Chocolate Market Value Opportunities

Document Sample
Chocolate Market Value Opportunities Powered By Docstoc
					Brochure
More information from http://www.researchandmarkets.com/reports/575126/




Growth Opportunities in Confectionery: Emerging Flavours and New
Added Value Segments

Description:    The confectionery sector has experienced dramatic changes over the last year led by changing
                consumer consumption habits. Confectionery manufacturers are aiming to appeal to health-
                conscious consumers with functional innovations, whilst trying to remain indulgent. At the same
                time, consumers now expect to be able to choose their chocolate by cocoa solid levels and region of
                origin, not just by brand. ‘Growth Opportunities in Confectionery’ is a new management report
                published by Business Insights that identifies key growth opportunities in the confectionery market
                across the key categories of gum, chocolate, cereal bars and sugar confectionery in Europe, Africa
                and Middle East, Americas and Asia-Pacific regions. This report analyzes the key trends affecting
                the market including health, gourmet and luxury, single-origin, ethical and impulse purchasing. It
                also provides the results of our proprietary survey detailing the opinions of industry executives.

                Key issues examined in this report...

                -Functional gum. Functional brands are taking share from regular brands. To compete chewing gum
                companies must invest in innovation by adding value through functional ingredients.

                -EU health and nutrition claims regulation. This came into force in all EU member states on July 1,
                2007. The regulation could act as a barrier to NPD in sectors that are increasingly having to focus
                on healthier alternatives, particularly confectionery.

                -Provenance and authenticity. Single-origin chocolate will experience high growth over the next five
                years. Consumers are choosing chocolate according to region and the level of cocoa solids, an
                approach similar to that in wine and cheese tasting.

                -Nutritional labelling. Nestlé Rowntree introduced nutritional labelling for all of its confectionery
                brands in in the UK and Ireland in February 2006, with calorie content on pack fronts and guideline
                daily amounts (GDA) on the reverse.

                -Sustainability. Cadbury Schweppes has signed up to the Carbon Trust’s carbon footprint scheme to
                investigate the volume of GHG emissions emitted by Dairy Milk bars from production to end-user
                disposal of the packaging.


                This new report will enable you to...

                -Predict future growth areas in confectionery across Europe and the US based on this report's
                market value and volume forecasts by category and sub-category to 2010.

                -Assess and quantify the confectionery competitive landscape using this report’s analysis of the
                market shares of the top five confectionery companies by region and innovation rankings.

                -Understand the key trends in the confectionery market that have impacted marketing and NPD as
                well as confectionery sales potential, including EU health claims regulation and nutritional labelling.

                -Benchmark leading executives’ opinions on the future of confectionery with this report’s analysis of
                the results of our proprietary global survey detailing the key issues affecting the future of NPD and
                innovation in the confectionery market.

                -Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of
                confectionery innovation by trend, category and region using global Productscan data of over
                12,500 confectionery product launches between 2004 and 2007.

                Some key findings from this report...
            -Chocolate claims the largest share of European confectionery market value. By 2010, the total
            European chocolate market will reach a value of $35.4bn out o f a total market value of $61.2bn.

            -The US confectionery market will experience stronger average annual growth compared to Europe
            reaching $33.0bn by 2010.

            -Twelve of the top 15 flavours used in confectionery NPD are natural. Fruit provides an element of
            healthiness that makes products more acceptable to health-conscious consumers. Business Insights
            industry survey confirmed that ‘natural’ will be the most important health trend in confectionery
            over the next five years.

            -Mid-afternoon offers the strongest growth potential for confectionery products over the next five
            years. Over a third of industry executives rated this daypart with ‘most growth potential’.

            -Growth in sugar confectionery is weak. Although it is the second largest category in US
            confectionery behind chocolate, it lags far behind in terms of both value ($8.5bn) and CAGR (1.5%
            to 2010).

            Your questions answered...

            -What were the most innovative new confectionery product launches
            in the last year?

            -Which flavours and ingredients are most popular in confectionery NPD and which emerging
            flavours are predicted to grow in the future?

            -What are the key regional trends in each of the major confectionery categories?

            -Which NPD, marketing and M&A strategies have leading and smaller companies used to drive
            expansion?

            -How will health claims regulations affect the market in Europe?

            -Which confectionery categories are the most innovative and which have attracted the most
            investment in innovation?

            -How are leading confectionery companies reacting to the ethical

            - Which European countries will experience the strongest growth in confectionery market value and
            volume to 2010?



Contents:   Growth Opportunities in Confectionery Executive Summary
            The confectionery market
            New product development in confectionery
            Innovation in confectionery
            Key trends in the confectionery market
            Conclusions

            Chapter 1 Introduction
            Research methodology
            What is this report about?
            Report structure

            Chapter 2 The confectionery market
            Summary
            Introduction
            The growth potential of the confectionery market
            Confectionery market value in Europe and US
            Value sales in the confectionery market by category
            Europe
            US
            Confectionery market volume in Europe and US
Volume sales in the confectionery market by category
Europe
US
Leading players
Confectionery is dominated by big brands
Africa & Middle East
Tiger Brands Limited (Beacon Sweets & Chocolates)
Americas
Asia-Pacific
Lotte Confectionery
Meiji Seika Kaisha
Ezaki Glico Company Ltd
Europe
Nestlé S.A.

