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									                                            STRATEGIC PLAN



P U R D U E   U N I V E R S I T Y

CIVIL ENGINEERING
                                    West Lafayette, Indiana




                         TOWARD PREEMINENCE                   ➤➤
                                                              Preamble   ➤➤   1

                                                    Mission   ➤➤    2

                                           Vision       ➤➤    5

                                     Goals     ➤➤        6

                          Strategies      ➤➤        6

        Discussion of Strategies,
Action Plans, and Measurements       ➤➤        8

 Summary of Responsibilities    ➤➤        18

            Peer Institutions   ➤➤        20

       Benchmark Measures       ➤➤    21

       Assets and Liabilities   ➤➤    22

                    Summary     ➤➤        24
                                                                     PREAMBLE




Purdue University’s School of Civil Engineering
ranks among the largest and most prestigious civil
 engineering programs in the nation. With over 11,000
   living alumni and with undergraduate and graduate programs
      consistently ranked in the nation’s top 5, by US News & World
        Report rankings, it is clear that the School has a remarkable
           impact on the civil engineering field. With a distinguished
            record of research accomplishments, the School has
              excelled in discovery. In learning, the School has been
                a leader in civil engineering education. And, by
                 providing exceptional service to the profession, the
                  state of Indiana, the nation and the world, the
                   School has an outstanding record of engagement.
                    While the accomplishments of the
                    School and its graduates have been
                    exemplary, we are not satisfied in
                    simply reflecting upon the past—it
                    is our job to continue making civil
                    engineering history. As one of the most
                    respected and influential civil engineering
                    programs in the nation, the School must be poised
                   to take advantage of opportunities that enhance
                  the effectiveness of its educational program and the
                 relevance and impact of its research. The School of
                Civil Engineering must continue to address the critical
              needs of society today and in the future.

           The intent of this strategic plan is to fulfill Purdue
         University’s obligations as a land-grant institution and to
       guide the School of Civil Engineeringto preeminence through a
    continuing commitment to excel in discovery, learning, and
  engagement.   The School is committed to a strategic
process.   As such, it will produce regular revisions of this strategic
plan to ensure that the School’s vision, goals and strategies remain
relevant in an ever-changing academic and professional environment.


                                      PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   1
MISSION




  The School of Civil Engineering’s mission supports those of
  the University and Schools of Engineering: preeminence in
  discovery, learning, and engagement. The School seeks to foster an
  inclusive and diverse environment favorable to discovery—the fundamental foundation
  for generating important new insights into engineering problems. The research that
  evolves from such an environment contributes immediately to, and is indeed essential
  to, achieving preeminence in learning at the undergraduate and graduate levels. At
  the undergraduate level, the School seeks to provide a broad-based education and             “In our discussion with structural engineers throughout the country,
  design experience that prepares students to address complex and multi-faceted                 Purdue University consistently ranks as one of the top
                       The School also seeks to empower
  civil engineering problems.
  students with the fundamental elements to facilitate life-                                    producers of quality structural engineering graduates.”
  long learning and professional development. Beyond this, the                                  H. Louis Gurthet   ➤➤   President, American Institute of Steel Construction
  School’s undergraduate instruction seeks to provide the preparation needed
  and impart the intellectual curiosity required for graduate studies and
  research as well as for professional practice. At the graduate level, the
  School’s mission is to impart the knowledge and provide the intellectual
  environment that will foster the highest level of research and critical,
  innovative thinking.

  The School is also committed to engagement—the exchange and applica-
  tion of knowledge to improve the quality of life by addressing the critical
  technical and social problems facing society. This includes working with
  our constituents—industry, government, alumni and citizens. The School
  interacts with each to identify new and evolving societal problems as well as
  providing the time and effort needed to address existing problems. The School
  seeks to have this interaction actively pursued by the faculty, and promoted
  among the School’s undergraduate and graduate students as a vital component of
  their professional career.

  Finally, the long-term success of any organization requires a commitment to continuous
  quality improvement. The School’s commitment to preeminence must include efforts
  to improve its physical and administrative environments. These efforts center on the
  aggressive pursuit of opportunities that will ensure the long-term health, visibility, and
  vitality of the School.




                                                                                                                                                                              PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   3
                                                                                                        VISION




    Purdue University’s School of Civil Engineering continues to face many new challenges
                                                             Three
    in a rapidly changing professional, educational and institutional environment.
    influential trends that impact civil engineering education and
    research can be identified.
1   ➤➤    FIRST, the unprecedented advances in technology and the way information is
    acquired and processed presents incredible opportunities. The School must continue
     to establish processes for quick and effective change of learning approaches and
         environment, curriculum and research foci.
      2    ➤➤     SECOND, because civil engineering projects involve many technical and
            non-technical aspects the School must continue to strengthen its commitment
                to interdisciplinary involvement. Such involvement will continue to be a critical
                 underpinning of successful and prominent Civil Engineering programs in the
                  coming years.
             3    ➤➤   THIRD, the School must adapt to the changing demographics and
                   educational needs of students. This includes recruiting talented and diverse
                   students and faculty—and ensuring that degree programs reflect changing
                   professional needs. In these areas the School must be proactive, flexible
                   and adaptive.

