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									                                                                                       The 2nd annual


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    Key speakers include:
           Alex Chen                                       20 – 22 March 2007, Suntec Singapore
           Vice President, ASPire Information
           Technologies (Beijing) Ltd. China
           Mobile Data Business Operation
           & Support Center
           China Mobile
           Thivanka Rangala
           Head of Internet
           Business Unit
           Dialog Telekom, Sri Lanka


           Marko Keskinen
           Director, Technology & Portfolio
           Management, Asia Pacific
           Nokia, Singapore


           Vishal Gondal
           Founder & Director
           IndiaGames, India
                                                                                           It’s Booming!

           Sanjive Sethi                        Asia’s meeting place for mobile content leaders
           Director Telecoms
           Indiatimes, India                    • 200 senior delegates and more than 600 visitors in 2006, a fresh & exciting format
                                                  to allow you to explore the best practices for a profitable mobile content business
                                                • The place to meet the creators, distributors, developers and operators who are
           Hawk Sonh                              generating revenue with entertainment and business content over handsets, in a dynamic
           Head of Business Strategy              deal-making environment
           Research Team ICT
           SK Research Institute for            • Over 40 global speakers discussing about trends in content and gain a launching
           SUPEX Management, Korea                pad to the market in Asia; attend exciting focus group sessions and speak directly with
                                                  Asian consumers about their mobile content needs and wants
           Tuan Anh Nguyen
           Head of Mobile
           Broadband & Content                            Gold sponsor                                           Associate sponsors
           VNPT Group, Vietnam


           Sandy Monteiro
           VP Digital - SE Asia
           (excluding China)
           Universal Music Group
           International, Malaysia
                                                      Cocktail sponsor                                     Session sponsors

             Key topics:
• Maximising profits from mobile content
  – A reality check
• Mobile content market trends and
  developments
• Entertainment: What customers are                Party sponsor                Mobile marketing partner        Bluetooth marketing partner
  willing to pay for?
• Monetising mobile content
• Mobile devices: Enabling rich content
  to consumers
• Profitable mobile advertising models
• Mobile applications – Current & future                       Endorsed by                                             Organised by
  revenue drivers
• Maximising margins from mobile music



www.terrapinn.com/2007/mcw_sg
Mobile Content World Asia 2007                                                 www.terrapinn.com/2007/mcw_sg
It’s Booming!



Monetising mobile content!
In the current scenario of declining voice revenues                 Why you should attend:
and greater competition, mobile operators see mobile                Mobile operators
content and applications as a way to both increase                  Acquire and exchange strategies on how to increase ARPU and
revenue and combat competition through                              maximise returns on your mobile content strategy: a key stone
differentiation.                                                    of your growth strategy.
                                                                    Learn how innovative content has changed the business
Will mobile data be the saving grace for operators?                 proposition of telcos in Asia. How Asian telcos are differenciating
What are the best practices for business for content owners?        themselves from competition through effective mobile data
What are the emerging revenue-sharing models, pricing               business
alternatives, service offerings, design & deployment options?       Content owners
How can they be applied as the content market expands               Leverage your brand and create a dedicated mobile strategies
throughout Asia and around the world? Who are the trailblazers      for optimising your content revenues
in Asia and what are their products, services and development       Get a sneak preview of the next big trends in mobile content
initiatives?                                                        that will allow you to stay flexible and react to the next (and
                                                                    unpredictable) market demand
Get all your answers at Mobile Content World Asia
2007!                                                               Mobile content & applications providers
Now in its 2nd year, Mobile Content World Asia is an event          Learn about innovative business models and what market trends
                                                                    can affect you.
designed to provide attendees with the latest information on
business models to effectively monetise content. The event          Explore what opportunities lies ahead for mobile content both
is all about Asia’s business models and trends, directly            globally and in Asia.
delivered by movers and shakers of the mobile content               Technology providers
industry from Asia. Discuss these issues directly with the          Capitalise on the booming mobile content market and gain
mobile content industry trendsetters, network with decision         competitive intelligence on the latest trends in the evolving
makers and ignite your deals!                                       digital economy landscape.
                                                                    Build new relationships and partnerships with your potential
The event will bring together expert discussion, advice and         strategic partners; mingle with decision makers from telcos,
business opportunities to the global audience. This is your         media conglomerates, content providers, influential business
platform to hear the views of leading players who are shaping       press and analysts.
the mobile content industry.
                                                                      Hurry and register now as seats are selling out
Bringing the best minds to Asia                                        FAST! Call us now on (65) 6322 2702, fax the
Mobile Content World Asia 2007 conference will feature                 registration form to (65) 6223 3554 or simply
keynotes and discussions from the foremost experts in the                            register online via
field on ’hot’ topics that are pertinent to the market – both               www.terrapinn.com/2007/mcw_sg
Asia wide and globally.