Chapter 3 New product development in confectionery
Summary
Introduction
Growth opportunities in confectionery
Category analysis
Chewing gum
Functional gums
Innovative flavours and delivery
Chocolate
Healthy chocolate
Confectionery snack products
Cookies
Sugar confectionery
NPD hotspots in Europe
NPD hotspots in North America
Regional analysis
Europe
Asia-Pacific
Americas
Middle East and Africa
Product tag analysis
Flavor trends
Top 20 flavours of the new product introductions
Top 10 ‘ones to watch’ over the next two years

Chapter 4 Innovation in confectionery
Summary
Introduction
Searching for the X-Factor
Nutritional labelling
Health claims regulation
Innovation by type
The importance of packaging
Innovation by category
Sugar confectionery
Chewing gum
Chocolate
Companies with influence on confectionery innovation
Innovative confectionery companies

Chapter 5 Key trends in the confectionery market
Summary
Introduction
Consumer insight
Smaller households and single-person households
Hispanics in North America
Consumption occasion opportunities
NPD insight
Health
Gourmet and luxury
Ethical trends
Impulse purchasing
Chapter 6 Conclusions
Summary
Introduction
Innovation opportunities, barriers and solutions
Optimize prime consumption occasions and consumer groups
Major NPD opportunities to 2012
Health means a lot more than ‘low calorie’ for consumers
Premium
Buying into the brand attitude
Fairtrade and organic
Zero carbon emission goal
Changing company landscape

Index

List of Figures
Figure 2.1: Ice Cubes Instantly Cold Gum from The Hershey Company
Figure 2.2: Jones Activated Energy Boosters Hard Candy and California Delights Chews
Figure 2.3: Wrigley’s coffee gum offers added functionality for consumers
Figure 2.4: Hershey brand extensions in chocolate and Twizzlers
Figure 3.5: Grabower Bio Kuesschen and Dittmeyer’s Valensina Multi Vitamin Bonbons
Figure 3.6: Percentage share of confectionery products launched, by category, 2004 versus 2007
Figure 3.7: Percentage growth in confectionery products launched, by category, 2004-2007
Figure 3.8: Functional gums: Wrigley’s Extra Fresh Gum with Gel, Fuwarinka and Lotte’s IQ
Suppli Gum
Figure 3.9: Innovative flavours: Trident and Wrigley’s Orbit 55
Figure 3.10: Sales growth potential of different chocolate types over the next 5 years
Figure 3.11: Lotte promotes cocoa’s polyphenols to health-conscious chocoholics
Figure 3.12: Dark chocolate with a high percentage of cocoa solids taps into premium and health
trends
Figure 3.13: Trader Joe’s ‘Bites’ combine sweet chocolate and savoury pretzels
Figure 3.14: Bahlsen’s cookies blend into confectionery category
Figure 3.15: Sugar confectionery NPD in Europe
Figure 3.16: Sugar confectionery NPD in the US
Figure 3.17: Regional ranking for confectionery innovation around the world
Figure 3.18: Percentage share of confectionery products launched, by region, 2004-2007
Figure 3.19: Premium private label popular in Europe: Wertsiegel Weisse Schokolade
Figure 3.20: Cool Healthy’s Merlot, Pinot Noir and Shiraz chocolates
Figure 3.21: Asia-Pacific is renowned for its more adventurous flavour combinations: Kanebo
Foods’ functional soft candy
Figure 3.22: Premium products in North America: Vosges Haut Chocolate Exotic Candy Bars
Figure 3.23: Premium products in Latin America: Brunelli and Nestlé’s Almendras Cubiertas con
Chocolate de Leche
Figure 3.24: Unilever Israel’s Click O.K. chocolate bar
Figure 3.25: Chocolate and hazelnut combinations are growing in popularity: Network Foods
Industries Hazelnut with Cereal bar
Figure 3.26: Flavors that will experience a growth in usage in confectionery products over the next
five years
Figure 3.27: Eukalipta
Figure 3.28: Ming’s Green Tea Candy
Figure 4.29: Features of important for the success of a new confectionery product
Figure 4.30: GDA’s on a Nestlé Fitnesse Chocolate and Orange bar
Figure 4.31: Convenient plastic pouch packs grow in popularity: Cadbury Giant Fingers
Figure 4.32: Level of innovation within confectionery products launched, by category, 2004-2007
Figure 4.33: Hotlix Scorpion Sucker
Figure 4.34: Wrigley’s Black Mint Airwaves
Figure 4.35: Lindt Excellence single-origin Dark Chocolate bars
Figure 4.36: The influence of companies on confectionery innovation in 2007 and 2012
Figure 5.37: Sales growth potential by consumer age group for confectionery manufacturers over
            the next five years
            Figure 5.38: Fuego Del Diablo Hot Cinnamon Energy Gum
            Figure 5.39: Consumption occasions that offer the most growth potential for confectionery over the
            next five years
            Figure 5.40: Mid-afternoon confectionery products: Tokiwa Yakuhin’s Tokiwa Ki Mazuijan and
            Old-Fashioned Creme-Filled Barber Pole
            Figure 5.41: Important health trends in confectionery NPD over the next five years
            Figure 5.42: Important indulgence trends in confectionery NPD over the next five years
            Figure 5.43: 22 carat gold chocolates from The Chocolate Trading Company
            Figure 5.44: Important ethical trends in confectionery NPD over the next five years
            List of Tables
            Table 2.1: Value of the confectionery markets, Europe and US, $m, 2006-2010
            Table 2.2: Value of confectionery market, by category, Europe, $m, 2006-2010
            Table 2.3: Value of confectionery market, by category, US, $m, 2006-2010
            Table 2.4: Volume of the confectionery markets, by country, kg m, 2006-2010
            Table 2.5: Volume of confectionery market, by category, Europe, kg m, 2006-2010
            Table 2.6: Volume of the confectionery market, by category, US, kg m, 2006-2010
            Table 2.7: Africa & Middle East confectionery top five company shares, (%), 2005
            Table 2.8: Tiger Brands Limited (Beacon Sweets & Chocolates) financial overview, $m
            Table 2.9: Americas confectionery top five company shares, (%), 2005
            Table 2.10: Asia-Pacific confectionery top five company shares, (%), 2005
            Table 2.11: Lotte Group financial overview, $m
            Table 2.12: Meiji Seika Kaisha financial overview, $m
            Table 2.13: Ezaki Glico Company Limited financial overview, $m
            Table 2.14: Europe confectionery top five company shares, (%), 2005
            Table 2.15: Nestlé, financial overview, $m
            Table 3.16: Top 15 product tags on confectionery products: percentage share of confectionery
            products launched, 2005-2007
            Table 3.17: Top 15 flavours of the new product introductions, % of confectionery product launches,
            2005-2007
            Table 4.18: Guideline Daily Amounts guide in the UK
            Table 4.19: Confectionery product innovation, by type, 2004-2006
            Table 4.20: Top 10 innovative confectionery companies
            Table 5.21: Family structures across Europe and the US, (m), 2000-2005
            Table 5.22: Top 10 selling single confectionery countlines, UK, 2007
            Table 6.23: Innovation opportunities and potential barriers in confectionery NPD to 2012 131