                   Purdue University’s School of Civil Engineering strives
                   to become the preeminent Civil Engineering program
                  in the nation. The School will continue to make important contribu-
                 tions to the environment, infrastructure, and economic welfare of Indiana,
                 the nation and the world. This will be accomplished through strategic efforts
             that allow the school to quickly and effectively adapt to the ever-changing
            landscape of higher education. Purdue University’s Civil Engineering graduates
          must be empowered with the knowledge, skills, and innovative thinking to
         facilitate discovery. The School will also seek to conduct, disseminate and apply
     relevant and pioneering research to influence engineering practice and the advance
    of engineering education and knowledge.




                                                                PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   5
GOALS                                                                                                                   Since opening in 1874, Purdue has spurred the advancement of the civil engineering
                                                                                                                        profession, pioneering in transportation, materials, structures, land surveying,
The Goals supporting the School of Civil Engineering’s Mission and Vision and Purdue                                    geotechnical, hydraulics, construction, and environmental engineering. The School
University’s strategic plan are:                                                                                        of Civil Engineering continues to lead as we take up the challenges of the
                                                                                                                        21st century, ranking in or near the top five each year in national surveys.
                             PREEMINENCE IN DISCOVERY IN ALL SUBDISCIPLINES
      ➤➤   GOAL 1:
                             OF CIVIL ENGINEERING.                                                                                           we aim to become the nation’s
                                                                                                                        But our sights are set higher:
                                                                                                                        preeminent civil engineering program in research,
      ➤➤   GOAL 2:           PREEMINENCE IN THE QUALITY AND EFFECTIVENESS OF LEARNING.                                  scholarship, and impact on the profession.

                             ADDRESS SOCIETAL NEEDS THROUGH ENGAGEMENT WITH
      ➤➤   GOAL 3:
                             RELEVANT CONSTITUENTS.


      ➤➤   GOAL 4:           COMMIT TO CONTINUOUS QUALITY IMPROVEMENT.




STRATEGIES

The strategies that will be used to reach the School of Civil Engineering’s
strategic goals are as follows:

STRATEGIES CONTRIBUTING TO PREEMINENCE IN DISCOVERY                                                                     STRATEGIES DIRECTED TOWARD CONTINUOUS QUALITY IMPROVEMENT
 Strategy 1   ➤➤   Focus on high-quality, scholarly, high-impact research.                                               Strategy 9    ➤➤   Outcomes assessment.
 Strategy 2   ➤➤   Facilitate and encourage interdisciplinary involvement in research.                                   Strategy 10   ➤➤   Provide an environment that encourages collaboration and collegiality
 Strategy 3   ➤➤   Expand, coordinate and integrate the research conducted by the School’s affiliated centers,                              among the School’s faculty.
                   institutes and organizations.                                                                         Strategy 11   ➤➤   Promote professional development of faculty and staff.
                                                                                                                         Strategy 12   ➤➤   Develop a strategic process for future staffing of the School.
STRATEGIES CONTRIBUTING TO PREEMINENCE IN THE QUALITY AND EFFECTIVENESS                                                  Strategy 13   ➤➤   Commit to continual improvement of instructional and research infrastructure.
OF LEARNING                                                                                                              Strategy 14   ➤➤   Widely disseminate information on School successes and accomplishments.
 Strategy 4   ➤➤   Pursue excellence and innovation in learning.
 Strategy 5   ➤➤   Develop a new process for curriculum evaluation and improvement.
 Strategy 6   ➤➤   Improve the quality and diversity of students.

STRATEGIES ADDRESSING SOCIETAL NEEDS AND CONSTITUENT
ENGAGEMENT
 Strategy 7   ➤➤   Engage state and national constituencies, the professional community and alumni
                   in education and research.
 Strategy 8   ➤➤   Encourage faculty and student awareness of and involvement in critical societal issues.

                                                                                                                 PURDUE RANKS 1ST— among U.S. civil engineering programs in number of bachelor’s degrees awarded.
                                                                                                                 PURDUE RANKS 2ND—among U.S. civil engineering programs in number of doctoral degrees awarded.



                                                                                                                                                                                                         PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   7
        DISCUSSION OF STRATEGIES, ACTION PLANS, AND MEASUREMENTS


        STRATEGIES CONTRIBUTING TO PREEMINENCE IN DISCOVERY

    1        Focus on high-quality, scholarly, high-impact research.

1
        ➤➤
                                                                                                                                    Action Plan: The School will continually explore ways to reduce administrative barriers to interdisci-
             The School of Civil Engineering has a strong research program with current active research projects                    plinary involvement in research. The School will also search for ways to provide incentives for faculty
             totaling more than 28 million dollars and annual research expenditures in excess of 12 million                         to engage in interdisciplinary efforts. These will include giving priority access to space and matching
             dollars. This program must be continued and enhanced to ensure that the School’s position as one
                                                                                                                                    funds where appropriate. The School will promote the multidisciplinary nature of its research work as
             of the nation’s premier Civil Engineering programs is retained. The discovery generated by research,
                                                                                                                                    a means to encourage future interdisciplinary interactions.
             and subsequent dissemination and application of knowledge, advance the profession, engineering
             education, and society as a whole. Through archival journal publications, project reports, conference                  Measurements:
             presentations, technical assistance to engineering practice, and content advances in the classroom,                    ➤➤   The Number, size and impact of multidisciplinary facilities and research projects
             the impact of research influences all aspects of the School’s and University’s mission.                                     with interdisciplinary involvement
             Externally funded research is critical to the School’s health. It provides financial support for
                                                                                                                           3   ➤➤   Expand, coordinate and integrate the research conducted by the School’s