                                     Cutting-edge presentations from industry leaders
                                                      Mobile operators
             Alex Chen                                  Thivanka Rangala                               Hawk Sonh
             Vice President                             Head of Internet Business Unit                 Head of Business Strategy Research
             Mobile Business Operation                  Dialog Telekom, Sri Lanka                      Team ICT
             & Support Center                                                                          SK Research Institute for
             China Mobile                                                                              SUPEX Management, Korea

                                                       Content owners
             Jessica Kam-Engle                          Alan Seiffert                                  Lanny Huang
             VP, Marketing & Sales                      Senior VP of Partnerships                      General Manager - Playboy
             Celestial Movies                           and Business Development                       TV Asia and Japan
             Hong Kong                                  CNBC Asia, Singapore                           Playboy Entertainment
                                                                                                       Group, Inc., Hong Kong

                                              Content & application providers
             Neeraj Roy                                 Yen Ong                                        Kristan Rivers
             Managing Director                          General Manager Asia                           General Manager
             Hungama, India                             Soundbuzz, Singapore                           Asia Pacific
                                                                                                       Player X, China
Day One Tuesday, 20 March 2007                                                            www.terrapinn.com/2007/mcw_sg
It’s Booming!

8.00    Registration                                                                  •   Highly competitive market, very low ARPU. What’s next for
                                                                                          players in the area?
9.10    Chairman’s welcome address                                                    • Bollywood phenomenon and its reach
        Giora Kanner                                                                  • Content Vs. technology – what will drive uptake of new mobile
        Managing Director, South East Asia                                                services for operators
        Comverse, Singapore                                                           Panelists:
MAXIMISING PROFITS FROM MOBILE CONTENT – A REALITY CHECK                              Thivanka Rangala
                                                                                      Head of Internet Business Unit
9.20 Developing a portfolio of services to attract mobile content
                                                                                      Dialog Telekom, Sri Lanka
     consumers
     • Current market environment: Asia Pacific consumption patterns                  Sanjive Sethi
     • How to stay relevant: Challenges for operators and other                       Director Telecoms
         players in the industry                                                      Indiatimes, India
     • Adopting the technologies of the future for a faster ROI: 3G,                  Anil Prakash
         4G, WiMax, Convergence                                                       Secretary General
     • Achieving superior ARPU: What and where are the                                Telecom Users Group India
         opportunities?                                                               Moderator:
     Manoj Menon                                                                      Gopala Krishnan
     Head of ICT Practice Research and Consulting Division                            CEO
     Frost & Sullivan, Singapore                                                      Mobile2Win, India
10.10   Morning refreshment & exhibition viewing                              12.40   Networking luncheon & exhibition viewing
MOBILE CONTENT MARKET TRENDS AND DEVELOPMENTS                                         By invitation only         sponsored by
10.40 North Asia & Greater China: How to increase download                            Power lunch
      traffic?                                                                1.40    Myth busting profitability challenges in emerging markets
      • Success factors behind Japan and Korea data services                          • Explore how important can emerging Asian markets be for
      • China 101. Billing and charging models                                            your mobile content strategy
      • Content “Made in China”; its impact on the mobile content                     • Best practices for mobile content players; profit, growth and
           value chain                                                                    ROI
      • Best practices for profitable operators and CPs partnerships                  • Opportunities and threats: pre-empting the challenges when
      Panelists:                                                                          entering into these markets
      Alex Chen                                                                       Panelists:
      Vice President                                                                  Rubaba Dowla Matin
      ASPire Information Technologies (Beijing) Ltd. China Mobile Data                Marketing Director
