NEWS
Contact: George Pipas
313-323-9216
gpipas@ford.com
IMMEDIATE RELEASE
STRONG NEW PRODUCTS DRIVE FORD SALES, SHARE IN MAY
• Ford Fusion, Ford Flex and hybrids set sales records
• MKS and MKZ sedans help Lincoln brand post sales increase
• Ford, Lincoln and Mercury market share grows to highest level since 2006
• Ford sales totaled 155,954, up 20 percent versus April, and the highest sales for any month
since July 2008
• Stronger sales reduce inventories, prompting Ford to announce production increases for
second, third quarter
• Ford kicks off summer with “Drive the Ford Difference” promotion
DEARBORN, Mich., June 2, 2009 – New products helped Ford Motor Company achieve its
highest market share in three years, even as Ford decreased incentive spending in May. Ford,
Lincoln and Mercury sales totaled 155,954, up 20 percent versus April and the highest sales for
any month since July 2008.
Sales of the Ford Fusion were 19,786, Ford Flex sales were 4,305 and sales of the company’s
hybrid vehicles totaled 3,906 – setting three new sales records. In addition, Lincoln’s new sedans,
the MKZ and MKS, helped the luxury brand post a 2 percent sales increase.
“Consideration for our new products is increasing,” said Ken Czubay, Ford vice president, Sales
and Marketing. “Even as the competitive environment intensifies, Ford’s relentless pursuit of
quality, fuel efficiency, smart technology and appealing designs is winning new customers.”
Go to http://media.ford.com for news releases and high-resolution photographs.
The previous Fusion record was set last month with 18,321 cars when Fusion cracked the foreign
stranglehold on the mid-size sedan market. It was the first time since July 2002 that a domestic
car was one of the top three mid-size cars selling to retail customers. Recent independent studies
rate Fusion and the Mercury Milan as having the best predicted reliability among all mid-size
sedans. In addition, both models are rated the most fuel-efficient sedans in America.
Combined sales for the Fusion and Milan hybrids and the Ford Escape and Mercury Mariner
hybrids totaled 3,906 – a new company record for hybrid sales in a single month. The previous
record was set in April 2006, with 3,420 hybrids.
The previous Flex record also was set last month with 3,190 vehicles. Combined sales for all
crossover utilities were 35,582, Ford’s strongest crossover sales month since last May.
May marked the first full sales month of the 2010 Ford Mustang. Mustang sales totaled 8,812, the
highest sales month since last July. This year marks the 45th anniversary of America’s legendary
pony car.
Lincoln was one of the few brands in the U.S. to achieve a sales increase in May. Lincoln sales
totaled 8,566, up 2 percent versus a year ago. Lincoln’s sedans, the all-new MKS, redesigned
MKZ and venerable Town Car paced Lincoln’s sales increase. A new Lincoln full-size crossover,
the MKT, will debut later this year.
Inventories and Production
At the end of May, Ford vehicle inventories totaled 350,000 (equivalent to 56 days’ supply). This
level was 41,000 vehicles lower than at the end of April and 210,000 vehicles lower than a year
ago.
Given tightly controlled inventories and the strength of its new products in the market, Ford is
increasing second quarter North American production by 10,000 vehicles (to 445,000). Ford also
announced it plans to build 460,000 vehicles in the third quarter, an increase of 42,000 vehicles
compared with third quarter 2008.
Go to http://media.ford.com for news releases and high-resolution photographs.
“At Ford, the future is now,” said Czubay. “New products account for 50 percent of our sales, and
demand for these products is driving our market share gains. We encourage customers who are in
the market for a new vehicle to ‘Drive the Ford Difference.’ ”
To provide added incentive, Ford is announcing a new summer merchandising program, Drive the
Ford Difference. From June 2 through June 30, Ford will cover up to three months’ worth of
payments up to $2,100, and Ford Credit will offer 0 percent financing on select Ford, Lincoln and
Mercury vehicles.
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Note: The sales data included in this release and the accompanying tables are based largely on
data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich.
manufactures or distributes automobiles across six continents. With about 205,000 employees and
about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and
Volvo. The company provides financial services through Ford Motor Credit Company. For more
information regarding Ford's products, please visit www.ford.com.
Go to http://media.ford.com for news releases and high-resolution photographs.