                                                                                                                       3
             graduate students and faculty, keeps a research focus that is responsive to the needs of the society,
             and supports the School’s and University’s operation by providing indirect cost return. Funded                         affiliated centers, institutes and organizations.
             research enhances the School’s national and international reputation and directly affects the quality
                                                                                                                                    The School of Civil Engineering School has numerous affiliated centers and organizations including
             of graduate students and faculty attracted to the School. To this end, care must be taken to ensure
                                                                                                                                    the Center for Advanced Cement-Based Materials (CACBM), Environmental Sciences and Engineering
             that funded research is scholarly, high impact, and from a diverse set of funding agencies. This will
                                                                                                                                    Institute, Indiana Clean Manufacturing Technology and Safe Materials Institute (CMTI), Indiana Local
             ensure that the aggregate impact of the School’s research covers the broad spectrum of societal
             needs. Unfunded research must also be encouraged when possible, allowing faculty and students                          Technical Assistance Program (LTAP), Indiana Water Resources Research Center, Institute for Safe,
             to pursue highly innovative ideas. Later, these ideas may serve as a seed for exciting new research                    Quiet and Durable Highways, Joint Transportation Research Program (JTRP), Midwest Hazardous
             directions.                                                                                                            Substance Research Center, Multidisciplinary University Research Initiative (MURI) Research Center,
                                                                                                                                    North Central SUPERPAVE Center, Purdue Air and Waste Management Association. Additional
             Action Plan: The School will provide an environ-
                                                                                                                                    centers will be added as the School’s research portfolio continues to expand. These centers provide
             ment that supports the funded and unfunded
                                                                                                                                    a focus for research and dissemination activities, and can play a key role in achieving the School’s
             research efforts of the faculty and encourages
                                                                                                                                    educational and research goals. Over the years, and for a variety of reasons, faculty interest and
             the dissemination and application of findings.
                                                                                                                                    involvement have fluctuated in some of these centers and their direction has not been adequately
             The Head will provide an annual assessment of
                                                                                                                                    integrated with School’s and University’s mission. There is an opportunity to better utilize and
             the School’s research and publication efforts and
                                                                                                                                    coordinate the resources and direction of these centers to improve overall visibility and impact
             discuss directions for future growth and improvement
                                                                                                                                    of their work.
             with the faculty, Civil Engineering Advisory Council,
             the Dean of Engineering and other constituents                                                                         Action Plan: As a key first step to coordination and integration of the School’s centers and
             as appropriate.                                                                                                        programs, the School will explore administrative alternatives that will seek a common (by interest
                                                                                                                                    area), cooperative organizational structure. This common structure will facilitate cooperation among
             Measurements:
                                                                                                                                    centers and programs and integrate center work with the School’s goals. As an example, a Center
             ➤➤   The number of research projects
                                                                                                                                    for Transportation Studies could be created to coordinate centers and programs with a transportation
             ➤➤   Diversity of funding sources by funding agency
                                                                                                                                    orientation and a Center of Environmental Studies could do the same for centers and programs
             ➤➤   Quantity of external funding
                                                                                                                                    focused primarily on environmental issues.
             ➤➤   Number of peer-reviewed journal publications
             ➤➤   Impact of publications as measured by citations, awards, and recognition by others in the field                   Measurements:
                                                                                                                                    ➤➤   Number of school faculty and students actively involved in center and program activities
    2   ➤➤   Facilitate and encourage interdisciplinary involvement in research.                                                    ➤➤   Quantifiable extent to which centers, institutes, and programs support the goals of the School

2            Civil Engineering is inherently multidisciplinary with sub-disciplines that have natural connections to
             other areas of engineering and the physical and social sciences. While the School of Civil Engineering
                                                                                                                                    ➤➤   Number and dollar amount of research conducted at centers, institutes, and programs


             has a history of collaboration, the level of collaboration can be significantly increased. There are
             obstacles to collaboration including the physical proximity of space and institutional barriers. Also,
             faculty may have long-running access to funding sources that have not stressed interdisciplinary
             involvement—creating an historical pattern that must be overcome.



                                                                                                                                                                                                                         PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   9
        DISCUSSION OF STRATEGIES, ACTION PLANS, AND MEASUREMENTS




        STRATEGIES CONTRIBUTING TO PREEMINENCE IN THE QUALITY AND
        EFFECTIVENESS OF LEARNING

    4   ➤➤   Pursue excellence and innovation in learning.

4            The School of Civil Engineering currently provides a quality learning experience. With an extensive
             co-op program and numerous internships, the School offers students an excellent opportunity to
             prepare themselves for professional practice. However, engineering education and learning is quickly
             moving in new and exciting directions. The faculty must seek to continually improve their teaching
             in an effort to increase student interest and subject matter retention. As part of this effort, instructors
             must become familiar with and adopt new learning techniques and instructional innovations (such
             as cooperative learning, effective use of new instructional media and web-based technologies).

