CANADIAN MARKETING ASSOCIATION 2009 NATIONAL CONVENTION & TRADE SHOW SPEAKER PROPOSAL The Canadian Marketing Association would like to thank you for your interest in speaking at the National Convention & Trade Show to be held April 27-29, 2009 in Toronto. In order to ensure the program represents an appropriate depth and breadth of marketing information we require an outline of your proposed session, which will be reviewed by the program committee. Please note that all sessions should be geared toward a senior level audience and under no circumstances should be used to promote any services or companies. Please return this form to Jeanette Soo, Manager, National Convention & Special Events at CMA via fax to 416-441-4062 or e-mail to email@example.com. If you have any questions, please call Jeanette at 416-644- 3763 (or 1-800-267-8805 ext. 224). Please submit your proposal as soon as possible. We aim to confirm all speakers by the end of October, 2008 and will accept proposals until the program is full. REQUIREMENTS Sessions may feature either one or two key speakers or may be in panel format (no more than three panelists plus a moderator). Sessions should feature senior-level content and be geared to last one hour including a Q&A period of about five minutes. All speakers are expected to: 1. share their information in an educational, non-commercial and non-self-promotional way (product suppliers are strongly encouraged to have a user present on a case study highlighting the application of the product); 2. provide, 3 weeks before the conference, educational handouts pertaining to the presentation (which CMA may post on the CMA web site for a limited time before and/or after the presentation); 3. use audio/visual support (the use of Powerpoint is strongly suggested). All speakers receive a complimentary registration (including all sessions, meals, and activities) to the Convention & Trade Show for the day on which they are speaking. A special rate is available for speakers wishing to attend the entire Convention. Speakers are responsible for their own travel and accommodation. CRITERIA 1. Originality: Our delegates attend the National Convention to learn about the latest trends what the future holds for marketing. We will evaluate, on its own merit, the uniqueness of your proposal as it relates to marketing and the integration of marketing channels and disciplines. 2. Needs: The final program is a result of recommendations from the Convention Program Committee (comprised of prominent industry professionals), CMA staff, CMA membership at large, and other industry professionals. Proposals are chosen that will advance the educational objectives of the Convention. Please keep in mind that delegates are looking for actionable ideas that they can take back and put to work. 3. Speaker & Company Qualifications: Please provide any available company literature, news articles, biographies or other documentation of the corporate and faculty level of expertise. CMA 2009 National Convention & Trade Show Speaker Proposal 2 Please fill out the form below and attach any additional material. CONTACT INFORMATION Name: _______________________________________________________________________________ Title: ________________________________________________________________________________ Company: ____________________________________________________________________________ Street: ______________________________________________________________________________ City: ____________________________ Province: _________ Postal Code: _____________________ Phone: _________________ Fax: __________________ e-mail: ______________________________ PART 1 – SESSION CONTENT Please attach a brief description (2-3 paragraphs) of the subject matter you will cover in your presentation. If you wish to propose a keynote presentation please contact Jeanette Soo at (416) 644-3763 or firstname.lastname@example.org. Highlight below any specific case studies/projects you would be able to include in your presentation (please note that we may request written proof of permission to use the case study). PART 2 – WHAT IS THE FOCUS OF THE SESSION? Indicate the focus of the session: -specific Indicate the type of marketers for which your presentation is best suited: -to-Business n-specific Indicate which general area(s) your presentation covers (check all that apply): Branding Customer Management Digital il e-commerce Sales Promotion -profit Marketing CMA 2009 National Convention & Trade Show Speaker Proposal 3 PART 3 – SESSION TITLE What are three snappy, benefits-laden titles for your topic: 1. 2. 3. PART 4 – GUARANTEE COPY List three promises you make to your audience about your presentation. “When you leave my session you will...” 1. 2. 3. PART 5 – SESSION FORMAT Indicate the format for your presentation: ________________________ Speaker Information (please complete for all speakers and/or panelists) Name: __________________________________________________________________________________ Title: ____________________________________________________________________________________ Company: ________________________________________________________________________________ Street: __________________________________________________________________________________ City: ____________________________________ Province: _________ Postal Code: ________________ Phone: ___________________ Fax: ___________________ e-mail: _______________________________ PART 6 – BIO INFORMATION Please provide copy that supports that you/all speakers have the expertise for presenting the topic. If you already have a written narrative biography, please attach. PART 7 – SPEAKER REFERENCES Please provide the name, title, company, address and phone number of at least two references. We will also consider letters of reference; please attach to this form. PART 8 – COMPANY INFORMATION Please provide a brief description of what your company does. PART 9 – MEMBERSHIP INFORMATION Is your company a member of the CMA? PART 10 – OTHER SPEAKING OPPORTUNITIES If your session is not selected for the National Convention & Trade Show, would you like your proposal to be considered for other CMA educational events (conferences, luncheons, seminars)?: CMA 2009 National Convention & Trade Show Speaker Proposal 4 Please return this form to: Jeanette Soo Manager, National Convention & Special Events Canadian Marketing Association 1 Concorde Gate, Suite 607, Don Mills, ON M3C 3N6 Phone: 416-644-3763 or 1-800-267-8805 ext. 224, Fax: 416-441-4062, e-mail: email@example.com Thank you for taking the time to submit your detailed proposal. If you have any questions, please do not hesitate to call.
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