      Business Operation & Support Center                                             Grameenphone, Bangladesh
      China Mobile
                                                                                      Tuan Anh Nguyen
      Sandy Tse                                                                       Head of Mobile, Broadband & Content
      Business Development Manager                                                    Vietnam Posts and Telecommunications
      Hong Kong CSL Limited
                                                                                      Moderator:
      Hawk Sonh                                                                       Benson Ong
      Head of Business Strategy Research Team ICT                                     General Manager
      SK Research Institute for SUPEX Management, Korea                               Wooworld, Singapore
      Yang Ping                                                               ENTERTAINMENT: WHAT CUSTOMERS ARE WILLING TO PAY FOR?
      Secretary General
      VASChina, China                                                         2.20 Mobile music – New opportunities and developing business
                                                                                   models
      Moderator:                                                                   • Key drivers of success of ringtones and ring back tones;
      Sherie Ng                                                                        lessons learned
      Vice President, Asia Pacific                                                 • New distribution, pricing, marketing and payment models will
      Comverse, Singapore                                                              impact the value chain
11.20   Establishing a strong mobile content industry in South                     • Business models: can mobile replace portable MP3 player?
        East Asia – A region marked with superior growth and                       • What’s next? How is the mobile music business model evolving
        opportunities                                                              Panelists:
        • The competitive landscape; how to differentiate offerings in             Sandy Monteiro                       Rob Lewis
            a highly competitive market                                            VP – Digital SE Asia                 CEO
        • What are the winning strategies to penetrate and stay ahead              (excluding China)                    Omnifone
            in this market                                                         Universal Music Group
        • Content Vs. technology – what will drive the profit for operators        International, Malaysia
        • Working with content owners to generate a win-win business               Yen Ong                              Andrew Hoppe
            model                                                                  General Manager Asia                 VP, Digital Media
        Panelists:                                                                 Soundbuzz, Singapore                 MTVAsia, Singapore
        Prathana Leelapanong                                                       Moderator:
        Wireless Service Planning and Development Manager                          Mark Laudi
        AIS, Thailand                                                              Managing Director
        Zaid Kader                                                                 Hong Bao Media (Holdings) Pte Ltd, Singapore
        Head of Strategy Deployment                                           3.00 Mobile TV – The Holy Grail?
        Celcom, Malaysia                                                           • The business case for Mobile TV; ROI & pricing models
        Henry T. Yeh                                                               • What have been the experiences to date; what viewers want
        Head of Value Added Services                                                   to watch?
        Globe Telecom, Philippines                                                 • Developing content specifically for mobile platform
                                                                                   • Advertising on Mobile TV: a profitable business model?
        Gatot Wibowo Hadiputro
                                                                                   Introduction by:
        Content Development Manager
                                                                                   Hawk Sonh
        PT Indosat, Indonesia
                                                                                   Head of Business Strategy Research Team ICT
        Moderator:                                                                 SK Research Institute for SUPEX Management, Korea
        Mark Laudi                                                                 Panelists:
        Managing Director                                                          Sandy Tse
        Hong Bao Media (Holdings) Pte Ltd, Singapore                               Business Development Manager
12.00   South Asia: Strategies to optimise domestic key success                    Hong Kong CCSL Limited, Hong Kong
        drivers, for increasing ARPU and effective customer service                Maria Brown
        • South Asians love to communicate!. How to increase profit                MD - Acquisitions and Programming
            out of it? Best practices.                                             Asian Food Channel, Singapore
Day One Tuesday, 20 March 2007                                                         Day Two Wednesday 21 March 2007
It’s Booming!

