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October 2009 - OCTOBER FESTIVAL Powered By Docstoc
					                                                                                                                          Volume 27 Issue 10, October 2009
                              28062 Forbes Road, Suite C
                              Laguna Niguel, CA 92677
                              949.363.0136 · Fax: 949.363.9026
     Laguna Niguel            info@lagunaniguelchamber.net
   Chamber of Commerce

                                   WANTED Bats & Ghouls
    Laguna Niguel Chamber of Commerce is named primary food vendor at the City of Laguna Niguel’s Annual Haunted Trails
    Event!!! We are combining a community event with a Chamber fund-raiser and are looking for volunteers who are willing
    to wear a costume to help sell ghoulish-goodies at this event!
    Please contact the Chamber office (info@lagunaniguelchamber.com or (949) 363-0136) if you are available any of the three days the
    event is being held, details are as follows:

                                                     Experience Haunted Trails for $10
                                            October 22 (6-8:30pm) & October 23, 24 ( 6-10:30pm)

                          A tornado ripped through Crown Valley Park dropping a “Lost Island” along the creek bed. Small groups will be
                      escorted through the “Pirate Village” and wind through the “Jungle Maze,” avoiding the “Wild Animals” who live
                along the trail. Island cannibals will show you their village life as you wind through the tents and end up on the banks of
             “Lost Island.” Wear comfortable shoes to walk along the trail.
      This event is “VERY SCARY” and not recommended for children under 8 years of age. They have a “NO REFUND” policy;
    parents should carefully determine if this is an age appropriate activity.
    If you are not able to volunteer, please make sure you send yourself or your children looking for a scare to the event to support our City!

               OCTOBER                                          a unique event showcasing our newest members

      Tuesday, October 16, 13, 20, 27
           Niguel Networkers
              Cedar Creek Inn
                $17 Members

             $22 Non-Members

              Friday, October 2
Governmental Affairs OPEN Forum
         Sponsored by
       Chris G. Alexander
       Moulton Niguel Water District
                Board Room                                                                                            Progressive Mixer with
               7:30-9:00 AM                                                                                    Business-to-Business Displays
          Special presentation by
        State Board of Equalization                                                                              • Check-In at Elite Firearms
      Breakfast refreshments provided                                                                      • Beverages in the Chamber office
                                                                                                       • Appetizers by South County Printing
                                                                                                      • BBQ by Sepulveda Building Materials
            Thursday, October 8
  Mixer at the Chamber Compound                                                                                                      5:30-6:30
         See newsletter cover article                                                               Special performanceby Martin Gerschwitz
                                                                                                keyboard player and vocalist with Iron Butterfly
             Friday, October 16
        Networking Breakfast                                                                                Business Promotion Opportunity
            Sponsored by
      Soka University of America                                thursday                                    Display Tables Available
              El Niguel C.C.                                                                                to Purchase for $75/each
               7:15-9:00AM                                      10/08/09                                    Banner Sponsorship
    Display Booths Available - $40/each
    $16/Members – $21/General Public                             5:30-7:30                                  Available for $50/per banner

            $5 additional fee if
         you RSVP after 10/14/09                                                             $15/Members & $25/Potential Member
    No denim attire at the Country Club                                                      Laguna Niguel Chamber of Commerce
$1 OFF All Networking Events with Cash Card                                            28062 Forbes Road • Parking at Sepulveda or across the street
                              BACK TO SCHOOL AND BACK TO WORK
                             by   Mark Montgomery, Montgomery Photography –2009 Chairman
                   Summer is officially over and the kids are back in school. Hopefully you have prepared a marketing calendar for
                   the fourth quarter and are back to work revving up for the Holiday sales season.

                   Here is an amazing fact: The American public drove down its credit debt by over $21 BILLION dollars last month!!
                   That’s an astounding number. Official economist projections were for a $4.2 billion dollar reduction….. the
                   consumer exceeded that number by almost 5 times that expectation. Savings rates also exceeded projections.

