firstsoftware
Fast Track Startup toolkit
A presentation template for your business plan
yourwebsite.com
Use this page to market your potential.
What is the size of your market? Current demand in the target market?
Trends in the target market- in growth, customer preferences and product development
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
What will your share of the market be? Identify the logic behind your estimates
Your pricing and gross margin targets
TEAM
FINANCIALS
Sell your product.
What are you selling? -Describe your product or service emphasizing the benefits to potential customers Identify important features. What is special about it?
What is your product’s life cycle? What may influence it in the future? What after sales service will you incorporate? Will you deliver?
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
TEAM TEAM
FINANCIALS
How will you create value?
Infrastructure Core capabilities:
What are the core capabilities and capacities you will need to execute your plan
OPPORTUNITY
PRODUCT
BUS. MODEL
Partner Network:
The business alliances you will build to complement your model
STRATEGY COMPETITION
SALES
Value Configuration:
What makes your business with customers mutually beneficial?
Offering Value proposition:
How do your products and services come together to create value for customers? How are you different from the competition?
TEAM
FINANCIALS
How will you create value?
Customers Target customers: Your target audience Distribution channel: The means by which your company delivers
products and service
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
Customer relationship: The links between your company and different
customer segments
Finances Cost Structure: The monetary consequences of the means adopted in the
business model
TEAM
FINANCIALS
Revenue: The ways in which the company will make money.
Define your approach.
What are your short term and long term goals/objectives? How will you be prepared to achieve them? Will your strategy work? Does it make economic sense?
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
Can you achieve economies of scale? Of scope?
Are there barriers to entry? How will you deal with them?
SALES
TEAM
FINANCIALS
You are not alone.
Who is your competition? Which products and which companies? Will they compete with you across the board? Or in certain areas and certain markets?
Any indirect competition?
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
Do a SWOT Analysis- for you and select competitors. Regulatory barriers, if any.
TEAM
FINANCIALS
Up, up and away..
Prepare a month by month projection Your forecast should be based on your historical sales, the marketing strategies you have described, your market research and industry data
You could do two forecasts- a “good” scenario and a “bad “ one.
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
TEAM
FINANCIALS
The supporting cast.
Detail your company’s organizational structure Who does what in your business? Management profiles: Names, position, experience, special skills, unique experience, prior employment, track record, industry recognition, community involvement, compensation
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
TEAM
FINANCIALS
Pay that man.
What is it all going to cost? Projected income statements, cash flows, and the balance sheet Shareholder statement: who owns how much of the company?
What is the financial requirement of the company?
OPPORTUNITY
PRODUCT
BUS. MODEL
STRATEGY COMPETITION
SALES
The opportunity and benefits for lenders, and investors
TEAM
FINANCIALS