             The role of out-of-classroom education must also be expanded. This includes, but is not limited to,
             student projects and national competitions such as the concrete canoe, steel bridge, and others.                      Measurements:
             With proper faculty supervision, these activities provide a rich learning experience that goes far                    ➤➤   Quantifiable assessment of the curricula using feedback from the School’s Advisory Council,
             beyond what can be taught in the classroom.                                                                                Student Advisory Council, alumni, employers, and faculty members from other universities
                                                                                                                                   ➤➤   Number of students studying abroad and quantifiable assessment of the quality of their
             Action Plan: Conduct an annual, one-day workshop for faculty on innovative learning techniques.
                                                                                                                                        educational experience
             Have faculty write a one-page reflective statement after each course taught discussing techniques
                                                                                                                                   ➤➤   Number of students involved in internship and co-op programs
             that worked well, those that did not, and innovations introduced in the course. Provide increased
             support for student projects and other out-of-classroom activities.
                                                                                                                               6        Improve the quality and diversity of students.

                                                                                                                           6
                                                                                                                                   ➤➤
             Measurements:
             ➤➤   Student evaluations of instructors                                                                                    As one of the nation’s elite civil engineering programs, the School has an obligation to the State of
             ➤➤   Quantifiable feedback from the School’s Student Advisory Council                                                      Indiana and the nation to ensure that its graduates are among the best in the world. While the quality
             ➤➤   Quantifiable feedback from students, faculty and employers                                                            of students admitted into the School’s undergraduate and graduate programs in recent years has been
                                                                                                                                        good—efforts must be made to ensure that the talent pool of students seeking admission remains
                                                                                                                                        consistently high through time-trend fluctuations in the number of students with engineering interests.
    5   ➤➤   Develop a new process for curriculum evaluation and improvement.

5            With changing professional needs and expectations, the introduction of new technologies, changing
             student demographics, and new learning techniques, the era during which university curricula could
                                                                                                                                        Also, to ensure a rich educational environment and to better prepare its graduates, the School must
                                                                                                                                        undertake efforts to provide for a diverse, inclusive student body that reflects population demographics.

             remain relatively unchanged for years has past. In today’s learning environment, curricula must impart                     Action Plan: Appoint a Diversity Action Committee in the School to address gender, multicultural
             strong fundamentals while evolving quickly to provide the highest quality of education. This evolution                     and other diversity-related issues. Increase the quality and diversity of the student talent pool by
             must go beyond changing course content—to include the addition and deletion of required and                                aggressively promoting the School to prospective students. This will include a complete redesign of
             optional courses, the number of credits required for graduation and the number of credits required                         all School promotional materials and the School’s website to improve navigation and maintaining it
             in general areas of study (e.g., humanities, engineering, etc.). Flexibility must also be provided in the                  to ensure information is up to date. Also, the development of new recruiting presentation packages to
             curriculum to account for Co-op and internship experience and to encourage study abroad. In today’s                        be given at conferences, on-campus recruiting venues, and site visits to historically black colleges and
             global environment, study abroad provides a rich educational experience that pays dividends through-                       universities and other venues that offer opportunities to increase the quality and diversity of students.
             out one’s career. In summary, the School of Civil Engineering must aggressively pursue curriculum                          Along these lines, fundraising for scholarships and fellowships must be aggressively pursued to allow
             reform to ensure that its graduates continue to be among the nation’s very best.                                           the School to attract the very best students. Finally, a revision of the School’s admission policies to
                                                                                                                                        ensure that students are both highly motivated and qualified to undertake civil engineering studies
             Action Plan: Form a new committee (Curriculum Reform Committee) to completely review the
                                                                                                                                        at the level of the nation’s elite universities.
             School’s curriculum and report to the faculty with recommendations for change. The charge of this
             committee will be to recommended curriculum changes that will improve the preparedness of the
             School’s graduates, ensure that instructors have a passionate interest and expertise in the courses
             they teach, encourage study abroad, and make certain that the curriculum is both effective in its
             dissemination of knowledge and efficient in its use of faculty resources. Also, appoint a faculty
             person to coordinate study-abroad initiatives in the School.
                                                                                                                                                                                                                             PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   11
         DISCUSSION OF STRATEGIES, ACTION PLANS, AND MEASUREMENTS




              Measurements:                                                                                                        8   ➤➤   Encourage faculty and student awareness of, and involvement
              ➤➤




              ➤➤
                   Number and proportion of women and historically underrepresented minority students
                   in graduate and undergraduate programs
                   Quantifiable assessments of admitted students including grade point averages
                                                                                                                               8            in critical societal issues.

                                                                                                                                            As a land-grant institution, Purdue University has a service obligation to the State of Indiana and to
                                                                                                                                            the nation. As such, it is important that the School of Civil Engineering develop a reward structure
                   and performance on achievement tests (SAT, GRE)
                                                                                                                                            that encourages faculty and student involvement in matters of critical concern to society. For faculty,
              ➤➤   Quantifiable feedback from students and the professional community with regard
                                                                                                                                            this involvement includes activities relating to state and national needs, involvement in professional
                   to the quality of graduates
                                                                                                                                            societies at local, state and national levels and engaging in research that addresses societal needs.
              ➤➤   Number of scholarships and fellowships available in the School
                                                                                                                                            For students, it is important that they start a life-long commitment to local, state and national service
                                                                                                                                            and to professional society involvement.

