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					              Marketing

Marketing is an organisational function and a
set of processes for creating, communicating,
and delivering value to customers and for
managing customer relationships in ways
that benefit the organisation and its
stakeholders

            -American Marketing Association
                4Ps


   Product
   Price
   Place
   Promotion
WHAT CAN BE MARKETED?
         Company orientations toward
               marketplace

   The Production concept
   The Product concept
   The Selling concept
   The Marketing concept
   The Holistic Marketing concept
    –   Relationship marketing, internal marketing,
        integrated marketing, socially responsible
        marketing
Marketing Information systems
 Marketing Information systems


I.     Internal Company Records
II.    Marketing Intelligence activities
III.   Marketing Research
IV.    Marketing Decision Support analysis
     I) Internal Company Records



   Order to payment cycle
   Sales information systems
   Databases
II) Marketing Intelligence activities



   Sources to everyday information about
 marketing environment and the development
                   in it.
III) Marketing Research

   Process
       Define problem and research objectives

             Develop the research plan

               Collect the information

              Analyse the information

                Present the findings

                 Make the decision
Marketing Decision support systems

				
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posted:12/15/2010
language:English
pages:10