Embargoed till 13 November 2007, 9pm
President’s Social Service Award 2007
A strong passion and an unflagging dedication to serving the community proved to be
the winning formula for the four winners of this year’s President’s Social Service
Award (PSSA). The winners will receive their awards from President S R Nathan on
Tuesday, 13, November 2007, at the Istana. This year, there is one award winner for
each category - Individual, Formal Group, Informal Group and Corporate.
This year’s award for the Individual category goes to Mrs Sandra Kaye Berrick, for
her 25 years of tireless volunteering efforts in organisations such as Dover Park
Hospice, Gracehaven Salvation Army Children’s Home, Spastic Children’s
Association and Singapore Children’s Society.
Mrs Berrick is currently a board member of the Asian Women’s Welfare Association
(AWWA), where she had championed for several causes, including the development
of Singapore’s Special Education in 1982. She was also involved in the setting up of
pilot projects, which have since become government-funded programmes. They are:
Project Challenge and First Challenge – the TEACH approach to Autism education;
AWWA SMILES – the first before-and-after school care programme for disabled
children and EIPIC – early intervention programme for infants and children. She also
advocated for compulsory education and Edusave to be made applicable to children
with special needs.
In recognition of her expertise and professional knowledge, Mrs Berrick has been
invited by various Voluntary Welfare Organisations to kickstart their new
programmes and improve existing ones. She has also been invited by the National
Council of Social Service to share her expertise on its Services Advisory Panel.
Informal Group Category
For the second year in a row, a student body has won the PSSA award in the Informal
Group category. This year’s winner is Temasek Polytechnic Community Service
Recognising the busy schedules of Singaporeans, TPCSC has brought volunteering
opportunities such as Yellow Ribbon Roadshows to its campus, thereby allowing
students and staff to do their part for the community right at the school or workplace.
Not forgetting the needy students in Temasek Polytechnic, TPCSC raised more than
$2,000 through various projects organised under the Campus Care Network @ TP in
2007. TPCSC has also participated in enrichment programmes to promote
volunteerism to secondary school children through forums and exhibitions. TPCSC’s
volunteering efforts have extended beyond our shores to countries such as Laos and
China, Yunnan, with students setting up learning resource rooms in the rural areas to
provide staff and students with an enhanced learning environment and an opportunity
to access information technology.
Formal Group Category
This year’s winner in the Formal Group category, Institute of Technical Education
(ITE), partnered the South West Community Development Council in an innovative
project – SAFE Home programme, to enable the elderly and people with disability to
live in a safer environment in their homes.
Since its inception in 2000 when only ITE College West (Balestier Campus) was
involved, the programme has now expanded to include staff and students from all the
other ITE campuses. Through this project, students have a chance to apply what they
have learnt in school, and to help the community as well. Since the inception of the
programme, 2,611 households and 4,500 senior citizens in 25 HDB estates across
Singapore have benefited from it.
The Corporate Category winner, City Developments Limited (CDL), is a role model
to companies that corporate social responsibility can exist alongside their operations.
Strong management support for corporate community activities is evident throughout
CDL. Since 2002, CDL has been a constituent of the FTSE4Good Social
Responsibility Index – an international benchmark that measures corporate social
responsibility standards. It is also a member of the Singapore Compact and one of the
founding Singapore signatories of the United Nations Global Compact for the
advancement of responsible corporate citizenship in Singapore.
In 2005 and 2006, employee volunteerism at CDL reached 70 percent. City Sunshine
Club (CSC), a staff volunteer programme that started in 1999, facilitates and
encourages staff and their families to be involved in community work. Not forgetting
its partners, CDL also offers a platform for its stakeholders who do not have their own
corporate volunteerism programme to participate in its community activities. For
example, CDL roped in a contractor and paint supplier to help in repainting Assisi
Home in 2007.
About President’s Social Service Award 2007
The President’s Social Service Award (PSSA) is Singapore’s most prestigious award
for volunteering in the social service sector. It is conferred by the office of the
President of the Republic of Singapore. Organised by the National Council of Social
Service (NCSS) with support from the Ministry of Community Development, Youth
and Sports, the PSSA has recognised and honoured outstanding voluntary
contributions made to the social service sector by individuals and corporations since
This year’s judging panel is headed by Vice President of the National Council of
Social Service, Mr Michael Grenville Gray. Please find attached 1) PSSA 2007
winners 2) profiles of the four winners 3) categories for PSSA 4) judging criteria and
5) judging panel.