What does that tell you? It tells me two things, consumers aren’t borrowing and they aren’t spending. It could also mean that a
turn around in consumer confidence could come along faster than expected. As they reduce their debt, they may feel more secure
financially and MAYBE start spending (albeit with cash). Will this happen before the Christmas shopping season? Probably
not. It does bode well however for next year if the trend continues. The biggest factor in our economic future depends heavily on
unemployment. When hiring begins, we will finally be on the right path to stabilization and growth.

So how am I preparing to face a fiscally conservative consumer with my product line? Like any other retailer, I will be packaging
products for discount and making deals. Start watching the department store sales in the local newspapers. I guarantee you they will
be out early and discounts will be deep in anticipation of a weak fourth quarter sales expectation. Products that go on sale will have
limited availability (no rain checks, “good while supplies last”), bargain hunting days will increase (sales starts at 5 am, first come
first serve!) and expect to see internet sales NOT a part of the department store strategy. They want you in the store to entice you with
special sales on tables as you walk by.

They will be aggressive and so will I. We are all fighting for the very few dollars the consumer has to spend this year. I hope you are
prepared. Visit your local Chamber of Commerce office and get a schedule of networking events and functions. You can keep a good
check on the pulse of your community’s retailer’s strategies by talking directly to them at mixers, luncheons and breakfasts. Join the
Chamber. Be informed and be involved.
                                                                                                     2009 CHAMBER OFFICERS
                                                                                                     & BOARD OF DIRECTORS


                                                                                                 Mark Montgomery, Chairman of the Board
                                                                                                    337-6225 Montgomery Photography
                                                                                                  David Russell Ohrn (DRO), Chair Elect
                                                                                                     249-1000 South County Printing
                                                                                                         Sheldon Pines, Vice Chair
                    998 Glenneyre Street                    (949) 499-5915                                754-3489 The Toll Roads
                    Laguna Beach, CA 92651             Fax: (949) 499-3590
                                                                                                          Mike Plouff, Secretary
                                                                                                      443-1800 Allstate Insurance Co.
                                                                                                        Cristie Connors, Treasurer
                                                                                                      (714) 438-4000 (x4724) Paychex

                                                       LAGUNA NIGUEL                              Derek Quinn, Immediate Past Chairman
                                                                                                        495-3001 OC Interior Flair
                                                         LIONS CLUB                                           DIRECTORS
      Griffin Optometric Group
           Dr. T. Powers Griffin, Jr.                                                                          Dan Abrams
                                                                                                   429-7000 Abrams CA Health Insurance
            Dr. S. Randall Griffin
             Dr. Patrick Griffin                                                                               Carole Allen
                                                                                                     922-0011 CUSD Teacher Emeritus
                 Dr. Traci Paul
                                                                                                             Candace Fortune
             140 Avenida Del Mar
           San Clemente, CA 92672                           Gary Capata                            448-8814 From the Vine Wine Boutique

                949.492.1853                                2009-2010 President                               Wendy Harder
                                                                                                    480-4081 Soka University of America
           30030 Town Center Drive
                                                                                                               Kirk Lapple
           Laguna Niguel, CA 92677
                                                            Meets on 1st and 3rd                     363-5900 Law Office of Kirk Lapple
                                                                Wednesday                                     Victoria Poré
           The Courtyards at Talega                       El Niguel Country Club                      363-2770 State Farm Insurance
          1001 Avenida Pico, Suite A
                                                                                                               Steve Rettig
           San Clemente, CA 92673                            Guests Welcome                             542-7300 Altera Real Estate
                949.940.0200                                Call (949) 215-3051                                Mark Snider
        www.griffinoptometric.com                                                                   933-9652 Prepaid Legal Services, Inc.
         est. 1957 by Dr. Ted P. Griffin              www.lagunaniguellionsclub.com                            Alex Terzich
                                                                                                       269-2793 24 Hour Restoration

