The Power of Surveys by xalon35

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									The Power of Surveys
Debbie Bressler




Recently, I was working with one of my coaching clients to develop their marketing
plan. This entails several hours to several days and evaluates their time and budget
constraints, as well as an in-depth review of their background and interests.

During a recent session, my client mentioned he really enjoyed a Statistics class in
college and thought it was fun and interesting to do surveys.

So, based on something he enjoyed (statistics/surveys) and his budget for time (he had
some) and money (he had little), we developed the following strategy.

Keep in mind that surveys are a great way to learn the concerns and issues of your target
market and provide a "back door" approach to introducing your product or
service to them.

My client was a representative for a nutriceutical company which had a niche market for
people concerned about cardiovascular issues. Here's the plan we developed. You can
do exactly the same thing for your product or service.

WHO IS YOUR TARGET MARKET AND WHERE CAN YOU FIND THEM?

My client was starting "cold" - he had no exisiting website aside from his corporate site.
He was also relatively new to the internet and had no ezine subscriber list to tap into.

The first step was to develop a list of offline places where his target market was likely to
visit. In this case, the list included massage therapists, nutrionists, OT's and PT's, and
fitness centers.

DEVELOP YOUR SURVEY QUESTIONS

 What, specifically, do you wish to learn about this group? Your questions should be two
fold:

*What information will help you promote your product or service?

*What information would be of interest to your survey participants?

IS YOUR STATISTICAL GROUP LARGE ENOUGH FOR VALID RESULTS?

Don't ask three people and then report on the results of your survey. Your survey will
have no credibility. You should ask a minimum of 100 for your survey to have any
meaning. If you have the time and resources to include more, that's even better.
USE THE SURVEY RESULTS TO PROMOTE YOUR BUSINESS

Okay, now you have the results of your survey. How can you expand the use of this
information to grow your business?

 1. Ask the survey participants if they'd like the results emailed to them. This gives you
permission to email them with the results, as well as exposing them (gently) to your
product or service as a potential solution.

Incorporate the survey results into an article. This can be distributed in several ways:

 2. Write an article about the results of your survey. Publish your article on the web.
There are many sites to publish articles for ezine owners. Send your article to web
owners who provide content to your target market.

If you don't have a website, your signature line could say:

AUTHOR provides solutions for people suffering from high cholesteral, high blood
pressure, and those ready to go back to sleep as soon as they wake in the morning. For
more information, email AUTHOR at authorsemail@youremailaddress.com

 3. Turn your article into a tri-fold brochure. This can easily be accomplished on your
computer. Offer it as a complimentary handout to the business owners you defined in
Step One. Offer to customize it with "Compliments of....." on the cover. Make sure
your
email and phone number are included.

4. Submit your article to your local weekly or daily newspaper. Find out which
writers/editors deal with your area of expertise.

5. Submit a press release announcing your study and results.

6. If you visit discussion lists or forums, mention your study in your signature file.

Keep in mind that we developed SIX promotional methods....without a web site or
ezine....and at little cost. There's no reason you can't do the same!
_______________________________________________________________

 Debbi Bressler is a Home Business Consultant and has been a home-basedentrepreneur
for 13 years. Debbi is the author of "Revealed: 14 Home Business Secrets". To get your
Free copy, visit her site at www.profitcoaches.com"
www.profitcoaches.com Get her free newsletter by emailing
ProfitTipsOnline@quicktell.net Feel free to contact Debbi at 407-208-1441 Or email her
at Debbi@ProfitCoaches.com


								
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