are chronically
broke and in debt. You also become the first person to be laid off or let go from your job
in tough times.

If your limiting beliefs tell you to play it safe like this, you'll end up sabotaging your true
potential.

These limiting beliefs are the key reason why people choose the wrong jobs,
wrong careers, and wrong businesses - even the wrong spouse, instead of what
career is right for them.

That's one of the big goals you will achieve in this program: to eliminate limiting beliefs
about yourself, so you can make the career choices to thrive in your optimal career.

If you keep making choices to work in survival careers that don't reflect your values, don't
use your talents, don't work in a way that gives you some control, with the wrong people,
you will be frustrated - and broke - and be unhappy.

Now that you understand beliefs better, let's get to work on indentifying the career,
money and lifestyle beliefs that will best serve your new career or business.




                            (c) 2010, Larry LaFata. Copyrighted Material
                                                     chapter   4

Identify your career and lifestyle beliefs
A worksheet that identifies the career, money and lifestyle
beliefs, to distinguish which ones best serve your
optimal career
                                      Define Your Career                               29




The four kinds of career beliefs that define what career is right for you
                        these supporting beliefs all work together



                              The 4 kinds of beliefs involved
                                  in my optimal career
                                My Career Beliefs


          identity beliefs                                        self talk beliefs
            My Role                                              My Attitude


           faith beliefs to                                     most powerful way
          universal forces                                      to reinforce beliefs
         My Intentions                                          Affirmations




                       (c) 2010, Larry LaFata. Copyrighted Material
30                                      Define Your Career




     Worksheet Instructions
     Worksheet: Identify your career, money and lifestyle beliefs

     Worksheet Goal:

        •   To identify your most powerful career, money and lifestyle beliefs

        •   To remove limiting beliefs that could hold you back

     Step 1. Identify what your career, money and retirement beliefs are

        •   go through each belief in the lists of employment beliefs, money beliefs and
            retirement lifestyle beliefs worksheets

        •   in column two, answer yes or no to "Do I currently believe this?"

        •   go by your gut feeling, not logic, be as honest as you can

        •   add as many of your own beliefs as you can into the blank worksheet,
            make the list exhaustive

     Step 2. Determine if this career belief is one you want to cultivate or not

        •   in column three, go through these beliefs lists again, and ask your self what
            beliefs do I want to cultivate? Which beliefs would best serve me in finding
            my best career fit that is right for me?

        •   you are defining your career here, so really spend some time here: what
            kind of career do you want? What kind of retirement lifestyle do you want?

     Step 3. Identify limiting beliefs that you need to overcome or change

        •   Go through these career beliefs and identify which beliefs are your most
            powerful limiting beliefs that could hold you back from having the kind of
            career or business you want, so you can address them in a long-term way
            and get assistance on them if you need it

        •   remember, limiting beliefs will sabotage you if you don't identify and
            address them




                            (c) 2010, Larry LaFata. Copyrighted Material
                                      Define Your Career                            31




Worksheet Instructions
Step 4. List each of the beliefs you have identified as those you want to
        cultivate or let go of

   •   what employment beliefs you want to cultivate

   •   what your earnings levels and money beliefs are

   •   what retirement beliefs you want to cultivate

   •   what limiting beliefs you must let go of

These beliefs will literally reinvent your future career and lifestyle
As they take hold, over time, the beliefs you cultivate here will invest you with
power, excitement and a sense of urgency you have never had before. You are
reinventing your career or business beliefs.

They will guide your future career decisions, your retirement planning, and your
approach to money.

You will now use these beliefs to power the other three factors of an optimal
career, your talents and aptitude, your interests and desires and your ideal
community to form a complete picture of what career or business is right for you.

For example: If you identify that you believe the best retirement income is an
ongoing business, not a savings account, you can now plan long term to create an
ongoing business that produces and income throughout your golden years.

This may be something that takes a few years to put in place.

By going through this self-assessment process, you now you have the focus and
clarity to start setting it up now, so it is in place and up and running.

Some beliefs will change by the end of this program.
As you proceed through the other three factors of your optimal career in this
program, you will look at many of your beliefs in a new light.

You will see a whole new range of possibilities open up that you have never
considered before.

It will be an inspiring experience.




                        (c) 2010, Larry LaFata. Copyrighted Material
32                                                   Define Your Career



Identify your current employment beliefs

                                                                   Do I currently      What employment beliefs
                     Employment Beliefs
                                                                   believe this?        do I want to cultivate?
I can trust people
People will take advantage of you
Never talk to strangers
Only trust people you know
Only help people you know well
I use my talents to help everyone
The more people I help the more Prosperity I have
Times are tough
The economy is bad
My economy is bad
My economy is good
My economy is unlimited
It's too late to find the perfect job/career/freelance/business
My right job is out there
My right career is out there
My right freelance is out there
My right business is out there
setbacks are opportunities
setbacks tell me to try a new approach
tough setbacks mean I've failed
If I could only find that perfect corporate job
If only I could start my own business
If only I could freelance, let someone else run business
My job is out there, I just haven't found it
There is unlimited Prosperity waiting for me
Most jobs will suck, live with it
Most jobs are fine, just show up
My job is my duty, I don't have to like it
My job is my duty, I'm lucky to have one
My job sucks, but I can't find a better one because_____
My job sucks and is repetitive, but it's a living
My job sucks, doesn't pay, but I like the people there
My job sucks, pays well, and I like the people there
I can be casual and relaxed at work
I enjoy myself at work
I'm broke but happy
I'm broke and don't like it
My job is OK, I don't dread it
My job is OK, I don't dread it, but wish it paid more
My job is OK, I use my talents, but wish it paid more
My job is OK, uses my talents, but wish boss was cool
My job is great! Decent pay, nice people, serves me well.
My job is great! High pay, nice people, serves me well.
My job is excellent! It makes me rich and happy
My job enables me to be home for the kids.
I Love my job, it is my calling, I live the DoWhatYouLike life
I am underemployed, but I can hack it
I an underemployed, and believe I can do better
I am underemployed, and want to try a new approach
I am underemployed, but I'm stuck here
I am underemployed, but working on a plan


                                        (c) 2010, Larry LaFata. Copyrighted Material
                                                     Define Your Career                                           33



Identify your current employment beliefs

                                                                   Do I currently      What employment beliefs
                     Employment Beliefs
                                                         
								
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