Alabama Food Manufacturer’s
“Buy Alabama’s Best” 2008
There’s no taste like home!!!
Made in Alabama !
Alabama Food Manufacturer’s
“Buy Alabama’s Best”
An October merchandising program targeted at Alabama
consumers. The program’s objective is to help identify
Alabama produced grocery products to Alabama consumers
and generate incremental sales. It is with pride that the
“Buy Alabama’s Best” Program will support the Janie Sims
Foundation for curing childhood cancer with a portion of the
proceeds from our sales in October.
For the fourth year, manufacturers will work together to identify and promote Alabama
companies and products. These participating companies will donate a portion of their sales
during the “Buy Alabama’s Best” promotion to raise money for “Curing Childhood Cancer”
for our Alabama children.
Last year, $63,300 was donated from the “Buy Alabama’s Best” group and our great retail
partners to the Janie Sims Foundation for pediatric cancer research.
Alabama manufacturers and producers will work with retailers to promote products from
members of the AFMP.
Advertising and support will include:
FSI’s with circulation of over 22,200,000 during the promotion period.
Additional cents off, displays, POS etc.
Radio and TV advertising with support including Gov. & Mrs. Riley, Commissioner
Sparks, Former Miss Alabama and Miss America, Deidre Downs, Ruben Studdard and
Alabama’s most famous chefs, Frank Stitt, Clayton Sherrod, and others.
Retailer Advisory Board
Associated Grocers -Tom Keller
Bruno’s – David Davis
Greer’s - Mac Otts
Mitchell Grocery - Jay Mitchell
Southern Family Market – Mike McShane
Piggly Wiggly - Scott O’Brien
Publix - Michael Musolino
Wal-Mart - Steve Mulford
Winn Dixie Corporate/Marketing
Board of Directors - Alabama Food Manufacturers & Producers, Inc.
Gerald Baggett - China Doll Rice and Beans
Johnny Collins - Barber’s Dairy
Johnny Fox Jr.- Moore’s Marinade
Hugh Miller – Dean’s Sausage
Bill Seal - Kelley Foods
Julie Strauss – Golden Flake
Virginia Whitfield – Whitfield Foods/Alaga Syrup
Ellie Taylor – AGA
Lauren Stone – Department of Agriculture
Over 11 million dollars in coupons
Over 22,200,000 circulation
Media Name State Selected Circ. (000)
BIRMINGHAM NEWS AL 196,000
HUNTSVILLE TIMES AL 79,000
ANNISTON STAR AL 28,000
DECATUR DAILY AL 26,000
JASPER DAILY MOUNTAIN EAGLE AL 12,000
ATHENS NEWS-COURIER AL 9,000
MOBILE/PASCAGOULA REGISTER/MISSISS AL 123,000
BILOXI-GULFPORT SUN HERALD MS 55,000
MONTGOMERY ADVERTISER AL 63,000
DOTHAN EAGLE AL 37,000
OPELIKA-AUBURN NEWS AL 16,000
TUSCALOOSA/FLOR/GADSDE NEWS/TIMES AL 96,000
Alabama Food Manufacturer’s “Buy Alabama’s Best” Insert Schedule
Double Truck Ad
Manufacturer 9/30/07 Insert 10/14/07 Insert 10/21/07 Insert
Bud's Best Cookies 10¢ off 10 oz. Vanilla Wafers
Zeigler Meats 50¢ off Jumbo Franks - Regular, Original or Beef 50¢ off Bologna - Regular, Thick or Original
Moore's Marinade 55¢ off any flavor of Moore's Marinade 55¢ off any flavor of Moore's Marinade
40¢ off Alaga/Yellow Label, Bear Pancake Syrup or 40¢ off Alaga/Yellow Label, Bear Pancake
Alaga Hot Sauce Syrup or Hot Sauce
55¢ off 1 lb. package of Smoked Sausage - all 55¢ off 1 lb. package of Smoked Sausage -
Kelley Foods varieties all varieties
Golden Flake 50¢ off any Golden Flake product 11 oz or larger 50¢ off - product to be determined 50¢ off - product to be determined
Barber's Dairy 35¢ off Nutrish or Plus ABC half gallons 35¢ off Nutrish or Plus ABC half gallons
Silver Peak Candy 25¢ off any Silver Peak candy
Sister Schubert's Rolls 50¢ off any Sister Schubert's product
Milo's Tea Awareness Ad
Mrs. Stratton's Salads Awareness Ad
Red Diamond 50¢ off any Red Diamond product $1 off any Red Diamond coffee
Bob Sykes BBQ Sauce 55¢ off Bob Sykes BBQ Sauce
50¢ off 6-ct Jumbo Sausage Biscuit or
Waffles & Sausage; 20-ct Sausage & 50¢ off any Dean's Sausage 1 lb roll - Mild,
Dean's Sausage Biscuits Hot or Child Mild
50¢ off either Pilleteri's Original Marinade
Pilleteri's Marinade & Seasoning or Pilleteri's Seasoning
50¢ off 12-ct Southern Style, 16-ct Buttermilk or 20- 50¢ off 12-ct Southern Style, 16-ct
Gail's Biscuits ct Family Pack Buttermilk or 20-ct Family Pack
55¢ off any John's Famous 12 oz. or 16 oz.
John's Famous Slaw Dressing Dressing
China Doll Rice & Beans 45¢ off any China Doll product
55¢ off 1 lb. Mild or Hot & Spicy Smoked
Royal Foods Sausage, 12 oz. Baby Links or 1 lb. Chrizo
$1off any package of Mayfield ice cream or
frozen yogurt 56 oz. or larger
Contest supported by
Dry Grocery and Dairy/Meat/Frozen
3 Prizes for each Category
First Prize $1,000
Second Prize $ 700
Third Prize $ 300
Display Alabama products using the “Buy
Alabama’s Best” POS and submit entry form
with picture of display to AGA.
State of Alabama Gov. Bob & Mrs. Riley
Deidre Downs Ron Sparks
2005 Miss America
Chef Clayton Sherrod Chef Frank Stitt
The Members of the Alabama Food Manufacturers thank all
of you retailers who so enthusiastically support us in the
“Buy Alabama’s Best” Program.
Point of sale material will be sent to your store during the
month of September.
We are looking forward to even greater success in our sales
and our fundraising efforts for the Janie Sims foundation for
curing childhood cancer here in Alabama
THE POWER IS IN THE PARTNERSHIP.