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					                                                                                                                                                                                                                                                                                     Business Centre Operator                      high-flyers




                                                       Asia’s leading
                                                       serviced office provider
                                                       The Executive Centre provides a cost-effective and flexible
                                                       solution for companies’ workspace requirements, offering stylish
                                                       and fully-furnished office suites, reception, meeting, seminar,
                                                       and board rooms, hotdesks and café breakout areas. The bi-
                                                       lingual client service teams are trained to the highest standards                                                           “Asian markets are growing rapidly. We help                those needs. In Hong Kong, our clients can adjust to PAul SAlnikow:
  Paul Salnikow, CEo
                                                       to serve clients’ every business need                                                                                    companies set up just as quickly. They focus                                                                        “we focus on
                                                                                                                                                                                                                                              the business environment easily. Elsewhere, such as of our clients, the identity
                                                                                                                                                                                                                                                                                                                   when their
                                                                                                                                                                                on their business and we relieve them of having               in Korea and Japan, clients may encounter different clients meet with them; they


                                                       “T
COMPANY PROFILE                                                   hink of The Executive Centre as a hotel      with a clear vision of where he wants to take the                to physically own, maintain or manage any                     problems that we can help them solve.”                must think that the entire
                                                                                                                                                                                                                                                                                                    floor belongs to our client,
The Executive Centre is the largest serviced                      for companies. Rather than wasting time      business, he is growing the network by seven                     aspect of the traditional office environment,”                   The client list of The Executive Centre reads like not the Executive Centre.
office operator in Hong Kong with six centres in                  sourcing, leasing, and fitting out your      new centres each year. Recognising that serviced                 Salnikow explained.                                           a corporate who’s who: AIG, Fidelity, Prudential, The client’s brand and image
Central and Island East. Established in 1994 by        own office, walk into an Executive Centre and           offices now play a significant role in workplace                    The company plans to open additional centres               Oracle, iPass, Standard Charted Bank, UBS, should stand out, not ours.
founder and CEO, Paul Salnikow, the company has        commence work that very same day. The savings in        solutions, Salnikow has produced a 120 percent                   within existing markets in North Asia and is prepared         ING-Barings, Infosys, Google, Microsoft and That is our philosophy.”
expanded rapidly with a current regional network
                                                       capital expenditure, monthly operating costs and,       compound annual growth over the past six years.                  to establish a presence China’s secondary markets             many others.
of 21 locations throughout Asia Pacific and Europe
including 10 major commercial hubs: Tokyo, Hong        most importantly, executives’ time, are enormous,”      “We generate our profits by focusing on our clients,             such as Cheng Du and Shen Zhen.                                  “A company using serviced-offices reveals an
Kong, Shanghai, Beijing, Taipei, Singapore, Jakarta,   CEO Paul Salnikow told Hong Kong Business.              understanding their needs, and ensuring that we                     “Our first priority is to understand our clients’ needs,   organisation increasing productivity by focusing on
Seoul, Sydney and Sofia.                                  The company’s 21 centres occupy more than            deliver an appropriate solution,” stated Salnikow.               ” Salnikow said, “The Executive Centre nurtures the           generating revenue without the operational burden,”
   The Executive Centre offers serviced                450,000 square feet of premium office space in             “The biggest attraction of a serviced office is the           enthusiasm and professionalism of its staff to meet           said Salnikow. – D E Kibble
offices, virtual office, meeting and conference        10 countries. 12 of these centres are located in        flexibility. Large multi-national corporations can
facilities, and state-of-the-art technology and
telecommunications infrastructure including VoIP
                                                       Greater China including a new centre in Taipei 101      expand or contract their businesses as quickly as
phones and video conferencing, offering instant        as the only international serviced office provider in   the changing trends in new markets. The risk of                    SECRETS OF SUCCESS
convenience, flexibility and affordability.            Taipei. Located in core Central Business Districts      associated costs is minimised, companies only pay                  The Executive Centre provides premium, on-demand office accommodation, virtual office service, meeting
   The company’s target clientele ranges from          within premium-grade buildings, The Executive           for what they use.                                                 facilities and state-of-the-art technology infrastructure and a broad range of support services including IT,
SMEs to multinationals - any company that wants        Centre attracts a blue-chip corporate clientele            “The Executive Centre is Hong Kong’s largest                    secretarial, recruitment and marketing.
an instant office with the flexibility for upsizing
                                                       seeking convenience, flexibility and high standards     serviced-office provider. Our occupancy rate over                  “Our Client Service Associates are intensively trained to act as business associates. In China, CSAs act as client
or downsizing. Lease terms vary from a month
to two years and there is a minimum deposit. It        of professionalism.                                     the past five years has averaged 92 percent,”                      representatives to mainland manufacturers and government bodies.
also appeals to clients who desire a prestigious          CEO of The Executive Centre since 2000,              according to Salnikow.                                              “Clients are then free to tap into whatever element of support they need. At times, The Executive Centre
business address as all centres are located in the     Salnikow has grown the business from an annual             “It shows that in recessionary and boom times, a well-          becomes an extension of the client’s family – helping them with relocation, schools, housing, and travel.
most sought-after locations and buildings.             turnover of below US$500,000 in 1999 to more            located serviced office offering a full range of services at a     “We keep evolving, adding functionality and new technologies to suit our clients’ businesses,” concluded Salnikow.
                                                       than US$35,000,000 in 2006. An entrepreneur             competitive price is always a winning solution.

				
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posted:12/12/2010
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