         STRATEGIES ADDRESSING SOCIETAL NEEDS AND CONSTITUENT ENGAGEMENT                                                                    Action Plan: Emphasize the service component of faculty resumes (where involvement in societal
                                                                                                                                            issues is typically emphasized) and have faculty write a one-page summary of the relevance of their
                                                                                                                                            service activities in addressing societal issues. Provide space, financial support and coursework credit
    7         Engage state and national constituencies, the professional community,

7
         ➤➤

              and alumni in education and research.                                                                                         for student activities that help start a tradition of service to society. An example of this is the current
                                                                                                                                            Engineering Programs in Community Service (EPICS). Also, provide incentives to encourage faculty
              Civil Engineering touches every aspect of society and the School has an obligation to ensure that its                         involvement in these activities.
              educational and research programs remain responsive to societal needs. It is thus important that the
                                                                                                                                            Measurements:
              School of Civil Engineering work closely with, and involves its state and national constituents (which
                                                                                                                                            ➤➤   Extent of faculty involvement in professional societies, national committees,
              include all levels of governmental agencies), the professional community (from small businesses to
                                                                                                                                                 conference organization and editorial boards
              multinational corporations), and its large alumni and patron base.
                                                                                                                                            ➤➤   Number of students involved in professional societies and professional activities
              Action Plan: Continue the role of the School’s Advisory Council (which is composed of prominent                                    directed toward addressing societal needs
              alumni and business leaders). Expand its use as a resource for providing suggestions for more effec-
              tively engaging state and national constituencies, the professional community, and alumni. Develop
              a list of state and national officials, business and corporate representatives and alumni willing to                     STRATEGIES DIRECTED TOWARD CONTINUOUS QUALITY IMPROVEMENT
              review and suggest new School initiatives. This will also be used to promote community involvement
              in undergraduate and graduate curricula. Faculty will be encouraged to use these people as a resource
                                                                                                                                   9        Outcomes assessment.

                                                                                                                               9
                                                                                                                                       ➤➤
              in their instruction and research activities.
                                                                                                                                            The continued success of any organization depends monitoring outcomes (student preparation
              Measurements:
                                                                                                                                            and success, research and professional impact, and so on). This monitoring involves collecting
              ➤➤   Quantitative feedback from state and national constituents, professional community, alumni
                                                                                                                                            and reacting to feedback from constituents including industry, state agencies, alumni and students.
                   and Advisory Council on the School’s initiatives and the quality of its programs
                                                                                                                                            In recent years the school has conducted a number of surveys to collect information that is used
              ➤➤   Number and impact of direct involvement of constituents in classroom activities and the
                                                                                                                                            for outcomes assessment including the quality and effectiveness of the curriculum, the success and
                   School’s strategic planing processes
                                                                                                                                            needs of graduates, and the needs of industry and the profession. The School must continue to collect
                                                                                                                                            input from all of its constituents and use this input to improve the preparedness of its graduates.

                                                                                                                                            Action Plan: Continue the outcomes assessment mechanisms now in place in the School. Create
                                                                                                                                            a new committee to ensure that surveys of constituents are conducted on a regular basis and that
                                                                                                                                            this information is conveyed to faculty for action.

                                                                                                                                            Measurements:
                                                                                                                                            ➤➤   The number and impact of changes implemented as a result of outcomes assessment
                                                                                                                                                 surveys
        PURDUE RANKS 3RD           ➤➤   among U.S. undergraduate civil engineering programs (U.S. News & World Report, 2002)
        PURDUE RANKS 5TH           ➤➤   among U.S. graduate civil engineering programs (U.S. News & World Report, 2002)



                                                                                                                                                                                                                                   PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   13
      DISCUSSION OF STRATEGIES, ACTION PLANS, AND MEASUREMENTS




 10   ➤➤   Provide an environment that encourages collaboration and collegiality                                                   needed for the School to seek new faculty to fill positions as they become available. In developing

10         among the School’s faculty.

           Collaboration and collegiality among the School’s faculty are critical to all areas of the School’s suc-
                                                                                                                                   such a plan, the School must consider opportunities, needs, and the quality of the subdisciplines
                                                                                                                                   within Civil Engineering. The possibility of non-tenure track positions (instructors and research profes-
                                                                                                                                   sor) must also be considered to ensure that preeminence in instruction and research are achieved
           cess. Unfortunately, because of the strongly defined subdisciplines that characterize Civil Engineering,
                                                                                                                                   in an efficient and cost-effective manner. Above all, the School must seek to hire individuals that
           natural collaborative and collegial divisions can easily form. These divisions, if allowed to become
                                                                                                                                   enhance diversity and are of exceptional quality.
           institutionalized, can have a significant negative impact on education, research and all of the School’s
           activities.                                                                                                             Finally, chaired professorships are critical to recruiting and retaining outstanding faculty.The School
                                                                                                                                   currently has 5% of its faculty in chaired positions. A goal of having 20% of the faculty in chaired
           Action Plan: The School will review its administrative structure and space-allocation policies to
                                                                                                                                   positions is reasonable and comparable to the targets set by some of the top civil engineering
           facilitate collaborative and collegial interactions among faculty. The School will also pursue curricu-
                                                                                                                                   programs in the country.
           lum revisions that encourage collaboration and collegiality among the faculty.
                                                                                                                                   Action Plan: The School will produce an annual staffing plan. The School will also produce an
           Measurements:
                                                                                                                                   annual assessment of support staff to assess needs and to identify efficiency improvements and
           ➤➤    Number of collaborative research projects
                                                                                                                                   hiring opportunities.
           ➤➤    Number of collaborative instructional efforts
           ➤➤    Quantifiable assessment of the faculty collegiality through feedback from faculty,                                Measurements:
                 students and staff                                                                                                ➤➤   Improvements in faculty quality as measured by national rankings, research productivity,
                                                                                                                                        and instructional effectiveness
 11        Promote professional development of faculty and staff.                                                                  ➤➤   Effectiveness of staffing will be measured with quantifiable feedback from faculty, students