2 — Laguna Niguel Chamber of Commerce
                      Noteworthy                                         Get Involved with Your City Government!
                                                                             Attend Laguna Niguel’s Meetings
Flu Season: The staff at Laguna Dana Urgent Care would like                   in the City Council Chambers at
all employers to be aware of the guidelines to plan & respond to                     27841 La Paz Road
the 2009-2010 influenza season. The Center for Disease Control
& Prevention (CDC) is releasing new guidance that recom-
                                                                                City Council Meetings
mends actions that non-healthcare employers should take now
                                                                     1st & 3rd Tuesday of the Month at 7:00pm
to decrease the spread of seasonal flu and 2009 H1N1 flu in the
workplace and to help maintain business continuity during the
                                                                          Planning Commission Meetings
2009–2010 flu season. The guidance includes additional strate-
                                                                     2nd & 4th Tuesday of the Month at 7:00pm
gies to use if flu conditions become more severe and some new
recommendations regarding when a worker who is ill with influ-
enza may return to work. The guidance may change as additional             Parks & Recreation Meetings
information about the severity of the 2009-2010 influenza season       2nd Monday of the Month at 6:30pm
and the impact of 2009 H1N1 influenza become known. Please
check www.flu.gov periodically for updated guidance and for             Traffic & Transportation Meetings
the complete information. Please note that as this article went to    4th Wednesday of the Month at 7:00pm
press only vaccines for the normal flu strain are available. It is
anticipated that a vaccine for the H1N1 strain is expected to be           Business of the month
available sometime this fall, but on a limited basis. Feel free to
contact Scott Foties at Laguna Dana Urgent care at 949-248-8900
to arrange vaccinations for your employees.

Pix & DubsTM, a photo services/media transfer retail center
located in the Crown Valley Mall (Vons Center) in Laguna
Niguel, announces in-store class and at-home private
instruction for people who need help and basic information
in this digital age. With a flexible schedule, the in-store
class sessions will include such basics as understanding and
using terminology, data backup, memory preservation and
sharing through online services and social networks, image
adjustments, printing and scanning. Other areas will also
be included based upon the need. More in-depth private
instruction will include digital photo, video, audio and website
production and software instruction for PC and MAC users in
the comfort of ones own home or business. For more information
visit www.pix&dubs.com or call 949-495-2016.

The Laguna Niguel Woman’s Club invites you to celebrate
40-years of service to the community on Saturday, October 17th at
11:00am. This $40 luncheon & fashion show featuring fashions
by The Carved House (SJC) will be in the grand ballroom of the
Holiday Inn, Laguna Hills. For more information, contact Elaine
Gennawey at 949-643-8288.

Congratulations to Tom Mauro and ActionCOACH Business
Coaching, which has been approved by the National Association
of State Board Accountancy (NASBA) to provide Continuing
Professional Education (CPE) credits to CPAs. ActionCOACH
is the only Business Coaching Firm that has been given this
national recognition.

                                CARPET ONE

 27751 “A” La Paz Road                      PH: 949-831-1332
 Laguna Niguel, CA 92677

                  ESTABLISHED 1957
                                                                               Laguna Niguel Chamber of Commerce — 3
                                      WELCOME NEW MEMBERS
                                        The following businesses joined the Chamber
                                                  in the month of August

            Architects & Architectural Planners                                   Publishing Services
                 Steven Phillips Architect                                   Zimbalist Publishing Company
                       Steven Phillips                                            Jacqueline Zimbalist
             23187 La Cadena Drive, Suite 101                                         PO Box 1461
               Laguna Hills, CA 92653-1481                                      Laguna Beach, CA 92652
                       (949)768-7244                                                 (949)249-2663
                  steve@scparchitect.com                                      www.jacquelinezimbalist.com

