The Social Marketing Puzzle Rick Rochon, Head Coach
What We’re Talking About Today
Introduction The Social Marketing Puzzle The Conversation has started...
What is it? Where it is. How to Use it. A Case Study
Socially Marketing Your Business Knowing What Works, And What Doesn’t Questions and Answers
Don’t Be Scared
The Social Marketing Puzzle
Your Business Your Content Their Content
consumer opinion www Blogs & Websites $$$
video
blog
favorites
How We Used to Market
Mail
Broadcast
Print
How We Can Market Now
Traditional Media New Media
The Conversation Has Started…
What Is It? 1. Yellow Page Sites (Superpages,
InsiderPages, MojoPages,Yelp) 2. Blogs and Websites (Outside.In, SFist, Laughing Squid, SFBG, SFGate) 3. Video (YouTube, CitySearch, Soapbox, Veoh) 4. Customer Service (GetSatisfaction)
Why Are We Even Talking About This? Facebook has more than 70m active users Facebook is the 6th most-trafficked website in the world LinkedIn has 10m users. YouTube has 250m users. 6 of the top 10 sites are social. The Social Internet is built on Referral
Socially Marketing Your Business
Website + Blog = Blebsite Facebook LinkedIn
Commenting
Video
Referrals
Mobile Audio, Documents……
Blogs and Websites
Blogs help websites get found by search engines Blogs are easily updatable by business owners Blogs allow experts to share their knowledge
Blogs are structured so content flows easily
Blogs drive traffic to websites
Websites convert prospects
Track keywords for blogs and websites
facebook
Pacific Cannery Lofts-Kevin Brown
Loft Development in West Oakland
Limited Budget in a downturned market
Social Marketing Strategy- Build Awareness
Website (www.pacificcannerylofts.com) Simple Blog (www.pacificcannerylofts.com/blog/) 3-4 posts per week about project progression Facebook – Extensive and inexpensive paid advertising Yelp (www.yelp.com/biz/pacific-cannery-lofts-oakland) Curbed Coverage (sf.curbed.com/archives/categories/east_bay_oakland.php)
Pacific Cannery Lofts
The Challenge: Getting San Francisco Loft Buyers to
West Oakland The Solution: A free video series titled “Time Trials” shot documentary style showing how quickly a person can get from the Pacific Cannery Lofts to various locations. (http://www.youtube.com/watch?v=YkvliNs-QZk) The budget: $0 AdditionalVideo: Shot by TurnHere (http://video.aol.com/video-detail/the-pacificcannery-lofts/1933126591)
Know What Works and What Doesn’t
Plan- Just have a Plan
Place- Stick to your Plan
Perfect- Measure and track the
effectiveness of all your marketing and do more of what works and less of what doesn’t.
Small Business Conference Offer
Receive $100 off your first month* coaching fee just for mentioning the Microsoft Small Business Conference.
Sign Up for our free Social Marketing webinar, June 3, 2008 at 8 am PST.
*Our minimum engagement is 3 months @$575 per month.
Questions and Answers
Thank you for your attention. Rick Rochon, Head Coach