       Kristan Rivers                    Levi Shaphiro                                 8.40    Chairman’s opening remarks
       General Manager Asia Pacific      Director, Audience Metrics
       Player X, China                   Telephia Inc., USA                            MONETISING MOBILE CONTENT
       Closing Remarks:                                                                8.50    Creating new revenue streams for mobile content
       Oren Nauman                                                                             • Examining how to develop VAS that maximises revenues
       CEO                                                                                         generated from your mobile deployment
       Mobival, Israel                                                                         • Facilitating rapid delivery, discovery and control of mobile
                                                                                                   content
       Moderator:
                                                                                               • Packaging compelling content for a hyper segmented market
       Mark Laudi                                                                              Madanmohan Rao
       Managing Director                                                                       Editor
       Hong Bao Media (Holdings) Pte Ltd, Singapore                                            The Pacific Internet Handbook, India
3.40                                                                                   9.30    Secrets of successful mobile content billing
                                                                                               • Profiting from Content: how to maximise revenues from
                                                                                                   content services
4.10   Afternoon refreshments & exhibition viewing
                                                                                               • Identifying challenges faced by the operators and other players
4.30   The future of mobile games: Critical success factors for higher                             in the industry
       profitability in mobile games                                                           • Understanding the impact of content on billing, payment and
       • Current Asian outlooks and trends; lessons learned                                        revenue sharing systems
       • Best Practices from creating gaming experiences from leading
           brands                                                                              Raghu Prasad
       • Sponsored games: New economics and business models                                    CTO Asia Pacific
       Introduction by:                                                                        Comverse, Singapore
       Keith Liu
       Head, Internet & Games Experiences                                              10.40   Monetising content through new distribution channels
       Nokia, Singapore                                                                        • Opening Address: Launching successful video services to
                                                                                                   increase ARPU
       Panelists:                                                                              • Key factors for developing an attractive mobile offering
       Vishal Gondal                  Kristan Rivers
                                                                                               • Attract your customers by proposing right pricing, packaging
       Founder & Director             General Manager Asia Pacific
       IndiaGames, India              Player X, China                                              and marketing
                                                                                               • Maximise revenue through alliances
       Steven Frank                                                                            Introduction by:
       Director of Business Development, Asia                                                  Oren Nauman
       THQ Wireless, Singapore                                                                                                      Session sponsored by:
                                                                                               CEO
       Moderator:                                                                              Mobival, Israel
       Paul Meyers
                                                                                               Jessica Kam
       Founder/CEO
       Acme Mobile, Singapore                                                                  VP Marketing & Sales
                                                                                               Celestial Movies Channel, Hong Kong
5.00   Monetising content through new distribution channels                                    Lanny Huang
       • Key factors for developing an attractive mobile offering                              General Manager
       • Attract your customers by proposing right pricing, packaging                          Playboy TV Asia and Japan, Singapore
           and marketing
       • Maximise revenue through alliances                                                    Robin Ng
       Panelists:                                                                              Director of Business Development Asia Pacific
       Sachin Kinra                                                                            Cellent Asia Pacific, Singapore
       Business Development Manager                                                            Sachin Kinra
       Reuters Market Light, India                                                             Business Development Manager
       Lanny Huang                                                                             Reuters Market Light, India
       General Manager                                                                         Moderator:
       Playboy TV Asia and Japan, Hong Kong                                                    Levi Shaphiro
       Jessica Kam                                                                             Director, Audience Metrics
       VP Marketing & Sales                                                                    Telephia Inc., USA
       Celestial Movies Channel, Hong Kong
       Moderator:                                                                      10.00   Morning refreshment & exhibition viewing
       Levi Shaphiro                                                                   PROFITABLE MOBILE ADVERTISING MODELS
       Director, Audience Metrics
       Telephia Inc., USA                                                              11.20   Making the Media Mobile: An Insight Into Mobile Integrated
                                                                                               TV campaigns
5.30   Innovative business models for the market of mobile financial
                                                                                               • How mobile campaigns can deliver unique user experience,
       news
                                                                                                   leading to significant revenue growth
       • Beyond news alerts, what consumers want and are willing to
           pay for?                                                                            • The challenges of applying mobile strategies for TV
       • CNBC Mobile: best practices and pricing models. Lessons                               • The lucrative potential in mobilizing TV formats through
           learned                                                                                 licensing, sponsorship and content development
       • Pioneering business models that drive growth                                          • Case Studies: How broadcasters have launched successful
       Alan Seiffert                                                                               mobile campaigns
       Senior VP of Partnerships and Business Development                                      Colin Miles
       CNBC Asia, Singapore                                                                    Executive Vice President, Co-Founder
5.50   PMEBs Focus panel @ The exhibition floor                                                i-POP Networks, Singapore
       (Professionals, Managers, Executives and Business people)
       Gain invaluable insights into the key factors that influence the content this
                                                                                       11.40   Mobile advertising: Overview of global industry trends and
       affluent chunk of your market buy, how they buy and why. This is an exciting            successes
       format where the audience will dialogue with Professionals, Managers,                   • Overview of global industry trends and successes
       Executives and Business people about what content they are currently                    • Acceptable levels of advertising: consumer’s breaking point
       using in their mobile phones and what applications they are considering a               • Building multiplatform response – TV, Mobile, Internet
       must-buy.
                                                                                               • Integrating mobile into the marketing mix to generate higher
       Hear firsthand where PMEBs are spending their dollars and learn how to                      ROI
       predict their next moves.
                                                                                               Panelists:
       Facilitator:
                                                                                               Colin Miles
       Madanmohan Rao
       Editor                                                                                  Executive Vice President, Co-founder
                                                                                                                                     Session sponsored by:
       The Pacific Internet Handbook, India                                                    i-POP Networks, Singapore
6.15   End of Conference Day One, followed by                                                  Gopala Krishnan
       networking cocktail                                                                     CEO
                                                                                               Mobile2Win, India
Day Two Wednesday 21 March 2007                                              Post conference masterclass
                                                                             Thursday 22 March 2007

