Change Management Mba Dissertation by vws19007

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									School of Sustainable Development And Tourism

         -MBA with Educational Administration
         -MBA with Health Care Services
         -MBA with Hospitality Management
         -MBA with Retail Management
         -MBA with Services Marketing


                               VERSION 1.0
                            November 2008

                        University of Technology, Mauritius
                     La Tour Koenig, Pointe aux Sables, Mauritius
       Tel: (230) 234 6535 Fax: (230) 234 6269 Email:


The Masters in Business Administration (MBA) is regarded as a pre-requisite qualification for
individuals and organisations who seek to gain competitive advantage in a rapidly changing business
environment. The MBA equips students with a unique perspective from which to develop their
experience, enhance their strengths and nurture their individual skills. The MBA provides motivated
individuals with a combination of both academic and practical business skills to manage in the
competitive environment. Studying for an MBA enables students to apply both creative and analytical
thinking to daily business challenges.

The MBA offers a postgraduate degree which provides a blend of core management disciplines such
as finance and accounting, managing human resources, marketing, operations management, and
strategy with the possibility to specialise in one of the following industry-specific areas: Educational
Administration, Health Care Services, Hospitality Management, Retail Management and Services
Marketing. The programme is designed to produce graduates who have the knowledge and skills to
provide strong management skills and strategic direction in their organisations. Students will be
encourage to carry out conceptual thinking, analysis, research as well as develop and implement
creative ideas and solutions within their organisations. This programme attracts managers and
professionals who wish to update their qualifications, or alternatively managers looking for a career
change in the education, health care, hospitality or retail sector.


The MBA programme is designed to develop the knowledge, skills and required perspective for
managers and professionals. It aims to enhance core management skills as well as develop the
knowledge required to achieve competitive advantage in the chosen industry. Students will be
encouraged to develop creative and analytical thinking to recognise opportunities and resolve
problems in the area of management or in any of the following area of specialization:

- MBA in Educational Administration provides a solid foundation and skills required in managing
educational institutions;

- MBA in Health Care Services is designed to meet the educational and career goals of those seeking
to enhance their professional aptitude and opportunity for advancement in health care and

- MBA in Hospitality Management provides a solid base of theory, principles and practice of
management required in managing hospitality organisations such as hotels and restaurants;

- MBA in Retail Management provides a comprehensive education in career-advancing business
administration skills needed to be successful as a manager/administrator of a retail business;

- MBA in Services Marketing provides a deeper understanding on the various marketing strategies and
techniques and customer relationship management.

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      To develop an understanding of the management concepts and techniques and their
       applications in the day-to day running of a business;

      To improve understanding of the key components of the firm and the dynamics of the modern
       international business environment;

      To enhance critical awareness regarding the challenges faced by both national and
       international business organisations;

         To understand the obstacles and opportunities that arise when competing on the local and
         international scene;

      To recognise, evaluate and develop business tactics and strategies in the changing business

      To encourage students to develop analytical, problem-solving, interpersonal and research

      To develop decision-making skills and to ensure a balance between the acquisition of
       conceptual and practical knowledge;

      To develop and enhance knowledge and skills in the chosen area of MBA specialisation.


The MBA programme is offered on a part-time basis over a period of two years leading to the award of
any of the following:
     MBA
     MBA in Educational Administration
     MBA in Health Care Services
     MBA in Hospitality Management
     MBA in Retail Management
     MBA in Services Marketing

The structure of the MBA programme is modular, with 9 core modules, 2 elective modules and one
dissertation. All modules carry a weightage of 4 credits and the dissertation amounts to 9 credits.

For the award of the MBA all students undertake modules in the core management disciplines of
managerial economics, financial and management accounting, marketing, e-business, managing
human assets, strategic management and operations management. The MBA with specialised focus
provides a blend of the core management modules coupled with industry-specific modules such as
services management and 2 elective modules. All modules are concerned with demonstrating specific
applications and problems in relation to management of organisations.

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                                                 PART 1


As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at Masters Degree


Candidates should have the following qualifications:

a) Graduates of an approved University or other Institution of higher education with at least second
class degree and two years of relevant professional work experience.


b) Exceptionally candidates holding a Diploma in a relevant discipline i.e management/marketing from
an approved Institution may be admitted with at least 5 years of relevant managerial work experience.
Admission decisions will be made by the School on a case to case basis.


       Part Time:                  2 Years


Teaching methods are varied depending on the modules; sessions will comprise a mixture of lectures,
seminars and tutorials, in addition, students will work in smaller groups to discuss case studies,
prepare for assignments, and work on presentations. Self-learning will be the key feature of the
programme, enabling students to explore, investigate and research into the various topics, interact
with practitioners, and work in teams on projects.


