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How to create your 2 minute sales presentation

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					     How to create a
2-Minute Sales Presentation
Recollect the day you joined your sales team
   You were…



• Eager to prove yourself
• Curious to find out as many selling points
  about the product/service
• Memorized all that was taught to you in the
  sales training
Now, with experience…


   • You have your own thumb rules and “selling
     points that work”
   • These points are part of your standard sales
     presentation
It is now time to PAUSE and take a day to…
‘HUNT FOR FRESH SELLING POINTS’
       There are 2 reasons to do this:

Over time sales people get complacent with their
working ways, and stop looking for new ideas




            Taking a step back to objectively look at your selling
            points can make a world of difference to the
            commissions you earn
The ‘Selling Points’ day looks like this…



                                 3. Create
  1. Talk to     2. Talk to
                                   Value
 Colleagues     Customers
                                Statements
 1. Talk to
Colleagues




              Spend 15 minutes with each of your sales
              colleagues in an informal setting
              This will give you nuggets they use and
              you never thought of.
 2. Talk to
Customers




    Pick up the phone and call up your existing customers
    • Ask them about their experience of your product.
    • Ask them about the specific features of your product that
      benefit them the most.
 3. Create
   Value
Statements



             Once you finish…
             • Create a pitch table for each of those points



                                Let us see how to create a
                                value statement/ pitch table
A pitch table helps you…


       • Look at your product/service as an
        answer to your customer’s problems
       • Be instantly ready with a 2-minute sales
         presentation
       • Have information required to achieve
         sales success
 The 4 questions that a pitch table addresses are:



                 1                   2                      3                    4
                                         What is unique
What concerns        What features       about the
of your              of your             features of your       What is the
customers are        product solve       product                proof for your
solved by your       those               compared to the        claims?
product?             concerns?           alternatives
                                         available?
        Example of a Pitch Table
Product: ‘Premium Animated PowerPoint templates
         for Sales and Marketing professionals’




            A product of buyapresentation.com
       Pitch Table for buyapresentation.com

No   Feature            Benefit               Difference                Proof
1    Professionally     To explain your       The only site with the    Show the site:
     animated           ideas in              widest range of           www.buyapres
     templates          incremental steps,    animated templates for    entation.com
                        to enhance            sales and marketing
                        understanding of
                                              presentations
                        your audience
2    Unique templates   We have the           We have the world’s       Demo showing
     for concepts       world’s widest        widest range of           comparison
                        range of templates    templates to explain      with other
                        to explain concepts   concepts using diagrams   popular
                        using diagrams
                                                                        presentation
                                                                        template sites
               Benefits of Pitch Table




                      Arrange the
                                          You have all
  Make a 2-          points in the
                                               the
   minute           table to appeal
                                          information
 impromptu             to specific
                                          you need to
presentation          segments of
                                         convince your
  instantly               your
                                           customers
                       customers
        So, after speaking to your colleagues and
           customers, create YOUR pitch table



                 1                   2                      3                    4
                                         What is unique
What concerns        What features       about the
of your              of your             features of your       What is the
customers are        product solve       product                proof for your
solved by your       those               compared to the        claims?
product?             concerns?           alternatives
                                         available?
                                Your 2-minute fine tuned
                               sales presentation is ready!




For more resources for sales & marketing presentations and to get premium animated presentation
                          templates, visit www.buyapresentation.com

				
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posted:12/16/2010
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