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					               reco®
jeans
SUPPORTS
CHILDREN
WITH
RARE
DISEASES

  Company
Partners
with
the
Global
Genes
Project
to
Create
Unique
Blue
Jeans
       Ribbon
from
Recycled
Denim
Material
for
Spring/Summer
2010


NEW
YORK
‐
February
23,
2010
‐
reco®
jeans
(www.recojeans.com),
the
leading
manufacturer
of
true
recycled
denim
jeans,
today
announced
the
company
will
create
a
special
denim
ribbon
in
support
of
the
Global
Genes
Project
(www.globalgenesproject.org),
an
initiative
designed
to
raise
awareness
about
the
prevalence
of
rare
diseases
that
afflict
millions
of
children
worldwide.

Using
the
official
Global
Genes
Project
blue
jeans
ribbon
as
inspiration,
reco®
jeans
fashion
designers
will
create
a
blue
jeans
ribbon
from
the
company’s
recycled
denim
material.

reco®
jeans
recycled
denim
jeans
ribbon
will
be
launched
at
the
company’s
upcoming
2010
spring/summer
project.
All
proceeds
from
the
recycled
denim
jeans
ribbon
will
go
to
support
children
suffering
from
chronic
and
life
threatening
rare
illnesses.

“When
we
first
heard
about
the
Global
Genes
Project
and
the
idea
behind
a
denim
jeans
ribbon
to
represent
millions
of
children
afflicted
by
rare
diseases,
the
story
touched
our
hearts,”
said
Tom
Cards,
CEO,
reco®
jeans.
“It’s
astounding
how
many
children
are
affected
by
rare
diseases
and
how
little
the
general
public
knows
of
this
community.
We
are
proud
to
be
part
of
this
global
awareness
initiative
and
we
hope
others
will
join
us
in
giving
back
to
kids
and
families
facing
rare
diseases.”

reco®
jeans
eco‐friendly
recycled
denim
fabric
has
been
approved
and
certified
by
the
Hong
Kong
Green
Council
and
is
pending
certification
from
a
number
of
US
organizations.
The
company’s
fabric
is
comprised
of
mixed
materials
collected
from
scraps
of
cut
and
sew
pieces
that
normally
would
end
up
in
landfills.
reco®
jeans
takes
the
idea
behind
green
clothing
to
a
new
level
and
the
company’s
fabric
is
currently
being
studied
by
a
prestigious
University
as
an
option
to
eliminate
waste
within
the
garment
industry.

“reco®
jeans
has
always
been
an
innovative
company
with
the
goal
of
creating
a
healthier
planet,”
said
Nicole
Boice,
founder,
Global
Genes
Project.
“We
are
thrilled
reco®
jeans
is
joining
forces
with
us
to
help
find
treatments
and
cures
for
rare
diseases
and
we
look
forward
to
seeing
the
unique
twist
they
will
add
to
the
blue
ribbon
using
their
recycled
denim
material.”
To
further
raise
funds
and
awareness
in
the
fight
against
rare
diseases,
reco®
jeans
is
organizing
a
charity
event
to
support
the
Global
Genes
Project.

Company
employees
will
also
be
wearing
and
distributing
handmade
denim
jeans
ribbons
to
the
public
leading
up
to
World
Rare
Disease
Day
on
February
28,
2010.
World
Rare
Disease
Day
is
an
event
designed
to
call
attention
to
the
global
public
health
issues
associated
with
the
7000
rare
diseases
affecting
nearly
30
million
Americans
and
countless
others
worldwide.

For
those
interested
in
attending
or
participating
in
the
reco®
jeans
charity
event,
please
visit
www.recojeans.com.
For
more
information
about
reco®
jeans
or
its
efforts
to
support
children
with
rare
diseases,
please
contact
natalie@recojeans.com.

                                               ###

Press
Contact:
Natalie
Nordblom
reco
jeans
212.768.8780
natalie@recojeans.com

				
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posted:12/18/2010
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Description: Jeans, is a kind of indigo denim straight crotch pants tailored, narrow legs, shrunk after wearing a tight package will be hip. First appeared in the western United States, had been subjected to local miners and cowboys welcome, is still very popular in the contemporary.