                  Ballroom Dance Studios                                               Restaurants
                     Londance Studio                                                 Tastes of Greece
                          Pat West                                             Elizabeth & Giannis Gaitanis
                 27241 La Paz Road, Suite A                                     30012 Crown Valley Pkwy.
                 Laguna Niguel, CA 92677                                        Laguna Niguel, CA 92677
                       (949)448-7955                                                  (949)495-2244
                    www.londance.com                                              www.tasteofgreece.com

                   Golf & Country Clubs                                             Signs/Banners
                  Marbella Country Club                                              Sign A Rama
                        Karen Smiley                                                John McComb
                   30800 Golf Club Drive                                        26941 Cabot Rd Ste #113
               San Juan Capistrano, CA 92675                                    Laguna Hills, CA 92653
                       (949)248-3700                                                (949)215-6917
                     www.marbellacc.net                                        www.signarama-laguna.com

                      Jewelry Sales
                     Silpada Designs
                       Jenna Grace
                  Aliso Viejo, CA 92656

                     Medical Supplies                               New members recognized at the
                     Laguna Scientific
                   Makam Subbarao, PhD
                                                                         August Breakfast
                23974 Aliso Creek Road, #372
                  Laguna Niguel, CA 92677

   Solutions You Can Bank On.
           First-time buyer or savvy investor?
 Take the risk out of your real estate financing decision.

   Experts in Residential and Small Commercial Financing.

               What’s Your Interest?                           Back Row: Elizabeth Gaitanis (A Taste of Greece), Steven
        Call Steve Walters, President/Broker                   Phillips Architect, Makam Subbarao, PhD (Laguna Scientific)
                                                               Front Row: Nancy Cho (Saddleback College Foundation), Annie
  949.249.1280 | MeridianREGroup.com                           Morris (Laguna Playhouse), Jenna Grace (Silpada Designs)
4 — Laguna Niguel Chamber of Commerce
      Membership Anniversaries                                                                   Membership Recognition
We want to thank the following businesses and residents
      that, through their continued support of our
                                                                                                 at the August Breakfast
 chamber programs, have expressed their dedication
  to the future growth of our Chamber by renewing
           their membership for another year
              Charter Member Since 1982
              Laguna Niguel Racquet Club

                  Member Since 1987
                  Trading Places Intl.

                  Member Since 1991
               N.Y. Upper Crust Pizza Co.

                  Member Since 1996
              Laguna Niguel Woman’s Club
                                                                                      Bonnie Kotzbach (Prepaid Legal Services – 2 years), Ronda
                  Member Since 1998                                                   Edmondson (Chick’s Plumbing – 7 years) & Mary Smith (Allen
            Christian Science Reading Room                                            Cadillac – 16 years)
             Knowlwood Enterprises, Inc.
             New Life Christian Fellowship
                 South County Printing                                                     Stinchfield, Mellotti & Rasmusson
                                                                                                         Certified Public Accountants
                  Member Since 2000
                                                                                             Professional Tax and Accounting Services designed to
                Laguna Niguel Post Office
                                                                                              coordinate Business and Personal Financial Affairs.
                                                                                          • Tax return preparation    • Business consulting   • Corporations
                  Member Since 2004                                                       • Accounting & auditing     • Computerized services • Sole proprietorships
               Laguna Niguel Town Center                                                  • Financial & tax           • Individuals           • Partnerships
                                                                                           planning                                           • Estates & trusts
                 Member Since 2005                                                                                   (949) 495-2622
             Annette R. Di Bello, CPA, CFP                                                       30092 Ivy Glenn Drive, Laguna Niguel, CA 92677
                     Peet’s Coffee

                  Member Since 2006
                  Laguna Sapphire, Inc.

