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									 Regis Learning Solutions Revolutionizes Business Acumen Training with the Launch of
                              Mercury Shoes Simulation




Denver, April 10, 2005—Regis Learning Solutions Inc. (RLS), a leading provider Business
Simulations, today announced the launch of Mercury Shoes, a business acumen simulation
designed for both online and facilitated delivery.
“The Mercury Shoes simulation takes a generational leap in technology, allowing teams of
participants to experience running a business in a very real and integrated way,” says Peggy
Steele, president and CEO of RLS.

Most business simulations, for example, are built on a relatively straightforward decision-tree
model that forces participants to make linear choices. The Mercury Shoes simulation, however,
is based on proprietary “Responsive Modeling” technology that is capable of evaluating many
decisions together, thus providing a more realistic learning experience.

“The best way to really learn the complexities of a business is to experience running it through
different business cycles over many years while making numerous decisions along the way,” says
Mike Vaughan, executive vice president for learning technology at RLS. “The realistic nature of
RLS‟s simulation reduces the time it takes managers to understand the interdependencies of a
business by giving them the opportunity to experiment and explore the cause-and-effect
relationships between operating decisions and business outcomes without facing real-world
consequences.”

The Mercury Shoes simulation requires teams of learners to contend with an array of decision
points while simultaneously running a fictional company. Along the way, they encounter a number
of “what-if” scenarios, each with an almost infinite number of outcomes that are dependent on
learner-guided input to the simulation. These decision scenarios take place within a continually
adjusting environment that mimics the complexities of a real-world business. “A good business
simulation isn‟t a game that can be won by figuring out the „right‟ answers,” says Steele. “It is a
complex system that rewards thoughtful decision-making and careful analysis -- and the design of
Mercury Shoes reflects that ideal.”

Through the Mercury Business Portal, which serves as the chief interface between the simulation
and learners, participants gain access to content, tools and models that challenge them to think
systemically across the functional areas of business -- from operations and finance to sales,
marketing, human resources and beyond. All reports, market research, communication and
project management tools are integrated to create a real-world learning environment. Additionally,
at each decision point, the Portal prompts participants to consider global business issues,
adjusting market conditions, ethical dilemmas, and the legal and economic implications of their
decisions.

RLS‟s announcement comes at an exciting time in the simulation market‟s evolution, says
Vaughan. “Our research indicates that the business community is primed and ready to make
major changes in the way employee development (especially targeted business fundamentals
and acumen training) is delivered and applied, and simulation technology has now evolved to the
point where it is poised to become the next big wave in business training” According to Vaughan,
the Mercury Shoes simulation was developed “not only to capture that wave but also to take the
learning derived from it to an entirely new level of application for businesses.”

								
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