The Social Marketing Puzzle Rick Rochon, Head Coach What We’re Talking About Today  Introduction  The Social Marketing Puzzle  The Conversation has started...  What is it?  Where it is.  How to Use it.  A Case Study  Socially Marketing Your Business  Knowing What Works, And What Doesn’t  Questions and Answers Don’t Be Scared The Social Marketing Puzzle Your Business Your Content Their Content consumer opinion www Blogs & Websites $$$ video blog favorites How We Used to Market Mail Broadcast Print How We Can Market Now Traditional Media New Media The Conversation Has Started…  What Is It? 1. Yellow Page Sites (Superpages, InsiderPages, MojoPages,Yelp) 2. Blogs and Websites (Outside.In, SFist, Laughing Squid, SFBG, SFGate) 3. Video (YouTube, CitySearch, Soapbox, Veoh) 4. Customer Service (GetSatisfaction) Why Are We Even Talking About This?  Facebook has more than 70m active users  Facebook is the 6th most-trafficked website in the world  LinkedIn has 10m users.  YouTube has 250m users.  6 of the top 10 sites are social.  The Social Internet is built on Referral Socially Marketing Your Business  Website + Blog = Blebsite  Facebook  LinkedIn  Commenting  Video  Referrals  Mobile  Audio, Documents…… Blogs and Websites  Blogs help websites get found by search engines  Blogs are easily updatable by business owners  Blogs allow experts to share their knowledge  Blogs are structured so content flows easily  Blogs drive traffic to websites  Websites convert prospects  Track keywords for blogs and websites facebook Pacific Cannery Lofts-Kevin Brown  Loft Development in West Oakland  Limited Budget in a downturned market  Social Marketing Strategy- Build Awareness Website (www.pacificcannerylofts.com) Simple Blog (www.pacificcannerylofts.com/blog/) 3-4 posts per week about project progression Facebook – Extensive and inexpensive paid advertising Yelp (www.yelp.com/biz/pacific-cannery-lofts-oakland) Curbed Coverage (sf.curbed.com/archives/categories/east_bay_oakland.php) Pacific Cannery Lofts  The Challenge: Getting San Francisco Loft Buyers to West Oakland  The Solution: A free video series titled “Time Trials” shot documentary style showing how quickly a person can get from the Pacific Cannery Lofts to various locations. (http://www.youtube.com/watch?v=YkvliNs-QZk)  The budget: $0  AdditionalVideo: Shot by TurnHere (http://video.aol.com/video-detail/the-pacificcannery-lofts/1933126591) Know What Works and What Doesn’t  Plan- Just have a Plan  Place- Stick to your Plan  Perfect- Measure and track the effectiveness of all your marketing and do more of what works and less of what doesn’t. Small Business Conference Offer Receive $100 off your first month* coaching fee just for mentioning the Microsoft Small Business Conference. Sign Up for our free Social Marketing webinar, June 3, 2008 at 8 am PST. *Our minimum engagement is 3 months @$575 per month. Questions and Answers Thank you for your attention. Rick Rochon, Head Coach