FORD MOTOR COMPANY MAY 2009 U.S. SALES
May % Year-To-Date %
2009 2008 Change 2009 2008 Change
Sales By Brand
Ford 137,167 184,042 -25.5 526,664 833,856 -36.8
Lincoln 8,566 8,365 2.4 33,573 47,176 -28.8
Mercury 10,221 13,593 -24.8 37,362 60,938 -38.7
Total Ford, Lincoln and Mercury 155,954 206,000 -24.3 597,599 941,970 -36.6
Volvo 5,577 7,238 -22.9 22,704 39,180 -42.1
Total Ford Motor Company 161,531 213,238 -24.2 620,303 981,150 -36.8
Ford, Lincoln and Mercury Sales By Type
Cars 63,697 85,542 -25.5 226,012 335,336 -32.6
Crossover Utility Vehicles 35,582 39,097 -9.0 133,872 179,151 -25.3
Sport Utility Vehicles 9,657 15,437 -37.4 33,955 86,044 -60.5
Trucks and Vans 47,018 65,924 -28.7 203,760 341,439 -40.3
Total Trucks 92,257 120,458 -23.4 371,587 606,634 -38.7
Total Vehicles 155,954 206,000 -24.3 597,599 941,970 -36.6
FORD BRAND MAY 2009 U.S. SALES
May % Year-To-Date %
2009 2008 Change 2009 2008 Change
Crown Victoria 3,728 5,225 -28.7 14,603 23,511 -37.9
Taurus 3,263 6,700 -51.3 15,113 27,817 -45.7
Fusion 19,786 18,088 9.4 66,585 73,197 -9.0
Focus 15,034 32,579 -53.9 56,781 105,499 -46.2
Mustang 8,812 9,633 -8.5 26,156 44,160 -40.8
Ford Cars 50,623 72,225 -29.9 179,238 274,184 -34.6
Flex 4,305 0 NA 15,277 0 NA
Edge 9,582 12,367 -22.5 33,531 58,734 -42.9
Escape 16,391 17,667 -7.2 61,017 76,966 -20.7
Taurus X 789 2,794 -71.8 4,771 12,552 -62.0
Ford Crossover Utility Vehicles 31,067 32,828 -5.4 114,596 148,252 -22.7
Expedition 3,150 5,252 -40.0 10,094 28,686 -64.8
Explorer 5,315 8,122 -34.6 19,115 43,116 -55.7
Ford Sport Utility Vehicles 8,465 13,374 -36.7 29,209 71,802 -59.3
F-Series 33,381 42,973 -22.3 143,717 235,924 -39.1
Ranger 5,289 7,239 -26.9 21,113 36,421 -42.0
Econoline/Club Wagon 8,008 14,673 -45.4 36,857 63,869 -42.3
Low Cab Forward 26 109 -76.1 121 434 -72.1
Heavy Trucks 308 621 -50.4 1,813 2,970 -39.0
Ford Trucks and Vans 47,012 65,615 -28.4 203,621 339,618 -40.0
Ford Brand 137,167 184,042 -25.5 526,664 833,856 -36.8
LINCOLN BRAND MAY 2009 U.S. SALES
May % Year-To-Date %
2009 2008 Change 2009 2008 Change
MKS 1,321 0 NA 7,096 0 NA
MKZ 2,988 3,013 -0.8 9,694 16,025 -39.5
Town Car 1,553 764 103.3 4,689 6,176 -24.1
MKX 1,908 2,950 -35.3 9,432 15,320 -38.4
Navigator 790 1,329 -40.6 2,523 7,834 -67.8
Mark LT 6 309 -98.1 139 1,821 -92.4
Lincoln Brand 8,566 8,365 2.4 33,573 47,176 -28.8
MERCURY BRAND MAY 2009 U.S. SALES
May % Year-To-Date %
2009 2008 Change 2009 2008 Change
Grand Marquis 3,272 3,087 6.0 9,933 14,193 -30.0
Sable 1,011 1,686 -40.0 4,863 7,305 -33.4
Milan 2,929 4,767 -38.6 10,499 17,453 -39.8
Mariner 2,607 3,319 -21.5 9,844 15,579 -36.8
Mountaineer 402 734 -45.2 2,223 6,408 -65.3
Mercury Brand 10,221 13,593 -24.8 37,362 60,938 -38.7
VOLVO BRAND MAY 2009 U.S. SALES
May % Year-To-Date %
2009 2008 Change 2009 2008 Change
S40 645 918 -29.7 3,004 6,212 -51.6
V50 154 201 -23.4 635 822 -22.7
S60 591 542 9.0 2,384 5,579 -57.3
S80 1,088 1,127 -3.5 3,691 5,879 -37.2
V70 96 366 -73.8 771 1,239 -37.8
XC60 896 0 NA 2,495 0 NA
XC70 341 1,027 -66.8 2,132 4,712 -54.8
XC90 840 1,876 -55.2 3,725 9,954 -62.6
C70 547 677 -19.2 2,254 2,880 -21.7
C30 379 504 -24.8 1,613 1,903 -15.2
Volvo Brand 5,577 7,238 -22.9 22,704 39,180 -42.1