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									       Prin. L.N. Welingkar Institute of Management Development & Research



                        Teaching – Learning Plan
                           Topic/Module-wise Lecture Plan
Program                 PGDM(BD)                                 Trimester      Vth
Year                    2010
Subject                 DISTRIBUTION & SUPPLY CHAIN MANAGEMENT
                                                                 Course
Topic / Module                                                   Revision
                                                                 no.
Credit                  100 MARKS
Number of               12 sessions of 3 hrs each
lectures required                                                Duration       36 hours
to cover the topic


                     Learning Objectives for the Topic/Module
develop in the students, abilities to:
understand & comprehend Distribution / Logistics function in its scope and coverage
strategic implications of distribution / logistics decisions
appreciate the criticality of this function in reducing costs / increasing efficiencies, and
thereby improving the overall profitability of the organization
resolve practical problems faced in this function through case studies

                                   Learning Out-come

Students should be able to handle the task of Distribution & Logistics independently.
The student should be able to anticipate, analyse, and resolve issues in this area.
The student should develop capabilities     to apply knowledge in business situations


                                      Reference Text
Logistics Management Donald J Bowersox / DJBowersox & DJCloss
Physical Distribution Management Logistical Approach Dr. K.K. Khanna
Logistics & Supply Chain Management by Martin Christopher
Supply Chain Management by S Chopra & P Meindl
                                  Course Content
Subject : DISTRIBUTION MANAGEMENT

   Role of distribution function in the marketing mix, definitions, of distribution, logistics, and
   supply chain management. SCM – issues, opportunities, and strategies. Value chain.
   Distribution budgets & control systems: Cost of distribution: inventory, warehousing,
   material handling, order processing, packing and transportation. Forecasting and
   managing supplies across the supply chain. Channel management.Financial dimensions
   of dealer management. Systems, ERP solutions – opportunities and challenges. Fiscal
   levies / regulations in distribution – CST , VAT , Octroi , Excise duties etc Techniques Of
   Modern Physical Distribution Management – Logistics Management. Use of technology.
       Prin. L.N. Welingkar Institute of Management Development & Research


       Inventory & stock management Warehouse Management Alternate modes of
     transportation – Road, air, rail and sea OR models related to SCM.



Faculty Name              Contact numbers            E-mail ID
B.N.Chatterjee            9820942307                 biswanath.chatterjee@welingkar.org


No.      Lecture Coverage                         Pedagogy
                                                  class lectures will be supplemented by
                                                  2 cases covering:
                                                  impact of indirect taxes in the channel
         PPT slides will be given as study
                                                  margins / location of C&FAs
         aids
                                                  impact of distribution costs on the
         Students have to present at the
         last session group projects on           COGS

         subjects that will be given in the       use of OR models for inventory
         beginning                                controls, locating Distribution Centers,
                                                  finding the optimum source / sink fit
L1       The roles of distribution function in                          L1
         the marketing mix and the meaning                     Class room lecture
         of distribution, logistics, and supply
         chain management.                        “Logistics & SCM” Martin Christopher
         Supply Chain Management –                chapters    1&2
         issues, opportunities, and
         strategies. Value chain.

L2       Distribution budgeting and control                             L2
         systems: Cost of distribution:                         Class room lecture
         inventory, warehousing, material
         handling, order processing, packing      “Logistics & SCM” Martin Christopher
         and transportation                                        chapters     3


L3       Forecasting and managing supplies                              L3
         across the supply chain.                               Class room lecture
                                                              Excel based exercises




L4       Forecasting and managing supplies                              L4
         across the supply chain.                            SCM S Chopra & P Meindl
                  continued
                                                                    Chapter 7
      Prin. L.N. Welingkar Institute of Management Development & Research


L5          Channel design and                                     L5
            management for consumer,                  Class room lectures exercises
            industrial products, rural
            markets and services. Managing                 Working on models
            channel members, selection,                        Case study
            training, development,
            motivation and performance
            appraisal of channel members.
            Handling & resolving channel
            conflicts.
            Financial dimensions of dealer
            management.

L6          Continued                                              L6

        Fiscal levies / regulations in                         Case study
        distribution – CST , VAT , Octroi ,
        Excise duties etc


L7          Systems, ERP solutions –                               L7
            opportunities and challenges. .                class room lectures
        .

L8          Inventory & stock management                           L8
                                                 Logistics Management Bowersox & Closs
        .                                                    Chapter 8 & 9
L9          Warehouse Management                                   L9
                                               Physical Distribution Management Logistical
                                               Approach Dr. K.K. Khanna
                                                               Chapter 5


L10         Alternate modes of                                    L 10
            transportation – Road, air, rail               class room lectures
            and sea
                                                                exercises
                                               Physical Distribution Management Logistical
                                               Approach Dr. K.K. Khanna
                                                              chapter 6,7,8
L11     OR models related to SCM.                                 L11
                                                   Logistics management DJ Bowersox
                                                               chapter 12
L12     Presentations of group projects
      Prin. L.N. Welingkar Institute of Management Development & Research


Model Question (Short and Descriptive Questions)
Samples:
Q1 Elaborate on the role of systems in Distribution Logistics functions. Often implementers
complain about inadequacies of ERP systems – how can such situations be prevented?
Q2.“Effective Logistics can reduce the conflicts between Sales/Marketing -- Production – and
Finance” --- Comment
Q3.What are the various factors ( cost, operational convenience, environmental issues,
statutory requirements etc. ) that may influence the choice of location as well as the number of
Distribution Centers

Evaluation Schedule:
No.             Method                           Description                        Credits
 1    Class participation &     presentation                                           30
      project
 2    End term test             Written test                                           70


Date 19th Oct. 2010
Signature                                                                  B.N.Chatterjee
        Written test                                           70


Date 19th Oct. 2010

Signature                                                                  B.N.Chatterjee

								
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