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The Bloom Box - clean energy generation

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					PrintFriendly.com                                                                                                                         12/15/10 5:01 PM



 The Bloom Box is the future of energy | HULIQ
 http://www.huliq.com/10180/bloom-box-future-energy?sms_ss=printfriendly&at_xt=4d0964143e9ef614%2C0                   December 15, 2010



Silicon Valley startup Bloom Energy has invented what some are calling the power plant in a box, a little
square shape device which is about the size of a brick is said to be able to power an entire home.

                                            With the Bloom Box You'll generate your own electricity wirelessly
                                            with out the need for addition equipment in the home, Bloom Energy
                                            ultimate goal with the box is to get rid of the need for big power plants
                                            and transmission line grids. Co-founder and chief executive, K.R.
                                            Sridhar, while working as a director of the Space Technologies
                                            Laboratory at the University of Arizona, was approached by NASA
                                            and asked him to find a way to make life sustainable on Mars. The
                                            first project his lab came up with was a device that would use solar
                                            power and Martian water to drive a reactor cell that generated oxygen
                                            to breathe and hydrogen to power vehicles, from that came the Bloom
Box.

Breakthrough technology that will revolutionize the way we think of energy

The Bloom Box is a solid oxide fuel cell (SOFC) that uses liquid or gaseous hydrocarbons (such as
gasoline, diesel or propane produced from fossil or bio sources) to generate electricity on the site where
it will be used, According to the company, a single cell (one 100mm × 100mm metal alloy plate between
two ceramic layers) generates 25 watts.

In an interview with CBS, company co-founder K.R. Sridhar was asked about whether the box is
intended to replace the utility companies he responded by saying, "The Bloom box is intended to
replace the grid…for its customers. It's cheaper than the grid, it's cleaner than the grid." So far the small
startup claims to have 20 large corporations as customers testing Bloom boxes in California. FedEx,
Walmart, Google to name a few are all on board.

Other types of alternative energy sources.

Many skeptics would point out the fact that fuel cells have underdelivered on their promise over the
years but the company is worried and is very confident about their device. "Our system can use fossil
fuels like natural gas. Our system can use renewable fuels like landfill gas, bio-gas," Sridhar said in an
interview, Bloom's corporate boxes cost about $700,000 to $800,000 and have a three- to five-year
payback period, the company estimates. As the device begins the mass production phase each home
sized Bloom device will cost under $3000, "We are twice as efficient as the U.S. national grid, which
means we can produce the same amount of electricity for half the fuel and half the carbon footprint,"
Sridhar says.

Many Analyst are predicting that Bloom could do very well in U.S. states that subsidize alternative
energy technologies, such as California, New York, and Connecticut. We have to wait and see what
impact the Bloom Box will have on our ever growing need for energy. Bloom boxes will power not just
our richest companies, but remote villages in Africa and all our houses said Sridhar.




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