For media interviews with the PSSA winners, please contact:
Ms Jacqueline Tan
Corporate Communications Division
National Council of Social Service
Tel: 6210 2639 / Email: email@example.com
About National Council of Social Service (NCSS)
The National Council of Social Service (NCSS) is the national coordinating body for nearly 400
Voluntary Welfare Organisations (VWOs) in Singapore. Its mission is to provide leadership and
direction in the social service sector, enhance the capabilities of VWOs, and promote strategic
partnerships. To fulfil its mission, NCSS works in close collaboration with the government, VWOs,
grassroots, community organisations and the private sector. NCSS identifies, develops and
implements needed service programmes. It manages and administers funding for VWOs and social
service schemes amounting to nearly $200 million a year, with its fund-raising arm, the Community
Chest, raising about a quarter of this. To ensure programme effectiveness, NCSS develops and
promotes service standards and guidelines, and assists VWOs to continuously improve their services.
The Social Service Training Institute (SSTI), as the training academy of NCSS, equips social service
professionals with relevant competencies. NCSS is also the sector administrator for Institution of
Public Character (IPC) status for about 200 VWOs.
Issued by: Corporate Communications Division
National Council of Social Service
9 November 2007
▪ Mrs Sandra Kaye Berrick
▪ City Developments Limited
Formal Group / Non-Profit / Public Sector Category
▪ Institute of Technical Education
工 教 学
艺 育 院
Informal Group Category
▪ Temasek Polytechnic Community Service Club
Mrs Sandra Kaye Berrick
For the past 25 years, Mrs Sandra Kaye Berrick has tirelessly volunteered her time,
professional expertise and talents to serve the community through various organisations, such
as Gracehaven Salvation Army Children’s Home, Dover Park Hospice, Spastic Children’s
Association and Singapore Children’s Society. Mrs Berrick is a role model not only for the
locals, but for expatriates like herself who have skills to offer to the community in their new
home. For her, ‘home’ is where you live and where you share your ‘heart’, and is not defined
by the passport you hold.
The turning point in Mrs Berrick’s life came in 1994 when she lost her youngest child,
Hamilton, aged seven, to cancer. Hamilton’s bravery and care for others inspired Mrs
Berrick to devote her time and expertise to volunteer work. Her motto is – show compassion
and bring hope. And these she did.
Currently a board member of the Asian Women’s Welfare Association (AWWA), Mrs
Berrick has been with the organisation since 1982, and had served in various committees and
board positions, including Vice-President from 2000 to 2003. At AWWA, she had
championed for numerous worthy causes, such as the development of Singapore’s Special
Education in 1982. She was also involved in the setting up of pilot projects, which have
since become government-funded programmes. They are: Project Challenge and First
Challenge – the TEACH approach to Autism education; AWWA SMILES – the first before-
and-after school care programme for disabled children and EIPIC – early intervention
programme for infants and children. She also advocated for compulsory education and
Edusave to be made applicable to children with special needs.
In recognition of her expertise and professional knowledge, Mrs Berrick has been invited by
various Voluntary Welfare Organisations to kickstart their new programmes and improve
existing ones. She has also been invited by the National Council of Social Service to share
her expertise on its Services Advisory Panel.
Her commitment to help the less fortunate shines through in more ways than one. For over
12 years, Mrs Berrick has been a tutor and friend to two children with disability. She even
‘adopted’ their families and continues to give support and friendship to the children even
after they have finished schooling. Her dedication has helped one child and her sister to
complete their tertiary education, and the other child to be supported through many difficult
times, medical interventions, learning needs and behaviour crises.
Besides volunteering her services, Mrs Berrick has donated generously to several causes such
as befriending services for AWWA Teach Me and the construction of AWWA’s ACCESS
Building in 2005. Not one to rest on her laurels, Mrs Berrick has also been active in
supporting the education sector and promoting the arts in Singapore.
Not surprisingly, being a volunteer dedicated to serving others and the community has
become Mrs Berrick’s ‘career’.
City Developments Limited
The philosophy of ‘one should give back to society what one has gained from it’ has been
deeply entrenched in the culture of City Developments Limited (CDL) by the late Mr Kwek
Hong Png, philanthropist and founder of its parent company, Hong Leong Group. In a strong
show of management’s support, staff are made aware of CDL’s corporate community goals
and are often reminded on this through company-wide initiatives and events. Activities are
planned around employees’ schedule so as to provide a conducive environment for
participation in community programmes.
