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NASCAR and K'NEX Announce New Licensing Partnership

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NASCAR and K'NEX Announce New Licensing Partnership Powered By Docstoc
					NASCAR and K'NEX Announce New Licensing Partnership
Officially-Licensed building toys by K’NEX will allow kids to build exciting replicas from their favorite NASCAR teams and drivers, including Dale Earnhardt, Jr. and Jeff Gordon
Hatfield, PA (Vocus) June 2, 2009 -- Young race fans can build their own NASCAR® environment with new NASCAR-themed building toys by K’NEX®. NASCAR, the number one spectator sport and number two televised sport in North America, and K’NEX, an international leader in the construction toy industry, are delighted to announce a new partnership to produce these officially-licensed building toys for children, featuring some of the sport’s most popular drivers.

The relationship, which names K’NEX Brands as the licensee for interlocking construction building sets in the United States, Canada, Australia and New Zealand, combines the award-winning K’NEX building system with the fast-paced world of NASCAR racing. The new NASCAR line by K’NEX will be available January 2010, and will initially include vehicles and accessories from one of the premier teams in the NASCAR Sprint Cup Series, Hendrick Motorsports, and its popular drivers, Dale Earnhardt, Jr. and Jeff Gordon. “We are extremely excited to be partnering with NASCAR,” said Michael Araten, president of K’NEX Brands. “Our focus has always been on delivering products that inspire creativity and build self-confidence – now we can build on those principles with a tremendous organization and give kids the opportunity to imagine, build and play with iconic toys from their favorite sport.” ”The youth category is a very important focal point for NASCAR to reach,” said Blake Davidson, managing director for licensed products for NASCAR. “The K’NEX building system allows kids to play hands-on with NASCAR in a way that will help connect them to our sport.” The new building toys will be specially designed for children ages 5 to 12 – a core audience for K’NEX construction toys and NASCAR alike. All sets will come packed with K’NEX parts for age-appropriate building that stimulates imagination and creativity, as well as custom elements to give builders an authentic NASCAR experience. Products will also be developed for preschoolers under the KID K’NEX brand. About K’NEX Brands Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit www.knex.com. About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports,
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and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national stock car series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), the Grand American national series, four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto. ###

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Contact Information Kristen Krikorian K'NEX Brands http://www.knex.com 215-996-4236

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