In addition to traditional lectures, group tutorials or individual tutorials are arranged for students.


As per UTM Regulations


All taught modules as per the programme structure carry 4 credits. The dissertation contributes to 9

Please note that elective modules will only be offered if there is a minimum of 10 students.

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For the award of the MBA all modules must be passed overall with passes in the examinations,
coursework and other forms of assessment. All modules will have equal weighting. Research
Methods will be assessed 100% by coursework.

Written examinations will be of a maximum of 3 hours duration. Continuous assessment will carry up
to 40% of the total marks and will be based on seminars, case studies, class tests and/or
assignments, etc. Students need to achieve 50% in both coursework and written exam for each


         Grade                      Marks x (%)
         A                                  > 70
         A-                         65 < x < 70
         B                          60 < x < 65
         B-                         55 < x < 60
         C                          50 < x < 55
         F                          < 50

         A-C                        Pass
         F                          Fail


         For the award of the MBA candidates must:

         Have no individual module mark of less than 50%.
         Obtain at least a pass mark of 50% in the dissertation.

         MBA                               53 credits (inclusive of dissertation)
         Postgraduate Diploma              44 credits
         Postgraduate Certificate          32 credits


                   Marks y (%)                     Classification

                   y > 70                          MBA with Distinction
                   50 < y < 70                     MBA
                   y < 50                          No Award


          Programme Director: Ms P. Naidoo/Mrs P. Munhurrun

          Programme Coordinator: Ms P. Naidoo/Mrs P. Munhurun


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                            PART II - PROGRAMME STRUCTURE AND PLAN

                        MASTERS IN BUSINESS ADMINISTRATION – Part-Time

                                                 YEAR 1
           Semester 1                                             Semester 2

    Code                Modules        Hrs/Wk Credits      Code                Modules          Hrs/Wk Credits
                                       L+T+SS                                                   L+T+SS
SMKG 5101B Marketing                    2+1+1    4      STAT 5304B Research Methods*             2+1+1            4

MGPL 5101B Managing Human Assets        2+1+1    4      OPS 5601B    Strategic Management        2+1+1            4

FIN 5102B  Financial and Managerial     2+1+1    4      OPS 5110B    Operations Management 2+1+1                  4
BECO 5101B Managerial Economics         2+1+1    4      VLEN 5201B E-Business                    2+1+1            4

     * Assessment 100% Coursework

                                                 YEAR 2

            Semester 1                                               Semester 2

   Code                 Modules       Hrs/Wk Credits       Code                Modules                  Credits
SERV 5101B Services Management        2+1+1     4
                                                        DISS 5000    Dissertation                         9
              Elective 1              2+1+1     4
              Elective 2              2+1+1     4

                                                 ** Dissertation starts in Semester 2 of Year 2.
     TOTAL NUMBER OF CREDITS: 53 (inclusive of Dissertation)

    Elective Modules:

    The following modules apply to those specialising in Educational Administration, Health Care
    Services, Hospitality Management, Retail Management, and Services Marketing.

    Elective 1

    Educational Administration
       - Educational Administration and Operations SSDV 5201B
    Health Care Services
       - Health Care Services SERV 5107B
    Hospitality Management
       - Quality Management OPS 5307B
    Retail Management
       - International Retailing SERV 5201B
    Services Marketing
       -    Marketing Strategy and Planning SMKG 5103B

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Elective 2

Educational Administration
   - Leadership in Educational Institutions SSDV 5402B
   - Educational Policy and Planning SSDV 5202B
Health Care Services
   - Risk Management in Health Care OPS 5108B
   - Ethical Issues in Health Care CSR 5201B
Hospitality Management
   - Contemporary Issues in Hospitality Management – HMGT 5205B
   - Entrepreneurship and Creativity SSDV 5501B
Retail Management
    - The Marketing-Logistics Interface – SMKG 5102B
    - Distribution Centre Design OPS 5106B
Services Marketing
   -    Relationship Marketing SMKG 5201B
   -    The Marketing-Logistics Interface SMKG 5102B

For students on the MBA (General), electives can be chosen from the elective lists.


SMKG 5101B: Marketing

Role of marketing within a business; Marketing concept: Sustainable marketing practices;
Development of a marketing mix for businesses; Marketing environment; Marketing Research, Market
segmentation, targeting and positioning; Consumer behaviour; Role and contribution of physical and
virtual channels to marketing activities, Marketing ethics; Strategic and tactical marketing; Current and
emerging issues in marketing within the local and international business environment.

MGPL 5101B: Managing Human Assets

Role of managers; The business environment; Social responsibilities; Managing people in
organisations: Motivation, Job satisfaction, Human resource development, Reward & performance;
Managing cultural diversity; Change management; Organisational culture and development;
Management functions; Challenges involved in managing people.