        Christian Patouraux
                                                                                             y
                                                                                                       Maximising mobile music
        Managing Director                                                              ratel              margins – trends,
        Oghma Pte Ltd, Singapore                                                   Sepa kable
                                                                                    boo
        Dr Lai Kok Fung                                                                              opportunities and challenges
        CEO, Co-Founder
        BuzzCity Pte Ltd                                                                                    10am - 4pm
        Moderator:
        Levi Shaphiro                                                        Music is today making an enormous contribution to the development of
        Director, Audience Metrics                                           the digital economy. According to IFPI (The International Federation of
        Telephia Inc., USA                                                   Phonogram and Videogram Producers), in 2005 consumers bought over
12.20   Networking luncheon & exhibition viewing                             USD 50 billion worth of mobile music and Nokia sold over 40 million music
                                                                             capable phones alone.
MOBILE DEVICES: ENABLING RICH CONTENT TO CONSUMERS
2.00    The handset of the future: Driving the adoption of data services     Mobile downloading took on a life of its own in the past year and markets
        • Usability and content delivery; what’s driving what?               still expect a massive increase over the next 12 months. Few argue that
        • Keeping innovation simple and intuitive, satisfying both           the tide is rapidly rising, but how to seize this opportunity?
            emerging and developed markets
        • Mobile device convergence and variety of content                   Learn how to increase revenues from existing subscribers and attract
        • Multi purpose devices fitting consumer lifestyles and mindstyles   new target audiences with content services such as ring tones, full music
        Marko Keskinen                                                       track, monophonic/poliphonic ringtones, ring back/ ring up tones, video
        Director, Technology & Portfolio Management, Asia Pacific            music clips...
        Nokia, Singapore
MOBILE APPLICATIONS – CURRENT & FUTURE REVENUE DRIVERS                       This masterclass looks into the mobile business and is useful to all
2.40  Location based services and content awareness: The next big            professionals involved in the VAS of MNOs willing to define strategy and
      thing?                                                                 develop compelling and profitable Mobile music services
      • Uptake and current trends of location bases service offerings
          across Asia                                                        The masterclass explores and provides answers to the
      • How the choice of technology impacts the services offered            following issues:
          to operators
      • Successful strategies to fuel revenue                                •     Recognising the value that every player brings to the value chain, and
      • Rolling out LBS on mobile phones. - The Nokia N95 LBS                      make the most out of it.
          experience                                                         •     Key success factor: Making it easier for consumers to cheaply download
      Panelists:                                                                   music
      Fred Then                                                              •     How to extend the market by adding value to music downloads
      Business Development Director                                          •     The impact of viral marketing, cross selling and user generated
      ASIA GIS Pte Ltd, Singapore                                                  recommendations when downloading music
        Shraga Katz                                                          •     Successful case studies; what’s working and what’s not.
        Head of Content & Data Solutions, Asia Pacific
        Comverse, Israel
                                                                             Note: Registration starts at 9.30 am. The workshop commences at 10.00 am and
        Charlie Ransford                                                       end at 4.00pm. Refreshments and lunch will be served at appropriate times.
        Marketing Consultant
        CAST Asia Pacific, Singapore
        Zaid Kader                                                                               The Terrapinn difference
        Head of Strategy Deployment
        Celcom, Malaysia
                                                                                                                 Speed networking – A fun and
3.10    Afternoon refreshment & exhibition viewing                                                               efficient way to get to know your
                                                                                                                 partners and competitors in the
3.40    Live Youth Focus Panel                                                                                   community.

                                                                                                          Interactive panel sessions – Mobile
                                                                                                          Content World Asia 2007 offers you
                                                                                                          interesting interactive panel
                                                                                                          discussions. The “chat show” style
                                                                                 sessions offers you the chance to ask the questions you want
                                                                                 answered. A great opportunity to speak with the leading players
                                                                                 directly.

                                                                                                             Set up key meetings even
 Understand how to exploit the most slippery market available – the                                          before the event starts! Our
 teens. The fickle youth market is a less entrenched consumer base                                           unique online email system enable
 and content strategies have to match the fluid and transient appeal of
 content.                                                                        you to set up meetings even before the event starts. You can
                                                                                 search the attendees and email them directly without ever
 Mobile Content World brings together a group of your core market –
 to help you understand what the draws are for them in mobile content,
                                                                                 seeing their email address.
 and what makes them turn on and how to generate profitable offerings.
 Can you afford not to listen to such a key demographic?                                                          Network, relax and do
        Facilitator:                                                                                              business – More dedicated
        Ian Stewart                                                                                               networking time! Mobile
        VP Research & Planning                                                                                    Content World Asia 2007
        MTV Networks Asia, Singapore                                             focuses on getting you together with the right partners, the
4.40    Closing remarks                                                          right customers, the right decision makers... in the right place
4.50    End of conference                                                        at the right time.
        Start of the MoCo Party      Sponsored by
Mobile Content World Asia 2007                                                www.terrapinn.com/2007/mcw_sg
It’s Booming!