Ordering:   Order Online - http://www.researchandmarkets.com/reports/575126/

            Order by Fax - using the form below

            Order by Post - print the order form below and sent to

                         Research and Markets,
                         Guinness Centre,
                         Taylors Lane,
                         Dublin 8,
                         Ireland.
                                                           Page 1 of 2

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-
1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit

http://www.researchandmarkets.com/contact/

Order Information
Please verify that the product information is correct and select the format(s) you require.


               Product Name:           Growth Opportunities in Confectionery: Emerging Flavours and New Added
                                       Value Segments
               Web Address:            http://www.researchandmarkets.com/reports/575126/
               Office Code:            OC8HNLJKPTVWQ

Product Formats
Please select the product formats and quantity you require:


                                   Quantity

               Hard Copy - :             EURO €1,516.00 + Euro €50 Shipping/Handling *

               Electronic -
                                         EURO €1,448.00
               Single User:
               Electronic -
                                         EURO €5,066.00
               Enterprisewide:


* Shipping/Handling is only charged once per order.



Contact Information
Please enter all the information below in BLOCK CAPITALS


      Title:                  Mr              Mrs           Dr           Miss                 Ms     Prof

      First Name:                                                  Last Name:

      Email Address: *

      Job Title:

      Organisation:

      Address:

      City:

      Postal / Zip Code:

      Country:

      Phone Number:

      Fax Number:

     * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
                                                              Page 1 of 2

Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.

          Pay by credit card:                     American Express

                                                  Diners Club

                                                  Master Card

                                                  Visa
                                           Cardholder's Name

                                           Cardholder's Signature

                                           Expiry Date

                                           Card Number

                                           CVV Number

                                           Issue Date
                                           (for Diners Club only)




          Pay by check:                    Please post the check, accompanied by this form, to:

                                           Research and Markets,
                                           Guinness Center,
                                           Taylors Lane,
                                           Dublin 8,
                                           Ireland.


                                           Please transfer funds to:
          Pay by wire transfer:
                                           Account number                   833 130 83
                                           Sort code                        98-53-30
                                           Swift code                       ULSBIE2D
                                           IBAN number                      IE78ULSB98533083313083
                                           Bank Address                 Ulster Bank,
                                                                        27-35 Main Street,
                                                                        Blackrock,
                                                                        Co. Dublin,
                                                                        Ireland.


     If you have a Marketing Code please enter it below:


           Marketing Code:


      Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at
     http://www.researchandmarkets.com/info/terms.asp



                                              Please fax this form to:
                                  (646) 607-1907 or (646) 964-6609 - From USA
                          +353 1 481 1716 or +353 1 653 1571 - From Rest of World

				
DOCUMENT INFO
Description: Chocolate Market Value Opportunities document sample