FIN 5102B: Financial and Managerial Accounting

Role of financial accounting in a business; Accounting information to aid managerial decision making.
Introduction to financial and managerial accounting, Accounting mechanics, Understanding financial
statements, Financial statements analysis, Cost allocation and activity based costing, Costing systems
and methods, Profit reporting for management analysis, Cost-volume-profit analysis, Budgetary
planning and control, Standard cost and variance analysis.

BECO 5101B: Managerial Economics

Understanding market forces, Meaning of competition; Pricing policy and profits strategies; Demand
theory; Market structure; Investigation and analysis of the concepts and models of economics both at
the micro and macro level, with emphasis on their application to business decision problems;
Application of economic theory to strategic development and practical issues.

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STAT 5304B: Research Methods

Research Concepts: Research issues, problems, questions, hypotheses; Measurement and scaling in
research: Reliability, Validity; Research design and survey methods; Ethics in research; Techniques
for Literature Review; Questionnaire design; Qualitative methods: Designing, Gathering, Processing
and analysing qualitative research information; Quantitative methods: Introduction to statistics, Data
description, Hypothesis testing, t-tests and ANOVA, Factor analysis, Chi-square and regression
analysis; Data analysis with SPSS; Reporting and presenting research.

OPS 5601B: Strategic Management

Concept of strategic management; Strategy formulation: Organisational culture and philosophy,
Developing vision and mission, Setting objectives and goals; Types of strategies: Benchmarking,
Generic Competitive Strategies, Low cost, Differentiation, Best cost, Focused strategies, Strategic
alliances, Collaborative partnerships, Mergers and acquisitions, Joint Ventures, Outsourcing;
Challenges of strategy implementation; Environmental appraisal; Corporate Portfolio Analysis; Tools
and models to analyse competitive situations and strategic problems; Strategy implementation,
Resource Allocation; Building a capable organisation, Strategic plan; Strategic evaluations and

OPS 5110B: Operations Management

Operations Strategy; Process design; Forecasting demand for services/products; Workplace and work
system design; Location and layout of facilities; Scheduling; Project planning and control; Enterprise
resource planning; Managing quality; Inventory management; Supply chain management; Lean
operations and JIT.

VLEN 5201B: E-Business

Introduction to eBusiness management; eBusiness applications; Strategy frameworks: Gaining
strategic advantage through IT; Soft systems methodology: Organisational approach to systems
analysis and specification; eBenefits management; Managing the customer interface: Customer
decision support systems; Implications of technological change for people in the organisation;
eBusiness transformation: Business process and network redesign; Outsourcing; Knowledge
management; Networked organisations and industrial networks; Next generation eBusiness.


SERV 5101B: Services Management

The service industry; Nature of services; Role of the servicescape and its impact on consumer
behaviour; Customer satisfaction, Value, Service quality; Service failure and recovery; Service
development and design; Physical evidence and servicescape; Service environment and services
from the customer’s perspective; Strategies for managing customers’ perceptions; Measuring service
quality; Role of employees and customers in services; Service delivery process: Relationships among
internal customers, external customers and service delivery employees; Managing service employees
from an internal marketing approach; Customer participation in service delivery.


SSDV 5201B: Educational Administration and Operations

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National policy on education; Changes in economic policies and their implications for education; Roles
and responsibilities of school administrators and staff in educational institutions; Curriculum planning
and procedures in implementing curriculum change; Educational models and systems approach in
educational administration; Legal, financial and administrative management of educational institutions;
Emerging technologies in teaching, Learning experiences and curriculum development; Role of
marketing in educational administration and operations.

SERV 5107B: Health Care Services

Economic, management, and organisational issues in health care; Evaluation of the principles,
structure and functions of health systems: the role of the government and private sector and policy-
making processes and systems; Health promotion management and access; Healthcare delivery
systems; Ensuring efficiency, equity, sustainability and quality in healthcare services; Current issues in
managing health services

OPS 5307B: Quality Management

Concept of quality management and its implications for management; History of QM; Introduction to
Total Quality Management; Total quality in practice; Service quality; Customers-internal and external;
Design for quality; Implementing quality; Systems design; Measurement of quality; Audit and review

SERV 5201B: International Retailing

Retailing and wholesaling international trends; Logistics; Relationships with other channel members,
Factors influencing patronage patterns, Identifying the motives for and methods of international market
entry; Global and multinational approaches to retail internationalisation; Adapting to change in
dynamic target market; Location analysis; Retail pricing; Exploring management practices of retail
institutions, Retail organisational structure, Human Resources, Merchandise planning and
management. Retailing research; Selection of store location and layout; Retail store image, promotion,
Retail strategy and international retail trends.