Gain access to YOUR key prospects!
Network and create new business at this event!
Now is the time to be where Asia’s MoCo Value Chain meets to        Why you should sponsor and exhibit?
do business – It’s all happening at Mobile Content World Asia       Sponsoring and exhibiting give your company the key
2007.                                                               opportunities for success. If you want your company to have
Back for the 2nd year, Mobile Content World Asia, is specifically   successful growth then you need to be in front of the crowds
created to meet the needs of the growing market in Asia. A          in Asia at Mobile Content World Asia.
recent study from Juniper Research reported that the global
market for mobile content will be dominated by the Asia Pacific     Who should Sponsor and Exhibit?
and for the period of 2006 to 2011, Asia Pacific is forecasted to   Mobile Content World is really ALL about monetizing the mobile
contribute 37% of global mobile entertainment revenues.             channel, so if you are a:

How do you take advantage of this business                           DRM specialist
opportunity in Asia?
                                                                     Handset & Device manufacturer               Technology
Do you want your business to succeed in Asia?
Mobile Content World Asia 2007 is an unrivalled and cost-            Platform system provider                     Providers
effective, well-rounded marketing solution offering extensive        Software developer and Systems integrator
pre-show advantages and bringing you directly closer to your
potential customers and prospects.
                                                                     Content aggregator
Sponsorship really works.
Our team will work closely with you throughout the whole             Content developer
process, from pre-event marketing to the actual event day. We        Content owner
are interested in helping you meet your business objectives by                                                      Content
understanding your needs and requirements.                           Game developer and publisher                  Providers
Sponsor Now!                                                         Media network owner
Start meeting your strategic objectives for the year ahead by
sponsoring Mobile Content World Asia now, and benefit from           Mobile portal
our year round marketing plan. There’s no better arena to get        Music, games, record company
your message to your buyers and make key announcements.
• LEADERSHIP: Take a leadership position in the Asian Mobile         Venture capitalist
  Content industry                                                                                                 Service
• DIRECT ACCESS: Gain in access to Asia business leaders             Media marketing company                      Providers
  and create new opportunities in Asia                               Mobile network operator
• INFLUENCE: Demonstrate your leadership with your
  knowledge and expertise
• GROW: Create new sales opportunities and do business              Then you should be sponsoring or exhibiting at Mobile
• EXPOSURE: Global marketing and media exposure for your            Content World ASIA 2007.
  company
Space is limited! Book now!                                          Mobile Operators at Mobile Content World 2006
                                                                     Starhub • MobileOne • SingTel • Celcom • Telkomsel Malaysia
                                                                     • Reliance Infocomm India • China Motion Telecom •
                                                                     GrameenPhone • AIS Thailand • PT Indosat • PT Mobile-8
                                                                     Telecom • NTT DoCoMo • Globe Telecom • VympelCom •
                                                                     Vietnam Post and Telecommunications • Mobicom Corporation
                                                                     • Bridge Mobile Alliance Asia


                                                                            Mobile Content World Asia surpassed our
                                                                         expectations considerably, and provided us with
    We had a great time and we managed to have lots of
                                                                        many good leads, which will be keeping me far too
  fruitful business contacts. Part of the success, no doubt
                                                                              busy over the next few days/weeks
  about it, is the great positive energy the whole Terrapinn
                                                                                         Keith Russell
    Team has shared with us and we are grateful for that
                        Faissal Houhou                                       Business Development Manager Asia
        Commercial Director - New Operations, mBlox                                         Mobiqa


  Give your company the brand recognition it deserves! Speaking, sponsorship and exhibiting
          opportunities are limited. Contact Tina Pang at (65) 6322 2301 or email at
                tina.pang@terrapinn.com to secure your participation now!
Mobile Content World Asia 2007                                                         www.terrapinn.com/2007/mcw_sg
It’s Booming!