                  Member Since 2007
            Capistrano Connections Academy
                     Gorton Vallely
                  Laguna Spa Dentistry
      Prepaid Legal Services, Inc. - Bonnie Kotzbach                                     27150 H Alicia Parkway
                                                                                         Laguna Niguel, CA 92677                            949.349.9300
                  Member Since 2008                                                      Between Mervyn’s & Tillys                  www.hcxlagunaniguel.com
                  Newhart Orthodontics

 Annette R. Di Bello, CPA, CFP                                                  ®

                             CERTIFIED PUBLIC ACCOUNTANT
                             CERTIFIED FINANCIAL PLANNER™

                                Tax Preparation & Planning
                                    Financial Planning
                                CFO & Controller Functions

                             For Individuals and Small to Mid-Size Businesses

                                                                      65 Enterprise
                   Call now for your consultation
                                                             Aliso Viejo, CA 92656
                    949-716-7050                    www.dibellocpa.com

                                                                                                         Laguna Niguel Chamber of Commerce — 5
             All About the                                                                         August Breakfast
      October 16th Breakfast Host
         Soka University Invites
        High School Students to
    Lions Roar Student Campus Days
    October 17, November 14 and 21
Aliso Viejo, CA -- High school students and their families are
invited to attend Soka University’s annual Lions Roar Student
Campus Days on October 17th, November 14th and November
21st. Lions Roar runs from 9 am – 2 pm and includes guided
campus walking tours, a chance to talk to faculty and students,
workshops on financial aid, a student Talent Blast, and lunch at
the Soka Bistro for attending students. Register online at
www.soka.edu/lionsroar, by emailing admission@soka.edu
or by calling 949.490.4150. Soka University is located at 1
University Drive, Aliso Viejo at the intersection of Wood Canyon                 The August breakfast sponsor, the Huntington’s Disease
Drive and University. For a map and driving directions see                       Society of America, OC Chapter, was represented by: Maripaz
www.soka.edu/directions.                                                         Coscolluela, Karen Smiley (Marbella Country Club), HDSA
                                                                                 speaker is Frances Saldana & Steven Phillips Architect
Soka University, Aliso Viejo is a private, non-profit, four-year
liberal arts college and graduate program founded upon the                                    August Breakfast Gifts Donated By:
Buddhist principles of peace, human rights and the sanctity of                            California Jungle – Chris DeGrote Landscaper
life. SUA offers a 9:1 student/faculty ratio and an average class                           The Snider’s - Prepaid Legal & ID Theft
size of 13. All undergraduate students participate in a semester                             Tom Boeker, Edward Jones Investments
of study abroad during their junior year which is included in the                               David Weiss Designs Fine Jewelry
tuition. Admitted students whose annual earned family income                                            McCool Flowers
is $60,000 or less may be eligible for free tuition (room and                                          South Coast YMCA
board fees still apply.) The university is open to top students of                                       Soka University
all nationalities and beliefs. About half of SUA’s students come
                                                                                                        Chick’s Plumbing
from the US and half come from 30 other countries. For more
information: www.soka.edu.
                                                                                                  September Mixer
                                                                                                 at Londance Studio

 Making Vacation                         949-448-5152 • www.tradingplaces.com
                                                    travel @ tradingplaces.com

     DREAMS come true                                                            Whoever thought they would see Kirk Lapple, Carole Allen &
                                                                                 Alex Terzich hit the dance floor and do their favorite Salsa moves
                                                                                 at the September Mixer hosted by Londance Studio?
                                     since 1973
                                                                                             September Mixer Gifts Donated By:
                                                                                                       Londance Studio
                                                                                            Huntington’s Disease Society of America
                                                                                                  Montgomery Photography
    Vacation/Cruise Specialists • Timeshare Exchange/Rentals • And More!                             Salt Creek Wine Co.
                                                                                               Thank you for your generosity!
6 — Laguna Niguel Chamber of Commerce
Ambassador’s Committee                                                                                                    October 2009
 Sun     Mon       Tues                                                Wed                 Thurs                      Fri        Sat
                                                                                                 1                      2                         3
                    All meetings held at the Chamber
                    Office unless otherwise noted.                                                                7:30 - 9:00 am
                                                                                                               Governmental Affairs
                                                                                                                  Moulton Niguel
                                                                                                                  Water District

