cutting costs, increasing efficiency,
improving customer loyalty
From e-mail marketing to eCRM
with the Universal Messenger
How can your company profit from e-mail marketing and eCRM?
The central challenges facing business use of Complete cost control
the internet are customer acquisition, establi- The Universal Messenger
has no usage-based fixed
shing customer relations and long-term customer and follow-up costs – after
retention. purchasing a licence, you can
manage any number of
Secure a competitive advantage: individualize your customer contacts.
product pallet, focus on comprehensive relation- Send any number of
ship marketing and address your customer perso- newsletters
nally. Free yourself from
eCRM – what the Universal Messenger provides service-providers
Offer your customers interactive added value Obtain full control over your
whilst at the same time generating and managing
marketing-relevant contacts. Use the Universal
For further information see:
Messenger and produce: www.universal-messenger.de
Central management of contacts and inquiries
Newsletter and campaign management
Management dashboards for evaluating and segmenting customer profiles
Pinuts Universal Messenger – the solution for every application
The Universal Messenger has numerous applications, whether as newsletter management software, for contact and
inquiry management or as a comprehensive eCRM system. The comprehensive customer database and its seamless
integration in the content management system make it truly “universal.”
We provide the Universal Messenger in various performance specifications, tailored to your individual needs.
Universal Messenger – newsletter edition
Tailored to e-mail marketing, this edition provides the
starter pack for a personalized sales approach, an
individualized newsletter, an unrestricted number of
subscribers and the central saving of the user profile.
Universal Messenger – eCRM edition
Obtain all the functions of a professional eCRM
application, whether contact or newsletter
management, branch search or personal pages
and private areas. The eCRM edition is the
web-based solution for a comprehensive
customer-relations management strategy.
E-mail marketing with the Universal Messenger
Become independent from service-providers, cut costs and at the same time, increase the efficiency of your news-
With the Universal Messenger you can produce your
newsletter yourself using pre-existing content from
your internal system (e.g. from a content manage-
Create your newsletter directly in your content
management system and use pre-existing
content without having to define new processes,
structures and rights.
Re-use of pre-exiting content, simple linking with a
Creating a newsletter in a CMS
Uniform design, familiar working environment
Segmenting and despatch
Despatch your newsletter at the touch of a
button, when and to whom you want. Segment
the recipient directly in the Universal Messenger
and incorporate personal information.
Efficient newsletter despatch including personali-
zation, subscription and un-subscription and
Many different forms of segmentation including:
according to interest, response to previous
newsletters or demographic data
Measure your success – only comprehensive
controlling allows you to optimize further
measures. The Universal Messenger offers all the
relevant information in a clear display.
Aggregated key data: click and opening rate
(simple and repeated), link tracking, subscription
and un-subscription, bounces
Recipient-related evaluation of the key data
(openings, clicks per user)
Despatch summary and newsletter controlling
eCRM – web-based customer-retention management with the Universal Messenger
Individualise your sales approach and provide a
customer-oriented service in order to ensure lasting
customer loyalty. Use the Universal Messenger to build
up a comprehensive eCRM step by step.
1 Identify customers
Get to know the visitors of your website, their
interests and their patterns of behaviour.
2 Distinguish target groups
Identify target groups and address then in a
3 Individualize communication
Use the interactive contact forms, target group-
specific and personalized newsletters and personal
pages for 1 to 1 marketing.
4 Automate processes
Intensify your customer communication using
automatic campaigns. Generate added value and
revenues using a meaningful up and cross selling.
Get to know the options provided by a comprehensive
eCRM - whether contact or recall management, behavi-
oural targeting or personal areas - our best practice
applications have a wide area of application. We would
be only too pleased to send personal access codes.
Simply get in touch.
Best practice application
Successful users of the Universal Messenger
AIDA Cruises ESMT - European School of Management and Technology
AIDA Cruises uses the The ESMT numbers amongst
Universal Messenger as a the leading business schools
central eCRM System for in Europe and uses the
individualized customer Universal Messenger to
communication. produce a comprehensive contact management system.
Weekly newsletter Personalized newsletter marketing
Customer area: MyAIDA, extranet for travel agencies Applicant and contact management
and an affiliate management system
Premiere Schuler AG
Premiere uses the Univer- As the world leader in forming
sal Messenger to realize technology, Schuler AG used the
individualized customer communication for a total of 15 Universal Messenger both internati-
different newsletters. onally and in multiple languages.
Newsletter creation and despatch directly from RedDot Contact-, inquiry and invitation management
Direct success control for campaign management Multi-national and multi-lingual newsletter marketing
Decide for the Universal Messenger
Tried and tested- several hundred installations
tested Your service partners…
Efficient and simple - seamless integration in a CMS
(e.g. RedDot, CMS Fiona, Firstspirit, SixCMS, TYPO3, CoreMedia)
Pinuts media + science
Upgradeable - modular construction, can be can be expanded progressively
from a newsletter management system to an integrated eCRM 10117 Berlin
Tel.: +49 30 59 00 90 3-0
Fax: +49 30 59 00 90 3-90
Cost-effective - retain control over costs, no costs per mail email@example.com
Independent - no dependence on service-providers
For further information and a trail version: www.universal-messenger.de