2006 Success!
The 1st annual Mobile Content World Asia 2006 was a great                   Facts & figures
success and promises to significantly increase in size and nature
in 2007. Final attendance figures for Mobile Content World Asia
2006 - in its inaugural year in Asia – confirm the event as the                             Entire Mobile Content Value Chain
most successful and focused Mobile Content show in Asia.
                                                                                             14%                      Content/Media
The two-day conference at Mobile Content World 2006 attracted
almost 200 high-level attendees and a total attendance of 612                        23%                  48%
                                                                                                                      Mobile Operators
visitors who converged from across the global mobile industry                                                         Technology Providers
to do business in a decisive year for new multimedia services                                15%                      Press/Consultants/Analysts/
and growing markets.                                                                                                  Financial/ Government


Mobile Content World Asia focuses on bringing top quality
attendees, therefore delivering a large number of business
opportunities that sponsors, exhibitors, attendees and participants                                  High Level Attendees
truly benefited from -- that’s what make Mobile Content World                                                          2% 2%
                                                                                       VPs / MDs
series such a huge success!
                                                                                       Directors/ GMs                                 26%
                                                                                                                33%
                                                                                       Managerial Level
                                                                                       Engineers                               37%
                                                                                       Others




                                                                                              Asian Event with Global Reach
                                                                                       4%    4% 3%                         Singapore
                                                                                  4%                                       South East Asia (excl. SG)
                                                                                5%                                         India
                                                                                     6%                   42%              Russia
                                                                                                                           Greater China
                                                                                       11%
                                                                                                                           Japan & Korea
                                                                                                   21%                     Australasia
                                                                                                                           USA
                                                                                                                           Europe
Don’t miss out on the networking opportunities


About our exhibition
Want to do business with the leading Mobile Operators,                       99% of our survey respondents indicated
Broadcasters, Content Owners, Content Developers, Content                     Mobile Content World Asia 2006 helped
Aggregators and Technology providers in Asia?
                                                                            them generate new business opportunities.
Here are 10 reasons why your company should be in front
of the crowds at Mobile Content World Asia:
1. Get direct access to your prospects and clients you want to do           Don’t miss the only Mobile Content event in Asia – this is
    business with and kick start your 2007 objectives.                      where the Asia’s Mobile Content Value Chain gathers!
2. Save time and money from traveling all around Asia to meet your
                                                                            We invest tremendous resources into the marketing Mobile
    prospects! Meet them HERE all under roof.
3. Meet new buyers and create new business opportunities for your           Content World Asia. Don’t miss out on the great opportunities
    company                                                                 to leverage our marketing to maximise your investment.
4. Locate new business partnerships
5. Showcase your products and solutions to Asia’s Mobile Content                     Sell to a captive pre-qualified audience at
    buyers in Asia                                                                        Mobile Content World Asia 2007!
6. Raise your profile in the industry and stand out from your competitors
7. Develop a stronger personal and direct relationship with your clients
                                                                                           We bring the customer to you!
8. Potential buyers get a chance to interact with your company face
    to face                                                                                 Pre-register online at:
9. Get immediate feedback on what the buyers want
10. Sell products and solutions
                                                                                       www.terrapinn.com/2007/mcw_sg

                                        Join these sponsors and exhibitors who have confirmed
Mobile Content World Asia 2007                                                                                                                                                 www.terrapinn.com/2007/mcw_sg

Registration form
                                                                                                                                                                                     4 easy ways to register
                                                                                                                                                                Phone:              (65) 6322 2702
                                                                                                                                                                Fax:                (65) 6223 3554
                                                                                                                                                                On-line:            www.terrapinn.com/2007/mcw_sg
                                                                                                                                                                Post:               Terrapinn Pte Ltd
                                                                                                                                                                                    1 Harbourfront Place, #18-01
                                                                                                                                                                                    Harbourfront Tower 1, Singapore 098633
                                                                                                                                                                Biz Reg No.: 198902388R
                      20 – 22 March 2007, Suntec Singapore

 Delegate fees
                                                                                                                                                                                                                       Register before
  Package                                                                                                                Regular Fee                          Early Bird Fee
                                                                                                                                                              (Registration by 31 January 2007)
                                                                                                                                                                                                                      31 January 2007
       3 day Pass (20 – 22 March 2007)                                                                                   SGD 3,895                            SGD 3,505      save up to SGD 885
                                                                                                                                                                                                                       and enjoy huge
       2 day conference only (20 – 21 March 2007)                                                                        SGD 2,895                            SGD 2,605

       1 day masterclass only (22 March 2007)                                                                            SGD 1,495
                                                                                                                                                                                                                               savings!
* The registration fee includes lunch, refreshments and full conference documentation. The fee does not include hotel accommodation.
  Payment terms are 7 days. Delegates may be refused admission if payment is not received prior to the conference.
* 5% GST applies for local delegates
* Please note that only one discount scheme applies.