      4                    5                        6                     7                      8                      9                        10
                                            11:15 am - 12:45 pm                                4:00 pm
                       7:30 - 8:30 am       Niguel Networkers                              New Member
                  Policies, Porcedures &                                                     Reception
                        Prodotocol              5:30 pm
                           Noon            Membership Matters      4:30 pm - 5:30 pm      5:30 pm - 7:30 pm
                   Executive Committee     Awards - Knowlwood     Ambassador Comm.        October Festival

    11                    12                      13                     14                    15                      16                        17
                                                                                                                   7:15 - 9:00 am           6:00 - 10:00 pm
                     Columbus Day           11:15 am - 12:45 pm        4:30 pm                                                                  Vintage
                                                                                                               Networking Breakfast
                     (Office Closed)        Niguel Networkers       Board Meeting                                  El Niguel CC         Tickets at SJC Chamber

    18                    19                      20                     21                    22                      23                        24
                                                                                          7:30 - 8:30 am
                                                                                       Membership Committee
                                           11:15 am - 12:45 pm                            6:30 - 8:00 pm         6:30 - 10:30 pm           6:30 - 10:30 pm
                                           Niguel Networkers                              Haunted Trails         Haunted Trails            Haunted Trails

    25                    26                      27                     28                    29                      30                        31

                                            11:15 am - 12:45 pm
                                            Niguel Networkers                                                                               Hallowween

Ambassador’s Committee                                                                                                November 2009
 Sun     Mon       Tues                                                Wed                 Thurs                      Fri     Sat
     1                     2                        3                     4                      5                      6                         7
                                               Election Day                                                       7:30 -9:00 am
                                                                                                               Governmental Affairs
                         Noon              11:15 am - 12:45 pm     4:30 pm - 5:30 pm                              Moulton Niguel
                  Executive Committee      Niguel Networkers      Ambassador Comm.                                Water District

     8                     9                      10                     11                    12                      13                        14
                                                                                           5:30 - 7:00 pm
                                            11:15 am - 12:45 pm     Veteran's Day        Cheryl Burke Dance
                                            Niguel Networkers       (Office Closed)                                                        Board Retreat

    15                    16                      17                     18                    19                      20                        21
                                                                                                                   7:15 - 9:00 am
                                           11:15 am - 12:45 pm         4:30 pm            7:30 - 8:30 am       Networking Breakfast
                                           Niguel Networkers        Board Meeting      Membership Committee        El Niguel CC

    22                    23                      24                     25                    26                      27                        28

                                           11:15 am - 12:45 pm                             Thanksgiving
                                           Niguel Networkers                              (Office Closed)         (Office Closed)

    29                    30
                                                                                                     All meetings held at the Chamber
                                                                                                     Office unless otherwise noted.
     TBD                 Noon
Tree Decorating   Executive Committee

                                                                                                  Laguna Niguel Chamber of Commerce — 7
2009 CHAIRMAN’S CIRCLE                                                                  PRSRT STD
                             28062 Forbes Road, Suite C                              US POSTAGE PAID
                                                                                    LAGUNA NIGUEL CA
     DIAMOND sponsors
                             Laguna Niguel, CA 92677                                  PERMIT NO 147

                                                               ADDRESS SERVICE REQUESTED
    PLATINUM sponsors

      GOLD sponsors

      SILVER sponsors

  Call me for a free quote today!
  (949) 429-7000
  - GROUP INSURANCE                                       “Dan the insurance man”

                              Visit us on the web

   30012 Ivy Glenn Drive, Suite 220
   Laguna Niguel, CA 92677

                                                                             Daniel Abrams
                                                                             CA Lic# 0635486

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