11
      ➤➤

                                                                                                                                        and staff
           Faculty career progress has been traditionally marked by promotion through the ranks of assistant,                      ➤➤   Number and percentage of faculty with chaired professorships
           associate and full professor. While these promotion milestones serve to chart one’s professional
           development, there is a potential to become narrowly focused on certain career aspects that may
                                                                                                                         13        Commit to continual improvement of instructional and research infrastructure.

                                                                                                                        13
                                                                                                                              ➤➤
           limit long-term professional development. It is imperative that faculty members are made aware of
           and given the opportunities to have their careers evolve in the many exciting directions that academia                  The School of Civil Engineering currently occupies over half of one of the largest buildings (Civil
           offers. Such career development brings recognition to the individual faculty member and to the                          Engineering Building) on Purdue University’s West Lafayette campus. However, in terms of quantity
           School. It is also critical that the professional development of the school’s staff be carefully                        and quality, the School’s current space is inadequate. This is an acute problem that it is limiting
           considered to ensure efficient and effective administration of the School.                                              research opportunities and the recruiting and retention of faculty and students. Needs exist in many
                                                                                                                                   areas including a critical need for a large-scale materials and structural testing facility (construction
           Action Plan: In annual meetings with individual faculty, the School Head will review faculty career
                                                                                                                                   to be completed in 2003). Space-related problems are being faced by all of Purdue’s Schools of
           development and encourage faculty to think strategically about their career choices. On an annual
                                                                                                                                   Engineering. Significant relief is expected as the University embarks on a major capital expansion in
           basis, faculty will give a one-page description of their career direction and objectives. The staff will
                                                                                                                                   the coming decade. As additional space is made available elsewhere on campus through construction,
           be asked to identify opportunities for professional development and growth. Resources will be provided
                                                                                                                                   the School of Civil Engineering will be able to occupy more of the existing Civil Engineering building
           for classes, conferences and other activities to help staff professional development.
                                                                                                                                   (this is estimated to occur in 2005). This will create a need for major renovation in the existing build-
           Measurements:                                                                                                           ing in addition to the construction of a large-scale testing facility.
           ➤➤    Quantitative assessment of individual faculty involvement in editorial work, curriculum
                                                                                                                                   Action Plan: Continue to raise private funds to pay for construction of the large-scale testing
                 development, administrative work (University, College, and School), service to the
                                                                                                                                   facility (Bowen Laboratory for Large-Scale Civil Engineering Research) and to renovate the existing
                 profession (conference organization, activities in professional societies), mentoring
                                                                                                                                   Civil Engineering building. Develop short-term plans to better utilize existing space until significant
                 of students and junior faculty, and other measures of professional stature and recognition
                                                                                                                                   increases in assignable square footage become available.
           ➤➤    Number of short-courses and career-enhancing opportunities pursued by staff
                                                                                                                                   Measurements:
                                                                                                                                   ➤➤   Dollar value of funds raised toward capital projects (construction and renovations)
 12        Develop a strategic process for future staffing of the School.

12
      ➤➤
                                                                                                                                   ➤➤   Short-term increases in assignable space achieved through better utilization of current
           To maintain and improve its national and international reputation, the School must continually identify                      space
           areas of opportunity for future faculty and staff hires. A faculty-hiring plan that is updated annually is



                                                                                                                                                                                                                          PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   15
      DISCUSSION OF STRATEGIES, ACTION PLANS, AND MEASUREMENTS




 14   ➤➤   Widely disseminate information on School successes and accomplishments.

14         The School of Civil Engineering’s reputation depends on its visibility as well as its preeminence
           in learning and discovery. With a large alumni base and a long history of excellence, Purdue’s
           civil engineering program has good national visibility. However, in today’s rapidly evolving
           information-based society, it is not enough to rely on word-of-mouth and other traditional
           means of disseminating information about the program’s quality and improvements. The
           School must undertake a coordinated promotional and marketing program. Such a
           program will have trickle-down benefits that will improve virtually every aspect of
                                                                                                               “State-of-the-art facilities in which students and faculty can work—
           the School.                                                                                          such as the new Bowen Laboratory for Large-Scale Civil Engineering
           Action Plan: The School will hire professionals to develop new ideas, promotional
                                                                                                                Research—are     essential to the discovery that keeps Purdue
           materials, web sites, and marketing strategies. The School will work more closely
           with news organizations on campus to disseminate information on the School’s                         at the forefront of technological innovation.”
           research and instructional successes.
                                                                                                                FRED MANNERING   ➤➤   Head, School of Civil Engineering
           Measurements:
           ➤➤   Number of revised promotional brochures
           ➤➤   Civil Engineering program rankings (for example, US News and World Report)
           ➤➤   Number of newspaper/magazine articles and television stories
           ➤➤   Number of hits on the School’s Web site




