Kerb produces global multiplayer browser game for
leading entertainment company Galleon
May 12th 2009
Digital engagement agency Kerb today announces the launch of a browser-based
multiplayer game, Sokator 442.
Kerb was commissioned by entertainment media company Galleon Holdings to
design and produce Sokator 442, which will be promoted through a strategic
seeding campaign being managed by Kerb’s in-house seeding agency, Hyperseed.
Sokator 442 is an intergalactic football management game that blends tactical
thinking and dynamic graphics, where players can progress over a period of time.
Players assume the role of a manager, working to get their team to the top of the
There are seven continents in the massively multiplayer online role playing game
(MMORPG) and each continent has a different environment - from swamps to
snowy mountains. From each of these continents, a different species of player
has evolved with different qualities that managers combine to build a winning
All Sokator gamers compete in five-a-side leagues, playing home and away
games to earn the game currency, Space Bucks. Managers can buy and sell
players as well as purchase special equipment to use on unfamiliar terrains.
Gamers can also buy items to 'Bling up’ their manager avatar.
Sokator442 is the first part of a multi-platform strategy that incorporates a live
action TV show and animated content. The TV gameshow and the animated
content will be distributed in China and the rest of the world to coincide with the
Football World Cup in June 2010.
Sokator442 is free to play, with additional premium content and functionality
available for a small fee, payable through a number of channels, including
premium SMS, interactive voice response (IVR), PayPal and credit/debit card
Kerb has worked with Galleon previously on a successful viral game and seeding
campaign promoting the TV series Super Soccer Star, which received more than 5
million unique users over a three-month period.
Jim McNiven comments: “The Sokator 442 brand has exceptional potential and
we have a successful history of building MMORPGs – our previous multiplayer title,
Project Rockstar has attracted 26 million page impressions a month and with now
190,000 registered players it’s a thriving community.”
Mahesh Ramachandra, Global Director of Entertainment at Galleon Holdings,
comments: “We’ve worked well with Kerb in the past and respect the company’s
strategic reputation for developing innovative campaigns. Its knowledge of
multiplayer games is top notch and it has created a global online soccer
community for children that is safe and fun.”
Notes to Editors
Kerb press contacts:
Tim Greenhalgh – 07798 927795 / email@example.com
Lloyd Gofton – 07919 353484 / firstname.lastname@example.org
About Galleon Holdings
Galleon Holdings plc is a company based in the UK and through its intellectual
property division, Galleon Entertainment, creates and distributes multi-platform
branded entertainment properties focused on the emerging markets, in particular
China and South East Asia. The entertainment properties are designed to
establish a direct, interactive relationship with the viewer. In October 2007
Galleon acquired Phoenix, a Hong Kong based media solutions company, which
specialises in the provision of interactive broadcast television services that enable
broadcasters in China and South East Asia to provide interactive entertainment
for audiences to access through TV, online and mobile. Galleon Entertainment
develops entertainment formats for children, families and young adults.
Kerb is a digital engagement agency connecting digital advertising with
entertainment and brand experience, with offices in the UK and Japan.
The award-winning agency is redefining traditional online advertising through
promoting exciting content that audiences want to engage with and share.
It combines design and technical expertise with strategic consultancy to deliver
highly engaging online advertising campaigns for leading brands including Sony
PlayStation 3, Disney, Pepsi, BBC, EA Games, Nokia, Vodafone, Orange, Sky,
Channel 4, Five, Lego and Easy Group.
For more background on Kerb and examples of its work, visit the company’s
website at www.kerb.co.uk.