SMKG 5103B: Marketing Strategy and Planning

Different approaches to Marketing strategy; Tactical marketing decisions and strategic marketing;
Stages and processes in strategic marketing planning; Strategy and marketing decision-making;
Identification of competitive positions and differentiation; Types of market entry strategies: New
ventures and small businesses; Environmental analysis strategy formulation and implementation;
Strategic marketing plans: Stages and processes in strategic marketing planning; Strategic Marketing
planning and control processes.

SSDV 5402B: Leadership in Educational Institutions

Roles and responsibilities of management in educational institutions; Educational leadership and
change management; Educational culture; Leadership skills, Behaviour and competencies;
Leadership for learning; Leadership for improvement and effectiveness; Capacity building; Staff
motivation and development; Power, authority and decision-making; Creating and sustaining learning
culture, Ethics in educational institutions.

SSDV 5202B: Educational Policy and Planning

External and internal influences on education; Educational policy at local, national and institutional
level; Global trends and their effects on educational policy; Influence of government on the curriculum;
Stakeholder influence upon educational policy and provision; Comparative analysis of educational
policy-making; Education and the market-place; Approaches to educational planning; Planning

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processes at various levels; Planning techniques; Financial implications of educational planning;
Assets management; Implementation of school-based technology; New challenges for e-educational
planners and policymakers.

CSR 5201B: Ethical Issues in Health Care
Role of ethics in health care provision; Foundations and principles of various ethical traditions and
systems; Theoretical concepts and approaches in the policy and practice of health care; Notions of
autonomy, duty, justice, truth, rights and equality; Personal integrity, moral responsibility, and ethical
dimensions of physicians and staff; Law, policy and codes of ethics in health care; Moral agency and
moral authority in health care; Employee and patient relationship; Issues giving rise to ethical
dilemmas; Applying ethical principles and standards to contemporary moral dilemmas.

OPS 5108B: Risk Management in Health Care

History and purpose of risk management; Principles of capitation and risk health care standards and
regulations impacting long term care; Elements of negligence, Liability, Malpractice and managing
Insurance claims; Methods for identifying risk exposure in hospitals, Ambulatory surgical centers and
long term care; Risk control techniques to reduce patient errors and increase patient safety; Systems
linking risk management with quality.

HMGT 5205B: Contemporary Issues in Hospitality Management

Sustainability and environmentalism in hospitality businesses: Implementation of programmes in
relations to corporate social responsibility, waste, water, energy, chemical use;          Revenue
Management in hospitality: Revenue and cost control; Implementation of yield and capacity, Revenue
analysis and performance comparison, Managing and achieving profitability margins, Forecasting and
related planning; Legislation; Managerial issues in hospitality organisations: Current and emerging
issues in accommodations management and Human Resources; Health and safety issues.

SSDV 5501B: Entrepreneurship and Creativity

Functions of an Entrepreneur; The entrepreneurial culture; Creativity and innovation: Creativity,
Sources of new ideas, Ideas into opportunities; Creative problem solving; Sources and transfer of
innovation, Importance and benefits of innovation; Business plan; Marketing plan,
production/operations          plan,        Organizational         plan,        Financial        plan.
Institutions supporting entrepreneurs; Family business; Responsibilities and rights of shareholders of
a family business, International entrepreneurship opportunities; Informal risk capital and venture
capital; Managing growth; Franchising, Joint-ventures, Acquisitions and mergers.

SMKG 5102B: The Marketing-Logistics Interface

The new market place for the marketing logistics interface; Marketing channels; Information driven-
customer steered; The channel advantage: From products to customers though channel design and
effective strategic partnerships; Logistics in the world of e-business; Serving the global customer;
Logistics and customer value; The synchronous supply chain; Managing risk in the supply chain;
Overcoming the barriers to supply chain integration; Entering the era of network competition.

OPS 5106B: Distribution Centre Design

Introduction to Distribution Centre; Optimizing Distribution Centre facility layout and operations;
Planning for efficient materials flow; Inventory management and control; Distribution Centre
performance measurement - Planning for efficient use of labour and equipment resources; distribution
centre information communications technology; Transportations and logistics; Management of health
and safety.

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SMKG 5201B: Relationship Marketing

Concepts of relationship marketing; Models and approaches to relationship marketing; Need for
planning in relationship marketing; Customer Relationship Management; Use of rewards and
relationship building schemes; Database management; Management approaches and challenges in
relationship marketing; Role of customer service and quality in RM; Aspects of social responsibility in
RM; The internet and RM; Alliances and partnerships; Strategies and developments in RM.


DISS 5000: Dissertation
A 15,000-18,000 words dissertation will have to be submitted at the end of the semester. The work
submitted should conform to the school’s Postgraduate Dissertation Guidelines.

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