 Corporate groups. Yes, I want to send a team and save even more.
 Delegates                                   Package                                                    Usual Price                                         Team Price         Save
       3                                     3 day Pass                                                 SGD 11,685                                          SGD 10,516         Save SGD 1,169
       6                                     3 day Pass                                                 SGD 23,370                                          SGD 18,696         Save SGD 4,674
       8                                     3 day Pass                                                 SGD 31,160                                          SGD 23,370         Save SGD 7,790
**Corporate booking prices cannot be used in conjunction with any other promotional prices                                                                                                                                             It’s Booming!


 Attendees Details
           Mr/Mrs/Ms                                             Full Name                                                                      Job Title                  Telephone                                          Email

   1

   2

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 Company Details                                                                                                                                             Venue and hotel accommodation
Signatory must be authorised to sign on behalf of contracting organisation                                                                                   Venue: Suntec Singapore
                                                                                                                                                             1 Raffles Boulevard, Suntec City, Singapore 039593
Name: .................................................................................................................................                      Tel: (65) 6337 2888 / 6825 2179, Fax: (65) 6825 2222
Job title: .................................................................................................................................                 Hotel Accommodation: The conference fee does not include hotel
                                                                                                                                                             accommodation. For special rates, please make your bookings directly with
Authorising Signature: ..............................................................................................                                        Orient Explorer and state that you are attending Terrapinn’s Mobile Content
Email: .................................................................................................................................                     World Asia 2007. Please book early to avoid disappointment

Organisation name: ........................................................................................................
                                                                                                                                                             Data protection
Industry: .........................................................................................................................                          Terrapinn [Limited] (or its agents) may contact you by mail, phone or email about
                                                                                                                                                             products and services offered by Terrapinn and its group companies, which Terrapinn
Address: .........................................................................................................................
                                                                                                                                                             believes may be of interest to you, or about relevant products and services offered
Postcode: ..................................................... Country:..................................................                                   by reputable third parties. Terrapinn may also disclose your contact details to such
                                                                                                                                                             third parties to enable them to contact you directly. Certain entities to which
Tel: ................................................................ Fax:..........................................................                         Terrapinn discloses your contact details are located in territories overseas which
                                                                                                                                                             have fewer legal safeguards to protect personal data. [By returning this form to
 Method of payment (For international companies)                                                                                                             us,] you agree to our processing of your personal information in this way.
                                                                                                                                                             Please tick the appropriate box if you do not wish to receive such information
Registration is ONLY confirmed on receipt of payment. Please quote 151192, your company
name and delegate(s) name(s).                                                                                                                                   the Terrapinn group; or        reputable third parties.
    Bank Transfer         Crossed cheque payable to Terrapinn Pte Ltd
    Mastercard        Visa       American Express           JCB        Please invoice me                                                                     Cancellation and transfer
Cardholder's Name: ............................................................................................................................              Should you be unable to attend, a substitute is welcome at no extra charge.
                                                                                                                                                             Alternatively, you may choose to credit the full value of your registration towards
Card Number: .....................................................................................................................................           a future Terrapinn event. A 50% refund and the course documentation will be
                                                                                                                                                             provided for cancellations received in writing up to 14 days before the event date.
Cardholder's Signature: ......................................................................................................................               The company regrets that no refunds will be made for cancellations received less
                                                                                                                                                             than 2 weeks prior to the conference. A complete set of course documentation
Expiry Date: ........................................................................................................................................        will, however, be sent to you. Terrapinn reserves the right to cancel or alter the
 Bank Transfers: Payment by bank transfer must quote the delegate name and reference below.                                                                  content and timing of the program or the identity of speakers for reasons beyond
 Transfers should be made to Standard Chartered Bank, 6 Battery Road, Singapore 049909                                                                       its control.
 Account name: Terrapinn Pte Ltd, Account No. 01-008-9045-8
 Payment terms are 7 days and must be received before the conference date in order to guarantee
 your place. Unpaid registrations will be billed 50% of the registration fee if you do not attend                                                            For official use only
 the event. You will, however, be given access to our online contact system and a copy of the
 conference documentation will be sent to you.                                                                                                               Received:    Date:................ Code:151192 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

								
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