                                                PRESIDENT MARTIN JISCHKE
                                                AND FRED MANNERING, HEAD
                                                SCHOOL OF CIVIL ENGINEERING




                                        “The expansion and renovation of the
                                        Civil Engineering facilities at Purdue
                                        will enable us to attract the brightest
           students and faculty to our campus. We intend to be the #1 Civil
           Engineering Program in the nation.”
           MARTIN JISCHKE            ➤➤    President, Purdue University




                                                                                                                                                                          PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   17
SUMMARY OF RESPONSIBILITIES

  The following table provides a summary of responsibilities for the 14 strategies of
  this strategic plan. The School Head will have responsibility for all strategies. The
  implementation of these strategies involves the creation of four new committees:
  the Diversity Action Committee, the Strategic Initiatives Committee, the Curriculum
  Reform Committee and the Outcomes Assessment Committee.




     STRATEGIES CONTRIBUTING TO PREEMINENCE IN DISCOVERY                                                 STRATEGIES ADDRESSING SOCIETAL NEEDS AND CONSTITUENT ENGAGEMENT
       STRATEGY                                                       RESPONSIBILITY                      STRATEGY                                                        RESPONSIBILITY

       Strategy 1   ➤➤   Focus on high-quality, scholarly,            –Entire faculty                     Strategy 7   ➤➤   Engage state and national constituencies,     –Advisory Council
                         high-impact research                                                                               the professional community and alumni         –Entire faculty and staff
                                                                                                                            in education and research.
       Strategy 2   ➤➤   Facilitate and encourage interdisciplinary   –Entire faculty
                         involvement in research                                                          Strategy 8   ➤➤   Encourage faculty and student awareness       –Advisory Council
                                                                                                                            of and involvement in critical societal       –Student Advisory Council
       Strategy 3   ➤➤   Expand, coordinate and integrate the         –Strategic Initiatives Committee                      issues.                                       –Curriculum Reform Committee
                         research conducted by the School’s           –Center and program directors                                                                       –Entire Family
                         affiliated centers, institutes and
                         organizations
                                                                                                         STRATEGIES DIRECTED TOWARD CONTINUOUS QUALITY IMPROVEMENT
                                                                                                          STRATEGY                                                        RESPONSIBILITY
     STRATEGIES CONTRIBUTING TO PREEMINENCE IN THE QUALITY AND
     EFFECTIVENESS OF LEARNING                                                                            Strategy 9    ➤➤   Outcomes assessment.                         –Outcomes Assessment Committee
                                                                                                                                                                          –Entire faculty and staff
       STRATEGY                                                       RESPONSIBILITY

       Strategy 4   ➤➤   Pursue excellence and innovation in          –Student Advisory Council           Strategy 10   ➤➤   Provide an environment that encour-          –Entire faculty and staff
                         learning                                     –Entire faculty                                        ages collaboration and collegiality
                                                                                                                             among the School’s faculty.
       Strategy 5   ➤➤   Develop a new process for curriculum         –Curriculum Reform Committee
                         evaluation and improvement                   –Advisory Council                   Strategy 11   ➤➤   Promote professional development of          –Entire faculty and staff
                                                                      –Student Advisory Council                              faculty and staff.                           –Assistant to the Head
                                                                      –Entire faculty and Staff
                                                                                                          Strategy 12   ➤➤   Develop a strategic process for future       –Strategic Initiatives Committee
       Strategy 6   ➤➤   Improve the quality and diversity of         –Diversity Action Committee                            staffing of the School.
                         students                                     –Advisory Council
                                                                      –Student Advisory Council           Strategy 13   ➤➤   Commit to continual improvement of           –Advisory Council
                                                                                                                             instructional and research infrastructure.   –Student Advisory Council
                                                                                                                                                                          –Entire faculty and staff

                                                                                                          Strategy 14   ➤➤   Widely disseminate information on            –Advisory Council
                                                                                                                             School successes and accomplishments.        –Entire faculty and staff




                                                                                                                                                                                          PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   19
PEER INSTITUTIONS




  With a vision to become preeminent, the School
  of Civil Engineering will compare itself to other      BENCHMARK MEASURES
  flagship civil engineering programs of comparable
  quality, stature and size in terms of faculty and      Consistent with Purdue’s university-level benchmarking, in assessing progress toward preeminence,

  student numbers. The selected peer institutions        the following benchmarking measures will be used to compare the School of Civil Engineering to

  are a subset of the peer institutions identified       civil engineering programs at peer institutions:

  for Purdue’s university-level benchmarking with
                                                         INPUT MEASURES:
  one additional school added. The selected                 ➤➤    Undergraduate enrollment per FTE (full-time equivalent) faculty
  peer institutions are:                                    ➤➤    Graduate enrollment per FTE faculty
                                                            ➤➤    Faculty teaching load (courses and student credit hours per FTE)
                                                            ➤➤    Sponsored funding per FTE faculty
        ➤➤   Georgia Institute of Technology                ➤➤    Percent of graduate students supported by research
                                                            ➤➤    Percent of graduate students supported by teaching assistantships
        ➤➤   Massachusetts Institute of Technology          ➤➤    Graduate Record Exam (GRE) scores of graduate students (applicants and enrolled)
                                                            ➤➤    Faculty salaries by rank
        ➤➤   University of California : Berkeley            ➤➤    Dollar amount of graduate assistant stipends
                                                            ➤➤    Undergraduate and graduate class sizes
        ➤➤   University of Illinois : Urbana-Champaign      ➤➤    Private giving and endowment value
                                                            ➤➤    Number of chaired and distinguished professorships
        ➤➤   University of Michigan                         ➤➤    Number of research centers and dollar value of work

