Job Description: System-on-Chip (SoC) Product Marketing Manager Reports to: Global Marketing Director Location: Shanghai Status: Full Time / Permanent Employee Qualifications Must have: Masters degree in EE/CS or related field Minimum 5 years work experience in engineering and/or marketing Product Marketing Experience o Product Positioning o Competitive analysis o Product Planning/Definition for Application/Mobile/Media Processor o Margin/NPV/Forecasting o Opportunity Assessment o Basic Marketing Background: 5 forces, SWOT, 4 C’s, etc. Understanding of chip design process: RTL, Timing closure, synthesis, floorplanning, etc. Solid understanding of computer architecture and mobile system design. o Examples: Designed Mobile Phone Systems or PDAs or GPS devices. Must be willing to travel 30%+ abroad to Europe, Taiwan, and Korea. Excellent written and oral communication skills Fluent in English and Chinese Preferred to have: 7+ years work experience directly related to system design for Smartphones, Netbook/MIDs, PDAs, and PNDs (Portable Navigation Devices). Understanding of Embedded Architectures o Embedded 3D Graphics, MultiMedia, Bluetooth, Wi-Fi, and GPS are desired. Job Tasks This position reports to marketing product planning department, which interfaces to engineering team and external companies. Main responsibilities include Identify key market trends and requirements for SiRF’s target markets. Identification and negotiation with key suppliers of Silicon IP. Lead product definition by working closely with advanced technology group, SOC design team, SW design, partners and customers. Drive implementation of product specification with engineering groups Interface with key customers and technology partners to validate and strengthen product roadmap and competitive positioning Define positioning for next generation SOC products. Perform technical and business competitive analysis Manage product line from “womb” to “tomb” – including sales training, design win effort, operations forecasting, margin management, and reference design creation.
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