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Social Media for Non Profit Groups

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Social Media for Non Profit Groups Powered By Docstoc
					Social Media for Non Profit
Groups
Social Media & Haiti
Using Social Media
Using Social Media
Using Social Media
Using Social Media
Using Social Media
Initiate the Conversation
Initiate the Conversation
Initiate the Conversation
Connect with Your Supporters
Connect with Your Supporters
Connect with Your Supporters
Connect with Your Supporters
Connect with Your Supporters
Monitor the Conversation
Monitor the Conversation
Monitor the Conversation
Monitor the Conversation




                                              Jane

                                              Jane@nonprofit

                                             www.nonprofit.c


                    These are some really good points…
Niche Groups
Niche Groups
Niche Groups
The Chapel Hill House
Sponsorship Campaign
Chapel Hill House
• A retreat for families battling childhood cancer
• Located in Marion county, the cabin was originally built in 1835
  and rebuilt by Larry Joseph in 2001, after he was diagnosed
  with cancer
• Chapel Hill House has hosted more than 200 families have
  since 2003.
• ….and it remains one of the best kept secrets in Central Ohio
Using Social Media
• In order to reach the fund raising goal of $3,600, we decided to
  reach a broad audience using social media
• Initially building a network of “friends and friends of friends” to
  build momentum
• Ultimately, the viral nature of social media should help reach a
  wide network in the central Ohio area and beyond
The Tools
• A Facebook Fan page to post news, photos, videos and
  information about Chapel Hill House
• A Facebook Causes page to allow for online donations
• A blog to chronicle the training process
• Video to add a deeper level of personality to the training and
  race via video
• A Twitter account to connect with individuals in Central Ohio,
  the media and families impacted by cancer
Using a Facebook
Using a Blog
• Tools like WordPress, TypePad and the “out of the box” blog
  software make set up and management easy
• Posts will be made multiple times per week to keep the
  conversation active
• Readers can subscribe to an RSS feed to be notified when new
  posts are made
Using Video
• Video introduces a personality that can be replicated in any
  other medium.
• Use the video to set a highly personal tone, share stories of
  who your cause benefits
• Using a YouTube or other video channel allows viewers to
  subscribe new videos, keeping you in front of your audience
Using Twitter
• Twitter allows us to follow highly targeted individuals, for
  example, the media or anyone interested in joining the battle
  against childhood cancer.
• Allows for frequent real time updates
• Meant to built long term relationships
Bringing it All Together
•   Announce new blog posts and videos on Twitter and Facebook.
•   Push your Tweets to Facebook
•   Mention your blog in your videos
•   Drive people back to the main web site to learn more about
    Chapel Hill House and support the cause
Take Aways
• Social Media can help non profits create awareness, connect
  supporters, monitor the conversation and raise money
• Integrated campaigns begin by selecting the right tools for the
  job and leveraging channels to get the right content to the right
  people
• Social media is a powerful tool that allows non profit groups to
  reach targeted audiences quickly, and facilitate fund raising

				
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