Since 2002, CDL has been a constituent of the FTSE4Good Social Responsibility Index – an
international benchmark that measures corporate social responsibility standards. It is also a
member of the Singapore Compact and one of the founding Singapore signatories of the
United Nations Global Compact for the advancement of responsible corporate citizenship in
In 2005 and 2006, employee volunteerism at CDL reached 70 percent. City Sunshine Club
(CSC), a staff volunteer programme that started in 1999, facilitates and encourages staff and
their families to be involved in community work. Since CSC’s inception, employees have
befriended 200 elderly living in one-room flats in Bukit Merah, Indus Road, Chinatown and
Beo Crescent, providing them with basic necessities, and bringing them for outings. CSC
collaborated with the Boys’ Brigade to bring the elderly to Botanic Gardens and for the
Hippo and Duck Tours, under the ‘BB Cares’ programme for President’s Challenge in 2006
and 2007 respectively. Residents at Henderson Senior Citizens’ Home are also treated to
annual Chinese New Year Lunches at CDL hotels.
In its on-going programme with Assisi Hospice, employees befriend the residents and help to
clean and fund-raise for the Hospice. CDL has also adopted Teddy Banks from the Hospice
to garner donations from employees and business partners. The project raised $60,000 within
a month in 2007. Not forgetting the less fortunate children, CDL staff have since 2003,
served as volunteer mentors, organised field trips, and helped out at the annual camps for the
children under We-Sharecare Children and Youth Society.
On the fund-raising front, CDL raised a total of $35,000 for TOUCH Community Service
through the sale of the Duck Adoption Certificates for the Great Singapore Duck Race in
2001, 2003 and 2007. Since 2002, the Managing Director of CDL, Mr Kwek Leng Joo, has
successfully raised $520,000 for several Voluntary Welfare Organisations and charities such
as Infant Jesus Homes & Children’s Centre, Ren Ci Hospital and The Straits Times School
Pocket Money Fund, through the sale of his photography works. CDL had also garnered
$65,000 for Youth Challenge Singapore’s charity drive to benefit 300 needy elderly living in
one-room flat in Redhill Close. Through a series of fund-raising charity bowls that were
organised from 1999 to 2001, CDL had raised more than $500,000 for the cancer patients
under Assisi Hospice, Breast Cancer Foundation and Children’s Cancer Foundation.
Not forgetting its partners, CDL also offers a platform for its stakeholders who do not have
their own corporate volunteerism programme to participate in its activities. For example,
CDL roped in a contractor and paint supplier to help in repainting Assisi Home in 2007.
FORMAL GROUP/ NON-PROFIT/
PUBLIC SECTOR ORGANISATION
Institute of Technical Education
From 2000 to 2007, 4,000 students and 200 staff from the Institute of Technical Education
(ITE) volunteered their skills and knowledge to create safer homes for the elderly and people
with disability. The SAFE Home programme started as a collaborative project between
South West Community Development Council (CDC) and ITE College West in August 2000,
targeting senior citizens and handicapped individuals staying in one- or two-room flats.
Since then, 2,611 households and 4,500 senior citizens in 25 HDB estates across Singapore
have benefited from the programme.
Since its inception in 2000 when only ITE College West (Balestier Campus) participated, the
programme has now expanded to include staff and students from all the other ITE campuses.
The number of safety features has also increased from two to 13 through a continued
enhancement programme. Some of the features are: installation of grab bar in the bathroom,
installation of wireless doorbell, installation of fire extinguishers and first-aid kits, and
changing of kitchen sink tap head from rotating tap to lever.
The ITE students who are selected for the programme will attend special training camps to
learn more about the skills required for installing the safety features, and to understand the
special needs of the elderly and people with disabilities.
The SAFE Home programme has provided an opportunity for students to apply technical
skills and knowledge acquired during their ITE training to help the needy in the community.
With the newly-installed safety features, residents are able to move around with greater ease
and comfort. More importantly, the safety features reduce the likelihood of home accidents.
The installation jobs are customised to the residents’ needs. For example, when fixing a grab
bar at the toilet, the height of the bar will be adjusted to make it user-friendly. The ITE
volunteers will carry out a needs assessment of the resident before proceeding with repairs to
make the house more elderly- and disabled-friendly. Beside the installation sessions, students
also visit the flat regularly, and if necessary, will carry out minor repair works such as
changing of shower hose, repair of electrical appliances and clean the flats.
The SAFE Home programme is indeed an innovative, hands-on project that has benefited not
only the residents, but the students as well. Through this programme, it has meaningfully
engaged and developed the students to be socially responsible and active individuals in the
community they live in.
