Alumni Homecoming Fundraising Letter THE ALUMNI CLUB REPORT

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Alumni Homecoming Fundraising Letter THE ALUMNI CLUB REPORT Powered By Docstoc
					THE ALUMNI CLUB
    REPORT
       Friday, Sept. 10, 2010
  Alumni Club Leadership Training
        King Alumni House
           Lexington, KY
    STRATEGIC PLAN METRICS PERTAINING
           TO UK ALUMNI CLUBS

 Goal 1, Metric 2 – Enhance the Alumni Student
  Recruitment Program by improving the quality of
  activities, increasing the number of activities
  from 27 annually.
 Goal 1, Metric 7 – Ensure that a variety of
  colleges are represented through faculty speakers
  in outreach and regional programming.
 Goal 1, Metric 10 – Promote and encourage club
  scholarship fundraising opportunities to expand
  the level of alumni club scholarship awards in
  cooperation with the Office of Development.
    STRATEGIC PLAN METRICS PERTAINING
        TO UK ALUMNI CLUBS, CONT.

   Goal 4, Metric 1 – Conduct 100 meaningful
    programs sponsored by the association, alumni
    clubs, academic colleges and other university
    units that engage 30,000 alumni annually.

   Goal 4, Metric 5 – Create a stronger awareness
    among alumni of community service by
    expanding programs and opportunities to at least
    three annually.
    STRATEGIC PLAN METRICS PERTAINING
        TO UK ALUMNI CLUBS, CONT.
 Goal 4, Metric 7 – Expand regional programming
  to at least five metropolitan areas annually with
  programs that feature UK faculty and timely,
  educational topics.
 Goal 4, Metric 9 – Evaluate and make changes as
  appropriate in the alumni club network to
  improve the engagement of alumni and club
  support for the association and the university.
 Goal 4, Metric 12 – Strengthen the relationship
  of the association with UK Athletics.
 Goal 4, Metric 15 – Staff and/or UK Alumni
  Association Board of Directors representatives
  will at least once in the next five years, meet with
  each club at its location to support an activity or
  discuss needs of the club.
          PROGRESS REPORT, 2009-10
   Goal 1, Metric 2 – Enhance the Alumni Student
    Recruitment Program by improving the quality of
    activities, increasing the number of activities
    from 27 annually.
     Initiated quarterly meetings with the Office of
      Admissions to discuss association support and
      evaluation of student recruitment events.
     Used social media outlets and broadcast email tool to
      send out enrollment management information to
      alumni.
     Alumni clubs hosted or participated in 242 student
      recruitment activities.
     Increased the number of clubs participating in
      student recruitment from 27-44.
        PROGRESS REPORT, 2009-10, CONT.
   Goal 1, Metric 7 – Ensure that a variety of
    colleges are represented through faculty speakers
    in outreach and regional programming.
       10 events held featuring speakers from different
        departments.
   Goal 1, Metric 10 – Promote and encourage club
    scholarship fundraising opportunities to expand
    the level of alumni club scholarship awards in
    cooperation with the Office of Development.
     Held a scholarship round table discussion at the Club
      Leadership Training Conference.
     Sent scholarship solicitation letters to six alumni club
      areas.
     Added link to President’s Scholarship Initiative site to
      bottom of club email template.
        PROGRESS REPORT, 2009-10, CONT.
   Goal 4, Metric 1: Conduct 100 meaningful
    programs sponsored by the association, alumni
    clubs, academic colleges and other university
    units that engage 30,000 alumni annually.
     1,039 events engaging 49,526 alumni and friends.
      (through May 2010)
     906 alumni club events: 29 club events with a
      university speaker; 25 club student recruitment
      events; 43 club social events; 35 club community
      service events; 4 club athletic events; 3 alumni club
      chat events; 1 club reorganizational event; 2 regional
      events with alumni speakers; 29 club Derby parties; 2
      club cultural events; 733 game watch parties.
        PROGRESS REPORT, 2009-10, CONT.
   Goal 4, Metric 5: Create a stronger awareness
    among alumni of community service by
    expanding programs and opportunities to at
    least three annually:
       Alumni Club Network participated in Cats for a
        Cause National Service Week and the DanceBlue
        letter writing campaign.
       Association Scratch Around Town program at local
        elementary schools during Homecoming.
   Goal 4, Metric 7: Expand regional programming
    to at least five metropolitan areas annually with
    programs that feature UK faculty and timely,
    educational topics.
       Faculty presentations in five metropolitan areas.
       Instituted new ‘Think Tank’ programs featuring
        successful alumni in two regional, non-club areas.
        PROGRESS REPORT, 2009-10, CONT.

   Goal 4, Metric 9: Evaluate and make changes as
    appropriate in the alumni club network to
    improve the engagement of alumni and club
    support for the association and the university.
     Researched, developed and implemented new annual
      reporting policy for club award rankings.
     Submitted request for redesigned club broadcast
      template for club communications.
        PROGRESS REPORT, 2009-10, CONT.
   Goal 4, Metric 12: Strengthen the relationship of the
    association with UK Athletics.
       23 head coaching appearances at alumni club events during
        2009-10.
       Five additional club appearances by athletic speakers
        (assistant coaches, UK radio personalities)
       Football tailgates at Cincinnati (Miami, OH), Auburn,
        Vanderbilt games, Music City Bowl.
       Basketball pep rallies at Freedom Hall game, SEC
        Tournament and Syracuse Regional.
       Post season play emails containing ticket, travel, event
        information for football, men’s basketball and women’s
        basketball.
   Goal 4, Metric 15: Staff and/or UK Alumni Association
    Board of Directors representatives will at least once in
    the next five years, meet with each club at its location
    to support an activity or discuss need of the club.
       50 club visits in 25 club areas.
                 MEMBERSHIP

 34 clubs have seen declines in membership since
  2008 of 1% or greater.
 25 clubs have seen increases in membership since
  2008 of at least 1% or greater.
 25 nonmember names of officers were submitted
  by clubs for the 2010-11 year.

         Refer to Membership spreadsheet

         How can we solve this problem?
             AREAS TO IMPROVE
 Faculty speakers
 Cultural/Diverse club events

 Leadership Succession

 Membership

 Communication

 Scholarship Fundraising
                 KEEP IT UP!
 Student Recruitment Progress
 Friend-raising Activities

 Service Projects
   THE END

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