        ➤➤   University of Texas : Austin                OUTPUT MEASURES:
                                                            ➤➤    National ranking of undergraduate and graduate programs
                                                            ➤➤    Number of undergraduate degrees granted per year
                                                            ➤➤    Number of M.S. and doctoral degrees granted per year
                                                            ➤➤    Number of scholarly publications per FTE faculty
                                                            ➤➤    Number of students involved in scholarly publications
                                                            ➤➤    Number of citations of faculty research work per FTE faculty
                                                            ➤➤    Career and advanced study placement of graduates
                                                            ➤➤    Demography of underrepresented populations (students, faculty, staff)
                                                            ➤➤    National academy and other prestigious memberships/awards
                                                            ➤➤    Participation rate of alumni as donors to the School




                                                                                                                                          PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   21
ASSETS AND LIABILITIES




   To implement this strategic plan, it is important that the assets and liabilities of
   the School be articulated so that the goals of the plan can be effectively pursued.
   Purdue University’s School of Civil Engineering has many assets that will increase
   the likelihood of successfully implementing this strategic plan. However, it also
   has liabilities that need to be overcome.


   ASSETS                                                                                                          LIABILITIES

   Alumni base.          With over 11,000 living alumni, the School of Civil Engineering has one of the            Facilities.        There is a short-term problem with the quantity of space. A significant increase in assignable
   largest Civil Engineering alumni bases in the nation. This is an incredible resource to assist the School       space is due to come on line in 2003 with the completion of the Bowen Laboratory for Large-Scale Civil
   in achieving its goals.                                                                                         Engineering Research.


   Reputation.       Purdue’s School of Civil Engineering School has an outstanding national and international     Size of metropolitan area.            Purdue University’s location in a comparatively small metropolitan
   reputation and its graduate and undergraduate programs consistently rank among the best in the nation.          area can be problematic for recruiting and retaining some talented students and faculty. While there are
   The School’s reputation for excellence gives it access to opportunities that few institutions enjoy.            many advantages of such a setting, difficulties in spousal placement, achieving diversity, and other issues
                                                                                                                   common to smaller metropolitan areas are a constant concern.
   Student talent pool .         Purdue University is the state of Indiana’s flagship technological university
   and one of the nation’s most respected institutions. This makes it the school of choice for some of the
   most talented students in the State and nation. The School has an exceptional talent pool of students
   from which to draw.


   Faculty.     Several studies have ranked the School’s faculty among the most distinguished in the nation.
   With many recent additions to the faculty, the School now has a new cadre of talented young professors
   to blend with the more established professors that have been the mainstay of the School. The mix of
   outstanding young talent and experience that currently characterize the School’s faculty is unusual and
   points to a very bright future.


   Affiliated centers.       The School of Civil Engineering’s affiliated centers and programs act as a critical
   focal point for research direction and funding. These centers add significant strength to the School and
   have the potential to provide significant support for School’s strategic initiatives.


   Development office.           The School of Civil Engineering and its development office has a long tradition
   of planning and hosting events to connect with alumni and encourage their philanthropic involvement with
   the School. The development office is well positioned to support the School’s new initiatives.




                                                                                                                   11,000+       ➤➤   Number of living Purdue civil engineering alumni.
                                                                                                                   $28M+    ➤➤   Value of active research in the School of Civil Engineering, with $10M+ in annual expenditures.


                                                                                                                                                                                                              PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   23
SUMMARY




 Purdue University’s School of Civil Engineering
 is one of the strongest and most prestigious Civil
 Engineering programs in the nation. To build upon
 its outstanding reputation, the School recognizes the need to
 evolve. Therefore, it is committed to a policy of continual
 improvement that will further enhance its prestige and
 reputation. This strategic plan provides a basis for
 improving the School. It includes four goals and 14
 strategies aimed at short- and long-term school
 improvements and provides action plans that will
 be used to achieve these goals. The plan also
 includes a discussion of the School’s mission,
 vision, assets, and liabilities.

 For this strategic plan to be successful the
 School must recognize the dynamics involved
 as unexpected opportunities and challenges
 present themselves. These dynamics necessi-
 tate that the strategic plan be revised on a
 regular basis. The School of Civil Engineering
 is committed to the strategic process and will
 regularly revise its strategic plan to respond
 to progress, opportunities and challenges to
 continue to provide vision and direction for
 future growth and improvement of the School.




                                                                 PURDUE UNIVERSITY   ➤➤   CIVIL ENGINEERING STRATEGIC PLAN   25
TO FIND OUT MORE…CONTACT          ➤➤


Dr. Fred Mannering                     Don Fry
Professor and Head
School of Civil Engineering
                                       Director of Development
                                       School of Civil Engineering
                                                                     Purdue University
1284 Civil Engineering Building        telephone (765) 494-2236
                                                                          TOWARD PREEMINENCE   ➤➤
West Lafayette, IN 47907-1286          fry@ecn.purdue.edu
telephone (765) 494-2166

								
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