Temasek Polytechnic Community Service Club
True to its motto of ‘A Caring Heart & Volunteering Spirit’, the Temasek Polytechnic
Community Service Club (TPCSC) aims to reach out to all Temasek Polytechnic students to
volunteer for the community, through its 15 main committee members and 400 sub-
committee members. In its efforts to help the needy and less fortunate, TPCSC has
collaborated with several Voluntary Welfare Organisations (VWOs) such as Singapore
Corporation of Rehabilitative Enterprise (SCORE) and Kwong Wai Shiu Hospital.
Over the years, the club has reached out to students, staff and the general public on
volunteerism by organising various charitable events. Recognising the busy schedules of
Singaporeans, TPCSC has brought volunteering opportunities such as Yellow Ribbon
Roadshows, to its campus, thereby allowing students and staff to do their part for the
community right at the school or workplace.
The student-run club has organised a variety of community projects for the VWOs while
juggling the demands of studies. Examples of projects are: Art of Celebration in which 50
students and alumni interacted with the residents of Thye Hua Kwan Moral Society; Cranes
to Grains Roadshow where TPCSC supported the event by organising a roadshow at the
school for six days. The event raised almost five tonnes of rice for the needy with the folding
of over 47,000 paper cranes. The Yellow Ribbon Project saw TPCSC collaborating with
SCORE to raise $2,500. Through the ‘Bond to Care’ Camp, TPCSC members worked with
beneficiaries from Movement for the Intellectually Disabled of Singapore, and engaged them
in creative activities like field cooking and dragon boating.
Not forgetting the needy students in Temasek Polytechnic, TPCSC raised more than $2,000
through various projects organised under the Campus Care Network @ TP in 2007. In
another fund-raising attempt in 2007, the students raised more than $3,000 for the Kwong
Wai Shiu Hospital through activities such as a walkathon.
Volunteerism among the students does not just end at the VWOs. TPCSC has also
participated in enrichment programmes to promote volunteerism to secondary school children
through forums and exhibitions. TPCSC’s commitment in volunteering has extended beyond
our shores to countries such as Laos and China, Yunnan, with students setting up learning
resource rooms in the rural areas to provide staff and students with an enhanced learning
environment and an opportunity to access information technology.
It is by no means an easy feat to have such a big group of student volunteers from an
academic institution. TPCSC’s efforts in reaching out to the needy is highly commendable
and serves as an encouragement and inspiration to youths who aspire to do their part for the
The awards are given out in the following categories:
- any individual residing in Singapore
- any non-registered or ad-hoc group (e.g. student groups, recreation
Formal Group / Non-Profit or Public Sector Organisation
- any registered group under written law (e.g. non-profit organisations,
public sector organisations, associations, clubs, societies)
- for voluntary contributions only, ie. exclude non-profit organisations with
paid professional service providers
- any Singapore-based private sector organisation
The winners in the above mentioned categories will each receive an award
and a certificate to be presented by the President of the Republic of Singapore
in an awards ceremony.
Nominees must have demonstrated sustained and significant involvement in
the social service sector for a minimum of three years immediately preceding
Past PSSA winners would only be considered for further awards three years
after the previous award. For example, a PSSA 2004 winner will only be
eligible from 2008.
All applications must be accompanied by a written statement for review.
Judging will be based on qualitative criteria reflected in the written statement
rather than quantitative measurements.
Contributions to the social services which span a range of actions taken to
benefit the sector. These can include contributing financial donations,
volunteering, donations-in-kind, events, employee campaigns, knowledge and
expertise. The main judging criteria include:
Significant impact of contributions and efforts.
Innovativeness of contributions.
Efforts extended in order to perform the voluntary service.
Close working relationship with Voluntary Welfare Organisations
Additional criteria for formal and corporate groups:
Corporate and top management commitment to and support of
Active community involvement from all levels of staff.
A panel of judges, comprising of representatives from business, community
and government form the judging panel for the President’s Social Service
Awards. Please find below the judging panel for this year’s award:
1. Mr Michael Grenville Gray
Vice President, National Council of Social Service
2. Mr James Soh
Executive Director, National Youth Achievement Award
3. Professor Lee Eng Hin
President, Rainbow Centre
4. Mdm Zuraidah Abdullah
Chief Executive Officer, Yayasan MENDAKI
5. Dr Chitra Rajaram
Regional Managing Director, SEA, GolinHarris
6. Ms Soh Guat Hiong
Regional Director for Environment, Health & Safety, Asia Pacific,
Motorola Electronics Pte Ltd
7. Mr Lee Kim Hua
Director, Family Services Division, Ministry of Community Development,
Youth and Sports